THN Unveils Revolutionary Cookie-Free Personalization Suite for Hotel Marketers

THN Unveils Revolutionary Cookie-Free Personalization Suite for Hotel Marketers

By Author

Published on March 7, 2024

The digital marketing landscape for the hotel sector is on the brink of transformation with The Hotels Network (THN) launching a state-of-the-art personalization suite that operates without third-party cookies. This development comes as a proactive response to the imminent phase-out of third-party cookies, offering a forward-thinking solution for hotel marketers aiming to connect with visitors through personalised online experiences.

After two years of extensive research and leveraging the power of artificial intelligence (AI), THN has crafted a completely cookieless suite designed to revolutionise how hotels engage with potential guests. By eschewing traditional tracking methods, this technology not only respects user privacy but also enhances the effectiveness of online marketing strategies through improved targeting and segmentation.

The integration of this technology into THN’s Predictive Personalization platform enables hoteliers to deploy better engagement strategies, ultimately leading to higher conversion rates. Albert Pujol, VP of Data Science at THN, emphasised the role of machine learning in achieving this feat, stating, “We have pushed the boundaries of machine learning by leveraging our unique advantage of having access to billions of web page visits across our network.” This innovative AI architecture reconstructs the navigation paths of website visitors in real-time with remarkable accuracy, all the while ensuring user privacy is maintained.

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For the 150 million annual visitors, especially those on mobile devices, THN’s machine learning models are designed to reduce collisions and ensure identity consistency, marking a significant advancement in digital marketing technology for the hotel industry.

This cookieless personalization suite will be seamlessly integrated for all existing THN customers, allowing them to benefit from these advancements without any disruption to their current operations. The launch is timely, as THN recently expanded its offerings with the acquisition of LiveRate, a move that is expected to deepen its presence in the DACH (Germany, Austria, and Switzerland) market and enhance its capabilities in boosting direct bookings for hotels.

The introduction of THN’s cookie-free personalization suite not only sets a new standard in digital marketing for the hotel sector but also reflects a growing industry trend towards more privacy-conscious and effective online engagement strategies. As hoteliers worldwide seek to navigate the changing digital landscape, THN’s latest innovation offers a promising pathway to achieving greater personalization, improved conversion rates, and a competitive edge in the market.


InnKey Unveils New Brand Identity to Redefine the Future of Hospitality Technology

InnKey Unveils New Brand Identity to Redefine the Future of Hospitality Technology

By Hariharan U

Published on November 8, 2025

Built in India, Designed for the World - InnKey evolves from a PMS into a unified, intelligent enterprise platform powering leading hotel brands.

 InnKey, India’s leading enterprise hospitality technology platform, has unveiled a new brand identity, marking a major evolution in its journey from a cloud-native PMS to a comprehensive, intelligent, and secure enterprise ecosystem built to power the next generation of hospitality brands across the world.

 What began as InnKey PMS has now evolved into simply InnKey — reflecting its broader vision of powering next-generation hospitality experiences that are personalized, paperless, and profoundly human.

 “This new identity represents more than a design change — it marks a deeper commitment to innovation, security, and scalability,” said Viral Shah, Founder & CEO of InnKey. “InnKey today serves some of India’s most respected hospitality brands, helping them deliver superior guest experiences while optimizing operations across every level. As we grow, our focus is clear — to take this Made-in India technology to the world.” 

From India’s First Cloud-Native PMS to a Global Hospitality Platform 

InnKey was among the first fully cloud-native enterprise solutions for the hospitality industry in India. Over the years, it has evolved into one of the most secure and deeply integrated platforms for hotel chains and premium segments — empowering properties to operate with agility, efficiency, and intelligence. 

Today, InnKey powers leading hospitality brands including The Fern Hotels & Resorts, Pride Hotels, Residency Hotels, Accord Hotels, Orchid Hotels, Treat Resorts and several emerging and luxury groups across India.

 With its unified platform spanning Reservation & Front Desk, Housekeeping, Food & Beverage, Sales & Catering, Material Management & Procurement, Financial Accounting, MIS, and Analytics, InnKey ensures seamless data flow, consistency, and guest personalisation across every touchpoint—helping hotel groups achieve true digital transformation.

 A Vision Beyond Software — Towards an Intelligent Hospitality Ecosystem 

As hospitality rapidly embraces digitization, InnKey is leading the way in reimagining the entire guest journey from pre-arrival to post-departure — through secure, intuitive, and completely paperless technology. 

Its mission is to make every hotel smarter, every operation simpler, and every guest experience more memorable.

 “InnKey’s technology now powers some of the most respected hotel groups in India, with global collaborations on the horizon,” shared Rohan Shah, Co-Founder of InnKey. “This is only the beginning of our journey to take Indian-built technology global. Our ambition is to set new global standards in hospitality efficiency, intelligence, and experience.” 

The New InnKey: Made in India. Designed for the World. 

The refreshed brand identity represents InnKey’s maturity — a balance between enterprise-grade robustness and the warmth of human hospitality. 

