You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Nithyakala Neelakandan
Published on July 17, 2024
The Olympics is one of the global events that can significantly boost both travel and advertising sectors. This year, spending on advertisements for events such as the Super Bowl, Olympics, and European Championship is projected to hit $61 billion. These events not only increase ad revenues but also drive substantial travel demand. For instance, flight bookings to Singapore surged by 63% before the F1 Grand Prix, and trips to Qatar were booked well in advance of the 2022 FIFA World Cup. Such events also maintain interest in host destinations long after they conclude. Following the Qatar World Cup, international lodging searches in the country rose by 79-255%.
Similarly, scheduled from July 26 to August 11, 2024, the Olympics is expected to attract 10,500 athletes from 206 countries, marking the largest event ever hosted in France.
Paris Sees a Spike in Flight Bookings
Paris is already a top tourist destination, with 6.3 million visitors to the Eiffel Tower in 2023 alone. The upcoming Olympics are set to enhance this popularity. Since tickets for the 33rd Olympic Games went on sale on November 30, 2023, flight bookings to Paris have increased by 125% compared to the same period last year. Most travelers plan to depart the city as soon as the Olympics end, suggesting many come from countries like the United States, where extended leave is uncommon. The average trip length has shortened to 11 days from 13.2 days in 2023, indicating that the games are influencing travel plans.
Paris remains a favorite summer destination, especially for American travelers. During the Olympic period, 23.8% of flight bookings to Paris are from the United States, followed by Canada, the United Kingdom, Japan, and Spain. The U.S. also led the medal counts in the 2016 and 2020 Olympics, likely contributing to the high demand.
Leveraging Increased Travel Demand
Destination Marketing Organizations (DMOs) can benefit from the heightened travel interest by using continuous, multichannel marketing strategies. Noreen Henry, Chief Revenue Officer at Sojern, said “By using the right channels throughout the year—not just seasonally—DMOs can reach travelers in the moment and inspire them to think beyond sporting events. Not only do always-on, multichannel campaigns give DMOs better insights, but these types of campaigns enable them to maximize their budgets, do more with less, and get in front of travelers at every stage of the planning cycle.”
Travel Data from Amadeus Shows Significant Increases
Amadeus, a leading provider of travel technology, also reports a surge in travel interest. As of June 6, 2024, international air travel to France is up 56% for the Olympic period from July 24 to August 13. Domestic air travel within France has increased by 31%. Paris, in particular, is expecting 72% more travelers than the same period last year. The Paralympics, from August 28 to September 8, will boost travel to Paris by 16%, especially from the United States, Spain, and Canada.
Lille, hosting basketball and handball events, anticipates a 203% increase in visitors compared to last summer, with domestic travel growing by 300% and international travel by 181%. Bordeaux, hosting football, and Marseille, hosting sailing and football, also see significant increases in bookings, both up by 38%.
With the Olympics approaching, the hospitality sector in France is gearing up for a busy season, driven by substantial increases in both international and domestic travel bookings.
Radisson Hotel Group Launches AI-Powered Real-Time Hotel Pri...
Radisson Hotel Group has launched a new AI-powered real-time...
IIT Mandi Develops Landslide Early Warning System for Indian...
Scientists at IIT Mandi have developed a fully operational L...
ITC Hotels Signs 145-Key Welcomhotel Property in Salasar, Ra...
ITC Hotels Limited has signed a management agreement for Wel...
Solis Nature creates a new path for nature-centric travel wi...
The way people travel is evolving. Modern travellers are no ...
By Hariharan U
Published on July 9, 2026
Restaurant Brands Asia Limited (RBA), the operator of Burger King in India and Burger King and Popeyes in Indonesia, has announced the successful completion of its acquisition by Inspira Global through its food and beverage platform, Lenexis Foodworks Private Limited.
The transaction was completed following the successful conclusion of the mandatory open offer, receipt of all required regulatory approvals, and fulfilment of customary closing conditions. Valued at approximately ₹2,235 crore, the deal is among the largest acquisitions in India's quick-service restaurant (QSR) sector.
Following the completion of the transaction, Inspira Global holds a 41.78 percent stake in Restaurant Brands Asia. Upon the exercise of all warrants, the group's shareholding will increase to 48.04 percent through an additional equity infusion of ₹450 crore. The company's board has also approved the appointment of Madhusudan Agrawal as Chairman and Aayush Agrawal as a Non-Executive Director.
Restaurant Brands Asia will continue to operate the Burger King and Popeyes brands under its existing master franchise and development agreements with Restaurant Brands International Inc. The agreements for Burger King operations in India and Indonesia have recently been extended until 2050, providing long-term operational continuity and supporting the company's future expansion plans.
Commenting on the completion of the transaction, Madhusudan Agrawal, Chairman of Restaurant Brands Asia Limited, said the acquisition marks the beginning of a new chapter for the company. He noted that the focus will remain on strengthening an already established business through patient capital, disciplined governance, and a long-term growth strategy while working closely with the existing leadership team.
Aayush Agrawal, Director of Restaurant Brands Asia Limited, said the acquisition reflects the group's confidence in India's long-term consumption story and its commitment to building a leading food service business through operational excellence, customer-centricity, and disciplined execution.
Backed by fresh capital and an expanded leadership team, Restaurant Brands Asia plans to accelerate restaurant expansion, enhance customer experience, strengthen technology and digital capabilities, improve operational excellence, and create sustainable long-term value for all stakeholders.
