Travel Demand for France Surges Ahead of 2024 Summer Olympics

Travel Demand for France Surges Ahead of 2024 Summer Olympics

By Nithyakala Neelakandan

Published on July 17, 2024

The Olympics is one of the global events that can significantly boost both travel and advertising sectors. This year, spending on advertisements for events such as the Super Bowl, Olympics, and European Championship is projected to hit $61 billion. These events not only increase ad revenues but also drive substantial travel demand. For instance, flight bookings to Singapore surged by 63% before the F1 Grand Prix, and trips to Qatar were booked well in advance of the 2022 FIFA World Cup. Such events also maintain interest in host destinations long after they conclude. Following the Qatar World Cup, international lodging searches in the country rose by 79-255%.

Similarly, scheduled from July 26 to August 11, 2024, the Olympics is expected to attract 10,500 athletes from 206 countries, marking the largest event ever hosted in France.

Paris Sees a Spike in Flight Bookings

Paris is already a top tourist destination, with 6.3 million visitors to the Eiffel Tower in 2023 alone. The upcoming Olympics are set to enhance this popularity. Since tickets for the 33rd Olympic Games went on sale on November 30, 2023, flight bookings to Paris have increased by 125% compared to the same period last year. Most travelers plan to depart the city as soon as the Olympics end, suggesting many come from countries like the United States, where extended leave is uncommon. The average trip length has shortened to 11 days from 13.2 days in 2023, indicating that the games are influencing travel plans.

Paris remains a favorite summer destination, especially for American travelers. During the Olympic period, 23.8% of flight bookings to Paris are from the United States, followed by Canada, the United Kingdom, Japan, and Spain. The U.S. also led the medal counts in the 2016 and 2020 Olympics, likely contributing to the high demand.

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Leveraging Increased Travel Demand

Destination Marketing Organizations (DMOs) can benefit from the heightened travel interest by using continuous, multichannel marketing strategies. Noreen Henry, Chief Revenue Officer at Sojern, said “By using the right channels throughout the year—not just seasonally—DMOs can reach travelers in the moment and inspire them to think beyond sporting events. Not only do always-on, multichannel campaigns give DMOs better insights, but these types of campaigns enable them to maximize their budgets, do more with less, and get in front of travelers at every stage of the planning cycle.”

Travel Data from Amadeus Shows Significant Increases

Amadeus, a leading provider of travel technology, also reports a surge in travel interest. As of June 6, 2024, international air travel to France is up 56% for the Olympic period from July 24 to August 13. Domestic air travel within France has increased by 31%. Paris, in particular, is expecting 72% more travelers than the same period last year. The Paralympics, from August 28 to September 8, will boost travel to Paris by 16%, especially from the United States, Spain, and Canada.

Lille, hosting basketball and handball events, anticipates a 203% increase in visitors compared to last summer, with domestic travel growing by 300% and international travel by 181%. Bordeaux, hosting football, and Marseille, hosting sailing and football, also see significant increases in bookings, both up by 38%.

With the Olympics approaching, the hospitality sector in France is gearing up for a busy season, driven by substantial increases in both international and domestic travel bookings.


IHCL Opens Himalayan Woodcroft SeleQtions in Sirmaur

IHCL Opens Himalayan Woodcroft SeleQtions in Sirmaur

By Manu Vardhan Kannan

Published on November 8, 2026

The Indian Hotels Company (IHCL) has announced the opening of Himalayan Woodcroft, Sirmaur – IHCL SeleQtions in Himachal Pradesh. Set amidst the Himalayan highlands, the 41-key property brings together traditional regional architecture, scenic valley views and leisure experiences.

Spread across six acres and surrounded by pine and banj oak forests, the hotel draws inspiration from the region's architectural heritage. It is built in the traditional Kathkuni style, using locally sourced stone and deodar wood. The property offers panoramic views of the valley and the snow-capped Churdhar peak.

Designed as a hillside hamlet, Himalayan Woodcroft features independent cottages with warm wooden interiors, valley-facing windows and private sit-outs. The design blends with the natural surroundings, offering guests a setting to enjoy the landscape and tranquillity of Sirmaur.

