Israel’s Minister of Tourism, Haim Katz, wrapped up a pivotal visit to India aimed at strengthening bilateral tourism ties and engaging with key industry players. The visit featured multi-city networking events, high-profile meetings, and Israel’s strong presence at OTM 2025, reinforcing Israel’s commitment to boosting tourism from India.

Strengthening Tourism & Air Connectivity

During his visit, Minister Katz met with India’s Minister of Tourism, Gajendra Singh Shekhawat, to discuss enhancing cooperation between the two nations. They explored ways to leverage the deep historical and cultural connections shared by India and Israel.

The Israel Ministry of Tourism (IMOT) delegation, including Ambassador Peleg Lewi, Foreign Affairs Advisor, and Hassan Madah, International Marketing Director, IMOT, also met with Air India CEO Campbell Wilson. The discussions focused on improving air connectivity and creating seamless travel opportunities for Indian tourists heading to Israel.

Israel at OTM 2025: A Grand Showcase

Israel made a strong impression at OTM 2025, one of India’s largest travel trade exhibitions, held at Jio World Convention Centre, Mumbai. Minister Katz inaugurated the event, addressing a distinguished audience of travel professionals, tourism stakeholders, and media representatives.

Speaking at the event, Minister Katz emphasized,
"India is a critical market for us, and we are committed to deepening our engagement with the Indian travel trade. With the launch of the e-Visa system and our continued presence at key exhibitions, we are confident of achieving new milestones in 2025."

Israel’s pavilion at OTM stood out, winning the Best Booth Decoration Award for its visually engaging and interactive showcase of the destination.

Exclusive Networking Events in Delhi & Mumbai

IMOT hosted exclusive networking evenings in Delhi and Mumbai, bringing together travel associations, industry leaders, and OTAs. These events facilitated discussions on collaborative strategies to position Israel as a preferred destination for Indian travelers.

"We witnessed a surge in the number of Indian travelers visiting Israel in 2024, which presents the right moment for us to promote the destination. We want to ensure that Israel is safe and welcoming to tourists. We urge Indian travelers to experience our country in a more holistic way," Minister Katz stated.

Tourism Growth & Air Connectivity Resumption

Despite geopolitical challenges, India remained a strong source market for Israel in 2024, with 9,600 Indian tourists visiting between January and December.

With the recent ceasefire announcement and Air India resuming flights to Israel from March 2025, tourist arrivals are expected to rise significantly. In total, Israel welcomed 961,700 global tourists in 2024.

e-Visa Launch for Indian Travelers

To make travel easier, Israel has launched a new e-Visa system for Indian tourists, particularly families and multi-generational travelers. This digital service simplifies the application process and integrates with Israel’s Entry Travel Authorization (ETA) system.