Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has partnered with the Ministry of Tourism (MoT), Government of India, in a strategic initiative to transform the country’s tourism landscape. The Memorandum of Understanding (MoU) was signed by Ms. Seema Jain, Director, Destination Development Division, Ministry of Tourism, and Mr. Romil Pant, Executive Vice President & Head – Holidays, Thomas Cook (India) Limited. The event took place in the presence of key dignitaries, including Mr. Suman Bery, Vice Chairman, NITI Aayog, Mr. Suresh Gopi, Minister of State for Tourism, Petroleum and Natural Gas, Mr. Suman Billa, Additional Secretary and Director General, Ministry of Tourism, and Mr. Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism.

The collaboration focuses on gathering direct and verified traveller feedback to assess India’s best-performing tourism destinations while identifying areas that need improvement. By leveraging its strong physical and digital presence, Thomas Cook India will integrate a co-branded feedback form, standardised by the Ministry, across its platforms. These insights will capture visitor opinions on cleanliness, safety, accessibility, service standards, and overall experiences.

This MoU, valid for three years, underscores a shared commitment to enhancing domestic tourism through transparency and data-driven decision-making. The anonymised, aggregated data will be shared with the Ministry of Tourism to support interventions aimed at improving infrastructure and services at destinations across India.

Mr. Suman Billa, Additional Secretary & Director General – Ministry of Tourism, said, “We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to see how the Ministry of Tourism can collect real-time feedback from users at key destinations across the country. Our aim is to use this data as a foundation to identify and promote destinations that are able to provide great experiences. This marks the first step in a long journey ahead, and we hope this partnership proves fruitful for both of us.”

Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, added, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”