Speaking about the opening, Gaurav Pokhariyal, Chief Operating Officer, Full-Service Business, IHCL, said, “As travellers increasingly seek experiences rooted in destination and local character, demand for leisure offerings in emerging markets continues to grow. SeleQtions celebrates hotels with a strong sense of place and individual character. Himalayan Woodcroft, Sirmaur – IHCL SeleQtions reflects this ethos and strengthens our presence in Himachal Pradesh’s leisure travel circuit.”

The hotel's dining options include Woodcroft Nest, an all-day dining restaurant serving Indian, regional and international cuisine. Mist, the bar, offers guests a cosy space to unwind while enjoying views of the valley.

For recreation and wellness, the property features a swimming pool overlooking the valley and a fitness centre. These facilities add to the leisure experience for guests visiting the Himalayan destination.

Bijayan Sinha, Hotel Manager, Himalayan Woodcroft, Sirmaur – IHCL SeleQtions, said, “Himalayan Woodcroft offers guests an opportunity to experience the natural beauty and tranquility of Sirmaur in a setting inspired by the region’s architectural heritage. We look forward to welcoming travellers to this hillside escape.”

With its traditional Kathkuni architecture, independent cottages and natural surroundings, Himalayan Woodcroft adds to IHCL's presence in Himachal Pradesh's leisure travel circuit.


Summit Hotels & Resorts Reports 162% Growth in Net Operating Profit in H1 FY27

Summit Hotels & Resorts Reports 162% Growth in Net Operating Profit in H1 FY27

By Hariharan U

Published on November 8, 2026

Summit Hotels & Resorts has reported a 162% year-on-year increase in net operating profit for the first half of FY 2026–27 (April–September 2026), significantly ahead of its 14% revenue growth during the period. Gross operating profit increased by 41%, while average room rates rose 26%, indicating improved operating performance across the company's leisure hospitality portfolio.

The company recorded an overall occupancy of 60%, with 84,067 occupied room nights during the six-month period. The results come despite the inclusion of the monsoon season, traditionally a challenging period for leisure hotels in the Eastern Himalayas and Northeast India, where adverse weather and reduced tourist movement can affect travel demand.

The increase in net operating profit, considerably higher than revenue growth, points to improved operating margins. Summit attributes its performance to stronger revenue management, operating efficiencies and tighter cost discipline across its properties.

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Sumit Mitruka, Founder & CEO, Summit Hotels & Resorts, said, "Our first-half performance demonstrates the progress we have made in strengthening the fundamentals of our business. Achieving 162% growth in net operating profit against 14% revenue growth, particularly during a period that includes the monsoon off-season, reflects better revenue management, operating efficiencies and the commitment of our teams.

"We expect the second half to be considerably stronger, supported by the peak leisure travel season, contributions from newly opened hotels and the expansion of our portfolio across different travel segments. While profitability remains essential to building a sustainable business, our larger purpose is to make every traveller's journey better. We want our guests to experience the warmth of home through safe, clean and comfortable stays, fair pricing and genuine care. This is the philosophy we are strengthening across the organisation through The Summit Way, where kindness towards guests and respect for our employees are as important as our commercial achievements."

Expansion Across Leisure and Spiritual Destinations

Looking ahead, Summit Hotels & Resorts expects stronger business performance in the second half of FY 2026–27, covering October 2026 to March 2027. The company expects the peak leisure travel season and contributions from newly opened properties to support the next phase of growth.

Its expansion strategy covers leisure, spiritual and emerging tourism destinations through three hospitality collections:

  • Signature: Premium, destination-led stays.

  • Off Beat: Properties in lesser-explored leisure destinations.

  • Mandir: Hospitality offerings catering to spiritual and pilgrimage tourism.

The upcoming portfolio includes properties in Varanasi, Salasar and Rishikesh, alongside developments across the Eastern Himalayan region. These additions are expected to expand the company's geographic presence and diversify its demand base beyond established leisure markets.

