Three Brothers Distillery has announced the launch of Northern Pride Premium Blended Whisky, a new expression that embodies the strength and cultural spirit of northern India. The introduction follows the success of the brand’s earlier release, 55°North, which gained strong traction across Delhi and Uttarakhand, expanding the company’s presence in the premium whisky market.

Crafted from fine Indian grain spirit and blended with three distinct Scotch malts, Northern Pride delivers a smooth texture, delicate sweetness, and a balanced finish. Designed for those who value authenticity, it reflects character and craftsmanship over excess.

The whisky is a product of the distillery’s focused philosophy, honest production, controlled expansion, and respect for taste. From ingredient selection to design, every stage has been carefully developed with precision and clarity. The bottle’s clean, elegant look complements its refined identity, representing confidence without extravagance.

Varun Gupta, Founder of Three Brothers Distillery, shared his thoughts on the launch, saying,

“Our experience with 55°North gave us both insight and motivation to explore a fresh expression that connects to the northern ethos. Northern Pride reflects discipline, transparency, and genuine craftsmanship. Early response from both retailers and patrons has been encouraging, showing that drinkers recognise sincerity and skill. We look forward to strengthening our distribution across key cities and building a stronger reputation for Indian whisky that stands on merit.”

Production of Northern Pride Premium Blended Whisky follows a small-batch method, ensuring quality and consistency. Distribution has already begun in leading urban markets through select partnerships with premium outlets and bars, while wider availability across new regions is planned for early 2026.

With this launch, Three Brothers Distillery continues its journey from a single-label venture to a respected name among new-age producers. Its growing portfolio reflects commitment, accuracy, and relevance and Northern Pride carries that legacy forward, symbolising both the spirit of celebration and the pride of belonging.