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By Shreenidhi Jagannathan
Published on April 17, 2025
In an unexpected twist to the ongoing U.S.-China trade war, the luxury goods sector, once synonymous with exclusivity and prestige, now finds itself facing a disruptor no one saw coming: TikTok. What began as a geopolitical clash, with the U.S. imposing a significant 145% tariff on Chinese imports, has evolved into a global cultural reckoning. Chinese influencers, manufacturers, and consumers are using social media platforms, particularly TikTok, to challenge the very foundation of Western luxury brands like Chanel, Hermès, Lululemon, and Nike.
From Geopolitics to Cultural Confrontation The luxury market, long considered a status symbol and a playground for the wealthy, has been upended by viral content from Chinese social media creators. These influencers are not just showcasing luxury goods; they are revealing secrets that challenge the very notion of luxury as a symbol of exclusivity. By exposing the origins of luxury products, many of which are manufactured in China at a fraction of their retail prices, TikTok creators are sparking a broader cultural conversation about value, authenticity, and the economics of luxury.
Recent findings indicate that these influencers have been uncovering the manufacturing process behind luxury products, which are often produced in Chinese factories using inexpensive labor and then sold at exorbitant prices in Western markets. This transparency is resonating with consumers, challenging the idea that high price tags equate to high value. Videos on platforms like TikTok show similar products, made with the same materials, being sold for a fraction of the price, with many creators highlighting the disconnect between the cost of production and the retail price.
The message is simple but powerful: Why pay thousands of dollars for a product made for cents on the dollar? Viral videos depict factory workers assembling high-end handbags identical to those found in boutique stores, and many creators walk viewers through the manufacturing process, demystifying the perceived value of these brands. Some even show similar products for a fraction of the price, with subtle yet potent commentary about the artificial premium placed on luxury items.
Exposing the Illusion of Exclusivity As these revelations spread, luxury brands are scrambling to defend their pricing structures. Lululemon, Adidas, and others have issued statements warning consumers about counterfeit products and the dangers of unauthorized Chinese manufacturing. But the damage is already done. Major luxury players, including Burberry, Richemont, and Hugo Boss, are reporting significant sales declines in China, a market that once represented a major growth engine for the global luxury sector.
Reports suggest that the luxury market has lost nearly $200 billion in value in recent months. The decline is compounded by economic challenges in China, such as a property crisis and high youth unemployment, and by a growing cultural phenomenon known as "luxury shame." Younger generations, especially in China, are increasingly reluctant to flaunt wealth in public, rejecting the conspicuous consumption that luxury brands rely on.
A Wake-Up Call for the Hospitality Industry The ripple effects of this shift in consumer behavior extend far beyond the world of fashion. Hospitality and tourism sectors, particularly luxury hotels, fine dining brands, and high-end lifestyle destinations, are now facing the task of adapting to a new generation of guests. These consumers, influenced by transparency and authenticity, are increasingly seeking experiences that go beyond brand names and logos.
Luxury hotels and resorts, especially in China and other parts of Asia, may need to rethink their retail offerings and even their overall approach to luxury. The traditional retail spaces within high-end hotels, once filled with branded luxury goods, are being reconsidered for more experiential concepts. Hotels may focus on local craftsmanship, artisanal experiences, or bespoke services that emphasize genuine cultural connections over mass-produced luxury items.
Moreover, hospitality marketing strategies need to evolve. The growing trend of authenticity-driven consumption means that simply relying on a brand's heritage may no longer be enough to attract today’s value-conscious travelers. A growing emphasis on sustainability, transparency, and local pride is shaping the future of luxury, and hospitality brands must adapt or risk losing relevance.
The Future of Luxury: Transparency and Digital Storytelling What’s unfolding is not just a fleeting TikTok trend; it’s a profound shift in consumer trust and global branding. This trend signals a broader transformation in how people perceive value, and how digital storytelling and transparency are reshaping luxury consumption across industries.
As trade tensions persist and social media continues to reshape consumer behavior, the hospitality industry must stay attuned to these cultural currents. The rise of TikTok and other social platforms shows that in today’s world, a viral video can have more influence than a high-profile fashion show. Whether it’s a boutique hotel in Bhopal or a five-star resort in Shanghai, understanding this new era of consumer consciousness could be the key to staying relevant in an ever-changing market.
