Unlocking Opportunities: Hospitality Industry Poised for Hiring Surge in 2023

Unlocking Opportunities: Hospitality Industry Poised for Hiring Surge in 2023

By Author

Published on December 12, 2023

The hospitality and tourism sector in India is gearing up for a significant surge in hiring, riding on the waves of robust growth observed in 2023, primarily fueled by the boom in domestic travel. The Hotel Association of India (HAI) projects a noteworthy milestone, anticipating the hotel industry's direct contribution to India's GDP to reach $1 trillion by 2047.

According to HAI Vice President K B Kachru, this projection signifies a remarkable achievement and is expected to result in a minimum 25% increase in the demand for the workforce. This growth extends beyond the hotel industry, encompassing related sectors like travel, aviation, ticket booking, travel guides, and consultants.

Kachru, also Chairman Emeritus & Principal Advisor at South Asia Radisson Hotel Group, emphasizes the transformative impact of the pandemic on the hospitality sector. He notes a paradigm shift, emphasizing adaptability, digital innovation, and an increased focus on guest safety and well-being.

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Echoing these sentiments, Chalet Hotels Chief Human Resources Officer Urvi Aradhya observes a post-pandemic employment landscape marked by technological integration, a heightened emphasis on health and safety, a focus on local tourism, and a shift towards flexible work arrangements.

Recruitment agency Gi Group Vice President Sudeep Sen provides insights into the expected hiring trend, projecting a minimum 25% increase in the demand for the workforce. He identifies adjacent industries such as travel, aviation, ticket booking, and travel guides/consultants as witnessing a surge in demand, with estimated increases ranging from 15-18% depending on the seasonality of travel destinations.

Specific roles in demand include digital content creators, social media managers, sustainability consultants for hotels and resorts, vegan food & beverage specialists, and spa & healthcare specialists.

Chander K Baljee, Chairman and Managing Director of Royal Orchid Hotels, notes a significant surge in domestic travel across India. This surge has prompted an increase in the availability of accommodations across various categories, including 3-, 4-, and 5-star establishments. "With this expansion, there is also a corresponding addition to the workforce... we have proactively undertaken recruitment of fresh staff," he said.

As the hospitality industry unfolds new opportunities, the expected surge in hiring presents a positive outlook for job seekers and businesses alike. With a focus on innovation, safety, and adaptability, the industry is gearing up to shape a dynamic and resilient workforce, ready to embrace the evolving landscape of travel and hospitality.


Goa Thrives Year-Round: Summer and Monsoon Tourism Drive Economic Growth

Goa Thrives Year-Round: Summer and Monsoon Tourism Drive Economic Growth

By Shreenidhi Jagannathan

Published on May 27, 2024

As temperatures rise and summer approaches, Goa's beaches have become a magnet for tourists seeking an escape from the heat. Known for its sun-kissed shores and vibrant nightlife, Goa is experiencing a surge in visitors from neighboring states like Maharashtra, Karnataka, and Kerala. This influx brings significant economic benefits to the region, filling hotels, restaurants, and local shops with eager patrons. However, unlike previous years where the onset of the southwest monsoon marked a sharp decline in tourist numbers, Goa is now thriving as a year-round destination. The pleasant weather and unique attractions during the monsoon season, such as bird watching and lush green landscapes, continue to draw visitors.

The continuous flow of tourists throughout the year has provided a steady stream of revenue for local businesses. During the summer rush, beach shacks, water sports operators, and local markets experience peak business, capitalizing on the large crowds. When the monsoon arrives, these businesses adapt, offering new experiences that cater to the different interests of monsoon tourists. Suneel Anchipaka, IAS, Director of Tourism and Managing Director of the Goa Tourism Development Corporation (GTDC), notes that the tourism industry has adapted to this shift. "Beach clearing agencies are in place, all the cleaning activities are taking place. Lifeguards are situated in various beaches. A few shacks have already started dismantling. By the end of this month, they are all going to be dismantled." While the dismantling of shacks marks the end of one tourist season, it also signifies the beginning of another. The transition from summer to monsoon tourism involves different preparations, but the economic impact remains positive.