It symbolizes a platform that’s born in India, trusted by leading hotel chains, and ready to scale globally with a vision to redefine the way technology and hospitality coexist.

 “We are not just digitizing operations — we are humanizing technology,” added Rohan Shah. “The new InnKey reflects the spirit of collaboration, innovation, and reliability that hoteliers expect from a true strategic partner.” 

About InnKey 

InnKey is India’s first cloud-native enterprise hospitality platform—built as a single integrated application that connects every department of hotel operations, from Front Office and Housekeeping to Food & Beverage, Procurement, and Financial Accounting. Powered by a unified database, InnKey provides hotel groups with real-time insights and complete operational control across all properties through one secure source of truth. 

With over 13 years of experience and 600+ properties live, InnKey serves premium independent hotels, regional chains, and enterprise groups across India and emerging markets. Built in India and designed for the world, InnKey simplifies operations, enhances decision-making, and helps every hotel deliver a smarter, more seamless guest experience.


Palaniappa Electronics Introduces Thermostar: The Chemical-Free Steam Powerhouse for Hotel Hygiene

By Author

Published on October 27, 2025

In today’s hospitality world, cleanliness and sustainability are the cornerstones of guest trust. Addressing this growing need, Palaniappa Electronics introduces the Thermostar Steam Cleaning System, a powerful, chemical-free cleaning solution that is transforming hygiene maintenance across India’s leading hotels.

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Harnessing the natural power of superheated dry steam, Thermostar ensures deep sanitization without a single drop of detergent. In hotel kitchens, it cuts through stubborn grease, oil, and grime on cooking equipment, trolleys, and storage areas, leaving every surface spotless and hygienic. Beyond kitchens, it revitalizes carpets, upholstery, and bathrooms, effortlessly removing stains, scaling deposits, and odors while restoring original shine and freshness.

What sets Thermostar apart is its eco-friendly, cost-efficient, and odor-free cleaning process. By eliminating the use of chemicals, it safeguards both the environment and the health of guests and staff, an essential factor for hotels striving to align operations with sustainable standards.

For General Managers, Executive Housekeepers, and Chefs, Thermostar is not just another cleaning tool. It is a strategic investment in hygiene excellence and operational efficiency.

Behind this innovation stands Palaniappa Electronics, a trusted name in the electronics industry for over twenty-one years. With a strong presence across South India, the company is the authorized distributor for Samsung, JVD, and over eighteen global brands. It caters to hotels, hospitals, and educational institutions with a comprehensive portfolio that includes TVs, displays, laundry equipment, dishwashers, refrigerators, and more.

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Under the guidance of Mr. Muthu Solaiappan, Head of Operations, Palaniappa Electronics continues to strengthen its position as a reliable partner for the hospitality sector, combining technology, sustainability, and service excellence.

To experience the power of steam cleaning, request a Thermostar demo today and discover how it can redefine your hotel’s standard of clean.

muthu@palaniappagroup.com | +91 90030 45685 


Technogym Launches AI-Powered Checkup for Smarter and Healthier Workouts

Technogym Launches AI-Powered Checkup for Smarter and Healthier Workouts

By Hariharan U

Published on October 25, 2025

Technogym has launched its latest innovation, the Technogym Checkup, an AI-based assessment station that redefines how fitness and wellness are personalised. Designed to measure both physical and cognitive parameters, the system helps users understand their current health profile and prescribes a targeted training plan that evolves over time.

Starting with a detailed analysis of physical and functional conditions, Technogym Checkup uses artificial intelligence to determine your Wellness Age, a number that reflects how fit your body truly is. Based on this, the system recommends a precision training programme that adjusts automatically as your performance and lifestyle improve.

Once you log in through the Technogym App, the Checkup conducts accurate tests to evaluate body composition, balance, mobility, strength, and even cognitive ability. All this data is processed by Technogym AI Coach, which transforms it into a personalised, data-backed fitness plan that’s easily accessible through the Technogym Ecosystem. Whether you’re training at home, at the gym, in a hotel, or even at work, your tailored programme is always within reach.

The innovation doesn’t just stop at personal fitness. The system’s ability to calculate your Wellness Age offers a clear, motivating metric to track progress  helping users become not just fitter but younger in wellness terms. With its adaptive AI, the programme continually evolves to keep workouts aligned with your goals, ensuring better and faster results.

For gyms, wellness centres, and other industry operators, Technogym Checkup presents a powerful opportunity to offer next-generation fitness experiences. It allows them to deliver a smooth, personalised journey for every member, right from onboarding to ongoing progress tracking, while also driving customer loyalty and new business growth.

Founded in 1983, Technogym has long been recognised as a global leader in fitness, wellness, and sports innovation. With more than 2,500 employees and a presence in over 100 countries, the brand powers more than 85,000 wellness centres and 400,000 homes worldwide. Technogym also continues its legacy as the Official Supplier to the Paris 2024 Olympics, marking its ninth partnership with the Games, a testament to its reputation as the go-to choice for athletes and champions globally.

For more details, visit Technogym’s official website.

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