UNWTO Anticipates Robust Recovery and Growth in Global Tourism in 2024

UNWTO Anticipates Robust Recovery and Growth in Global Tourism in 2024

By Author

Published on January 22, 2024

International tourism is poised to make a remarkable comeback in 2024, signaling a return to pre-pandemic levels, according to the latest findings from the UNWTO (United Nations World Tourism Organization). Building on a robust 2023, where international tourism reached 88% of pre-pandemic levels, the sector is expected to witness a complete resurgence by the end of this year.

The UNWTO World Tourism Barometer for the beginning of this year revealed that the Middle East emerged as the front-runner in the recovery race, surpassing pre-pandemic levels by 22%. Europe, the world's most visited region, closely followed, achieving 94% of its 2019 figures. Africa was not far behind, boasting an impressive 96% recovery, while the Americas reached the 90% mark.

In contrast, Asia and the Pacific reported a 65% recovery of pre-pandemic levels. However, within this region, South Asia outshone others by already achieving an 87% recovery, while North-East Asia lagged at approximately 55%.

image

The UNWTO highlighted notable growth in various destinations, both established and emerging, with some reporting double-digit increases in international arrivals in 2023 compared to 2019. Noteworthy sub-regions that exceeded their 2019 arrival levels included Southern Mediterranean Europe, the Caribbean, Central America, and North Africa.

Underscoring the economic significance of the recovery, the UNWTO reported that international tourism receipts reached an estimated USD 1.4 trillion in 2023, marking 93% of the earnings recorded in 2019. Total export revenues from tourism, including passenger transport, are estimated at USD 1.6 trillion, almost 95% of the figures recorded in 2019. Preliminary estimates indicate that tourism's contribution to global GDP, measured in tourism direct gross domestic product (TDGDP), reached USD 3.3 trillion in 2023, constituting 3% of the global GDP.

The sustained recovery is also reflected in industry indicators. According to the UNWTO Tourism Recovery Tracker, international air capacity and passenger demand both recovered about 90% of pre-pandemic levels through October 2023, as reported by IATA. Global occupancy rates in accommodation establishments reached 64% in November, slightly above the 62% recorded in September 2022, based on STR data.

With a positive outlook for 2024, the UNWTO predicts a full recovery to pre-pandemic levels, with initial estimates pointing to a 2% growth above 2019 levels. The UNWTO Tourism Confidence Index survey reflects this optimism, with 67% of tourism professionals anticipating better prospects for 2024 compared to 2023.

However, challenges persist on the horizon, including economic and geopolitical headwinds. Travelers are expected to prioritize value for money, sustainability, and proximity in their choices.


Eternal Pumps Rs 450 Crore Into Blinkit as the Quick Commerce Race Gets More Intense

Eternal Pumps Rs 450 Crore Into Blinkit as the Quick Commerce Race Gets More Intense

By Hariharan U

Published on March 16, 2026

The quick commerce battle in India is moving fast, and Eternal is making sure Blinkit keeps pace. The Gurugram-based parent company has infused Rs 450 crore into its quick commerce arm Blinkit, according to a regulatory filing with the Registrar of Companies. This is Eternal's first capital injection into the business in 2026, following a total of Rs 2,600 crore pumped in across 2025.

To put the 2025 numbers in context, Eternal injected Rs 500 crore in January, Rs 1,500 crore in February, and another Rs 600 crore in November of last year. The latest infusion signals that the pace of investment isn't letting up as competition in the 10-minute delivery segment continues to intensify.

Blinkit has reasons to feel confident heading into this next phase. The company turned profitable in the December quarter, reporting an adjusted EBITDA profit of Rs 4 crore in Q3FY26 compared to a loss of Rs 103 crore in the same period the previous year. Revenue jumped to Rs 12,256 crore from Rs 1,399 crore a year earlier, and gross profit climbed to Rs 3,539 crore from Rs 1,300 crore. Those are significant numbers, and they reflect a business that has found its footing even as it continues to scale aggressively.

The capital will support Blinkit's ongoing dark store expansion, working capital requirements, and operating costs as it pushes towards its target of 3,000 micro-warehouses by March 2027. As of December 31st, the company had 2,027 stores operational.

