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By Author
Published on November 20, 2023
In a strategic move towards premiumization, Tilaknagar Industries Limited (TI), a prominent Indian-Made Foreign Liquor Manufacturer (IMFL), proudly introduces Mansion House Chambers Brandy, a premium variant extending the legacy of its flagship brand, Mansion House.
The initial phase of this premium creation's launch unfolds in Puducherry, India, marking the beginning of an elevated brandy experience. This unveiling aligns with Tilaknagar Industries' commitment to innovation and portfolio diversification, breathing new life into the brandy segment.
Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries, expressed enthusiasm, stating, "We are immensely passionate about brandy. Our latest premium offering, Mansion House Chambers, is born out of our unrelenting focus on innovation to diversify our portfolio and revitalize the brandy segment."
In the half-year ending September 2023, Tilaknagar Industries witnessed a remarkable 28% growth, outpacing the overall IMFL industry's 3-4% growth, primarily propelled by the brandy segment. Sales volumes surged to 53.6 lakh cases during this period, a significant uptick from the 42 lakh cases recorded in the corresponding period the previous year.
Mansion House Chambers elevates the brandy experience, offering consumers complex fruity aromas and delicate oak notes, resulting in a smooth and velvety texture. The packaging itself mirrors opulence, presented in a meticulously sculpted cut-glass bottle, symbolizing exclusivity, prestige, and luxury.
Ahmed Rahimtoola, Chief Marketing Officer at Tilaknagar Industries, emphasized the company's strategy of addressing market needs with superior products. He highlighted the significance of Mansion House Chambers in establishing price-laddering for brandy, a concept previously non-existent in this category.
This launch follows Tilaknagar Industries' recent introduction of premium products under the Mansion House brand, including India's first premium flavored brandy (Flandy) and Mansion House Reserve French-Style Brandy. In the half-year ending September 2023, Mansion House brand sales exceeded 40 lakh cases.
India stands as one of the largest global markets for brandy, with brandy maintaining its position as the second-largest product segment under the IMFL category, representing over 20% of the total IMFL sector by volume.
As Mansion House Chambers makes its debut in key southern markets, Tilaknagar Industries continues its journey of redefining the premium brandy landscape, offering consumers an exquisite and refined choice in the world of spirits.
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By Hariharan U
Published on May 17, 2026
Marriott Executive Apartments Hyderabad is offering guests a taste of Tamil Nadu’s rich culinary heritage with a specially curated Madurai Food Pop-Up at its signature dining venue, Mazzo Rooftop Restaurant.
The limited-period culinary showcase celebrates the vibrant flavours, traditional recipes, and street food culture of Madurai, often regarded as one of South India’s most iconic food destinations. Hosted in a serene rooftop setting, the experience blends regional authenticity with contemporary hospitality.
The specially curated menu features a range of signature dishes inspired by traditional Madurai kitchens and local favourites. Guests can savour preparations such as Kola Urundai, Kozhi Kulambu, Vendakkai Mandi, and Kovil Puliyodharai, each reflecting the rustic flavours and bold spice profiles associated with Tamil Nadu cuisine.
The festival also includes dishes like Mor Kulambu, Kozhi Varuval, Kudal Kulambu, Eeral Piratal, and Aattu Kari Kulambu, showcasing the depth and diversity of Madurai’s culinary traditions. One of the highlights of the menu is the much-loved Vandiyur Chicken Biryani, paired with the iconic chilled dessert beverage Jigarthanda.
Set against the elegant poolside ambience of Mazzo Rooftop Restaurant, the food pop-up aims to offer more than just a dining experience by bringing together flavour, nostalgia, and cultural storytelling through food.
The showcase is open until 16th May 2026, from 7:00 PM to 11:00 PM, inviting food lovers and regional cuisine enthusiasts to experience the essence of Madurai in Hyderabad.
Four Seasons Hotel Bengaluru has unveiled its “101 Days of Summer” campaign, a property-wide seasonal residency running from May 1 to August 31, 2026, celebrating Bengaluru’s summer culture through immersive culinary, beverage, and stay experiences.
Part of the global Four Seasons seasonal activation, the Bengaluru edition has been thoughtfully adapted to reflect the city’s Garden City identity, combining nostalgic summer traditions with luxury hospitality experiences curated specifically for the local landscape and climate.
The campaign transforms the hotel into a summer sanctuary, offering guests a slower and more experiential approach to the season through artisanal food, botanical beverages, alfresco moments, and curated staycations.
