Leads Brand Connect, a leading advertising and brand marketing company, has introduced Portugal’s ultra-premium extra virgin olive oil brand, Coração do Vale, to the Indian market. The official launch took place at World Food India 2025, marking the entry of one of Portugal’s finest gourmet products into India.

Coração do Vale, sourced from the famed olive groves of Baixo Alentejo, widely regarded as the cradle of Portuguese olive-growing traditions was inaugurated by Shri Chirag Paswan, Ministry of Food Processing Industries. The launch was graced by Eng. João Moura, Secretary of State for Agriculture, Government of Portugal, H.E. João Ribeiro de Almeida, Ambassador of Portugal to India, Eng. Altino Álvares, Executive President of PIBhub, and Dr. Diolinda Silva, Executive Director of Portugal Foods.

The introduction of Coração do Vale is more than a product launch, it represents a cultural offering. Olive oil has always held a deep connection with Indian cuisine, symbolizing nourishment, celebration, and heritage. Through an MOU signed with Lagar do Vale, a renowned olive oil producer from Baixo Alentejo, Leads Brand Connect is not only bringing a premium culinary experience to India but also strengthening the historic trade ties between India and Portugal.

Speaking at the launch, Richa Khandelwal, Managing Director of Leads Brand Connect, said: “We are overwhelmed to bring Coração do Vale, one of the finest ultra-premium Portuguese olive oils to India. It embodies luxury, culture, and well-being and is crafted for food connoisseurs, celebrities, and those who appreciate the finer things in life. This olive oil reflects the sophistication and authenticity of Portuguese traditions.”

Adding to this, João Carvalhal, Managing Director of Lagar do Vale, noted: “India is a dynamic market with a young population and great potential. While most olive oils here come from Italy or Spain, Portuguese olive oil from Baixo Alentejo is among the best in the world. Our partnership with Leads Brand Connect is a win-win, and we are excited to bring this premium product to India.”

Coração do Vale will initially be offered in 500 ml bottles through its direct-to-consumer platform, coracaodovale.com, available only via pre-bookings. The limited-edition olive oil will feature an elegant black and gold design housed in a tinted bottle to protect freshness.

Crafted from a blend of native Portuguese olive varieties including Arbequina, Arbosana, Cobrançosa, Picual, Cordovil, Verdeal, and Galega, Coração do Vale stands out for its distinctive fruity and balanced profile, making it a true gourmet indulgence for refined palates.

With its launch, Coração do Vale is set to bring a taste of Portugal’s rich heritage and authenticity to Indian dining tables, redefining luxury in culinary experiences.