Emami Agrotech Limited (EAL), the branded foods business of the Rs. 30,000 crore Emami Group, has entered India's growing packaged snacking market with the launch of WeMe, a digital-first snacking brand aimed at changing consumer lifestyles and eating habits.

The company plans to invest nearly Rs 750 crore to build WeMe into a future-ready snacking business and is targeting Rs 1,000 crore in revenue within 5-7 years. The venture is also expected to create around 4,000 direct and indirect employment opportunities.

The launch marks a new step in Emami Agrotech's plans to expand beyond edible oils and pantry staples under its Emami Healthy & Tasty portfolio. WeMe will serve as a dedicated platform focused on new products and opportunities in the snacking category.

India's Growing Snacking Market

India's packaged snacking market was valued at Rs 50,000+ Cr in 2025 and is expected to cross Rs 1.03 Lakh Cr by 2034, growing at around 8.3% CAGR. Chips remain the leading category, contributing nearly 42% of total snack sales.

The market is also seeing changes in how consumers snack. People are increasingly choosing smaller meals and multiple snacking occasions during work, travel, entertainment and other daily activities.

Gen Z and Millennials are also looking for products that offer a mix of convenience, indulgence, quality and authenticity. Regional flavours, premium products and cleaner ingredient declarations are gaining attention, while quick-commerce platforms are making it easier for consumers to discover and try new brands.

WeMe Enters the Snacking Space

Built around the philosophy "Togetherness Always Tastes Better," WeMe launches with three main product categories.

The portfolio includes Choco Hazelnut Spread, including India's first portable chiplet-format offering, Jhuri Aloo Bhaja, bringing a popular Eastern Indian favourite into the organised packaged foods segment, and Potato Chips in flavours tailored to evolving consumer tastes.

Speaking on the launch, Mr. Aditya Vardhan Agarwal, Director, Emami Group said, " At Emami Agrotech, we have always believed food is about more than satisfying hunger, it is about earning consumer trust through quality, relevance and innovation. Having built a strong foods portfolio under Healthy & Tasty, WeMe marks our strategic entry into one of India's most exciting food categories. Backed by a planned investment of nearly Rs 750 crore, we aim to build WeMe into a Rs 1,000 crore brand over the next 5-7 years while generating over 1,000 direct and nearly 3,000 indirect employment opportunities in sales and other support services. This is an important milestone in our vision of building Emami Agrotech into a comprehensive food company.”

Mr. Manish Goenka, Director, Emami Group added, " As consumers increasingly seek products that combine taste, convenience and innovation, WeMe reflects our confidence in the long-term growth of India's snacking market. Backed by our trusted food credentials and deep understanding of Indian consumers, we see WeMe as a long-term growth platform of our foods business with a broader pipeline of more products planned across multiple snacking categories in its innovation journey."

Digital First Approach

WeMe has been planned as a digital-first brand, using creator-led content, social media and quick commerce to connect with younger consumers.

The brand will be introduced through quick-commerce channels across major cities including Kolkata, Delhi NCR, Mumbai, Bengaluru and Ahmedabad. While quick commerce will lead the initial rollout, WeMe will also begin its general trade expansion from Kolkata before entering other markets.

"The new generation doesn't simply buy products, they discover them through conversations, creators and communities. That's why WeMe has been built as a digital-first brand where content, commerce and consumer engagement come together seamlessly. This distribution strategy will enable us to make WeMe instantly accessible across key cities while allowing us to continuously learn from consumers, innovate faster and respond to emerging trends. We want WeMe to become much more than a snacking brand, we want it to become part of the everyday moments that bring people together," said Ms. Vidula Agarwal, Director, Emami Group.

Building a Rs 1,000 Crore Brand

Emami Agrotech expects WeMe to reach approximately Rs 1,000 crore in revenue within the next 5-7 years. The company plans to continue investing in product innovation, brand building, digital capabilities and distribution as the business expands.

With WeMe, Emami Agrotech aims to create another major growth platform in its foods business by combining its manufacturing capabilities and understanding of Indian consumers with a digital-first approach to the country's changing snacking habits.

Crowne Plaza Greater Noida has announced the launch of an all-new menu at Spice Art, its signature Indian fine dining restaurant, bringing guests an immersive culinary experience inspired by the timeless flavours of Awadhi and Mughlai cuisine.

Curated by Chef Vijay, the refreshed menu celebrates the grandeur of India’s royal kitchens while presenting traditional recipes through a contemporary fine dining approach. The new offerings highlight authentic regional flavours, handcrafted spice blends, and refined culinary techniques, creating an elevated gastronomic journey for guests.

Known for its elegant ambience and soulful live ghazal performances, Spice Art continues its celebration of Indian culinary heritage with dishes inspired by the royal cuisines of Punjab, Delhi, and Lucknow.

The culinary experience begins with an extensive selection of starters, including Dahi Ke Kebab, Bhuna Masala Paneer Tikka, Badami Murgh Chandi Kebab, and Nimbu Neem Ki Tawa Fish, followed by comforting soups such as Tamatar Chakunder Shorba and Murgh Pudina Ka Ark.

The main course showcases the richness of Indian royal cuisine with signature dishes including Dal Spice Art, Martaban Ka Paneer, Subz Panchratan Masala, Nawabi Pasanda, Chaap-e-Awadh, Nalli Nihari, Dilli-6 Murgh Korma, Murgh Tikka Makhan Masala, Sarson Wali Macchi, and Saunfyani Kadhai Jhinga.

Highlighting traditional cooking techniques, the Murgh Tikka Makhan Masala features char-grilled chicken tikka prepared in a rich buttery tomato gravy, while Sarson Wali Macchi brings together mustard-marinated river sole with aromatic Indian spices. The Saunfyani Kadhai Jhinga combines succulent prawns with fennel and traditional spice flavours.

The menu also features aromatic biryanis including Murgh Dum Biryani, Lucknowi Gosht Biryani, and Subz Dum Biryani, paired with freshly baked Indian breads such as Roghni Naan, Sheermal, and Amritsari Kulcha. Guests can end their meal with classic desserts including Khubani Ka Meetha and Shahi Meetha.

Enhancing the dining experience, Spice Art has introduced handcrafted mocktails inspired by Indian flavours. Mehmaan Nawazi, featuring orange juice, sweet peach, and a subtle hint of house-made pickle, celebrates India's tradition of hospitality, while Jamun Jashn combines jamun, basil, lavender, black salt, and Sprite for a refreshing seasonal beverage.

Commenting on the launch, Sharad K. Upadhyay, General Manager, Crowne Plaza Greater Noida, said the new menu reflects the hotel’s commitment to celebrating India’s culinary heritage through authenticity, innovation, and exceptional hospitality.

Sharing his vision behind the menu, Chef Vijay said the new offerings aim to preserve the essence of Awadhi and Mughlai cuisine while introducing contemporary elements that allow guests to experience the stories, aromas, and emotions behind Indian food traditions.

With its new menu, refined ambience, and live ghazal performances, Spice Art continues to position itself as a destination for memorable dining experiences, whether for intimate dinners, family celebrations, or special occasions.

About Spice Art

Spice Art is the signature Indian fine dining restaurant at Crowne Plaza Greater Noida, offering an exceptional culinary experience inspired by the royal cuisines of Punjab, Delhi, and Lucknow. The restaurant combines authentic flavours, elegant interiors, and soulful live music to celebrate India’s rich gastronomic legacy.

Operational Timings: 7:00 PM to 11:00 PM
Reservations: +91 8527694313