Images used in this article are sourced from Google and are for illustrative purposes only. For more insights into global trends impacting the hospitality industry, stay tuned to Hospitalitynews
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By Manu Vardhan Kannan
Published on December 25, 2025
Indian Hotels Company Limited (IHCL), India’s largest hospitality company, has announced strategic marketing collaborations for its loyalty programme, Taj InnerCircle – NeuPass, with Shangri-La Circle, the loyalty platform of Shangri-La Hotels and Resorts, and MyMillennium, the loyalty programme of Millennium Hotels & Resorts. These collaborations aim to enhance global access and offer enriched travel and stay benefits for members across participating hotels worldwide.
Commenting on the development, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said that Taj joining hands with Shangri-La and Millennium unlocks powerful synergies through a global loyalty network. He noted that the addition of these two partners will create a seamless experience for members by extending exclusive reciprocal benefits, reinforcing IHCL’s focus on shaping the future of travel through meaningful alliances that deliver long-term value to guests and partners.
Under the collaborations, members of Taj InnerCircle – NeuPass, Shangri-La Circle, and MyMillennium will gain access to each other’s extensive global portfolios. The partnerships offer reciprocal privileges, including preferred rates across participating hotels worldwide, enabled through authenticated journeys across respective brand platforms, strengthening exclusivity and ease of access for loyal travellers.
Shangri-La Group, established in 1971 and a subsidiary of Kerry Properties, operates 105 luxury hotels across 78 destinations, offering more than 40,000 rooms across Africa, Asia, Europe, the Middle East, North America, and Oceania. Shangri-La Circle extends beyond a traditional hotel loyalty programme, positioning itself as a contemporary travel and lifestyle platform focused on delivering personalised and meaningful experiences to its members.
Millennium Hotels & Resorts, recognised as Singapore’s Most Valuable Hotel Brand by Brand Finance in 2025 for the second consecutive year, continues to strengthen its global presence. Its award-winning loyalty programme, MyMillennium, combines the brand’s international footprint with a compelling and value-driven loyalty proposition for frequent travellers.
IHCL’s iconic brand Taj, recognised as the World’s Strongest Hotel Brand for the fourth time and India’s Strongest Brand for the fifth time by Brand Finance in 2025, offers a diverse portfolio of experiences ranging from grand palaces and landmark city hotels to wildlife lodges, beach resorts, and luxury serviced residences. The brand currently operates over 130 hotels across 14 countries, reinforcing its position as a global leader in hospitality.
By Hariharan U
Published on December 24, 2025
Antica Ceramica, a trusted name in India’s premium ceramic industry, has unveiled its latest Kota-inspired wall and floor tile collection, reinterpreting one of the country’s most enduring architectural materials for contemporary spaces. The new range pays tribute to the legacy of Kota stone while addressing the functional and aesthetic demands of modern construction and interior design.
Rooted in the heritage of Kota stone, a natural limestone traditionally quarried in Rajasthan, the collection draws inspiration from a material long valued for its durability, cooling properties, and understated elegance. Widely used in Indian homes, palaces, temples, courtyards, and institutional buildings, Kota stone has been a defining element of India’s built environment for generations. Antica Ceramica brings this legacy forward through advanced ceramic engineering, retaining the look and feel of Kota while overcoming the limitations of natural stone.
The collection is developed in a 600 x 1200 mm large-format size with a thickness of 10 mm, offering versatility across residential, commercial, and hospitality applications. The larger format allows for fewer grout lines, creating a seamless, expansive visual effect that suits modern interiors and open-plan layouts. This format also enables architects and designers to create cohesive design narratives across floors and walls with ease.
Designed for both performance and aesthetics, the tiles are stain-resistant, durable, and suitable for high footfall areas. A carefully engineered non-slip surface enhances safety, making the collection ideal for spaces such as hotels, restaurants, lobbies, corridors, kitchens, and bathrooms. The tiles also offer consistent colour, uniform texture, and dimensional stability, ensuring long-term reliability and easy maintenance compared to natural stone.
In residential settings, the collection adds a calm, earthy character to living rooms, bedrooms, kitchens, balconies, and bathrooms. The subtle tonal variations and stone-inspired finish create warmth and authenticity, allowing the surfaces to blend effortlessly with both contemporary and traditional décor styles.
