Unveiling Varchas Whiskey: Where Elegance, Heritage, and Innovation Converge

Unveiling Varchas Whiskey: Where Elegance, Heritage, and Innovation Converge

By Author

Published on August 22, 2023

Shankar Distilleries, a name synonymous with a rich whiskey heritage, proudly unveils their latest masterpiece – Varchas Whiskey – in India. This exquisite creation is grounded in elegance, tradition, and innovation, embodying the timeless artistry of whiskey-making that transcends both geographical boundaries and eras. As of now, Varchas Whiskey is available in Karnataka, Goa, and Gurgaon, marking its arrival with a promise of exceptional taste and experience.

Varchas Whiskey is more than a drink; it's a symphony of flavors that gracefully unfolds with each sip. Crafted by master distillers who pour their passion and expertise into every bottle, Varchas Whiskey is the embodiment of generations of commitment and mastery. From the meticulous distillation process to the final touches, this spirit captures the essence of time-honored practices, resulting in a product that stands out with its distinctiveness and excellence.

At the helm of Varchas is the visionary founder and president, Varchas Shankar, who brings his profound passion for whiskey and a steadfast commitment to excellence. Leveraging a heritage steeped in whiskey and spirits distillation, Shankar Distilleries has harmoniously combined tradition with contemporary craftsmanship to create a unique spirit. Shankar's personal journey is a testament to his dedication to whiskey. Originally hailing from Mysore, Karnataka, and now residing in the United States, his trajectory evolved from the technology sector to his true calling – the world of whiskey. Fueled by his unwavering passion and guided by his vision, Shankar embarked on the journey of establishing Varchas. This brand is a tribute to both his American home and his Indian roots, exemplifying the essence of premium whiskey that bridges cultures and continents.

Having solidified Varchas as a premium whiskey brand in the United States, Shankar now aims to share his creation with his motherland, India. The introduction of Varchas to the Indian market marks a historic moment, allowing whiskey aficionados across the nation to indulge in an extraordinary experience. Shankar's aspiration to introduce India to the allure of premium whiskey resonates deeply, reflecting his commitment to enhancing the palates and experiences of fellow countrymen.

The narrative that envelops this exceptional whiskey is poised to captivate hearts and taste buds alike, leaving an indelible mark on India's whiskey culture. With Varchas making its debut on Indian shores, available in Karnataka, Goa, and Gurgaon, a new era of whiskey appreciation is dawning. This era is one where elegance, heritage, and innovation intertwine harmoniously, creating a remarkable tapestry in the world of spirits. As you raise a glass of Varchas, you're not just savoring a drink; you're immersing yourself in a story that celebrates the art of whiskey-making and the passion that drives it forward.


Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

By Manu Vardhan Kannan

Published on May 7, 2026

Sweet Truth, a desserts brand from Rebel Foods, is celebrating Mother’s Day with its heartfelt campaign ‘Sweet Mom of Mine’. The initiative focuses on the small, everyday acts of love that often go unnoticed but play a big role in shaping our lives.

Built around the idea that the most meaningful memories come from simple and consistent gestures, the campaign highlights moments like packing tiffins, staying up late, or remembering little preferences. These everyday actions form the emotional core of the campaign, bringing attention to the quiet ways in which mothers care for their families.

At the centre of the campaign is the ‘Receipt of Love’ Mother’s Day card, a creative take on a retail bill. The card lists familiar gestures, each marked at ₹0, symbolising that a mother’s love has no price. It ends with the word ‘Priceless’, capturing the message in a simple yet powerful way. This card will be included with every order from Sweet Truth across its 380+ locations PAN India, turning each delivery into a thoughtful experience during the campaign period.

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Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods said, “At Sweet Truth, we believe that the most meaningful expressions of love often lie in the smallest, everyday moments. With ‘Sweet Mom of Mine’, we wanted to celebrate these quiet gestures that shape our lives in profound ways, even if we don’t always recognise them at the time. The ‘Receipt of Love’ is a simple yet powerful reminder that a mother’s care is truly priceless, and we hope it inspires people to pause, reflect, and express their gratitude this Mother’s Day.”

Along with the campaign, the brand is also encouraging customers to celebrate with its range of desserts. From specially curated Mother’s Day cakes to dessert boxes, the idea is to create a complete “sweet + sentiment” gifting experience, suitable for both at-home celebrations and surprise moments.

The campaign will also extend to digital platforms, where short films and social media content will highlight relatable “mom moments”, those small yet meaningful experiences that stay with us over time. Adding to this, influencers and content creators will share their personal stories, recreating memories and presenting the ‘Receipt of Love’ card along with desserts, inviting audiences to reflect on their own journeys with their mothers.

