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By Manu Vardhan Kannan
Published on December 3, 2024
Uber introduces Uber Shikara services that fulfills your dream to visit the pristine dal lake through the beautiful shikara ride and tourists can pre-book their boat rides on the Dal Lake through the Uber app. The limited-period product will help tourists pre-book their Shikara rides through the Uber app in advance so that they are all set to enjoy the scenic beauty of Dal Lake in Srinagar during the upcoming busy holiday season.As part of this initiative to promote tourism in the picturesque region, Uber will not charge any fee on Shikara rides booked through its app. The entire amount will go to the Shikara drivers, creating additional economic opportunities for the grassroot tourism workers in J&K. Each Uber Shikara ride can be booked for a period of 1 hour, allowing up to 4 passengers. Uber Shikara rides can be booked 12 hours prior and up to 15 days in advance.
Commenting on the launch, Prabhjeet Singh, President, Uber India & South Asia said, "At Uber, we are always looking to make mobility magical and effortless. Uber Shikara is our humble attempt to blend technology and tradition to give a seamless experience to travellers for their Shikara ride. We are proud to create this iconic experience enhancing accessibility and uplifting tourism in the breathtaking landscape of Kashmir."
Uber Shikara introduces the convenience of pre-booking through Uber Reserve, allowing travelers to plan their rides in advance. This feature is aimed at helping travelers enjoy the beauty of Jammu & Kashmir to its fullest without worrying about last-minute arrangements. With just access and booking your ride through the Uber app, you can get the best ever experience by witnessing the beauty of Srinagar and its Dal lake. In a first for the iconic rides on the Dal Lake, Uber introduced trip insurance for all Uber Shikara rides, ensuring that every journey offers travelers complete peace of mind as they take in the breathtaking beauty of Srinagar, as the valley opens its doors for the winter travel season.How to book your shikara through Uber App:Here, It's all easy!
● Open the latest version of the Uber app (check for updates on App Store/Play Store)
● Select start and end points as 'Shikara Ghat No 16' from the 'Where to' bar
● Select Uber Shikara
● Select time and date (available only during 10 am to 5 pm)
● Confirm pick up location (Ghat 16)
● Click "Book" and you're set to enjoy the Uber Shikara experience at the Dal Lake
Come and experience the beauty of Srinagar through our shikaras!
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By Nishang Narayan
Published on January 20, 2025
The Asia Financial Forum (AFF) 2025, Hong Kong's flagship financial event, served as the perfect platform for showcasing the city's dynamic MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism offerings. Organized by the Hong Kong Tourism Board (HKTB), the event seamlessly blended business with leisure, demonstrating Hong Kong's renowned "spirit of hospitality" to approximately 100 global financial leaders.
Phoebe Shing, Director of Business Development Team Lead, MICE at HKTB, highlighted the event's significance, stating, "The Tourism Blueprint 2.0 reaffirms that hospitality is about creating rich, enjoyable experiences for visitors. AFF is an excellent opportunity to showcase Hong Kong-style hospitality to influential guests in the global financial field."
Participants were treated to a curated selection of iconic Hong Kong experiences, blending the city's modern vibrancy with its cultural heritage.
Peak Tram and Sky Terrace 428
Guests were whisked from the bustling conference venue to serene panoramic views atop Sky Terrace 428 via the historic Peak Tram. The journey included a visit to Lion's Point View Pavilion, where they admired stunning cityscapes. Nostalgic Hong Kong snacks and trinkets at a local store added a delightful touch.
Dr. Jochen Biedermann, Managing Director of World Alliance of International Financial Centres, remarked, "AFF stimulates the mind, but the Peak Tram tour was a feast for the eyes. It's great to see how the station has been modernized, making the Peak a must-visit for both tourists and business travelers."
Victoria Harbour Cruise on Aqua Luna
A sunset cruise aboard the iconic Aqua Luna junk boat offered a breathtaking view of Hong Kong's skyline, leaving participants in awe of the city's beauty.
Marc Baghadjian, CEO & Co-founder of Hypercard American Express, shared, "In the negotiation room, you miss the city’s beauty. The Aqua Luna tour lets you experience the vibrancy and stunning skyline of Hong Kong—it’s like seeing the Hong Kong dream unfold."
Cultural Heritage in Old Town Central
Guests explored Hong Kong’s rich history with a visit to Man Mo Temple, participating in a Gold Foil Paste Ceremony to pray for good fortune. The journey continued with a guided tour of Tai Kwun, a revitalized heritage site that blends history with modern hospitality.
