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By Nithyakala Neelakandan
Published on July 17, 2024
The Olympics is one of the global events that can significantly boost both travel and advertising sectors. This year, spending on advertisements for events such as the Super Bowl, Olympics, and European Championship is projected to hit $61 billion. These events not only increase ad revenues but also drive substantial travel demand. For instance, flight bookings to Singapore surged by 63% before the F1 Grand Prix, and trips to Qatar were booked well in advance of the 2022 FIFA World Cup. Such events also maintain interest in host destinations long after they conclude. Following the Qatar World Cup, international lodging searches in the country rose by 79-255%.
Similarly, scheduled from July 26 to August 11, 2024, the Olympics is expected to attract 10,500 athletes from 206 countries, marking the largest event ever hosted in France.
Paris Sees a Spike in Flight Bookings
Paris is already a top tourist destination, with 6.3 million visitors to the Eiffel Tower in 2023 alone. The upcoming Olympics are set to enhance this popularity. Since tickets for the 33rd Olympic Games went on sale on November 30, 2023, flight bookings to Paris have increased by 125% compared to the same period last year. Most travelers plan to depart the city as soon as the Olympics end, suggesting many come from countries like the United States, where extended leave is uncommon. The average trip length has shortened to 11 days from 13.2 days in 2023, indicating that the games are influencing travel plans.
Paris remains a favorite summer destination, especially for American travelers. During the Olympic period, 23.8% of flight bookings to Paris are from the United States, followed by Canada, the United Kingdom, Japan, and Spain. The U.S. also led the medal counts in the 2016 and 2020 Olympics, likely contributing to the high demand.
Leveraging Increased Travel Demand
Destination Marketing Organizations (DMOs) can benefit from the heightened travel interest by using continuous, multichannel marketing strategies. Noreen Henry, Chief Revenue Officer at Sojern, said “By using the right channels throughout the year—not just seasonally—DMOs can reach travelers in the moment and inspire them to think beyond sporting events. Not only do always-on, multichannel campaigns give DMOs better insights, but these types of campaigns enable them to maximize their budgets, do more with less, and get in front of travelers at every stage of the planning cycle.”
Travel Data from Amadeus Shows Significant Increases
Amadeus, a leading provider of travel technology, also reports a surge in travel interest. As of June 6, 2024, international air travel to France is up 56% for the Olympic period from July 24 to August 13. Domestic air travel within France has increased by 31%. Paris, in particular, is expecting 72% more travelers than the same period last year. The Paralympics, from August 28 to September 8, will boost travel to Paris by 16%, especially from the United States, Spain, and Canada.
Lille, hosting basketball and handball events, anticipates a 203% increase in visitors compared to last summer, with domestic travel growing by 300% and international travel by 181%. Bordeaux, hosting football, and Marseille, hosting sailing and football, also see significant increases in bookings, both up by 38%.
With the Olympics approaching, the hospitality sector in France is gearing up for a busy season, driven by substantial increases in both international and domestic travel bookings.
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By Manu Vardhan Kannan
Published on June 14, 2026
Summit Hotels & Resorts has started FY2026-27 on a strong note, reporting nearly 40% growth in business during April and May. The company attributes the performance to continued demand for leisure travel in the Eastern Himalayas and the growing preference among travellers for established regional hospitality brands.
During the first two months of the financial year, the hospitality group sold more than 37,000 room nights, with occupancy across its portfolio reaching 78.9%. Average room rates also crossed ₹6,000, highlighting stronger pricing power across several key destinations.
The growth comes despite a temporary slowdown in travel activity in parts of eastern India during the West Bengal Assembly election period. According to the company, destinations across Sikkim and the Darjeeling Hills were the strongest contributors to performance, supported by repeat guests and rising demand for premium mountain getaways.
Commenting on the performance, Sumit Mitruka, CEO, Summit Hotels & Resorts, said, "We entered the year expecting healthy demand, but the pace of bookings has been stronger than anticipated. What stands out is not just the occupancy but the ability of travellers to continue choosing these destinations despite temporary disruptions. The appetite for experiential leisure travel remains strong, and we are seeing that translate into both room revenue and higher spending within our hotels."
Alongside room revenues, the company also reported healthy growth in food and beverage sales during the period. Guest review scores remained among the highest across its operating markets, reflecting strong customer satisfaction levels.
Building on this momentum, Summit Hotels is now expanding its business model beyond its owned and managed properties in the Eastern Himalayas. The company is actively seeking partnerships with independent hotels, boutique resorts, heritage properties, wildlife lodges, and spiritual retreat destinations across India.
The initiative is designed for hotel owners looking to benefit from organised distribution channels and professional revenue management while retaining ownership and operational control of their properties.
