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By Nithyakala Neelakandan
Published on September 16, 2024
Up Norway, a sustainable luxury travel company, has appointed Karoline Hoff as its new Managing Director. Founder Torunn Tronsvang, who has led the company since its inception in 2016, will now take on the role of Chief Experience Officer (CXO). This leadership change marks a significant step in Up Norway's continued commitment to providing luxury travel experiences rooted in Norwegian culture and sustainability.
Tronsvang expressed her excitement about the transition, emphasizing the company's mission to become a leading expert in value-driven luxury travel. "Karoline's strategic expertise guiding our growth allows me to focus on innovating exceptional travel experiences and inspiring positive change through our journeys," said Tronsvang.
Hoff has worked in various industries, including at Møller Mobility Group, WiMP Music (now Tidal), Orkla ASA, and McKinsey & Company. Hoff holds both Bachelor and Master of Science degrees in Economics and Business Administration from The Norwegian School of Economics and Business Administration (NHH). With her background in project management, strategic planning, and team leadership, Hoff is expected to play a key role in Up Norway's future.
Erik Jakobsen, a board director at Up Norway, praised Hoff’s appointment, noting her leadership will help meet the growing demand for value-driven travel experiences. "Hoff's leadership will be instrumental in refining our strategic direction and meeting the increasing demand for value-driven travel experiences that reflect Norwegian authenticity, respect for nature, and community engagement," he stated.
Hoff, in turn, expressed her enthusiasm for her new role, stating, "I'm thrilled to join Up Norway and lead the team in creating unforgettable experiences for our travelers. I'm incredibly impressed by what the team has accomplished so far, and I'm excited to be part of this journey to make Norway the world's most attractive travel destination."
Tronsvang’s move to CXO reflects her dedication to Up Norway’s mission of offering authentic, sustainable travel experiences. Since founding the company, she has sought to counter the superficial travel experiences often associated with Norway. Under her leadership, Up Norway has become a top sustainable travel curator, offering bespoke itineraries that highlight Norwegian culture while prioritizing environmental and social responsibility.
Tronsvang will now focus on her passion for destination and experience development, working closely with local partners to continue shaping Up Norway's unique offerings. "I am excited about my new role as Chief Experience Officer," Tronsvang said. "This transition is part of our vision for the company's future. Collaborating with Karoline will be vital as we advance our mission to make Norway the world's most attractive travel destination."
Up Norway’s leadership changes come at a time of significant growth. The company has already added five new team members in 2024, reflecting increasing demand for its eco-friendly, luxury travel experiences. Up Norway’s expansion strategy, guided by B Corp principles, aims to offer high-quality travel experiences without sacrificing sustainability.
For more details on Up Norway, visit their website at upnorway.com.
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By Manu Vardhan Kannan
Published on November 19, 2025
Ramada Plaza by Wyndham Jammu Vijaypur has announced the appointment of Ashutosh Jayee as its general manager. In his new role, Jayee will be responsible for overseeing the hotel’s staff and operations, along with managing sales and marketing to strengthen the hotel’s overall performance.
Jayee previously served as the head of sales and marketing at Radisson Blu Jammu, where he contributed to driving commercial strategies and enhancing business development.
“Ashutosh Jayee is a talented and experienced hospitality professional and will play a key role in ensuring that the Ramada Plaza by Wyndham Jammu Vijaypur continues providing guests with the same high-quality service and exceptional value that it has become known for in the community,” said Subash Singh Jamwal, owner of the Ramada Plaza by Wyndham Jammu Vijaypur.
Jayee is a native of Jammu and a 2003 graduate of Thames Valley University in Cambridge, UK, where he received a B.A. (Hons) in Hospitality Management. He later completed his master’s in business administration and master’s in tourism management in 2010 and 2012 respectively.
Ramada by Wyndham, Alleppey at Nehru Trophy Finishing Point, Punnamada, Alappuzha has announced the appointment of Sreejith Kottla as its general manager. In his new role, Kottla will be responsible for overseeing the hotel operations, ensuring guest satisfaction, maximizing revenue, managing staff and maintaining overall quality and financial performance. He will also focus on promoting Alleppey as a premier MICE destination.
Kottla previously served as the general manager for Joys Hotels & Resorts, a hotel group based in Thrissur, Kerala, where he managed hotel operations and sales. His experience in leadership, guest servicing and operational efficiency has consistently contributed to improved hotel performance and enhanced guest engagement.
“Kottla is a talented and experienced hospitality professional and will play a key role in ensuring that the Ramada By Wyndham continues providing guests with the same high-quality service and exceptional value that it has become known for in the Alleppey community,” said Reji Cheriyan, chairman of the Ramada By Wyndham, Alleppey.
Kottla is a native of Payyanur, Kerala, and a graduate of Srinivas College of Hotel Management in Mangalore, Karnataka, where he completed his bachelor’s degree in hotel management. He also holds an MBA from Xavier Institute of Management, Mumbai.
Hyatt Regency, Chennai has announced the appointment of Anirudhya Basu as its director of food and beverage. A seasoned hospitality leader with over 17 years of experience across India’s finest luxury hotels, Basu brings extensive operational expertise, creative vision and a strong passion for delivering exceptional guest experiences.
In his new role, Basu will spearhead all food and beverage operations across the hotel, including its restaurants, bars, banquets, in-room dining and culinary events. He will focus on strengthening the hotel’s dining identity, introducing innovative gastronomic concepts and ensuring that every guest experience reflects Hyatt’s warm hospitality and world-class excellence.
Basu’s career spans some of the country’s most prestigious hotel brands, where he has excelled in both operational precision and creative leadership. Most recently, he served as the multi-property director of food and beverage at Hyderabad Marriott Hotel & Convention Centre and Courtyard by Marriott Hyderabad. In this role, he led multiple F&B outlets and large-scale banqueting operations, with his strategic initiatives significantly contributing to enhanced profitability and guest satisfaction.
Before joining Marriott, Basu held key leadership positions at Hilton Hotels & Resorts, The Ritz-Carlton, Bangalore, and Taj Hotels, Resorts & Palaces. His wide-ranging experience includes managing multi-outlet operations, high-volume banquets and premium dining concepts, and he has consistently set new standards in service quality and culinary excellence.
A graduate of the Institute of Hotel Management, Kolkata, Basu is known for his forward-thinking leadership style, team mentorship and his ability to blend innovation with hospitality in every project he leads.
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