Loading...
You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Nithyakala Neelakandan
Published on July 17, 2024
The Olympics is one of the global events that can significantly boost both travel and advertising sectors. This year, spending on advertisements for events such as the Super Bowl, Olympics, and European Championship is projected to hit $61 billion. These events not only increase ad revenues but also drive substantial travel demand. For instance, flight bookings to Singapore surged by 63% before the F1 Grand Prix, and trips to Qatar were booked well in advance of the 2022 FIFA World Cup. Such events also maintain interest in host destinations long after they conclude. Following the Qatar World Cup, international lodging searches in the country rose by 79-255%.
Similarly, scheduled from July 26 to August 11, 2024, the Olympics is expected to attract 10,500 athletes from 206 countries, marking the largest event ever hosted in France.
Paris Sees a Spike in Flight Bookings
Paris is already a top tourist destination, with 6.3 million visitors to the Eiffel Tower in 2023 alone. The upcoming Olympics are set to enhance this popularity. Since tickets for the 33rd Olympic Games went on sale on November 30, 2023, flight bookings to Paris have increased by 125% compared to the same period last year. Most travelers plan to depart the city as soon as the Olympics end, suggesting many come from countries like the United States, where extended leave is uncommon. The average trip length has shortened to 11 days from 13.2 days in 2023, indicating that the games are influencing travel plans.
Paris remains a favorite summer destination, especially for American travelers. During the Olympic period, 23.8% of flight bookings to Paris are from the United States, followed by Canada, the United Kingdom, Japan, and Spain. The U.S. also led the medal counts in the 2016 and 2020 Olympics, likely contributing to the high demand.
Leveraging Increased Travel Demand
Destination Marketing Organizations (DMOs) can benefit from the heightened travel interest by using continuous, multichannel marketing strategies. Noreen Henry, Chief Revenue Officer at Sojern, said “By using the right channels throughout the year—not just seasonally—DMOs can reach travelers in the moment and inspire them to think beyond sporting events. Not only do always-on, multichannel campaigns give DMOs better insights, but these types of campaigns enable them to maximize their budgets, do more with less, and get in front of travelers at every stage of the planning cycle.”
Travel Data from Amadeus Shows Significant Increases
Amadeus, a leading provider of travel technology, also reports a surge in travel interest. As of June 6, 2024, international air travel to France is up 56% for the Olympic period from July 24 to August 13. Domestic air travel within France has increased by 31%. Paris, in particular, is expecting 72% more travelers than the same period last year. The Paralympics, from August 28 to September 8, will boost travel to Paris by 16%, especially from the United States, Spain, and Canada.
Lille, hosting basketball and handball events, anticipates a 203% increase in visitors compared to last summer, with domestic travel growing by 300% and international travel by 181%. Bordeaux, hosting football, and Marseille, hosting sailing and football, also see significant increases in bookings, both up by 38%.
With the Olympics approaching, the hospitality sector in France is gearing up for a busy season, driven by substantial increases in both international and domestic travel bookings.
Soyarich Redefines Plant-Based Eating with Innovative Vegan ...
In today’s evolving culinary world, growing concerns around ...
UAE President Mohamed bin Zayed Arrives in India, Holds Talk...
UAE President Mohamed bin Zayed Al Nahyan arrived in India o...
CaratLane Brings Treasure Chest Jewellery Savings Plan to Ph...
CaratLane, A TATA Product and one of India’s leading omnicha...
Palaniappa’s Hepi TV Turns Guest Room TVs into Smart Revenue...
In today’s hospitality landscape, guest experience goes far ...
By Hariharan U
Published on January 22, 2026
ITC Hotels reported a strong growth performance for the quarter ended December 31, 2025, with consolidated revenue from operations reaching ₹1,231 crore, up 21% year-on-year. EBITDA stood at ₹467 crore, reflecting a 23% increase, while PAT rose sharply by 42% to ₹307 crore, according to a company release.
The growth was driven by higher occupancy and average daily rates (ADR) across key markets. Targeted digital campaigns and loyalty initiatives contributed to revenue scaling, while cost management measures covering procurement efficiencies and energy optimisation supported healthy margins. Room revenue grew 12%, propelled by robust performance in corporate, wedding, and MICE segments. Overall RevPAR expanded 13%, maintaining a 48% premium over the industry, highlighting ITC Hotels’ strong brand standing.