With this initiative, Sweet Truth brings together emotion and indulgence, making Mother’s Day celebrations more personal and memorable across the country.


Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

By Manu Vardhan Kannan

Published on May 7, 2026

Harajuku Bakehouse brings the joy of mango season to life with a thoughtfully curated menu that celebrates Alphonso in its most delightful form. This limited-time offering features seven desserts, each blending the finesse of Japanese pastry techniques with the richness of India’s most loved summer fruit. Made using fresh Alphonso mangoes, every creation reflects the signature detail and warmth the Bakehouse is known for.

The menu features a range of desserts that feel both comforting and exciting. The Hokkaido Mango Milk Cake stands out with its soft vanilla sponge soaked in mango-flavoured milk and topped with fresh Alphonso. The Mango Rose Tart pairs an almond sablé base with mango vanilla pastry cream, finished neatly with pistachios. Each dessert is crafted to bring out the natural sweetness and freshness of mango in a simple yet memorable way.

Other highlights include the Mango Mochi, where soft Japanese dough wraps around fresh mango and vanilla cream, and the Mango Roll Cake, made with light chiffon layers and smooth mango cream. The Puru Puru Pudding adds a playful touch with its delicate wobble, served alongside cookie crumbs and mango sauce. The Mango Fraisier and Mango Bento complete the menu with rich layers and satisfying textures that stay true to the season.

For those looking to try just one, the Mango Rose Tart comes highly recommended, bringing together pistachios, Alphonso mango, and a pastry cream that truly stands out.

This special menu captures mango at its best, fresh, vibrant, and full of summer character, making it a must-visit experience for dessert lovers.

  • What: Mango Seasonal Menu
  • Where: Harajuku Bakehouse, Mumbai
  • When: Limited time during the mango season


Dandy & Dandy Opens in Hyderabad, Blending Dining and Nightlife

Dandy & Dandy Opens in Hyderabad, Blending Dining and Nightlife

By Manu Vardhan Kannan

Published on May 7, 2026

A new space in Hyderabad is rethinking how people experience dining and nightlife. Dandy & Dandy enters the city with a concept that blends both worlds into one fluid experience. Built on the idea of “Two Dandies. One Door. Same Room. Two Moods,” the space moves away from the usual divide between a restaurant and a bar, offering a setting that evolves naturally through the day.

Instead of separating occasions, Dandy & Dandy is designed around how people actually spend their time today. It creates a space where afternoons can flow into evenings without interruption, allowing guests to stay, unwind and shift with the mood without needing to move elsewhere.

At its core is a clear sense of duality. One side focuses on a more refined and ingredient-led approach to food, keeping things simple, seasonal and balanced. The other side brings in a more social and energetic vibe, where cocktails, music and interaction take the lead. Both identities exist together, complementing each other rather than competing.

The shift from day to night happens gradually. During the day, the space feels open and relaxed, making it ideal for long lunches and easy conversations. As the evening sets in, the mood changes subtly. Lighting, music and energy build up, turning the space into a more lively and immersive setting where the bar becomes the centre of attention.

Design plays an important role in this transition. A central bar anchors the space, while lighting and colours shift through the day to create different moods without changing the structure. Shades of deep red, black and warm tones give it a clean look during the day and a more dramatic feel at night.

The food and beverage experience follows a similar flow. The menu is globally inspired but easy to enjoy, with shareable dishes that suit different moods and timings. The cocktail programme is designed around a gradual progression, starting with lighter options and moving towards stronger, more layered drinks as the evening unfolds. Music is also curated to match this rhythm, beginning softly and building into high-energy sets later in the night.

Speaking on the concept, Kaushik Rachapudi, Managing Director, Dandy & Dandy shares, “Dandy & Dandy is built around how people actually live today. There’s no clear divide between work and social life anymore. We wanted to create a space that respects that fluidity where you can begin with intent and naturally move into something more expressive, without ever needing to change your environment.”

He adds, “The idea is deceptively simple: the same space, different energy. But delivering that seamlessly requires discipline. If you’re doing both day and night, you have to do both with equal conviction; there’s no halfway.”

With nearly three decades of experience, Rehan Guha brings a strong understanding of hospitality and evolving consumer preferences, helping shape a space that feels natural and easy to connect with.

Positioned as an accessible premium destination, Dandy & Dandy caters to a new generation that prefers thoughtful experiences over loud settings. It offers a balanced space that feels just as comfortable in the afternoon as it does late at night.

In a city where dining and nightlife have mostly remained separate, this new concept creates a middle ground that feels seamless and relevant. Here, the experience doesn’t ask you to choose between day and night , it invites you to stay for both.

Location: 5th Floor, THE LOFT, Nexity, HITEC City, Hyderabad, Telangana 500032.

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