Third Wave Coffee Unveils ‘Third Rush’ for Dessert Lovers

Third Wave Coffee Unveils ‘Third Rush’ for Dessert Lovers

By Manu Vardhan Kannan

Published on April 26, 2026

Third Wave Coffee is stepping into a new space with the launch of ‘Third Rush’, a dessert-focused concept that is all about giving in to cravings without waiting for a reason. Built around the idea of being “Made for the Mood”, the brand brings a fresh take on how desserts are enjoyed today, more spontaneous, more social, and driven by the moment.

With café culture evolving, especially among younger consumers who now prefer cafés as places to relax and connect, Third Rush positions itself as a go-to spot after 7 PM. It is designed as a space where plans take a backseat, and conversations, sharing, and repeat orders take over naturally.

Speaking on the launch, Rajat Luthra, CEO, Third Wave Coffee, said, “With Third Rush, we’re building something that goes beyond dessert as a category and instead focuses on dessert as an experience. Third Wave Coffee has always been envisioned as a young, fun brand, one that understands how our consumers like to spend time, connect, and unwind. With Third Rush, we’re extending that philosophy into a new space, continuing to build concepts that feel relevant to their evolving lifestyles and social habits. The way consumers engage with cafés today is changing; it’s more social, more spontaneous, and deeply rooted in emotion. Third Rush is our response to that shift. It’s designed to be high-energy, welcoming, and a little indulgent, a space where people can come together, unwind, and fully lean into the moment, whatever that mood may be.”

At the centre of Third Rush is a menu that blends familiar favourites with fresh twists. One of the highlights is the Tres Leches range, including a fun, nostalgia-inspired Jim Jam version and the Third Wave Tres Leches infused with the brand’s signature cold brew. The idea is simple, come for one, and you’ll likely end up trying more.

The menu also features layered cakes where classics like Chocolate Cake and Pineapple Cake are reimagined in log-style formats, making them more visual and easy to share. Alongside these are options like Chocolate Pistachio, Carrot & Cream Cheese, and Passionfruit Vanilla, offering a mix of comfort and new flavours.

Adding more variety are the ‘Stacks’, layered desserts that bring together textures and flavours in one bite. Options like Banana Custard, Strawberry Hazelnut, and Biscoff sit alongside nostalgic picks such as the Parle-G Stack and Bombay Cassata. For coffee lovers, the Third Wave Stack adds a strong coffee touch to the mix.

The dessert spread continues with tarts and pies like Banoffee, Lemon, Raspberry Pistachio, Matcha White Chocolate, and Chocolate Caramel. There is also a range of mousses and cheesecakes, including Triple Chocolate Mousse, Basque Cheesecake, Blueberry Lemon, and Biscoff Basque Cheesecake. For those who enjoy warm desserts, options like molten skillet cookies, brownies, including a Pistachio Kunafa Brownie, and freshly baked cookies complete the experience.

Third Rush is launching first in Bangalore and will gradually expand to Third Wave Coffee cafés across the country. It adds a new layer to the brand’s community-driven approach, turning cafés into spaces where people can come together, unwind, and enjoy simple moments.

Details:

Address: Third Wave Coffee outlets: Koramangala 4th Block, Sadashivnagar, Indiranagar (CMH Road) & Vijaya Bank Layout


The Leela Gandhinagar Brings Royal Indian Flavours to Life with Biryani & Kebab Trail at Diya

The Leela Gandhinagar Brings Royal Indian Flavours to Life with Biryani & Kebab Trail at Diya

By Hariharan U

Published on July 16, 2026

The Leela Gandhinagar is celebrating India’s rich royal culinary traditions with the launch of its Royal Biryani & Kebab Trail at Diya, the hotel’s signature Indian specialty restaurant. Running from 16th July to 31st July 2026, the festival invites guests to experience the timeless flavours, aromas, and craftsmanship of India’s royal kitchens through an exclusive selection of biryanis and kebabs.

Inspired by culinary traditions once enjoyed by royal households across the country, the festival brings together fragrant basmati rice, aromatic spices, slow-cooking techniques, and expertly grilled preparations that have made biryanis and kebabs iconic expressions of Indian fine dining.

As guests enter Diya, they are welcomed by the rich aromas of saffron-infused rice, roasted spices, charcoal-grilled kebabs, and traditional preparations crafted with precision. The festival celebrates the artistry behind these dishes, highlighting regional influences and generations of culinary knowledge passed down through India’s royal kitchens.

The specially curated menu features an assortment of vegetarian and non-vegetarian delicacies, including signature biryanis such as Hyderabadi Kathal Dum Biryani, Hyderabadi Mutton Biryani, and Murgh Dum Biryani. Each preparation showcases layers of fragrant rice, carefully balanced spices, and slow-cooked ingredients designed to create a rich and authentic dining experience.

