The Wedding Company partnered with Shagun Vivah Utsav 2026, a large-scale mass wedding initiative held in Delhi that focuses on enabling safe and dignified marriages for women from economically vulnerable backgrounds. The ceremony took place at The Zora Convention Center, Jawaharlal Nehru Stadium, and included traditional rituals such as varmala, pheras, and vidaai.

The event saw the presence of Ram Nath Kovind, former President of India, Rekha Gupta, Chief Minister of Delhi, and Pujya Shri Swami Avdheshanand Giri Ji Maharaj, adding significance to the occasion. This year, 51 women were part of the ceremony, marking another step forward in supporting community weddings with care and respect.

As the execution partner, The Wedding Company managed the overall wedding planning for the event. Their role included handling photography for all couples, documentary coverage, selfie booths, and guest arrangements along with comforter distributions. The team also ensured smooth coordination across rituals, stage flow, guest seating, and timelines, creating a well-organised and stress-free experience for every bride.

Shagun Vivah Utsav is part of the Shagun Initiative by Ladli Foundation Trust, which works towards addressing financial and social challenges linked to marriage, including dowry pressures. Since it began in 2012 with 44 couples in Gurgaon, the initiative has supported over 2,067 women through safe and dignified community weddings.

Devendra Shastri, Founder, Laadli Foundation, shared, “We are grateful to The Wedding Company for supporting us in the planning and execution of this initiative and for ensuring that every wedding was conducted with dignity and care. Our work does not end with the wedding ceremony; we are also committed to supporting the brides through skill development and opportunities that help them build independent and dignified lives”

One of the key aspects of the programme is its strong focus on safety. This includes police verification of grooms to prevent fraud and ensure secure and respectful marriages for all participants.

Speaking about the initiative, Pawan Gupta, CEO of The Wedding Company, said:
“Shagun Vivah Utsav represents dignity, responsibility, and community coming together for meaningful beginnings. At The Wedding Company, our goal is to bring structure and professionalism to weddings of every scale, ensuring every couple experiences a seamless, dignified, and memorable celebration. Through this partnership, we enabled families to focus on the moment while we ensured smooth execution"

The Wedding Company also highlighted that such collaborations reflect its larger vision of making professionally managed weddings more accessible and well-coordinated. With experience in planning, logistics, vendor and guest management, and on-ground execution, the company continues to support both large-scale and community-driven events.

Shagun Vivah Utsav 2026 is convened by Avdheshan G Mission, Ladli Foundation Trust, and Rashi Entertainment. The initiative brings together service, compassion, and continued support through post-marriage education and entrepreneurship opportunities, aiming to set a strong example for dignity and safety in community weddings.