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By Author
Published on December 12, 2023
The hospitality and tourism sector in India is gearing up for a significant surge in hiring, riding on the waves of robust growth observed in 2023, primarily fueled by the boom in domestic travel. The Hotel Association of India (HAI) projects a noteworthy milestone, anticipating the hotel industry's direct contribution to India's GDP to reach $1 trillion by 2047.
According to HAI Vice President K B Kachru, this projection signifies a remarkable achievement and is expected to result in a minimum 25% increase in the demand for the workforce. This growth extends beyond the hotel industry, encompassing related sectors like travel, aviation, ticket booking, travel guides, and consultants.
Kachru, also Chairman Emeritus & Principal Advisor at South Asia Radisson Hotel Group, emphasizes the transformative impact of the pandemic on the hospitality sector. He notes a paradigm shift, emphasizing adaptability, digital innovation, and an increased focus on guest safety and well-being.
Echoing these sentiments, Chalet Hotels Chief Human Resources Officer Urvi Aradhya observes a post-pandemic employment landscape marked by technological integration, a heightened emphasis on health and safety, a focus on local tourism, and a shift towards flexible work arrangements.
Recruitment agency Gi Group Vice President Sudeep Sen provides insights into the expected hiring trend, projecting a minimum 25% increase in the demand for the workforce. He identifies adjacent industries such as travel, aviation, ticket booking, and travel guides/consultants as witnessing a surge in demand, with estimated increases ranging from 15-18% depending on the seasonality of travel destinations.
Specific roles in demand include digital content creators, social media managers, sustainability consultants for hotels and resorts, vegan food & beverage specialists, and spa & healthcare specialists.
Chander K Baljee, Chairman and Managing Director of Royal Orchid Hotels, notes a significant surge in domestic travel across India. This surge has prompted an increase in the availability of accommodations across various categories, including 3-, 4-, and 5-star establishments. "With this expansion, there is also a corresponding addition to the workforce... we have proactively undertaken recruitment of fresh staff," he said.
As the hospitality industry unfolds new opportunities, the expected surge in hiring presents a positive outlook for job seekers and businesses alike. With a focus on innovation, safety, and adaptability, the industry is gearing up to shape a dynamic and resilient workforce, ready to embrace the evolving landscape of travel and hospitality.
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Published on August 30, 2024
The hospitality industry is thriving, but in this competitive landscape, business success heavily hinges on one key metric—ratings. Ratings are the cornerstone that influences a hotel's Average Daily Revenue (ADR) and occupancy levels. A higher rating can significantly elevate a hotel's standing, driving more bookings and, consequently, higher revenues.
The Power of Ratings
Ratings serve as the primary benchmark for potential guests when choosing a hotel. These scores not only reflect the quality of services provided but also shape a hotel’s online reputation. Hotels with higher ratings tend to enjoy greater occupancy rates and can charge premium rates. Improving these ratings is primarily based on guest satisfaction, which is directly linked to delivering exceptional service, maintaining high standards, and encouraging guests to share their positive experiences through reviews. Each positive review becomes a valuable asset that enhances the hotel’s digital footprint and appeals to new customers.
Strategies to Improve Occupancy
While ratings set the foundation, improving occupancy requires a more structured approach. Here are four crucial strategies that hotels can employ to maximize occupancy and optimize ADR:
In today’s data-driven world, the success of a hotel is strongly influenced by its ratings, which directly affect both occupancy and Average Daily Revenue (ADR). To thrive, hotels must focus on enhancing guest satisfaction, understanding market demands, optimizing room rates, and leveraging local events to create a continuous flow of bookings. By adopting these strategies, hotels can ensure a sustainable and profitable business model that withstands market fluctuations and remains competitive in the hospitality landscape.
This article is based on insights provided by the CEO of Hospitalitynews, Mr Jagannathan, who emphasizes the importance of focusing on these strategic areas to boost both occupancy and revenue. Following these recommendations will help hoteliers navigate the complexities of the market and capitalize on growth opportunities.
By Nithyakala Neelakandan
Published on August 4, 2024
August is here, so am I! While some might prefer to stay indoors, I'm all about embracing the rain and exploring new places. However, I am not good at navigating amidst the throng of tourists trying to get a glimpse of whatever is standing in front of me. So, I am planning to visit some of the off beaten paths in India, where there will be people but no crowd so that I can enjoy the place and keep my sanity with myself. Have a look at my itinerary! And feel free to steal some!