At the centre of the experience is an artisanal gelateria concept featuring a vintage-inspired summer cart that recreates nostalgic frozen treats with a luxury twist. Signature offerings include the Java Plum in the Promenade Sorbet and the Coastal Cream Magnum Bar, both inspired by familiar regional summer flavours. The hotel’s Sunday brunches at CUR8 will also feature rotating artisanal gelatos and elaborate summer sundaes designed around seasonal indulgence.
The beverage programme introduces a specially curated “Garden City Collection” featuring cocktails and mocktails inspired by Bengaluru’s botanical heritage. Drinks such as the Nandi Hills Spritz and Silk Route Summer Float incorporate local ingredients and handcrafted elements, while the “Temperance Trail” mocktail collection offers non-alcoholic interpretations rooted in regional flavours.
Complementing the beverage programme is a dedicated Mango Residency at the Lobby Lounge celebrating India’s most iconic summer fruit. Guests can experience a mango-themed afternoon tea, Alphonso Mango Kulfi, and a range of seasonal desserts and beverages inspired by regional orchards and summer traditions.
Beyond dining, the campaign also positions Four Seasons Hotel Bengaluru as a luxury urban retreat through curated summer staycations. Garden suites, poolside experiences, wellness offerings, and leisurely dining moments have been designed to encourage guests to embrace a relaxed and immersive summer lifestyle within the city.
Signature touches such as floral-inspired beverages, alfresco lounging, and poolside culinary experiences further reinforce the property’s vision of blending Bengaluru’s local identity with the global luxury ethos of the Four Seasons brand.
Through “101 Days of Summer,” the hotel aims to transform the season into a thoughtfully crafted celebration of flavour, nostalgia, design, and experiential luxury, offering guests an elevated interpretation of a Bengaluru summer.
For more information, visit Four Seasons Hotel Bengaluru
By Manu Vardhan Kannan
Published on May 16, 2026
Six Fields has launched its Summer 2026 campaign, #CheersForMore, bringing internationally recognised cricket umpire Anil Chaudhary on board to create a fresh and engaging cricket-viewing experience. Launched during the ongoing cricket season, the campaign aims to encourage fans to celebrate not only match-winning moments but also the smaller moments that shape the game.
At the centre of the campaign is a digital film featuring Anil Chaudhary in a role not commonly seen in cricket brand campaigns. Instead of focusing only on players and high-impact moments, the campaign highlights the many events that keep fans emotionally invested throughout a match, from wides and dot balls to appeals, boundaries, near misses, and changing momentum.
The idea behind the campaign comes from an interesting insight into fan behaviour. While cricket viewers remain emotionally connected from the first ball to the last, celebrations usually happen only during major moments like sixes, wickets, or final victories. Through #CheersForMore, Six Fields aims to make every moment worth celebrating.
Using familiar umpire signals as a creative element, the campaign transforms official gestures into easy fan reactions that people can use while watching matches together. Through this approach, Six Fields hopes to build a more interactive and socially driven viewing culture among modern cricket audiences.
Speaking about the campaign, Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., said: “Cricket is one of India’s biggest entertainment experience and our campaign #CheersForMore celebrates the energy that exists in every moment of the game. The campaign reflects this energy and encourages fans to engage more actively throughout the game.”
The campaign’s choice of Anil Chaudhary also stands out. While many cricket campaigns usually feature current or former players, Six Fields has selected a personality closely associated with the game’s structure and authenticity. Having retired from IPL umpiring only last year, Chaudhary continues to be recognised as the most experienced umpire in IPL history, bringing familiarity and credibility to the campaign.
The initiative also reflects how cricket consumption habits are evolving, especially among younger audiences. Fans today interact with matches through memes, reels, fantasy leagues, watch parties, social media discussions, and live conversations beyond television screens. Brands are increasingly trying to become part of these moments rather than simply seeking visibility.
The campaign will roll out extensively across digital and social platforms during the cricket season. It will include creator collaborations, fan participation formats, influencer content, and real-time conversations to make the cheering behaviour more engaging and visible online.
Speaking on the campaign, Anil Chaudhary said: “Every signal on the field exists because every moment matters in cricket. Through #CheersForMore with Six Fields, we wanted to bring that same spirit to fans and encourage them to stay engaged with the game beyond just the major moments.”
With #CheersForMore, Six Fields is looking to strengthen its connection with cricket culture, social engagement, and celebration moments during one of India's biggest sporting seasons. Cheers For More with Six Fields!
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