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By Nithyakala Neelakandan
Published on April 17, 2024
Pernod Ricard, the renowned drinks group, recently hosted a captivating two-day event in Palm Beach, Florida, unveiling the prestigious Royal Salute 21-Year-Old Miami Polo Edition. This limited edition release signifies a significant milestone for the brand in the Americas, with a substantial allocation dedicated to travel retail.
The event commenced with a thrilling polo match at the Grand Champions Polo Club in Wellington, attended by over 300 guests, in support of the Sentebale charity. Notably, Prince Harry, The Duke of Sussex, graced the occasion, underscoring his longstanding commitment to the cause. Leading Royal Salute’s presence was Malcolm Borwick, the brand's World Polo Ambassador, whose influence has been pivotal in nurturing Royal Salute's ties with the polo community for over 15 years.
Following the match, guests indulged in an evening of Argentinean-style dining amidst the enchanting bougainvillea of the Santa Rita Polo Barn. The festivities continued with engaging discussions moderated by The Duke of Sussex, shedding light on Sentebale's vision and aspirations for the future, alongside the challenges faced by vulnerable communities in southern Africa.
The Royal Salute 21-Year-Old Miami Polo Edition, meticulously crafted by Master Blender Sandy Hyslop, captures the essence of Miami's vibrant energy. Finished in a blend of first-fill bourbon and rye casks, this exquisite whiskey boasts delightful notes of vanilla and coconut, culminating in a subtly spiced finish reminiscent of warm city sunsets. Encased in a striking pink flagon and adorned with illustrations portraying post-polo gatherings against Miami's iconic Art Deco backdrop, the presentation exudes elegance and sophistication.
With its official launch marked by a series of high-profile activations at key international airports, including London Heathrow and Dubai International, the Royal Salute 21-Year-Old Miami Polo Edition is set to captivate discerning travelers worldwide. Reflecting on this exciting release, Liya Zhang, VP Marketing for Pernod Ricard Global Travel Retail, expressed enthusiasm for introducing travelers to this exquisite facet of the Royal Salute brand.
As Royal Salute continues to uphold its legacy of exceptional craftsmanship and timeless elegance, the Miami Polo Edition serves as a testament to the brand's unwavering commitment to excellence and innovation. With each sip, enthusiasts are invited to embark on a sensory journey, embracing the rich heritage and modern allure of this illustrious whiskey.
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