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By Nithyakala Neelakandan
Published on July 17, 2024
The Olympics is one of the global events that can significantly boost both travel and advertising sectors. This year, spending on advertisements for events such as the Super Bowl, Olympics, and European Championship is projected to hit $61 billion. These events not only increase ad revenues but also drive substantial travel demand. For instance, flight bookings to Singapore surged by 63% before the F1 Grand Prix, and trips to Qatar were booked well in advance of the 2022 FIFA World Cup. Such events also maintain interest in host destinations long after they conclude. Following the Qatar World Cup, international lodging searches in the country rose by 79-255%.
Similarly, scheduled from July 26 to August 11, 2024, the Olympics is expected to attract 10,500 athletes from 206 countries, marking the largest event ever hosted in France.
Paris Sees a Spike in Flight Bookings
Paris is already a top tourist destination, with 6.3 million visitors to the Eiffel Tower in 2023 alone. The upcoming Olympics are set to enhance this popularity. Since tickets for the 33rd Olympic Games went on sale on November 30, 2023, flight bookings to Paris have increased by 125% compared to the same period last year. Most travelers plan to depart the city as soon as the Olympics end, suggesting many come from countries like the United States, where extended leave is uncommon. The average trip length has shortened to 11 days from 13.2 days in 2023, indicating that the games are influencing travel plans.
Paris remains a favorite summer destination, especially for American travelers. During the Olympic period, 23.8% of flight bookings to Paris are from the United States, followed by Canada, the United Kingdom, Japan, and Spain. The U.S. also led the medal counts in the 2016 and 2020 Olympics, likely contributing to the high demand.
Leveraging Increased Travel Demand
Destination Marketing Organizations (DMOs) can benefit from the heightened travel interest by using continuous, multichannel marketing strategies. Noreen Henry, Chief Revenue Officer at Sojern, said “By using the right channels throughout the year—not just seasonally—DMOs can reach travelers in the moment and inspire them to think beyond sporting events. Not only do always-on, multichannel campaigns give DMOs better insights, but these types of campaigns enable them to maximize their budgets, do more with less, and get in front of travelers at every stage of the planning cycle.”
Travel Data from Amadeus Shows Significant Increases
Amadeus, a leading provider of travel technology, also reports a surge in travel interest. As of June 6, 2024, international air travel to France is up 56% for the Olympic period from July 24 to August 13. Domestic air travel within France has increased by 31%. Paris, in particular, is expecting 72% more travelers than the same period last year. The Paralympics, from August 28 to September 8, will boost travel to Paris by 16%, especially from the United States, Spain, and Canada.
Lille, hosting basketball and handball events, anticipates a 203% increase in visitors compared to last summer, with domestic travel growing by 300% and international travel by 181%. Bordeaux, hosting football, and Marseille, hosting sailing and football, also see significant increases in bookings, both up by 38%.
With the Olympics approaching, the hospitality sector in France is gearing up for a busy season, driven by substantial increases in both international and domestic travel bookings.
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By Hariharan U
Published on April 11, 2026
DYN at Hilton Bangalore Embassy GolfLinks ushers in the season of new beginnings with a thoughtfully curated Harvest Feast, celebrating India’s diverse regional New Year traditions this April.
Marking the spirit of harvest and renewal, the experience brings together the essence of Baisakhi, Pohela Boishakh, Tamil Puthandu, and Vishu, offering guests a culinary journey across the country through festive flavours and shared traditions.
The specially curated spread highlights robust Punjabi classics such as Amritsari Chole, Dal Bukhara, and Tandoori Murgh, alongside popular favourites like Paneer Tikka and Jeera Pulao, capturing the hearty and celebratory spirit of Baisakhi.
Drawing inspiration from Bengal’s New Year festivities, the menu features dishes like Basanti Pulao and Cholar Dal, known for their aromatic and festive appeal. Southern traditions are equally showcased with comforting preparations inspired by Puthandu and Vishu, including Avial, Sambar, and Vegetable Thoran, complemented by coconut-rich accompaniments that define South Indian festive dining.
