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By Manu Vardhan kannan
Published on September 26, 2025
Thomas Cook (India) Limited, India’s leading omnichannel forex services company, has announced a pioneering initiative in the country’s foreign exchange sector by partnering with Blinkit, a quick commerce company, to deliver forex cards at customers’ doorsteps in minutes.
This collaboration introduces forex retail as a dedicated service on Blinkit, beginning with Delhi, Bengaluru, and Mumbai, with phased expansion planned across key source markets. The initiative covers Thomas Cook’s Borderless Travel Card for leisure travellers and Study Buddy for students, making the company the first forex service provider in India to leverage Blinkit’s rapid last-mile delivery model.
The move comes in response to evolving consumer behaviour, where speed, convenience, and digital-first solutions are now expected even in traditionally complex categories like foreign exchange. Quick commerce has seen exponential growth in India, surging from $300 million in 2022 to $7.1 billion in FY25, and is projected to reach $35 billion by 2030.
Through this partnership, customers can place an order on Blinkit and receive a blank forex card within minutes. Post-delivery, Thomas Cook India’s forex team manages the Video-KYC, card loading, and statutory compliances, enabling customers to be fully travel-ready within an hour. Each card is supported with activation instructions, a dedicated helpline, and access to a secure portal, ensuring a seamless and secure experience.
Deepesh Varma, Executive Vice President - Foreign Exchange, Thomas Cook (India) Limited, said, “By offering our blank forex cards via Blinkit, we are enhancing convenience and redefining travel readiness, enabling customers to be fully equipped within minutes at their doorstep. This game-changing solution is ideal for last-minute forex needs and aligns with our India Ka Forex Specialist positioning.”
Anish Shrivastava, Senior Vice President - Revenue, Blinkit, added, “Together with Thomas Cook India, we’re transforming what was once a time-consuming task into a simple and seamless experience for travellers, right at their doorstep.”
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