Trehan IRIS, an Indian real estate development group, has announced the appointment of Prasad Rane as Chief Business & Marketing Officer (CBMO). In his new role, Rane will lead the company’s business growth, sales and marketing functions, bringing together commercial strategy, brand building, customer experience and go-to-market initiatives.

His focus will be on strengthening the connection between business performance and brand while developing differentiated propositions across the Trehan IRIS portfolio.

Abhishek Trehan and Aman Trehan, Executive Directors, Trehan IRIS, said, “Prasad brings a strong combination of business, brand and consumer understanding, with experience across real estate, retail and consumer businesses. His mandate will be to bring business growth, sales and marketing closer together as we enter our next phase of growth.”

Rane said, “Real estate today is no longer only about what we build; it is increasingly about the experience, proposition and value we create around it. Trehan IRIS has a strong legacy and an exciting opportunity to build the next phase of the organisation around that foundation. My focus will be to bring business, sales, brand and customer experience closer together.”

The appointment comes as Trehan IRIS enters its next phase of growth across residential, commercial and retail real estate. With more than seven decades of experience, the group also has interests in hospitality, with a focus on wellbeing, community and customer needs.

Rane brings cross-sector experience across real estate, retail, consumer brands, asset management, marketing and business development. Before joining Trehan IRIS, he served as Chief Growth Officer at DailyObjects, where he worked on offline business growth, physical retail expansion and new business channels.

Earlier, at ICS Group, he served as Chief Marketing Officer at PPZ and CEO of SPACES, working across asset management, retail and mixed-use destinations, technology parks and public spaces. His earlier experience in advertising and retail also contributed to his understanding of consumer behaviour, brand strategy and business development.