The experience concludes on a sweet note with traditional desserts such as Pinni and Phirni, evoking nostalgia and the warmth of celebratory gatherings across regions.
Set in a relaxed and inviting ambience, the Harvest Feast offers a meaningful way to celebrate the season—whether with family, friends, or simply in appreciation of India’s rich culinary diversity.
Blending regional authenticity with contemporary hospitality, DYN presents a dining experience that reflects the joy of togetherness and the promise of new beginnings.
Event Details:What: Harvest New Year FeastWhere: DYNDate: April 13 – April 15, 2026Time: 12:30 PM – 3:00 PM
Reef at Sheraton Grand Chennai Resort & Spa invites guests to celebrate Tamil Puthandu with a thoughtfully curated Puthandu Virundhu on April 14, offering a soulful and traditional dining experience by the sea.
Rooted in the essence of Tamil culture, the specially designed menu embraces the concept of Arusuvai, the six traditional tastes that symbolise the balance of life. The experience is crafted to evoke a sense of nostalgia, bringing together flavours that feel both comforting and deeply familiar.
Set against a serene coastal backdrop, the lunch unfolds with dishes that celebrate regional authenticity. Guests can savour favourites such as crispy Meen Varuval, spicy Kozhi Melagu Curry, and the sweet indulgence of Paruppu Suhiyam. Traditional preparations like tangy Mangai Pachadi and the comforting Veppampoo Rasam further highlight the festive spread, each dish reflecting the richness of Tamil culinary heritage.
Designed as a relaxed afternoon experience, the celebration combines coastal ambience with homestyle flavours, making it ideal for families and those looking to mark the New Year with meaningful dining.
With its focus on tradition, flavour, and togetherness, the Puthandu Virundhu at Reef promises a heartfelt celebration of new beginnings.
Event Details:What: Tamil Puthandu Special LunchWhere: ReefDate: April 14, 2026Time: 12:30 PM – 3:30 PM
By Manu Vardhan Kannan
Published on April 8, 2026
Nimbus Projects Limited, a publicly listed real estate developer, has announced its successful listing on the National Stock Exchange of India Limited, marking a significant step in its capital market journey. The company has already been listed on the BSE since 2000, highlighting its long-standing presence in India’s financial markets.
The listing on the NSE is expected to improve stock liquidity, enable better price discovery, and provide access to a wider base of institutional and retail investors. This move further strengthens the company’s position in India’s growing listed real estate space. On its listing day, the company’s stock opened at INR 199 on the NSE.
Commenting on the development, Bipin Agarwal, Chairman and Managing Director, Nimbus Projects Limited, said: “The NSE listing represents a strategic step in strengthening our capital market footprint and engaging with a wider investor ecosystem. As we continue to scale our development pipeline, our focus remains on disciplined growth, prudent capital allocation, and delivering sustainable long-term value to all stakeholders.”
Nimbus Projects has been actively expanding its presence across the NCR, focusing on residential and mixed-use developments. The company has developed around 15 million square feet across 13 projects and has served more than 10,000 customers. It currently has close to 3 million square feet under development, continuing its focus on similar asset classes.
With over three decades of experience, the company has built a strong footprint across key micro-markets in Noida and Greater Noida, driven by a consistent and delivery-focused approach.
From a financial perspective, Nimbus Projects has a market capitalisation in the range of ₹350–365 crore, with shares trading close to book value. This reflects a stable valuation aligned with its fundamentals. The company also maintains a balanced capital structure, with its assets and borrowings aligned with its ongoing and planned developments.
Over the years, the company has shown steady balance sheet growth, supported by disciplined execution and a measured approach to expansion.
The NSE listing also highlights a broader trend in India’s real estate sector, where listed developers are gaining importance due to increased transparency, stronger governance, and improved access to institutional funding.
Going ahead, Nimbus Projects plans to expand its development portfolio across high-growth corridors in NCR while continuing to focus on financial discipline and execution excellence.
Nimbus Group, established in 1993, is a diversified real estate and infrastructure development company with a strong presence in the National Capital Region. Over the years, it has delivered several residential and commercial projects across Noida and Greater Noida, contributing to urban development in these emerging areas.
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