Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has launched TACY, an AI-generated digital avatar that will serve as both the brand ambassador and a virtual holiday assistant on its official website. The initiative marks a significant step in the company’s technology-led engagement strategy and begins with the launch of its Europe Summer 2026 portfolio.

Positioned as the digital face of Thomas Cook India, TACY offers AI-powered guidance through conversational engagement, helping travellers explore destinations, understand itineraries, and plan holidays with greater ease. The launch reflects the brand’s focus on delivering personalised and interactive customer experiences through next-generation digital tools.

TACY’s debut coincides with the introduction of Thomas Cook India’s Europe Summer 2026 collection, which features over 1,000 guaranteed departures, more than 15 value-led holidays, and curated itineraries across Western and Eastern Europe, the Mediterranean, and Scandinavia. The portfolio caters to families, couples, and groups, offering diverse travel options supported by expert planning assistance through the AI avatar.

As part of the campaign, Thomas Cook India has created a series of AI-generated videos featuring TACY across iconic European destinations. These videos showcase the company’s travel offerings, highlight unique experiences, and guide customers through the holiday selection process in a visually engaging and interactive format. The campaign also integrates QR-enabled print and outdoor media, allowing customers to instantly access digital content and videos via mobile devices.

Commenting on the launch, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited, said, “India is among the fastest growing digital economies in the world, with one of the youngest and most dynamic traveller demographics. Our customers are digital-first, curious, and expect interactive engagement that goes beyond traditional marketing. With TACY, we are pioneering a new era of marketing innovation by creating immersive, conversational experiences that resonate with new-age travellers. This initiative is perfectly timed with the launch of our flagship Europe Summer 2026 portfolio and will extend to other destinations as well.”

With the introduction of TACY, Thomas Cook India continues to position itself as an industry innovator by integrating artificial intelligence, storytelling, and personalisation into travel marketing. The initiative reflects the company’s broader vision of using technology to enhance human connection and transform how travellers discover, plan, and experience their journeys.