Building a Culture of Generous Hospitality

Alongside its commercial and expansion priorities, Summit is strengthening its organisational culture through The Summit Way – A Culture of Kindness & Generous Hospitality.

Guided by the purpose of Making Every Journey Better, the initiative focuses on embedding genuine care, fair pricing, employee wellbeing and service consistency across the portfolio. The company positions employee respect and guest experience as central to its approach to sustainable business growth.

With higher room rates, improved operating profitability and a pipeline spanning leisure and pilgrimage destinations, Summit Hotels & Resorts is looking to build on its first-half performance as it enters the peak travel season.

H1 FY 2026–27: Key Performance Highlights

  • Net operating profit: 162% year-on-year growth

  • Revenue: 14% year-on-year growth

  • Gross operating profit: 41% year-on-year growth

  • Average room rates: 26% year-on-year growth

  • Occupancy: 60%

  • Occupied room nights: 84,067


Bharti Real Estate Opens World St. at Worldmark, Aerocity

Bharti Real Estate Opens World St. at Worldmark, Aerocity

By Manu Vardhan Kannan

Published on November 7, 2026

Bharti Real Estate, the real estate arm of Bharti Enterprises and owner of the Worldmark brand, has launched World St. at Worldmark, Aerocity, New Delhi. Spanning 2.6 lakh sq. ft., the new retail and food and beverage destination currently has 29 brands operational, with more openings planned. The launch also marks another step towards the company's larger retail expansion, with a destination mall of approximately 3 million sq. ft. targeted for 2028.

Designed as a social and culinary hub, World St. features a pedestrian-friendly promenade stretching approximately half a kilometre across Worldmark 4, 5 and 6. The development brings together restaurants, cafés, patisseries and retail outlets, along with alfresco dining spaces and green courtyards. Its walkable layout connects the commercial buildings, combining workplace, dining and leisure experiences.

The opening was marked by a two-day celebration. Open Plate, an open-air music festival, took place on 31 October, followed by World St. Live, featuring curated music and street performances, on 1 November.

Speaking about the launch, S. K. Sayal, Managing Director and CEO, Bharti Real Estate, said, “Retail is an integral part of our vision to develop Worldmark into a truly integrated Global Business District. With World St. at Worldmark, we have opened approximately 2.6 lakh sq. ft. of curated retail and F&B space, bringing together leading international and domestic brands in a pedestrian-friendly setting. The destination is designed to offer a vibrant mix of dining, shopping and social experiences, complementing Worldmark’s established commercial ecosystem. With over 20 food and beverage brands and a growing retail offering, this place is emerging as a lively destination for the wider business community as well as visitors from across Delhi-NCR. We believe that integrating high-quality retail and F&B with a world-class business environment will create a more engaging destination, enhance the overall experience for occupiers and visitors, and strengthen Worldmark’s position as a preferred business and lifestyle hub.”

The operational brand portfolio includes PF Chang’s, Magnolia Bakery, L’Opéra, YouMee, PizzaExpress, Chili’s, Kwality, Da Milano, Blue Tokai, PAUL, Starbucks Reserve, Forest Essentials, Mithai by Roseate, Le Marche Select, Mazze, Himalaya Opticals, Mokobara, Columbia, GIVA, Geetanjali, McDonald’s and Nykaa Luxe, among others. Bentley is also part of the announced brand portfolio.

International brands Olive Garden, Selva Maya and Lindt & Sprüngli are making their India debut at the destination. India’s first Time Out Market is also planned as a future addition, further expanding its food and beverage offering.

Looking ahead, Bharti Real Estate plans to develop a destination mall spanning approximately 3 million sq. ft., with around 2.8 million sq. ft. of gross leasable area. The mall is part of Worldmark 2.0, a development spanning approximately 7 million sq. ft. and including around 3 million sq. ft. of delivered office space across Worldmark 4, 5 and 6.

The wider Worldmark development at Aerocity is planned across nearly 17 million sq. ft., bringing commercial, retail, dining and leisure spaces together within an integrated business district.

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