Inspira Global is an Indian business group with interests across real estate, food and beverage, pharmaceuticals, luxury home products, and clean energy. Its food and beverage platform, Lenexis Foodworks, operates quick-service restaurant brands including Chinese Wok, The Momo Co., and Big Bowl across India.
Restaurant Brands Asia Limited serves as the national master franchisee for Burger King in India and also operates Burger King and Popeyes restaurants in Indonesia through its subsidiaries.
Published on June 30, 2026
Espire Hospitality Limited has reported its highest-ever financial performance for FY 2026, delivering strong growth across revenue, EBITDA, and profitability, driven by robust demand across leisure, spiritual, and business travel segments.
For FY 2026, the company posted revenue of ₹14,106 lakhs, marking a 17% increase over the previous year. EBITDA stood at ₹3,190 lakhs, reflecting a 38% growth, while Profit Before Tax (PBT) was ₹1,157 lakhs and Profit After Tax (PAT) stood at ₹812 lakhs.
The company also recorded its strongest quarterly performance in Q4 FY26, with revenue of ₹4,873 lakhs, up 19% year-on-year, and EBITDA of ₹1,096 lakhs, growing 34% over the same period last year. PBT for the quarter stood at ₹436 lakhs, while PAT came in at ₹422 lakhs.
Operationally, Espire Hospitality continued to outperform industry benchmarks. The company reported an Average Daily Rate (ADR) of ₹10,827 compared to the industry average of ₹8,792, and a RevPAR of ₹6,317 versus the industry average of ₹5,745, highlighting its strong pricing power and yield optimization strategy.
During Q4 FY26, the company added six new properties, contributing nearly 250 keys to its portfolio and strengthening its presence across leisure, pilgrimage, and business destinations in India.
A key highlight of the year was the commencement of an ultra-luxury resort project near Vrindavan, with an estimated investment of around ₹300 crore. The property will be operated by Marriott International under the JW Marriott brand, further strengthening the company’s luxury hospitality portfolio.
Espire Hospitality continues to operate across multiple brand segments, including Six Senses Fort Barwara in the ultra-luxury space, ZANA Luxury Escapes in boutique luxury, and Country Inn Hotels & Resorts in the midscale category. The diversified portfolio enables the company to serve multiple customer segments across India’s growing travel market.
The company also outlined a strong development pipeline, with plans to add over 1,000 keys annually over the next three years. Upcoming projects span key destinations including Bengaluru, Mussoorie, Gurugram, Goa, Jaipur, Varanasi, and several spiritual and leisure hubs.
Commenting on the performance, Managing Director & CEO Akhil Arora said FY26 marked a landmark year for the company, driven by record financial results, portfolio expansion, and operational excellence. He highlighted that Espire Hospitality is building a diversified platform across luxury, upscale, midscale, leisure, and spiritual travel segments.
He further added that the company is actively pursuing expansion across major business hubs such as Mumbai, Bengaluru, Chennai, Pune, and Noida, while also strengthening its presence in spiritual destinations like Varanasi, Rishikesh, and Haridwar, as well as leisure destinations including Goa, Darjeeling, and Ooty.
With strong financial performance, an expanding portfolio, and a robust development pipeline, Espire Hospitality enters FY 2027 with significant growth momentum and a clear focus on scaling its presence across India’s hospitality landscape.
Omaxe, one of India’s leading real estate developers, has announced its entry into the hospitality sector with the launch of a dedicated business vertical. The company plans to invest approximately ₹6,200 crore over the next 4–5 years to develop 19 hotels across five states, spanning nearly 5 million sq. ft.
The hospitality portfolio will be developed across high-growth urban centres, pilgrimage destinations, and transit corridors, and will be integrated with Omaxe’s existing townships, mixed-use developments, and commercial projects. The expansion is expected to strengthen the company’s recurring revenue stream while enhancing its integrated development strategy.
Out of the planned 19 hotels, 12 will be located in Uttar Pradesh across cities including Ayodhya, Lucknow, Prayagraj, Ghaziabad, Gorakhpur, Kaushambi, and Vrindavan. Additional projects are planned in New Delhi, Faridabad, and Ujjain, along with four hotels across Chandigarh, Amritsar, and Ludhiana. Overall, Omaxe will establish a presence across 13 cities in five states.
A key highlight of the portfolio is a 158-key Gateway Hotel by IHCL at The Omaxe State in Dwarka, New Delhi. The project is being developed as part of a Public-Private Partnership (PPP) with the Delhi Development Authority (DDA). The company is also developing transit-oriented hospitality infrastructure in Uttar Pradesh in collaboration with UPSRTC.
Speaking on the expansion, Mohit Goel, Managing Director of Omaxe Ltd., said hospitality is a natural extension of the company’s integrated development strategy. He noted that rising connectivity, religious tourism, and growing travel demand across emerging markets are driving the need for quality hospitality infrastructure.
The planned portfolio will cater to multiple segments including business travel, leisure tourism, destination weddings, MICE activities, and religious tourism. It will include midscale, upscale, luxury hotels, pilgrimage properties, and serviced apartments tailored to local demand dynamics.
Omaxe stated that the hospitality business has the potential to generate approximately ₹1,000 crore in annual revenue once stabilized, subject to execution, occupancy levels, and market conditions. The company is also in advanced discussions with leading hospitality operators for branding and management partnerships.
With this move, Omaxe joins a growing list of real estate developers diversifying into hospitality to leverage integrated urban ecosystems and rising tourism demand across India
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.