Tru by Hilton Welcomes Guests to North Augusta, South Carolina

Tru by Hilton Welcomes Guests to North Augusta, South Carolina

By Author

Published on January 6, 2024

Hilton, the renowned name in the world of hospitality, has added another jewel to its crown with the opening of a Tru by Hilton property in North Augusta, South Carolina. This 98-room property is the latest addition to the thriving Walnut Village, a dynamic mixed-use project in the heart of South Carolina.

Tru by Hilton, a mid-scale brand under the Hilton umbrella, is known for its cleverly designed rooms with a smaller footprint, combined with spacious and vibrant common areas.

At Tru by Hilton North Augusta, guests can enjoy the comfort of 98 well-appointed rooms and are treated to complimentary breakfast. The property also caters to environmentally conscious travellers with charging stations for electric vehicles, promoting eco-friendliness.

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But that's not all; the hotel offers a range of amenities to ensure a memorable stay. A 24-hour fitness centre allows guests to stay active, while a pool table provides leisurely entertainment. For business travellers, there's a fully equipped business centre to meet their professional needs.

Sheri Wright, the Director of Sales at Tru by Hilton, expressed the hotel's commitment to serving a diverse clientele, including sports groups. The location is conveniently just four minutes from the Greeneway Trail and within seven miles of attractions like SRP Park and Riverview Park Activities Center. Additionally, Downtown Augusta, Sage Valley Golf Club, and Augusta National Golf Club are all easily accessible within a 15-minute drive.

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Christopher Bryant, the General Manager of Tru by Hilton North Augusta, is enthusiastic about the positive impact the hotel will have on the local community and its potential to become a "home away from home" for guests. Moreover, the property is set to provide employment opportunities for 20 local residents, contributing to the local economy.

Tru Hotel is the latest addition to the Walnut Village, a mixed-use project led by John Cates and E G Meybohm from Meybohm. This ambitious project includes Aiken Regional's ER at Sweetwater, a self-storage company called Your Storage, and a selection of fully sold townhomes and planned apartments, creating a vibrant and multifaceted community.

Notably, in November 2023, Tru by Hilton reached a significant milestone with the opening of five new hotels across the United States. With 22 brands and a staggering 7,400 properties in 124 countries and territories, Hilton continues to be a global leader in the hospitality industry.


Extendam Acquires Hilton Garden Inn Sevilla

Extendam Acquires Hilton Garden Inn Sevilla

By Nithyakala Neelakandan

Published on April 18, 2024

Extendam, a prominent player in the hospitality sector, has made waves with its recent acquisition of the Hilton Garden Inn Sevilla Hotel from Aliseda Inmobiliaria, a subsidiary of Blackstone. This strategic move adds another gem to Extendam's portfolio, marking its seventh operation in Spain.

Strategically located in Seville's bustling Torneo Empresarial business district, the 4-star hotel boasts 140 keys, a restaurant, fitness center, and meeting rooms, making it an ideal choice for both business and leisure travelers. Notably, the hotel underwent a refurbishment of its common areas in 2023, ensuring a contemporary and inviting ambiance for guests.

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Partnering with Continuum Hospitality Group for operations, Extendam is poised to offer exceptional services and experiences to patrons of the Hilton Garden Inn Sevilla. With its prime location adjacent to a bus and metro station, proximity to San Pablo airport and Santa Justa train station, and easy access to Seville's attractions, the hotel caters to a diverse clientele.

Jean-Marc Palhon, President of Extendam, expressed optimism about the investment, citing Seville's robust tourism sector and favorable market conditions. He highlighted Seville's status as the fourth most visited city in Spain, emphasizing its resilience to seasonality and potential for revenue growth.

Continuum Hospitality Group's expertise in the Spanish market further solidifies Extendam's confidence in this venture. The partnership underscores Extendam's commitment to delivering excellence while adhering to stringent ESG (Environmental, Social, and Governance) standards set by both Extendam and the Hilton brand.

