Unveiling Varchas Whiskey: Where Elegance, Heritage, and Innovation Converge

Unveiling Varchas Whiskey: Where Elegance, Heritage, and Innovation Converge

By Author

Published on August 22, 2023

Shankar Distilleries, a name synonymous with a rich whiskey heritage, proudly unveils their latest masterpiece – Varchas Whiskey – in India. This exquisite creation is grounded in elegance, tradition, and innovation, embodying the timeless artistry of whiskey-making that transcends both geographical boundaries and eras. As of now, Varchas Whiskey is available in Karnataka, Goa, and Gurgaon, marking its arrival with a promise of exceptional taste and experience.

Varchas Whiskey is more than a drink; it's a symphony of flavors that gracefully unfolds with each sip. Crafted by master distillers who pour their passion and expertise into every bottle, Varchas Whiskey is the embodiment of generations of commitment and mastery. From the meticulous distillation process to the final touches, this spirit captures the essence of time-honored practices, resulting in a product that stands out with its distinctiveness and excellence.

At the helm of Varchas is the visionary founder and president, Varchas Shankar, who brings his profound passion for whiskey and a steadfast commitment to excellence. Leveraging a heritage steeped in whiskey and spirits distillation, Shankar Distilleries has harmoniously combined tradition with contemporary craftsmanship to create a unique spirit. Shankar's personal journey is a testament to his dedication to whiskey. Originally hailing from Mysore, Karnataka, and now residing in the United States, his trajectory evolved from the technology sector to his true calling – the world of whiskey. Fueled by his unwavering passion and guided by his vision, Shankar embarked on the journey of establishing Varchas. This brand is a tribute to both his American home and his Indian roots, exemplifying the essence of premium whiskey that bridges cultures and continents.

Having solidified Varchas as a premium whiskey brand in the United States, Shankar now aims to share his creation with his motherland, India. The introduction of Varchas to the Indian market marks a historic moment, allowing whiskey aficionados across the nation to indulge in an extraordinary experience. Shankar's aspiration to introduce India to the allure of premium whiskey resonates deeply, reflecting his commitment to enhancing the palates and experiences of fellow countrymen.

The narrative that envelops this exceptional whiskey is poised to captivate hearts and taste buds alike, leaving an indelible mark on India's whiskey culture. With Varchas making its debut on Indian shores, available in Karnataka, Goa, and Gurgaon, a new era of whiskey appreciation is dawning. This era is one where elegance, heritage, and innovation intertwine harmoniously, creating a remarkable tapestry in the world of spirits. As you raise a glass of Varchas, you're not just savoring a drink; you're immersing yourself in a story that celebrates the art of whiskey-making and the passion that drives it forward.


Mehr-o-Mah Launches at Singh Sahib, Bringing Intimate Royal Dining to Gurugram

Mehr-o-Mah Launches at Singh Sahib, Bringing Intimate Royal Dining to Gurugram

By Hariharan U

Published on February 5, 2026

Singh Sahib has introduced Mehr-o-Mah, a new intimate dining destination in Gurugram that reimagines slow, immersive dining through the lens of royal Indian elegance. Conceptualised as a sanctuary away from the city’s pace, Mehr-o-Mah invites diners into a space where calm, craftsmanship, and culinary storytelling take centre stage.

Inspired by centuries-old mirror-work traditions, Mehr-o-Mah is designed as a candle-lit retreat adorned with lakhs of hand-set mirror fragments. These delicate reflections create a warm, hushed glow, setting the tone for an unhurried and deeply personal dining experience. The space is crafted to encourage stillness, allowing guests to linger and engage with each moment at ease.

At the heart of Mehr-o-Mah is a five-course, chef-curated tasting menu, thoughtfully pre-set to unfold like a ceremonial journey. The menu showcases layered flavours and regional inspirations, with dishes such as Sahjan ka Shorba, Chettinad Kozhi Rasam, Nawabi Gucchi, Murgh Shahi Neelam Tikka, Mehr-o-Mah Mutton Curry, and the delicate Daulat ki Chaat. Each course is served at a measured pace, accompanied by refined alcohol-free beverages designed to complement the flavours with balance and restraint.

