Third Wave Coffee has officially entered Agra with the launch of its first café in the city, marking a strategic expansion in North India. Located on Fatehabad Road in Tajganj, the new outlet reflects the brand’s continued focus on tapping into culturally vibrant and high-potential markets.

With over 220 cafés across India, including 66 in North India, the brand continues to strengthen its footprint while building accessible, community-led café spaces. Agra, known for its strong tourism appeal and evolving lifestyle preferences, offers an ideal setting for the brand to connect with both local consumers and travellers seeking elevated coffee experiences.

The newly launched café is designed as a welcoming, contemporary space that encourages guests to slow down and engage—whether over a cup of coffee, a quick bite, or a work session. The menu features a curated mix of specialty single-origin coffees, artisanal brews, fresh bakes, and quick bites, aligning with changing consumer preferences and the growing demand for experiential café culture.

Commenting on the launch, Rajat Luthra said, “Our entry into Agra marks an exciting step in our journey as we continue to expand into culturally vibrant and fast-evolving cities across India. We see strong potential in Agra’s growing café culture and look forward to becoming part of our customers’ everyday moments as well as their travel experiences.”

The café also offers a seamless, tech-enabled experience through the brand’s app, enabling customers to order ahead and personalise their visits.

Looking ahead, Third Wave Coffee plans to open 120 additional cafés across the country by the end of the fiscal year. Backed by its Food Innovation Lab and a state-of-the-art roastery, the brand remains focused on consistent quality, community-driven spaces, and shaping India’s evolving specialty coffee landscape.