BWH® Hotels, the global hospitality group behind WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has introduced AutoClerk® Atlas, a next-generation Property Management System (PMS) developed in partnership with HotelKey.

This marks a major milestone in BWH Hotels’ technology journey, aimed at transforming hotel operations, improving guest experiences, and driving efficiency across its worldwide network.

AutoClerk Atlas is a reimagined version of the long-standing AutoClerk system, combining BWH Hotels’ expertise with HotelKey’s modern cloud-based platform. The collaboration brings together scalability, reliability, and smart automation to create a PMS that’s simple, powerful, and ready for the future of hospitality.

“AutoClerk Atlas marks a pivotal step forward in our journey to reimagine both the guest and hotel team experience. Through partnering with HotelKey, we're introducing a world-class Property Management System that's scalable, intuitive, and future-ready,” said Bill Ryan, Senior Vice President and Chief Technology Officer, BWH Hotels.

Built to address today’s operational challenges, AutoClerk Atlas delivers, One-day onboarding with built-in training modules for quick adoption, Automated payments and reconciliation to streamline daily tasks, Actionable guest insights that empower teams to offer personalized service, Deep integration with existing and third-party systems for seamless connectivity.

Aditya Thyagarajan, Co-Founder and President of HotelKey, said, “We are excited to bring AutoClerk Atlas powered by HotelKey to BWH Hotels, driving operational excellence and delivering a seamless, elevated guest experience.”

Fareed Ahmad, Co-Founder and CEO of HotelKey, added, “Our partnership with BWH Hotels reflects a shared commitment to innovation and long-term success. We’re focused on delivering a smooth transition and giving hotel teams the tools they need to thrive in an evolving industry.”

With AutoClerk Atlas, BWH Hotels continues to invest in technology that supports growth, enhances guest satisfaction, and simplifies operations for its vast network of nearly 4,300 hotels worldwide.

RBS WinCloud, a global leader in cloud-based Property Management Systems (PMS), proudly introduces its next-generation PMS solution to the global hospitality industry. Designed to support hotels across all segments from boutique stays to luxury resorts, WinCloud PMS brings together over 25 years of hospitality technology expertise to help hoteliers streamline operations, improve efficiency, and deliver world-class guest experiences.

Today, WinCloud powers more than 2,000 properties in 35+ countries, managing upwards of 100,000 rooms worldwide. With its robust, cloud-native architecture, the solution equips hotels with agility, scalability, and real-time insights that are critical in today’s dynamic travel and tourism landscape.

Why Hoteliers Are Choosing RBS WinCloud PMS

Seamless Cloud Digitization

WinCloud simplifies the digital shift by unifying front office, housekeeping, F&B, banqueting, and finance operations into a single, intuitive platform.

Fast Property Onboarding & OTA Integration

The system enables rapid deployment and seamless integration with leading online travel agencies (OTAs) and channel managers, helping hotels maximize visibility and revenue.

Empowering Local Brands

As international hotel groups expand in India, WinCloud PMS levels the playing field for homegrown hotel chains, giving them access to sophisticated yet cost-effective tools that drive competitiveness both locally and globally.

High Impact Returns

With its flexible model and minimal IT overhead, WinCloud enables hoteliers to reinvest in enhancing guest experiences rather than infrastructure upkeep.

Actionable Insights for Smarter Decisions

Equipped with real-time dashboards and analytics, WinCloud helps managers and owners make faster, data-driven decisions across all aspects of operations.

Trusted for Usability and Support

WinCloud PMS is consistently praised for its user-friendly interface, responsive customer support, and impressive return on investment, earning recognition as one of the most dependable platforms in hospitality technology.

Driving Growth in Indian Hospitality

“As the global hospitality sector continues its rapid growth, we see a tremendous opportunity to empower hotel brands with technology that is both powerful and easy to use,” said the CEO of RBS. “Our PMS is built to help hotels of all sizes embrace digital transformation, stay competitive, and create exceptional guest journeys.”

Visit the RBS Wincloud website.

For more information, visit www.rbsgo.com or contact sales@rbsgo.com 

Picture a busy day in your hotel. Guests are checking in, the front desk is juggling calls, invoices are stacking up, menus need updating, and someone just asked about your eco-friendly practices. Teams are working hard, yet the pressure never seems to ease. As hoteliers, we know this scene well  and we also know it’s not just about keeping things running, but about creating a future where our operations are smarter, greener, and more guest-focused.

Challenges on the Path to Sustainability

Sustainability is no longer a choice; it’s a mandate, and the time has come. Guests expect it, regulators demand it, and costs make it unavoidable. Running paper-heavy processes, relying on outdated servers, or handling manual stock tracking is more than inconvenient, it holds back growth, impacts profitability, and puts your brand at odds with today’s expectations.

How Technology Supports Sustainability

This is where technology steps in, not as a replacement for hospitality, but as an enabler of it. Cloud-based platforms can eliminate the clutter of paper with digital check-ins and e-receipts, reduce waste with smarter inventory systems, and allow managers to monitor performance in real time, even when away from the property. For staff, this means less firefighting and more time to work together, creating an inclusive culture where every department is connected and updated instantly. For leadership, it means running operations that are leaner, faster, and aligned with the values guests expect from modern hospitality.

But let’s be clear: the goal is not technology for technology’s sake. The goal is to elevate guest experience, ensure seamless operations, and maximize revenue. Whether it’s a boutique hotel making its mark, an aspiring hotel group looking to expand, or a well-established chain managing multiple properties, the right digital foundation can be the difference between keeping up and leading the way.

This is where InnKey comes in. More than just a “cloud PMS,” InnKey unifies hotel operations on a single, enterprise-grade platform,  reservations, F&B, finance, procurement, and guest engagement, all connected and accessible anywhere. It’s proven at scale with leading hotel chains, yet agile enough for independent properties. Built with a mobile-first approach, InnKey empowers teams to work on tablets and smartphones, freeing hotels from printers, static terminals, and even the traditional front desk. Imagine a hotel where guests glide through check-in without queues, where no phones ring, yet every department stays informed in real time, and where operations feel invisible, but flawless.

And here is what sets InnKey apart: while many solutions promise the cloud, InnKey delivers security, scalability, and clarity. With the highest standards of data protection, open APIs for seamless integrations, and robust architecture, it gives hoteliers the confidence that their business is not just digitized, but future proofed. The hospitality industry doesn’t need to digitize the past. It needs to reinvent the future. The urgency is real, the opportunity is here, and the path is clear. It’s time to rethink hospitality and create sustainable hotels that truly last.

Ready to take the first step? Schedule a conversation with an InnKey expert today  and let’s design the roadmap to make your hotel sustainable, mobile-first, and guest-ready for tomorrow. The future isn’t waiting, and neither should you.

For more info, mail us at: sales@innkeypms.net