Felix Katterl, Partner at Soutien Group, expressed, "It’s my first visit, and the diversity here is incredible. From heritage to modern offerings, Hong Kong has a unique charm. Tai Kwun’s transformation is stunning—I can’t wait to return with my family."
With its blend of modern business infrastructure and cultural richness, Hong Kong continues to solidify its status as a premier destination for MICE tourism. The experiences curated during AFF 2025 reflect the city's commitment to elevating hospitality and leaving a lasting impression on high-yield visitors.
For global leaders attending events like AFF, Hong Kong is not just a business destination—it’s an unforgettable experience.
Published on January 18, 2025
Patna now enjoys enhanced connectivity with the launch of Air India Express operations, which introduced three direct flights to Bengaluru, Bhubaneswar, and Hyderabad. The inaugural flights, part of the airline’s strategy to connect emerging cities with key domestic and international destinations, were celebrated at a vibrant event at Jay Prakash Narayan Airport, attended by senior officials from the Airport Authority of India, Air India Express, and other key stakeholders.
With 21 weekly flights, Air India Express now connects Patna directly to three major cities:
In addition to direct flights, passengers from Patna can access 14 domestic destinations, including Delhi, Mumbai, Kolkata, Goa, and Jaipur, and 2 international destinations—Abu Dhabi and Dammam—via one-stop connections.
Air India Express is in a phase of rapid growth, supported by its expanding fleet nearing the 100-aircraft milestone. The airline recently surpassed 50 destinations, including domestic locations like Dimapur, Dibrugarh, and Jammu, and international additions such as Bangkok and Phuket. With over 400 daily flights, a 30% increase from the previous year, Air India Express is strengthening its presence in India’s aviation landscape.
To complement its growing network, Air India Express offers Xpress Holidays, a platform for booking comprehensive vacation packages. Travelers can conveniently plan trips with flights, accommodations, transport, and curated experiences, ensuring a seamless travel experience.
With this latest expansion, Air India Express reaffirms its commitment to enhancing connectivity and providing passengers with accessible, efficient, and memorable travel options.
About Air India Express
Air India Express is A Tata Enterprise and a subsidiary of Air India, operating over 400 daily flights, connecting 37 domestic and 16 international airports, with a fleet of 94 aircraft, comprising 62 Boeing 737s and 32 Airbus A320s. Air India Express invites guests with the proposition to ‘Fly As You Are’, using thoughtfully considered technology to enable flyers to personalise and take charge of their travel experience. The airline offers ‘Gourmair’ hot meals, comfortable seats, and a host of exclusive loyalty benefits with a sense of unique Indian warmth, and an award-winning digital experience on its mobile app and website, airindiaexpress.com.
By Author
Published on January 17, 2025
Uber, India’s leading ride-hailing platform, has announced a strategic partnership with the Airports Authority of India (AAI) at Prayagraj Airport to deliver seamless and efficient transportation solutions. This collaboration aims to cater to millions of pilgrims and travellers visiting Prayagraj for Maha Kumbh Mela 2025, one of the largest religious gatherings globally, expected to attract over 40 crore participants.
In April 2023, Uber signed a Memorandum of Understanding (MoU) with AAI, extending its services to 20 AAI-operated airports across India. This latest collaboration at Prayagraj Airport underscores Uber’s commitment to supporting large-scale events like the Maha Kumbh Mela and meeting the growing demands of air travellers.
Director of Prayagraj Airport, Airports Authority of India, remarked:
“As Prayagraj prepares for the monumental Maha Kumbh Mela, ensuring seamless and reliable transportation is critical. Our collaboration with Uber enhances passenger convenience and strengthens the city’s infrastructure during this significant event. Uber’s innovative technology and on-ground support will greatly benefit travellers and contribute to the success of Maha Kumbh Mela 2025.”
Shiva Shailendran, Director of Supply Operations, Uber India and South Asia, said:
“We are thrilled to partner with the Airports Authority of India at Prayagraj Airport. By integrating advanced technology with on-ground support, we aim to provide smooth, comfortable, and reliable mobility solutions during this iconic spiritual gathering. Our commitment extends to both passengers and drivers, ensuring a seamless experience for all.”
The partnership is also set to boost local economies by creating additional earning opportunities for Uber driver-partners during the peak travel season.
Uber has been redefining mobility since its launch in India in 2013. Over the past decade, it has completed over 3 billion trips across 125 cities, offering a variety of services, including Moto, Auto, Cars, and Buses. With a focus on safe, reliable, and efficient mobility solutions, Uber continues to innovate, prioritizing customer satisfaction and driver empowerment.
For more information, visit Uber.com.
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