Thomas Cook India, in collaboration with its Group Company SOTC Travel, has unveiled a cutting-edge AI-powered platform designed to transform the way customers plan, customize, and book their holidays. This new technology aims to streamline the travel planning process, offering a seamless experience that reduces planning time from 48-72 hours to under 10 minutes.

Initially available to sellers, the platform will soon be accessible directly to customers through Thomas Cook India’s and SOTC’s websites and mobile apps. The advanced system utilizes Deep Learning and AI algorithms to deliver highly personalized recommendations based on individual preferences. By integrating with a global network of suppliers, it provides real-time availability checks for flights, hotels, experiences, and local transport.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa at Thomas Cook (India) Limited, remarked, “The new age Indian consumer is increasingly demanding personalized trips - unique, tailor-made programs based on their preferences. Our AI-powered platform is designed to meet this demand, allowing customers to plan and book their customized holidays in real-time. This technology will significantly enhance the travel experience for our customers, making it more intuitive and efficient.”

The platform offers several features to enhance the travel experience, including theme-based destination rankings, flight and hotel price predictions, activity scheduling, and budget optimization. These features ensure that users can create personalized itineraries and book their trips quickly and easily.

Daniel D’Souza, President & Country Head - Holidays at SOTC Travel, added, “We are thrilled to launch our AI-powered platform, which will redefine how customers plan their holidays. The ability to receive real-time recommendations and optimize every aspect of trip planning will deliver a new level of personalization and efficiency. At SOTC, we believe AI is the key to creating intuitive and customized travel experiences.”

This initiative marks a significant step in Thomas Cook India’s and SOTC’s digital-first strategy, setting a new standard for personalized travel planning in the industry.