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By Nishang Narayan
Published on February 23, 2025
Underdoggs, India’s leading sports, food, and entertainment hub, has officially launched its biggest outlet in Indore, marking a significant milestone in its expansion. Located at Apollo High Street, AB Road, this 12,000 sq. ft. venue spans two floors and offers an unparalleled experience, seamlessly blending sports, live entertainment, and gourmet cuisine.
With this launch, Underdoggs is strategically tapping into the growing demand for high-quality entertainment in tier-2 and tier-3 cities. The grand opening was a high-energy affair, with Indian footballer Robin Singh gracing the event, embodying the brand’s passion for sports and community engagement.
Speaking about the expansion, Sarthak Sidana, Director of Underdoggs, shared, “We are thrilled to open our largest location in Indore and look forward to offering the city experiences that are unmatched. Our mission is to unite people through entertainment, dining, and sports, and this outlet is a step in that direction.”
Samarth Sidana, Director of Underdoggs, added, “Underdoggs is committed to ensuring that top-tier entertainment is accessible to everyone. This launch allows us to redefine the sports bar experience in India while celebrating the unique and vibrant cultures of smaller cities.”
With its largest outlet now operational, Underdoggs is set to transform the sports and entertainment landscape in India. As part of its ambitious growth strategy, the brand aims for a 300% expansion by 2025, including international ventures. This Indore launch is just the beginning of a dynamic journey to redefine entertainment in India’s emerging markets.
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