Food & Beverage revenue rose 8%, led by banqueting and corporate events, supported by innovative culinary offerings. EBITDA margin for the quarter stood at 39%, expanding 110 basis points on a comparable basis due to revenue growth, higher management fees, cost control, and operating leverage.
Active asset management remained central to ITC Hotels’ strategy, with planned renovations completed across key properties to enhance guest experience through modernised amenities, refreshed interiors, and contemporary design.
Internationally, ITC Ratnadipa and Sapphire Residences in Colombo, Sri Lanka, maintained market leadership in RevPAR and achieved EBITDA positivity for the nine months ended December 31, 2025. Apartment handovers have commenced, reflecting progress in the residential segment.
In India, ITC Hotels secured a land parcel at Yashobhoomi, Dwarka, New Delhi, for a premium 5‑star hotel on a 91‑year lease. The property, slated for completion by 2030, will feature contemporary banqueting and signature cuisine, enhancing Yashobhoomi as a global destination for conventions and exhibitions.
Aligned with its asset-right strategy, ITC Hotels expanded in Tier‑II and Tier‑III cities, opening new properties in Bodh Gaya, Rishikesh, Siliguri, Sirmaur, Dungarpur, and Jaipur during the quarter. In CY2025, the company signed 28 hotels with 2,790 keys, a 26% growth over CY2024, and crossed the milestone of 150 operational hotels with over 14,000 keys.
With these results, ITC Hotels reinforces its growth trajectory, driven by strategic expansion, operational excellence, and consistent focus on premium hospitality offerings across India and beyond
Published on January 21, 2026
As the Union Budget 2026 draws closer, voices from the hospitality industry are growing stronger, calling for focused policy measures and enhanced financial support to drive sustainable growth. Sharing his pre-budget views, Vishal Vithal Kamat, Executive Director at Kamat Hotels India Ltd, highlighted the need for greater attention to the hospitality sector and its wider economic impact.
Kamat emphasised that hospitality goes far beyond hotels, encompassing tour operators and a broad network of allied services that collectively play a vital role in boosting tourism and employment across the country. He noted that the sector has been seeking targeted benefits and supportive policies for several years to help streamline operations and improve ease of doing business.
“We have strong expectations from the Union Government to enhance budgetary allocations for the hospitality sector as a whole. Hospitality extends beyond hotels to include tour operators and a wide network of allied services that collectively drive tourism and employment. The industry has long been seeking targeted benefits and policy support to streamline operations, improve ease of doing business, and strengthen India’s tourism ecosystem. We are hopeful that the forthcoming budget will address these long-standing concerns in a meaningful way,” he said.
Industry leaders believe that well-structured budgetary support can strengthen India’s tourism ecosystem, encourage investments, and create more employment opportunities. With Budget 2026 on the horizon, the hospitality sector remains optimistic that its long-pending demands will finally find place in national policy planning.
Published on January 16, 2026
Sharing his expectations from the Union Budget 2026, Sanjay Manohar Vazirani, Chairman and Managing Director of Foodlink F&B Holdings (India) Limited, said the hospitality and foodservice sector today mirrors India’s evolving consumption story, shaped by rising disposable incomes, experiential spending, and renewed momentum in tourism and events.
Vazirani noted that sustained focus on infrastructure development, tourism promotion, and improved urban connectivity would create a strong multiplier effect for hospitality-led businesses. He said such measures would help India strengthen its positioning as a global destination for premium culinary and lifestyle experiences.
From an industry standpoint, he highlighted the importance of GST rationalisation, clearer compliance frameworks, and continued support for skill development. According to Vazirani, these steps would not only improve operating efficiencies but also reinforce employment generation across the hospitality and foodservice value chain.
He further added that measures aimed at easing access to credit, simplifying trade processes, and supporting Indian hospitality brands expanding globally would benefit the sector while contributing to a stronger, services-driven economy.
Vazirani emphasised that a growth-oriented Budget, one that balances fiscal discipline with consumption-led and tourism-driven growth, has the potential to significantly accelerate India’s hospitality and experiential economy in the years ahead.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.