Unlike conventional affiliation models that often require significant upfront investments, Summit's partnership approach focuses on shared growth. Partner properties can maintain their individual identity while gaining access to the company's central reservation system, revenue management expertise, digital marketing support, technology platforms, and hospitality manpower network.
Having completed 18 years in the hospitality industry, Summit believes significant opportunities exist within India's large independent hotel sector, where many properties have strong local appeal but limited access to organised brand support and distribution systems.
With booking momentum continuing into June and advance reservations already nearing last year's levels, the company remains optimistic about sustained demand across leisure and destination travel markets in the coming quarters.
By Hariharan U
Published on June 12, 2026
Suba Hotels Limited (NSE – SME: SUBAHOTELS) has announced its audited financial results for the year ended March 31, 2026, reporting its strongest-ever annual performance alongside significant expansion across its hotel portfolio.
The company’s total revenue rose to ₹115.89 crore in FY26, marking a 45% year-on-year growth. EBITDA increased by 13% to ₹26.82 crore, while Profit After Tax (PAT) stood at ₹18.01 crore, reflecting a 19% rise compared to FY25.
Commenting on the performance, Managing Director Mansur Mehta said FY26 has been a landmark year for the company, driven by strong execution and expansion across markets. Suba Hotels expanded its presence to over 102 operational hotels, 4,660+ keys, and 73 destinations during the year.
He highlighted that one of the company’s key strengths lies in its ability to operate across all five hospitality business models management contracts, revenue sharing, franchising, asset ownership, and hybrid structures, making Suba Hotels one of the few hospitality players in India with such a diversified operational framework.
“This flexibility allows us to partner with hotel owners effectively and accelerate expansion across segments,” he said.
CEO Mubeen Mehta noted that the scale achieved in FY26 reflects the strength of the company’s operating platform and execution capabilities. He added that revenue growth was supported by network expansion and improved business volumes across brands.
He also pointed out that EBITDA and PAT margins were impacted due to changes in the GST framework, which led to the loss of input tax credit benefits on certain operating expenses, increasing the overall cost base.
Looking ahead, the company plans to continue expanding through asset-light models, improving operational efficiency, and strengthening its presence in high-growth markets. With a strong pipeline and over 100 hotels already operational, Suba Hotels remains confident of sustaining its growth trajectory.
Published on May 30, 2026
Apeejay Surrendra Park Hotels Limited (ASPHL) has announced its financial results for the fourth quarter and financial year ended March 31, 2026, reporting steady operational growth supported by strong occupancy levels and continued expansion across key hospitality markets.
The company reported revenue from operations of INR 183.70 crore for Q4 FY26, compared to INR 177.32 crore during the same quarter last year. Operating EBITDA for the quarter stood at INR 52.99 crore, while profit after tax (PAT) was reported at INR 11.88 crore.
ASPHL recorded occupancy levels of 90 per cent during the quarter, reflecting sustained demand across both business and leisure travel segments and reinforcing the company’s position within India’s hospitality sector.
For the full financial year FY26, the company crossed the INR 700 crore annual revenue milestone for the first time, reporting revenue from operations of INR 707.28 crore. Annual PAT for the year stood at INR 65.72 crore.
The company stated that growth during FY26 was supported by expansion into Tier II and Tier III cities along with strategic acquisitions aimed at strengthening its presence in high-potential hospitality destinations.
During the financial year, ASPHL acquired control of Zillion Hotels and Resorts Private Limited, Fisherman’s Grove Resorts Private Limited, and Thali Hotels and Destinations Private Limited. These acquisitions are expected to further strengthen the company’s hospitality presence across Mumbai and Kerala.
ASPHL also reaffirmed its long-term growth plans and said it remains on track to more than double its room inventory to 6,653 keys over the next five years.
The company’s bakery and confectionery brand, Flurys, also continued its expansion during FY26. The brand currently operates 110 outlets and recorded a 29 per cent year-on-year revenue growth during the financial year, supported by new store additions and strong performance across existing outlets.
Commenting on the results, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels, said FY26 marked a significant milestone as the company crossed INR 700 crore in annual revenue for the first time. He added that Q4 reflected resilient operational performance with continued leadership in occupancy and RevPAR metrics.
Dewan further noted that the sale of serviced apartments at EM Bypass, Kolkata, contributed positively to cash flow during the year. He added that the company remains focused on long-term value creation through portfolio expansion, guest-centric experiences, operational efficiency, and margin improvement.
The company also highlighted that recent global recognition received by Ran Baas The Palace, Patiala and The Lotus Palace, Chettinad further strengthens its positioning as a design-led and experience-driven hospitality group.
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