As 2023 draws to a close, Trip.com Group, a leading player in online travel services, takes a reflective glance at the ever-evolving travel landscape and offers insights into the trends that are poised to define the journey in 2024.

Peering into the crystal ball for the upcoming year, significant trends emerge as architects of the travel landscape: Sustainable travel and the ascent of event tourism. These trends transcend numerical projections, indicating a profound shift in traveler consciousness and preferences.

According to Trip.com Group's latest Environmental, Social, and Governance (ESG) report, over 16 million customers have actively opted for low-carbon travel options, reflecting a rising interest in eco-friendly exploration. The surge in interest underscores the growing fascination with sustainable practices among travelers.

Trip.com Group's foray into sustainable accommodation with the introduction of the low-carbon hotel standard initiative in 2023 has yielded promising outcomes. With a portfolio of over 1,500 partners meeting stringent criteria for low-carbon hotels, the trend toward sustainable lodging is poised to become a dominant force.

In parallel, event tourism, encompassing concerts, festivals, and sporting events, is set for substantial growth in 2024. The highly anticipated 2024 Summer Olympics in Paris is expected to elevate the "ticket+hotel" category into a sought-after product, emphasizing the increasing influence of events on travel preferences.

About Trip.com Group

Trip.com Group stands as a leading global travel service provider, comprising Trip.com, Ctrip, Skyscanner, and Qunar. The group aids travelers worldwide in making informed and cost-effective bookings for travel products and services. With a mission to "pursue the perfect trip for a better world," Trip.com Group connects users with comprehensive travel-related content and resources through advanced transaction platforms, including apps, websites, and 24/7 customer service centers.