Industry leaders have welcomed Goa's transformation into a year-round tourist destination, recognizing its positive impact on the local economy and tourism industry. Among them, TWH Hospitality, the operator of two beloved properties in Goa, has been at the forefront of embracing this trend. "Our properties are designed to offer the best of Goa, regardless of the season," said Ambika Saxena, CEO, TWH Hospitality. "At Boho Box, guests can immerse themselves in the vibrant culture of Goa with easy access to local markets and nightlife. Meanwhile, Boho By The Beach provides a tranquil retreat with stunning beach views, perfect for those looking to relax and enjoy nature." The industry has also introduced special packages that highlight Goa’s diverse attractions year-round. These offerings ensure a memorable stay for guests and support the local economy by driving continuous tourism. “We're proud to be part of Goa's thriving tourism landscape," Saxena adds. "By offering year-round packages that showcase the best of what this enchanting state has to offer, we're not just creating memories; we're fostering lasting connections between travelers and the communities they visit."

Goa's transformation into a year-round tourist destination has brought significant economic benefits to the region. The combined allure of its summer beaches and monsoon activities ensures a steady flow of visitors, providing continuous support to the local economy. This steady influx of tourists throughout the seasons underscores Goa's appeal as a must-visit destination all year long.


Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

By Nithyakala Neelakandan

Published on May 23, 2024

Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.

The Rise of Culinary Tourism

Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.

Malls and High Streets as Culinary Destinations

Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.

Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.

Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.

Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.

Creating Memorable Culinary Experiences

To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.

Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.


Can a Hospitality Degree Be Your Key to Success?

Can a Hospitality Degree Be Your Key to Success?

By Nithyakala Neelakandan

Published on April 11, 2024

Considering a career in hospitality? You might be wondering if a hospitality degree is truly worth the investment. The answer, in a dynamic and ever-evolving industry, is a resounding yes! 

A hospitality degree equips you with far more than just the ability to smile and say "welcome." It delves into the core principles that run the hospitality industry, from revenue management and marketing to human resource management and customer service excellence.  You'll gain a comprehensive understanding of guest psychology, allowing you to anticipate their needs and deliver exceptional experiences.

Broadening Your Horizons: The industry encompasses a vast array of exciting sectors, from event planning and cruise lines to destination management and luxury resorts. A hospitality degree exposes you to these diverse opportunities, helping you discover your niche within the broader industry.

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Standing Out from the Crowd: In a competitive job market, a hospitality degree sets you apart. It demonstrates your dedication to the industry and equips you with a specialized skillset. Employers value graduates who possess a strong foundation in hospitality principles and can hit the ground running.

High-earning Potential: Hospitality careers offer excellent earning potential, especially with the right qualifications and experience. According to the U.S. Bureau of Labor Statistics, several hospitality occupations boast above-average salaries. For instance, hotel managers earn a median annual wage of $99,500, while meeting, convention, and event planners make a median of $53,390 (as of May 2022).

Courses to Consider in Hospitality:

Culinary Arts Management: This degree equips you with the skills to manage a restaurant or food service operation, opening doors to lucrative positions like Executive Chef or Food and Beverage Director.

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Event Management: If you thrive on organization and creating memorable experiences, event management offers a high-paying path. Graduates can find success planning weddings, conferences, or concerts.

Hospitality Marketing: In today's digital age, hospitality marketing skills are in high demand. This course will teach you how to craft compelling campaigns and leverage social media to attract guests, making you a valuable asset to any hotel or resort.

Hotel Management: This classic degree offers a well-rounded education in all facets of hotel operations. Graduates can climb the career ladder, potentially reaching positions like General Manager or Hotel Operations Director.

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A hospitality degree is just the beginning. Gaining relevant experience through internships or entry-level positions is crucial to career advancement. Network with industry professionals, hone your soft skills, and stay passionate about creating unforgettable experiences.

With dedication, a hospitality degree can unlock a world of opportunity and pave the way for a successful and rewarding career in a dynamic and ever-growing industry. Take the plunge, embrace the challenge, and watch your hospitality journey unfold!

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