Tourism Australia has confirmed the appointment of Jennifer Doig as the new Regional General Manager for South and South East Asia. Bringing over 20 years of experience in tourism and marketing, Doig steps into this pivotal role with a focus on restoring tourism to pre-pandemic levels in key markets such as India, Indonesia, Malaysia, and Singapore.

Doig’s extensive background includes her most recent role as Director of Global Campaigns at Dubai Tourism, where she showcased her expertise in driving tourism marketing strategies. She will now report directly to Andrew Hogg, Executive General Manager, Eastern Markets & Aviation, at Tourism Australia.

Andrew Hogg remarked on the appointment: “We are delighted to welcome Jennifer to Tourism Australia at such an important time as we work towards regaining the 2019 levels of visitation. Jennifer’s wealth of experience will be invaluable as we continue to engage trade and consumers in the region.” He noted that India has already exceeded its 2019 tourist figures, while markets like Singapore, Indonesia, and Malaysia are steadily recovering.

The South and South East Asia region is critical for Australian tourism recovery, having seen nearly 2 million visitors in 2019, a number expected to rise to 2.7 million by 2028.

Excited about her new role, Doig expressed: “Tourism Australia sets the industry standard for marketing excellence, and I’m excited to work closely with the team and our partners to further strengthen Australia’s reputation as a premier leisure and events destination.” She will lead trade and consumer marketing efforts across the region to boost engagement and visitation to Australia.

Prior to her tenure at Dubai Tourism, Doig held senior roles with global brands such as Sony Pictures Entertainment, Turner Broadcasting, Ogilvy, and Edelman, further solidifying her position as a leader in media and tourism marketing.

For more information, visit www.tourism.australia.com or follow @tourismaustralia on Instagram.