THN Unveils Revolutionary Cookie-Free Personalization Suite for Hotel Marketers

THN Unveils Revolutionary Cookie-Free Personalization Suite for Hotel Marketers

By Author

Published on March 7, 2024

The digital marketing landscape for the hotel sector is on the brink of transformation with The Hotels Network (THN) launching a state-of-the-art personalization suite that operates without third-party cookies. This development comes as a proactive response to the imminent phase-out of third-party cookies, offering a forward-thinking solution for hotel marketers aiming to connect with visitors through personalised online experiences.

After two years of extensive research and leveraging the power of artificial intelligence (AI), THN has crafted a completely cookieless suite designed to revolutionise how hotels engage with potential guests. By eschewing traditional tracking methods, this technology not only respects user privacy but also enhances the effectiveness of online marketing strategies through improved targeting and segmentation.

The integration of this technology into THN’s Predictive Personalization platform enables hoteliers to deploy better engagement strategies, ultimately leading to higher conversion rates. Albert Pujol, VP of Data Science at THN, emphasised the role of machine learning in achieving this feat, stating, “We have pushed the boundaries of machine learning by leveraging our unique advantage of having access to billions of web page visits across our network.” This innovative AI architecture reconstructs the navigation paths of website visitors in real-time with remarkable accuracy, all the while ensuring user privacy is maintained.

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For the 150 million annual visitors, especially those on mobile devices, THN’s machine learning models are designed to reduce collisions and ensure identity consistency, marking a significant advancement in digital marketing technology for the hotel industry.

This cookieless personalization suite will be seamlessly integrated for all existing THN customers, allowing them to benefit from these advancements without any disruption to their current operations. The launch is timely, as THN recently expanded its offerings with the acquisition of LiveRate, a move that is expected to deepen its presence in the DACH (Germany, Austria, and Switzerland) market and enhance its capabilities in boosting direct bookings for hotels.

The introduction of THN’s cookie-free personalization suite not only sets a new standard in digital marketing for the hotel sector but also reflects a growing industry trend towards more privacy-conscious and effective online engagement strategies. As hoteliers worldwide seek to navigate the changing digital landscape, THN’s latest innovation offers a promising pathway to achieving greater personalization, improved conversion rates, and a competitive edge in the market.


Hotels Migrate from RFID to BLE door Locks to Stay Relevant

Hotels Migrate from RFID to BLE door Locks to Stay Relevant

By Manu Vardhan Kannan

Published on April 2, 2026

The hospitality industry is entering a new phase where legacy technologies are being left behind. With support for older systems like magstripe and traditional RFID locks gradually coming to an end, hotels are now faced with a clear decision to upgrade.

What was once considered modern is now becoming outdated.

RFID locks, while reliable in the past, no longer meet the expectations of today’s mobile first guests. Key cards are easily lost, duplicated, or demagnetized, and maintaining these systems is becoming increasingly difficult as industry support declines.

In contrast, Bluetooth Low Energy locks [BLE] are built for the way guests travel today.

With BLE, smartphones become secure digital keys. Guests can check in before arrival, skip the front desk, and access their rooms instantly. The experience becomes seamless, fast, and completely contactless.

Security is also significantly enhanced. BLE locks use advanced technologies like AES 128 encryption and mutual authentication, making them far more secure than traditional key based systems. Hotels gain the ability to issue and revoke access remotely, monitor usage, and maintain full control in real time.

Global leaders such as Onity, Dormakaba, SALTO and ASSA ABLOY VingCard are already driving this shift, making BLE locks the new benchmark for modern hotels.

However, upgrading to BLE locks is only part of the transformation. To truly deliver a connected and seamless guest journey, hotels need a platform that brings access, services, and operations together.

This is where products like GuestEzee are playing a key role globally.

GuestEzee is a comprehensive guest management platform designed for the digital era of hospitality. It enables guests to complete check in before arrival, use their mobile phones as room keys through BLE integration, and access all hotel services through a single app. From in room dining to service requests, everything becomes faster, simpler, and more intuitive.

For hotels, GuestEzee integrates with multiple PMS systems, door lock technologies, and F and B POS platforms. This flexibility allows it to work across all types of properties, from independent hotels to large chains and serviced accommodations. It reduces operational dependency on the front desk while enhancing guest satisfaction and efficiency.

With solutions like GuestEzee now available worldwide, the adoption of BLE locks has become easier, more scalable, and more practical for hotels of all sizes.

The shift from RFID to BLE is no longer optional. It is a necessary step toward building smarter, safer, and more connected hotels.

Because in today’s hospitality landscape, the experience begins at the door, and the future opens with BLE.


