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By Nithyakala Neelakandan
Published on July 17, 2024
The Olympics is one of the global events that can significantly boost both travel and advertising sectors. This year, spending on advertisements for events such as the Super Bowl, Olympics, and European Championship is projected to hit $61 billion. These events not only increase ad revenues but also drive substantial travel demand. For instance, flight bookings to Singapore surged by 63% before the F1 Grand Prix, and trips to Qatar were booked well in advance of the 2022 FIFA World Cup. Such events also maintain interest in host destinations long after they conclude. Following the Qatar World Cup, international lodging searches in the country rose by 79-255%.
Similarly, scheduled from July 26 to August 11, 2024, the Olympics is expected to attract 10,500 athletes from 206 countries, marking the largest event ever hosted in France.
Paris Sees a Spike in Flight Bookings
Paris is already a top tourist destination, with 6.3 million visitors to the Eiffel Tower in 2023 alone. The upcoming Olympics are set to enhance this popularity. Since tickets for the 33rd Olympic Games went on sale on November 30, 2023, flight bookings to Paris have increased by 125% compared to the same period last year. Most travelers plan to depart the city as soon as the Olympics end, suggesting many come from countries like the United States, where extended leave is uncommon. The average trip length has shortened to 11 days from 13.2 days in 2023, indicating that the games are influencing travel plans.
Paris remains a favorite summer destination, especially for American travelers. During the Olympic period, 23.8% of flight bookings to Paris are from the United States, followed by Canada, the United Kingdom, Japan, and Spain. The U.S. also led the medal counts in the 2016 and 2020 Olympics, likely contributing to the high demand.
Leveraging Increased Travel Demand
Destination Marketing Organizations (DMOs) can benefit from the heightened travel interest by using continuous, multichannel marketing strategies. Noreen Henry, Chief Revenue Officer at Sojern, said “By using the right channels throughout the year—not just seasonally—DMOs can reach travelers in the moment and inspire them to think beyond sporting events. Not only do always-on, multichannel campaigns give DMOs better insights, but these types of campaigns enable them to maximize their budgets, do more with less, and get in front of travelers at every stage of the planning cycle.”
Travel Data from Amadeus Shows Significant Increases
Amadeus, a leading provider of travel technology, also reports a surge in travel interest. As of June 6, 2024, international air travel to France is up 56% for the Olympic period from July 24 to August 13. Domestic air travel within France has increased by 31%. Paris, in particular, is expecting 72% more travelers than the same period last year. The Paralympics, from August 28 to September 8, will boost travel to Paris by 16%, especially from the United States, Spain, and Canada.
Lille, hosting basketball and handball events, anticipates a 203% increase in visitors compared to last summer, with domestic travel growing by 300% and international travel by 181%. Bordeaux, hosting football, and Marseille, hosting sailing and football, also see significant increases in bookings, both up by 38%.
With the Olympics approaching, the hospitality sector in France is gearing up for a busy season, driven by substantial increases in both international and domestic travel bookings.
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By Manu Vardhan Kannan
Published on May 15, 2026
The Indian Hotels Company Limited (IHCL) has announced its consolidated financial results for the fourth quarter and full year ending March 31st, 2026, achieving its sixteenth consecutive quarter of record performance.
For the full financial year FY2025-26, IHCL reported revenue of INR 9,971 crores, reflecting a 16% year-on-year growth. The company recorded EBITDA of INR 3,477 crores and delivered its highest-ever Profit After Tax (PAT) of INR 2,084 crores.
For Q4 FY2026, IHCL posted consolidated revenue of INR 2,845 crores, marking a 14% increase over the previous year. EBITDA stood at INR 1,052 crores with an EBITDA margin of 37%, despite challenges arising from the West Asia conflict.
Commenting on the performance, Puneet Chhatwal, Managing Director & CEO, IHCL, said, “Q4 FY2026 marks sixteenth consecutive quarter of record performance with a Consolidated revenue of INR 2,845 crores, a 14% growth over the previous year, EBITDA of INR 1,052 crores and an EBITDA margin of 37%, notwithstanding the impact of West Asia conflict. For FY2026, the company delivered on its guidance of double-digit revenue growth despite macro-headwinds with revenue of INR 9,971 crores, a growth of 16% leading to an all-time high EBITDA of INR 3,477 crores, EBITDA margin of 34.9% resulting in the best ever PAT of INR 2,084 crores.”
He further added, “IHCL, led by its multi-brand presence across segments coupled with a balanced growth strategy focused on capital light with select investments has delivered consistent performance over sixteen quarters.”