For commercial and hospitality environments including hotels, retail spaces, offices, and public areas the collection strikes a balance between visual refinement and operational practicality. Its durability and slip-resistant properties make it suitable for high-traffic zones, while the timeless Kota-inspired aesthetic ensures lasting relevance.
Speaking on the launch, Rahul Bhugra, Director, Antica Ceramica, said, “Kota stone is deeply embedded in India’s architectural identity. It represents simplicity, resilience, and timeless beauty. With this collection, we wanted to honour that heritage while adapting it to modern lifestyles and construction needs. These tiles bring together the visual depth of traditional Kota with the precision, safety, and performance required in today’s spaces.”
With this launch, Antica Ceramica reinforces its commitment to creating surfaces that are culturally rooted, technically advanced, and design-forward. The Kota-inspired wall and floor tile collection stands as a thoughtful blend of Indian heritage and contemporary innovation, offering architects, designers, and homeowners a versatile solution for modern living and hospitality spaces
Manglam Group, one of Rajasthan’s leading real estate developers, has formally expanded into the hospitality sector with the launch of The Westin Jaipur Kant Kalwar Resort & Spa, marking its first hospitality project. The opening is a significant milestone for the Group and also represents Marriott International’s 200th property in India, highlighting Jaipur’s growing prominence as a destination for leisure, business travel and large-scale social and corporate events.
The resort has been developed under Manglam Spa and Resorts, the Group’s dedicated hospitality vertical, and forms part of Manglam’s long-term ₹1,000 crore hospitality investment plan. Built with an investment of approximately ₹300 crore, the property serves as the anchor asset for Manglam’s hospitality ambitions, with plans to build a diversified portfolio across super luxury hotels, wellness-focused resorts and serviced hospitality formats.
Located at Kant Kalwar, at the foothills of the Aravalli range, The Westin Jaipur Kant Kalwar Resort & Spa spans nine acres and features 135 rooms along with seven distinct venues for events and gatherings. The resort has been designed with sustainability at its core, blending Balinese-inspired architecture with locally sourced materials, natural textures and ecologically sensitive landscaping. Lush gardens, reflective water elements, a horseshoe-shaped pool and wellness-oriented public spaces come together with subtle references to Jaipur’s royal heritage.
Commenting on the launch, Mr. N K Gupta, Chairman, Manglam Group, said, “Having built a legacy of transforming real estate in Rajasthan through world-class infrastructure and disciplined delivery, stepping into hospitality was a natural progression for Manglam. The Westin Jaipur reflects our commitment to creating assets that elevate the city’s global standing. As Marriott International’s 200th property in India, this launch not only celebrates a milestone for the brand, it also sets the tone for Manglam’s future in hospitality with projects that are premium, service-led and internationally benchmarked.”
Wellbeing forms the core of the guest experience, guided by The Westin brand’s Six Pillars of Well-Being. The resort offers the WestinWORKOUT® Studio, outdoor movement spaces, cycling and jogging tracks, and the Heavenly Spa by Westin, featuring curated therapies and restorative wellness rituals. Dining options range from wellness-forward all-day dining experiences to destination-inspired Indian cuisine and relaxed lounge formats, balancing nourishment with indulgence.
Ms. Amrita Gupta, Director, Manglam Group and CEO, Manglam Spa and Resorts, said, “For us, this opening represents the start of a vision we have nurtured for years. This partnership with The Westin elevates Manglam’s presence at a global level. It brings international hospitality standards, refined wellbeing experiences and world-class design to Jaipur. The Westin Jaipur Kant Kalwar Resort & Spa is just the beginning, and several more premium and super luxury hospitality projects are in the pipeline.”
Service excellence remains central to Manglam’s hospitality strategy, with a strong focus on intuitive planning, operational depth and consistent delivery, supported by sustainability-led practices such as energy efficiency, climate-responsive design and responsible operations.
Beyond The Westin Jaipur Kant Kalwar Resort & Spa, Manglam is developing over 200 serviced apart’otel units under the Fern Habitat brand at Pinkwalk, Jagatpura, strengthening its presence in the serviced-stay segment. Two additional hospitality projects, including a resort-led concept and an urban hotel format, are also in active planning, aimed at addressing both leisure and business travel demand and reinforcing Jaipur’s position as a destination for world-class hospitality experiences.
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