The kebab selection reflects the diversity and sophistication of Indian grilling traditions with creations including Shahi Subz Akhrot Ki Seekh, Ulta Tawa Subz Galouti, Murgh Angar Bedgi, and Gosht Aur Hare Pyaaz Ki Seekh. Prepared by the hotel’s Master Chef, every dish combines traditional techniques with refined presentation, capturing the elegance associated with royal Indian cuisine.

The culinary experience is further enhanced by Diya’s luxurious interiors, featuring silver-adorned ceilings, handcrafted chandeliers, Venetian mirrors, and contemporary Indian design elements. The restaurant’s elegant ambience creates a setting inspired by royal dining chambers, allowing guests to enjoy the festival as an immersive gastronomic journey.

Whether for an intimate dinner, family gathering, or special celebration, the Royal Biryani & Kebab Trail offers guests an opportunity to explore India’s culinary heritage while experiencing the signature hospitality of The Leela.

Speaking about the festival, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Biryanis and kebabs carry a remarkable legacy of royal kitchens, regional craftsmanship, and generations of culinary artistry. Through this festival, we wanted to recreate the warmth and grandeur of those timeless traditions while offering our guests an experience that reflects the elegance and authenticity associated with Diya and The Leela.”

Through this celebration, The Leela Gandhinagar continues its commitment to showcasing India’s diverse culinary heritage through thoughtfully curated dining experiences. The Royal Biryani & Kebab Trail brings together tradition, craftsmanship, and luxury hospitality, offering guests a memorable journey through flavours that have adorned India’s royal tables for centuries.


B Natural Launches 'Coconut Cola', Creating a New Beverage Category

B Natural Launches 'Coconut Cola', Creating a New Beverage Category

By Manu Vardhan Kannan

Published on July 16, 2026

ITC Foods has expanded its beverage portfolio with the launch of B Natural Coconut Cola, introducing what it describes as a first-of-its-kind drink in India. Combining the familiar taste and fizz of cola with the goodness of coconut water, the new beverage is designed for consumers looking for lighter, everyday refreshment without compromising on taste.

Built around the brand proposition 'Refreshingly Simple', B Natural Coconut Cola contains Zero Caffeine, Zero Added Sugar, and just 9 kcal per serve. The launch reflects the growing demand for beverages that offer both enjoyment and better-for-you choices.

According to ITC Foods, changing consumer preferences have created a need for drinks that feel lighter while still delivering a satisfying experience. With Coconut Cola, the company aims to address this gap by creating a new beverage category, a hydrating cola that blends indulgence with wellness.

The launch also highlights B Natural's continued focus on innovation, with the brand introducing products that align with the evolving preferences of Indian consumers. Coconut Cola marks the latest addition to its portfolio of differentiated beverage offerings.

image

Speaking about the launch, Mr. Vivek Kookkal, Vice President and Business Head - Dairy and Beverages, Foods Division, ITC Ltd, said:

"Coconut Cola is rooted in a simple consumer insight that indulgence does not need to be over engineered to be enjoyable. With this unique launch, we aim to encourage consumers to rediscover the value of simplicity through a thoughtfully crafted beverage experience - combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple"

The product has been developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre (LSTC) teams. Their combined efforts have ensured that the beverage delivers the familiar cola experience while maintaining its wellness-focused proposition.

B Natural Coconut Cola is now available in a 250 ml can priced at INR 60. The product will be rolled out across leading retail outlets and quick commerce platforms in key metro cities, including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.


Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

By Hariharan U

Published on July 15, 2026

Ironhill Marathahalli has announced the launch of The Monsoon Affair, a seasonal culinary celebration that brings together comforting flavours, nostalgic recipes, and immersive dining experiences to mark the arrival of the monsoon in Bengaluru.

Running from July 15 to August 31, the limited-period menu has been curated to capture India's enduring love for monsoon comfort food through a selection of hearty dishes inspired by regional flavours and seasonal indulgences.

Among the highlights are the Smoky Sigdiwala Bhutta, Madras Curry, Lamb Fry, and Haleem Bun with Mutton Marag, each offering a contemporary interpretation of traditional comfort food while celebrating the warmth and richness associated with the rainy season.

Complementing the food is a selection of refreshing beverages designed for the season, alongside a monsoon-inspired ambience and interactive experiences that enhance the overall dining experience.

With The Monsoon Affair, Ironhill aims to transform the rainy season into an occasion for guests to gather, unwind, and enjoy flavourful dishes in a vibrant setting. The seasonal promotion reflects the restaurant's focus on creating themed culinary experiences that combine comfort, hospitality, and memorable moments.

The Monsoon Affair will be available at Ironhill Marathahalli until August 31, offering diners an opportunity to savour specially curated seasonal dishes throughout the monsoon.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.