Valley of Flowers
This is a floral fantasy in Uttarakhand. Imagine trekking through a carpet of vibrant wildflowers, surrounded by snow-capped peaks. That’s the magic of the Valley of Flowers. I’ve always been captivated by pictures of this UNESCO World Heritage Site, and August, with its blooming meadows, seems like the perfect time to visit. I can just picture myself hiking through the lush greenery, camera in hand, capturing the breathtaking scenery.
Lahaul Spiti
Ladies and gentlemen, and fellow solitude lovers, I present to you Lahaul Spiti. Rugged mountains, crystal-clear rivers, and ancient monasteries create a mystical atmosphere. I’m drawn to the idea of exploring remote villages, interacting with locals, and experiencing the thrill of high-altitude trekking. Plus, the monsoon brings a unique charm to this region, with cascading waterfalls and lush valleys.
Agumbe
Agumbe, often called the 'Cherrapunji of the South.' I don’t think you might need any more reason to visit this place, but I am still going to talk about it. I'm fascinated by the lush rainforests, diverse wildlife, and the enchanting waterfalls. It’s the perfect place to unwind and reconnect with nature. I can imagine myself staying in a cozy homestay, sipping on filter coffee, and exploring the surrounding hills.
Bikaner
For a complete change of pace, I’m planning a trip to Bikaner. The golden city’s majestic forts, vibrant bazaars, and rich history intrigue me. I'm looking forward to exploring the Junagarh Fort, indulging in local delicacies like Bhujia and rasgulla, and experiencing the desert charm of this royal city.
Kumarakom
Kerala’s backwaters have always been on my travel wishlist, and Kumarakom seems like the ideal destination for a relaxing getaway. Picture this: cruising through serene backwaters on a houseboat, surrounded by lush greenery, enjoying delicious Kerala cuisine, and indulging in rejuvenating Ayurvedic massages. It’s the perfect escape from the hustle and bustle of city life.
Kinnaur
For those seeking a thrilling adventure, Kinnaur is a must-visit. The region's stunning landscapes, including snow-capped peaks, apple orchards, and ancient temples, are calling out to me. Trekking, river rafting, and exploring hidden gems are on my to-do list. Kinnaur promises to be a truly unforgettable adventure.
Now, stop scrolling and go pack your bags, don’t forget your raincoat! Let’s make the most of this monsoon season!
Published on July 21, 2024
The hospitality industry is undergoing a significant transformation, driven by shifting consumer behaviors, technological advancements, and evolving leadership strategies. As we navigate this new landscape, it's essential for hospitality leaders to stay informed about the trends shaping the industry's future.
Sustainable leadership is a top trend, with hospitality leaders prioritizing eco-friendly practices, reducing carbon footprints, and promoting responsible tourism. This shift is driven by increasing concerns about climate change and environmental sustainability. Sustainable leadership is no longer a nicety but a necessity, and leaders must embed environmentally conscious practices into their operations.
Digital transformation is another key trend, with the pandemic accelerating the adoption of digital technologies in hospitality. Leaders must continue to invest in digital infrastructure, enhance cybersecurity, and leverage data analytics to drive business decisions. From contactless check-in to AI-powered customer service, digital technologies are revolutionizing the guest experience and improving operational efficiency.
Diversity, Equity, and Inclusion (DEI) initiatives are also becoming integral to leadership strategies. Hospitality leaders recognize the importance of creating inclusive environments for guests and employees alike, and are implementing diversity training, bias reduction, and equal opportunities programs. By fostering a culture of inclusivity, leaders can drive innovation, improve employee engagement, and enhance the guest experience.
Employee well-being and mental health are also gaining attention as leaders recognise the industry's high-stress levels and burnout rates. Initiatives like mindfulness programs, mental health support, and work-life balance are essential for talent retention and productivity. By prioritizing employee well-being, leaders can create a positive work culture and improve overall business performance.
Personalized experiences are becoming the new standard, with guests expecting tailored experiences that meet their unique needs and preferences. Leaders are leveraging data and technology to craft bespoke experiences, from curated local experiences to personalized amenities. By putting the guest at the center of their strategy, leaders can drive loyalty, increase revenue, and enhance their brand reputation.
Finally, strategic partnerships and collaborations are becoming increasingly popular as leaders seek to drive growth, improve efficiency, and enhance customer offerings. Collaborations with tech startups, wellness providers, and local businesses can help leaders stay ahead of the curve and drive innovation. By understanding and embracing these trends, hospitality leaders can position their businesses for success and shape the future of the industry.
By: Aman Chainani, Managing Director of Pacific Hospitality
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