During FY2026, IHCL introduced three new brands, increasing its portfolio of major brands to fourteen. The company also achieved a milestone of 250 hotel signings, taking its overall portfolio to 630 hotels with a pipeline of 255 hotels.
The company further expanded through both inorganic and organic growth, opening or onboarding over 130 hotels across segments. Its expansion strategy strengthened its position in luxury, experiential leisure, and mid-scale hospitality markets.
IHCL also maintained a strong financial position with a gross cash balance of INR 4,345 crores as of March 31st, 2026. The company has proposed a dividend of 25% of Consolidated PAT before exceptional items, including a special dividend to mark IHCL’s 125th Annual General Meeting.
According to the company, FY2026 focused on building a resilient, scalable, and future-ready hospitality ecosystem while continuing long-term growth plans.
By Shreenidhi Jagannathan
Published on May 14, 2026
The rising geopolitical tensions around the Strait of Hormuz are beginning to raise concerns across India’s hospitality and tourism ecosystem, with industry experts warning that prolonged instability could significantly impact hotel operations, aviation, restaurant businesses, logistics, and consumer spending.
The Strait of Hormuz remains one of the world’s most critical oil transit routes, handling a major share of global crude oil and LNG movement. India, which imports a substantial portion of its energy requirements from Gulf nations, remains highly vulnerable to disruptions in the region.
Industry observers believe that if tensions escalate further, the hospitality sector could witness a chain reaction beginning with rising fuel prices and extending into tourism demand, food inflation, logistics, and hotel operational expenses.
One of the earliest impacts is expected to be on aviation turbine fuel (ATF) prices, which could result in higher airfares across domestic and international routes.
Hospitality stakeholders say this may directly affect:
Hotels dependent on fly-in tourism may witness softer occupancies if airfare costs continue rising.
Hotels are energy-intensive businesses operating round-the-clock. Rising crude oil prices could increase:
Luxury hotels and large-format resorts with extensive infrastructure may face higher operational pressure if fuel prices remain elevated over an extended period.
Restaurant operators and hotel kitchens are also monitoring the situation closely due to possible increases in commercial LPG prices and freight charges.
Industry experts warn that disruptions in marine logistics and shipping routes could affect:
This may eventually lead to menu price increases and pressure on restaurant profit margins.
Rising fuel costs often trigger broader inflationary trends, affecting household spending patterns.
Hospitality businesses fear that consumers may begin reducing discretionary spending on:
Corporate travel and event budgets may also witness moderation if economic uncertainty increases.
The impact could extend beyond operations into hospitality real estate and development.
Hotel developers may face:
This could affect project timelines and future hospitality investments across India.
Hospitality companies are now expected to strengthen:
Several hospitality leaders also believe domestic tourism promotion may become increasingly important if international travel demand slows.
The Hormuz crisis serves as a reminder that global geopolitical developments can rapidly influence India’s hospitality economy.
From airlines and hotels to restaurants, tourism operators, vendors, and developers, the entire ecosystem remains interconnected with fuel prices, logistics, aviation, and international trade.
While the industry is not facing an immediate disruption, continued instability around the Strait of Hormuz could create sustained cost pressures and operational challenges for hospitality businesses across India.
Published on May 9, 2026
This Mother’s Day, Le Méridien Ahmedabad is bringing families together through a heartfelt culinary celebration titled “From Our Mothers’ Kitchens to Your Table.” Inspired by treasured family recipes, childhood memories, and cooking traditions passed down over generations, the experience pays tribute to the women who shaped the chefs’ earliest connections with food.
Hosted at The Market, the specially curated menu draws inspiration from the chefs’ own homes and personal stories. The spread blends comforting regional flavours with refined presentation, creating a dining experience that feels both nostalgic and elevated.
Guests can savour dishes from across India, including Panchphoran Dal and Begun Bhaja from Bengal, Kerala-style Kalappam with stew, festive Puran Poli, and flavourful Hyderabadi biryani. Each dish reflects the warmth and authenticity of home-style cooking while celebrating the diversity of Indian cuisine.
Set within an elegant yet relaxed ambience, the celebration is designed to feel immersive, comforting, and leisurely. Adding to the experience, curated wellness rituals at Explore Spa by Le Méridien offer guests a peaceful moment of rest and rejuvenation during the occasion.
To make the celebration even more special, mothers will dine complimentary with a minimum of two additional guests, adding an extra touch of indulgence to the Mother’s Day gathering.
Date: 10th May 2026.
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