Palaniappa Electronics Launches Hepi TV for Smarter Hotel Rooms

By Hariharan U

Published on March 28, 2026

In today’s hospitality landscape, guest experience goes far beyond comfort, it directly impacts reviews, repeat stays, and overall revenue. Addressing this shift, Palaniappa Electronics has introduced Hepi TV, a smart in-room hospitality solution that transforms the traditional guest room television into a powerful, revenue-generating platform designed exclusively for hotels.

Powered by the Palaniappa’s Hepi TV Box, the system replaces passive television viewing with an intuitive home screen built around four smart components that focus on convenience, upselling, and operational efficiency.

One of the standout features is interactive restaurant ordering directly from the TV. Hotels can upload their restaurant menus with visually rich video backdrops for each dish, along with pricing. Guests can browse, select items, choose quantities, and confirm orders using the remote. Once placed, the order is instantly shared via WhatsApp with the kitchen team, room service staff, and management, allowing faster processing and billing without any phone calls. This seamless experience encourages impulse ordering and helps increase F&B revenue.

Hepi TV also simplifies room service requests through one-click options available on the screen. Services such as requesting towels, toiletries, laundry pickup, or spa bookings can be placed instantly. Each request is sent via WhatsApp to the relevant department with the room number, enabling quicker response times. The system also generates service usage reports, helping hotel teams understand guest demand patterns and improve planning.

 Another key feature is cab and tour booking through the TV interface. Guests can request transport or tours directly from their rooms, triggering alerts to both the hotel and partnered operators. This adds convenience for guests while opening up commission-based revenue opportunities for hotels.

 On the entertainment front, the Hepi TV Premium Package offers access to all paid HD channels across languages, removing the limitation of single regional DTH packs. Popular OTT platforms are available on the same interface, with complete privacy protection as guest login details are automatically erased at checkout. Adding a personal touch, the guest’s name is displayed on the TV screen from check-in to checkout, creating a warm and premium welcome.

Hotels can further use the platform as a marketing tool by uploading up to six branded 4K videos to promote services, offers, or facilities, turning every TV into an in-room communication channel.

All these features are available at ₹400 plus GST per TV per month, with no capital investment required, as the Hepi TV box is provided free of cost. For hotel owners and general managers, Hepi TV positions itself not as an expense, but as a smart investment that enhances guest experience, improves operational control, and generates additional revenue.

Palaniappa Electronics continues to strengthen its standing as a trusted partner for hospitality electronics, known for reliable quality, timely delivery, and dedicated support. Trusted by multiple hotel brands, the company remains a preferred name in the hospitality industry for innovative products and dependable service.

For more details, contact Palaniappa Electronics | Mr. Muthu at 9003045685 or muthu@palaniappagroup.com.


Samsung Hospitality TV HG Series: The Smartest, Safest Choice for Modern Guest Rooms

By Author

Published on February 12, 2026

In today’s hospitality landscape, the guest room TV is no longer just an amenity - it’s a critical touchpoint for security, experience, and cost control, and the Samsung Hospitality TV HG Series, purpose-built for hotels, delivers exactly what hoteliers need: guest data protection, operational savings, and premium entertainment.

Guest OTT Security - A Feature No Other Brand Offers: One of the most overlooked risks in hotel rooms is OTT login security, where guests log into personal streaming accounts and forget to sign out, exposing credentials to the next occupant, but Samsung HG Series solves this by design because every time the TV is switched off using the remote, all OTT login credentials are automatically erased, ensuring complete protection of guest data - a unique security feature that competing hospitality TVs simply do not offer.

TV as a Secure Internet Hotspot – Smarter Than Wi-Fi: With a LAN connection to the TV, the Samsung HG Series can act as a secure wireless hotspot, allowing guests to connect via a one-time OTP displayed on the TV screen, delivering full traceability of internet usage mapped to room, guest, date and time while enabling massive cost savings by reducing the need for multiple routers and access points.

200+ Live Internet Channels – No Extra Hardware: The HG Series offers 200+ live internet channels across news, entertainment and lifestyle, eliminating the need for IP TV systems or traditional set-top boxes.

No Set-Top Box Required – OTT Is Already Inbuilt: With all major OTT apps inbuilt, hotels benefit from zero STB rental costs, cleaner rooms with less wiring and faster, simpler guest usage.

One Remote, Clean Look, Better Experience: For properties that still retain set-top boxes, Samsung HG TVs support single-remote operation, removing the clutter of multiple remotes and avoiding cheap, flimsy STB remotes, thereby preserving a premium room aesthetic.

For GMs and Property Owners, the Samsung Hospitality TV HG Series is not just a television - it’s a security-first, cost-efficient, guest-centric solution designed exclusively for hotels, and if guest privacy, operational savings, and a premium in-room experience matter, it’s time to see the Samsung HG Series in action.

For more details, contact Palaniappa Electronics | Mr Muthu at 9003045685 or muthu@palaniappagroup.com 

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