Third Wave Coffee and CaratLane have partnered to introduce a limited-edition range of Ube-based beverages across India, bringing together specialty beverage innovation and jewellery-inspired design.

The collaboration combines Third Wave Coffee's focus on beverage innovation with CaratLane's distinctive purple identity, using Ube's naturally vibrant colour as the visual link between the two brands.

The limited-edition range features three beverages — Ube Diamond Velvet, Ube Matcha Shine and Jasmine Ube Bling. Each drink has been developed around the flavour and visual character of Ube, with the beverages finished with handcrafted diamond-inspired latte art.

The collaboration has been designed to extend beyond the beverages themselves, creating a shared visual identity across the customer experience. The campaign draws on CaratLane's jewellery-inspired aesthetic while retaining Third Wave Coffee's craft-led approach to beverages.

Speaking about the partnership, Shaifali Gautam, Chief Marketing Officer at CaratLane, said, "Purple is at the heart of CaratLane's identity, representing creativity, elegance, and celebration. As we mark our 18th anniversary, the synergy with Third Wave Coffee's Ube innovation was instant; the drink naturally reflects our brand colour."

She added that the custom diamond-inspired coffee art was intended to create an experience that feels connected to the thought and personal expression associated with fine jewellery.

Rajat Luthra, CEO, Third Wave Coffee, said the collaboration reflects the brand's approach to translating global beverage trends into experiences relevant to Indian consumers. He noted that Ube's growing popularity provided an opportunity to combine beverage craft with CaratLane's visual identity.

The activation extends across both physical and digital touchpoints. At participating Third Wave Coffee outlets, customers will encounter co-branded entrance displays, point-of-sale signage and digital menu takeovers. Every order will also include an exclusive co-branded postcard.

For takeaway and delivery orders, the beverages will be served in custom co-branded cups accompanied by collectible cards. Customers visiting CaratLane retail stores during the campaign will also have access to co-promotional offers, including beverage discounts at participating nearby Third Wave Coffee outlets.

The campaign's visual content combines Ube beverage imagery with CaratLane's everyday fine jewellery collections. The brands will also roll out co-created content across social media, websites, mobile applications and email communications during the 45-day activation.

The limited-edition Ube beverage range is available from October 4 to November 15, 2026, at participating Third Wave Coffee outlets across India. The beverages are also available for delivery through Swiggy and Zomato.

About Third Wave Coffee

Founded in 2016 by Sushant Goel, Anirudh Sharma and Ayush Bathwal, Third Wave Coffee is a homegrown coffee and food QSR brand with more than 250 cafés across India.

The brand focuses on coffee, convenient locations and technology-enabled customer experiences. It has also expanded beyond its core café offering with Third Rush Desserts, a dessert-focused brand currently operating in Bengaluru and Kolkata, with plans for phased expansion across India.

About CaratLane

CaratLane began as an online jewellery start-up in 2008 and later evolved into an omnichannel jewellery retailer following investment from Titan in 2016.

The brand operates more than 380 stores across India and internationally in New Jersey and Texas. Its offerings include contemporary jewellery and services such as CaratLane LIVE, Try at Home and Solitaire Lounges, designed around personalised jewellery discovery and shopping