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In line with Hilton's sustainability initiatives, the hotel management will prioritize environmental conservation, particularly in addressing water scarcity and reducing energy consumption.

The transaction received support from BPCE and CBRE, further underscoring the collaborative efforts behind this successful endeavor.

Extendam's acquisition of the Hilton Garden Inn Sevilla Hotel reflects its strategic vision and commitment to enhancing the hospitality landscape in Spain. With a focus on quality, sustainability, and guest satisfaction, Extendam and its partners are set to elevate the guest experience while driving value for stakeholders in the vibrant city of Seville.


Saudi Arabia Announces Plans for Oxagon, the World’s Largest Floating Structure in Neom

Saudi Arabia Announces Plans for Oxagon, the World’s Largest Floating Structure in Neom

By Nishang Narayan

Published on April 17, 2024

Saudi Arabia is set to redefine industrial and economic development with its ambitious project, Oxagon, touted to be the world's largest floating structure. Part of the expansive Neom development in the northeastern region of the Kingdom, Oxagon is strategically positioned on the Red Sea, near the bustling shipping lanes of the Suez Canal.

Designed with a unique octagonal shape, Oxagon will combine onshore and offshore developments with a significant portion extending into the Red Sea. The city is planned to serve as both a port and a logistics hub, enhancing Neom's role as a centre powered by renewable energy within Saudi Arabia’s Vision 2030 initiative. This initiative aims to diversify the nation’s economy and reduce its dependence on oil.

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One of the project’s striking features will be the division between the land-connected base and its massive floating counterpart, which is claimed to be the largest of its kind globally. The floating section is expected to feature innovative water-filled squares and small canals, a state-of-the-art cruise terminal, and an oceanographic research centre.

Saudi Crown Prince Mohammed bin Salman emphasised that Oxagon will act as a catalyst for economic growth and diversification in Neom and across the Kingdom. He noted, "Oxagon will contribute to redefining the global approach to industrial development in the future, focusing on environmental protection while simultaneously creating job opportunities and stimulating economic growth."

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The project also aims to enhance Saudi Arabia's role in regional and global trade, positioning Neom as a new key player in international trade flows. This development is part of the broader Neom project, which includes various other futuristic initiatives like The Line, a 170-kilometre-long city designed to house nine million people with minimal environmental impact.

As Oxagon takes shape, it stands as a testament to Saudi Arabia's forward-thinking approach to blending advanced technology with sustainable urban planning. However, the Neom project continues to face scrutiny over sustainability practices and the impacts on local communities, highlighting the challenges of undertaking such transformative developments.


Experience the Essence of Ethiopian Coffee with Luckin Coffee's Gesha Series

Experience the Essence of Ethiopian Coffee with Luckin Coffee's Gesha Series

By Nithyakala Neelakandan

Published on April 11, 2024

Luckin Coffee, the renowned Chinese coffeehouse chain, has unveiled its newest addition to the menu: the SEO Black Cup Gesha series. This exclusive lineup features single-origin espresso (SOE) beverages crafted from Gesha beans sourced from Bench Maji, Ethiopia.

Handpicked by Luckin Coffee's global bean-hunting team, these beans are cultivated at elevations ranging from 1,909m to 2,609m, resulting in a distinct flavor profile that coffee aficionados are sure to appreciate.

The Gesha series offers a variety of options including Americano, Flat White, Latte, and Dirty. Each cup is priced at $4.50 and is available in limited quantities, ensuring a premium coffee experience.

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For those eager to try out this new series, Luckin Coffee is offering a special promotion for new app users, allowing them to purchase their first Luckin Black Cup for just $0.99.

Crafted under the guidance of the World Barista Championship team, the Gesha series exemplifies the essence of single-origin espresso, showcasing the unique flavors influenced by the region's climate, soil, and altitude.

In addition to the Gesha series, Luckin Coffee has introduced other premium offerings such as the Hambella line and the SOE Yirgacheffe collection, with plans to launch the Sumatra Gayo range in the near future.

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