In a significant move to boost international tourism to China, global travel service provider Trip.com has teamed up with China Eastern Airlines to introduce the "Beyond Shanghai: Experience China" campaign. Running from March 1, 2024, to June 30, 2024, this initiative seeks to entice more international visitors by offering them an unparalleled journey through China.

Customers booking flights to Shanghai via the Trip.com app with China Eastern Airlines will be rewarded with a complimentary domestic flight ticket within mainland China. This strategic approach not only aims to draw tourists but also to encourage them to venture beyond Shanghai's iconic skyline and delve into the country's rich cultural tapestry and diverse landscapes.

To qualify for the complimentary domestic flight, travelers must book their inbound flight to Shanghai within the campaign period, ensuring that all prices for the inbound flight include taxes and fuel surcharges. The campaign is designed to offer flexibility, allowing travelers to change the date and destination of their domestic flight within seven days of arrival in Shanghai, making it more convenient for visitors to explore the vast expanse of China.

The "Beyond Shanghai: Experience China" campaign is a testament to Trip.com Group's commitment to promoting China as a destination of immense cultural and scenic diversity. By partnering with China Eastern Airlines, the campaign leverages the strengths of both organizations to present international visitors with an enticing and adaptable travel option.

This initiative is part of Trip.com Group's broader efforts to enhance cultural exchange and bolster China's appeal as a global tourism destination, including the "Nihao! (hello) China" initiative. Furthermore, Trip.com Group's recent three-year memorandum of understanding with the China International Culture Association underscores its dedication to showcasing the unique cultural experiences that China has to offer to the world.

As China continues to open its doors wider to international tourists, the "Beyond Shanghai: Experience China" campaign represents a golden opportunity for travelers to discover the beauty, history, and modern dynamism of this fascinating country.