Blending heritage with contemporary finesse, Mehr-o-Mah is envisioned for discerning diners seeking intimacy, elegance, and depth beyond conventional fine dining. With its focus on ritual, storytelling, and sensory detail, Mehr-o-Mah sets a new benchmark for experiential dining in Gurugram, where every evening feels quietly celebratory and thoughtfully composed.


Medusa Beverages Launches Draught Beer to Strengthen On-Trade Presence

Medusa Beverages Launches Draught Beer to Strengthen On-Trade Presence

By Manu Vardhan Kannan

Published on February 5, 2026

Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has announced the launch of its draught beer offering in Delhi. The move marks a strategic step towards strengthening the brand’s on-trade and HORECA presence by delivering fresher pours, improved consistency, and a more immersive pub and bar experience.

The launch comes at a time when urban consumers are increasingly gravitating towards experience-driven social drinking formats, positioning draught beer as a key growth lever for Medusa’s B2B and experiential expansion. Delhi remains the brand’s strongest and most mature market. In FY25, the city contributed approximately 5.4 lakh cases and accounted for over 10% market share, reinforcing Medusa’s foothold in one of India’s most competitive beer markets.

Building on this momentum, the draught beer rollout is designed to deepen consumer engagement across high-traffic on-trade environments. The offering uses Lindr ‘Naked’ taps imported from the Czech Republic, a country globally recognised for its beer culture and dispensing expertise. These taps are designed to deliver a smooth and consistent pour while maintaining the ideal serving temperature.

Commenting on the launch, Avneet Singh, Founder and CEO, Medusa Beverages, said, “Draught beer allows us to elevate how consumers experience Medusa in social settings. It gives us greater control over quality at the point of consumption while helping us build stronger engagement within pubs and bars. The introduction of draught beer is purely to enhance the consumer experience, whether through fresh pours, better consistency, or stronger engagement at the point of consumption. By integrating Lindr taps, we ensure every pour is fresh, smooth, and served at the perfect temperature.”

The draught beer will be rolled out across select hotels, restaurants, cafés, pubs, and bars in the capital, with plans to expand to around 50 outlets in the coming months. The move further reinforces Medusa’s experience-led approach to brand building within the on-trade ecosystem.

As Delhi’s nightlife continues to evolve, the city presents an ideal launch market for draught beer. Medusa, known for disrupting the Indian beer market with its mid-strength positioning, is extending Medusa AIR into the draught segment. With 4.5% alcohol content, Medusa AIR is crafted for smooth, easy drinking without compromising on taste, making it well suited for longer, social sessions. The draught format invites consumers to experience what the brand calls the “Smoothest Air.”


Glazed at Courtyard by Marriott Bengaluru Hebbal Celebrates February with Choco & Strawberry Bliss

Glazed at Courtyard by Marriott Bengaluru Hebbal Celebrates February with Choco & Strawberry Bliss

By Author

Published on February 5, 2026

Courtyard by Marriott Bengaluru Hebbal is adding a touch of indulgence to February with Choco & Strawberry Bliss, a special dessert experience at its signature patisserie, Glazed, running throughout the month. Centred around the timeless combination of chocolate and strawberries, the themed showcase is designed to turn everyday sweet moments into memorable celebrations, making it ideal for Valentine’s Day and beyond.

Curated by pastry chef Ashwani and his team, the offering features an array of artisanal desserts complemented by live counters and visually striking presentations that appeal to both the palate and the senses. Guests can indulge in creations such as strawberry chocolate mousse, choco-strawberry tarts, chocolate-dipped strawberries with cream, strawberry-berry chocolate fondue and the classic fraisier, each crafted to evoke warmth, romance and comfort.

Whether enjoyed as a romantic Valentine’s treat, part of a relaxed weekend brunch or an elegant evening stop, Choco & Strawberry Bliss promises a month-long celebration where every bite tells a love story. The experience is available à la carte at Glazed from 9:00 am to 7:00 pm throughout February, with reservations available on +91 96064 82968.

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