The competitive landscape around Blinkit is getting busier. Swiggy raised Rs 10,000 crore through a qualified institutional placement in December 2025, just over a year after its IPO. Zepto has filed confidential draft papers with SEBI for its own IPO. And larger players including Amazon, Flipkart, and Reliance Industries are all stepping up their presence in quick commerce, making this one of the most actively contested spaces in India's consumer technology sector right now.

There's also been a notable leadership shift at Eternal. Founder Deepinder Goyal stepped down as Managing Director and CEO in February, with Blinkit founder and CEO Albinder Dhindsa taking over the top role. Dhindsa continues to lead Blinkit as well, consolidating leadership of the quick commerce business at a critical growth phase.

One more number worth noting: in terms of net order value, Blinkit has now overtaken Eternal's core food delivery business. That's a remarkable milestone for a segment that didn't exist in its current form just a few years ago.


Devyani International Q3 FY26: Loss Widens to ₹109 Cr, Revenue Grows 11%

Devyani International Q3 FY26: Loss Widens to ₹109 Cr, Revenue Grows 11%

By Hariharan U

Published on February 9, 2026

Devyani International Ltd (DIL), one of India’s largest quick service restaurant (QSR) operators, reported a net loss of ₹109.78 crore for the December quarter of FY26, widening from a loss of ₹76.46 crore in the same period last year.

Despite the higher loss, the company posted steady top-line growth, with revenue from operations rising 11.31% year-on-year to ₹1,440.9 crore. Total income, including other income, stood at ₹1,453.22 crore, up 11.48% compared to the year-ago quarter.

Total expenses during the quarter increased 11.71% to ₹1,446.5 crore. However, Devyani International said it saw broad-based improvement in margins, supported by operational efficiencies and performance across formats. Notably, its Biryani By Kilo business, acquired last year through Sky Gate Hospitality, achieved breakeven during the quarter.

Commenting on the performance, chairman Ravi Jaipuria said, “Our business continues to grow in a sustained manner. India operations grew 12.1% year-on-year, while consolidated revenues reached ₹1,441 crore. Our international business continues to gather strength from both an operations and profitability perspective.”

As of December 31, 2025, Devyani International operated 2,279 stores globally, including 1,877 in India and 402 overseas. During the quarter, the company added 95 net new stores, led by 54 KFC and 18 Pizza Hut outlets, while Biryani By Kilo added 13 locations.

The company has also initiated a focused turnaround strategy for Pizza Hut by rationalising loss-making stores and optimising capital expenditure. Separately, Devyani International’s board approved the acquisition of an additional 11.4% stake in Sky Gate Hospitality for ₹57.5 crore.


Union Budget 2026–27 Opens New Pathways for Wellness-Led Tourism: Dharana at Shillim

Union Budget 2026–27 Opens New Pathways for Wellness-Led Tourism: Dharana at Shillim

By Hariharan U

Published on February 4, 2026

The Union Budget 2026–27 reflects a growing recognition of tourism and hospitality as key enablers of experience-led travel in India. With a strong emphasis on infrastructure development, skill enhancement, and institutional support, the budget sets a positive direction for long-term destination growth.

For the wellness hospitality sector, the continued focus on India’s traditional systems such as Ayurveda and Yoga signals a renewed intent to strengthen tourism offerings rooted in authenticity, wellbeing, and mindful engagement with cultural and natural heritage.

Sharing its post-budget perspective, Poonam Singh, Dharana at Shillim stated: "The Union Budget 2026–27 reflects a considered recognition of tourism and hospitality as important enablers of experience-led travel. The emphasis on infrastructure development, skill enhancement, and institutional support, alongside a continued focus on India's traditional wellness systems such as Ayurveda and Yoga, signals an intent to strengthen destinations grounded in authenticity, wellbeing, and a mindful engagement with cultural and natural heritage.

For the wellness and hospitality sector, these measures create opportunities to advance sustainable tourism, enable meaningful regional employment, and elevate service standards, reinforcing India's position as a globally credible destination for holistic wellbeing and conscious travel.”

The perspective underlines how policy support can encourage responsible investment, generate regional employment, and raise service standards across wellness-led destinations. As conscious travel continues to gain traction globally, such measures are expected to further strengthen India’s standing as a trusted hub for holistic wellbeing experiences. 

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.