Up Norway Expands Leadership Team Amid Growing Demand for Luxury Travel

Up Norway Expands Leadership Team Amid Growing Demand for Luxury Travel

By Nithyakala Neelakandan

Published on September 16, 2024

Up Norway, a sustainable luxury travel company, has appointed Karoline Hoff as its new Managing Director. Founder Torunn Tronsvang, who has led the company since its inception in 2016, will now take on the role of Chief Experience Officer (CXO). This leadership change marks a significant step in Up Norway's continued commitment to providing luxury travel experiences rooted in Norwegian culture and sustainability.

Tronsvang expressed her excitement about the transition, emphasizing the company's mission to become a leading expert in value-driven luxury travel. "Karoline's strategic expertise guiding our growth allows me to focus on innovating exceptional travel experiences and inspiring positive change through our journeys," said Tronsvang.

Hoff has worked in various industries, including at Møller Mobility Group, WiMP Music (now Tidal), Orkla ASA, and McKinsey & Company. Hoff holds both Bachelor and Master of Science degrees in Economics and Business Administration from The Norwegian School of Economics and Business Administration (NHH). With her background in project management, strategic planning, and team leadership, Hoff is expected to play a key role in Up Norway's future.

Erik Jakobsen, a board director at Up Norway, praised Hoff’s appointment, noting her leadership will help meet the growing demand for value-driven travel experiences. "Hoff's leadership will be instrumental in refining our strategic direction and meeting the increasing demand for value-driven travel experiences that reflect Norwegian authenticity, respect for nature, and community engagement," he stated.

Hoff, in turn, expressed her enthusiasm for her new role, stating, "I'm thrilled to join Up Norway and lead the team in creating unforgettable experiences for our travelers. I'm incredibly impressed by what the team has accomplished so far, and I'm excited to be part of this journey to make Norway the world's most attractive travel destination."

Tronsvang’s move to CXO reflects her dedication to Up Norway’s mission of offering authentic, sustainable travel experiences. Since founding the company, she has sought to counter the superficial travel experiences often associated with Norway. Under her leadership, Up Norway has become a top sustainable travel curator, offering bespoke itineraries that highlight Norwegian culture while prioritizing environmental and social responsibility.

Tronsvang will now focus on her passion for destination and experience development, working closely with local partners to continue shaping Up Norway's unique offerings. "I am excited about my new role as Chief Experience Officer," Tronsvang said. "This transition is part of our vision for the company's future. Collaborating with Karoline will be vital as we advance our mission to make Norway the world's most attractive travel destination."

Up Norway’s leadership changes come at a time of significant growth. The company has already added five new team members in 2024, reflecting increasing demand for its eco-friendly, luxury travel experiences. Up Norway’s expansion strategy, guided by B Corp principles, aims to offer high-quality travel experiences without sacrificing sustainability.

For more details on Up Norway, visit their website at upnorway.com.


Rakesh Sethi Appointed GM at Jaipur Marriott

Rakesh Sethi Appointed GM at Jaipur Marriott

By Hariharan U

Published on February 11, 2026

Jaipur Marriott Hotel has announced the appointment of Rakesh Sethi as its new General Manager, effective February 10, 2026, marking a significant leadership move for one of Rajasthan’s prominent luxury hotels.

With over 27 years of diverse experience in the hospitality sector, Sethi brings deep expertise in operations, commercial strategy, and guest-centric service to the Pink City. In his new role, he will be responsible for steering the hotel’s strategic direction, strengthening its market positioning, and consistently delivering memorable guest experiences, while nurturing a workplace culture built on collaboration, accountability, and continuous growth.

 A seasoned hospitality professional, Sethi has held leadership roles with leading brands such as Hyatt, Taj, Shangri-La, and Radisson, giving him wide exposure across luxury, upscale, and business hotel segments.

His strong background in operations, sales and marketing, revenue management, and customer experience positions him well to lead the 374-key Jaipur Marriott Hotel, which also features one of the largest banquet facilities in Rajasthan, catering to leisure travellers, corporate events, and destination weddings. Prior to this appointment, Sethi served as General Manager at Radisson Blu Dwarka, where he was recognised for his hands-on leadership style, people-first approach, and consistent focus on sustainable business


Alila Fort Bishangarh appoints Amit Kumar Verma as chief engineer

Alila Fort Bishangarh appoints Amit Kumar Verma as chief engineer

By Hariharan U

Published on February 11, 2026

Alila Fort Bishangarh has announced the appointment of Amit Kumar Verma as its chief engineer, bringing over 15 years of hospitality engineering and technical operations experience to the 236-year-old heritage fortress hotel in Rajasthan.

 In his new role, Verma will oversee all engineering and maintenance functions, with a focus on strengthening operational efficiency, sustainability practices and infrastructure reliability across the property. Originally from Chandigarh, Verma holds a degree from Punjab Technical University and brings wide-ranging experience across hospitality and commercial organisations.

Prior to joining Alila Fort Bishangarh, he was associated with Hyatt Place Bharuch, and has previously worked with brands including ITC, Club Mahindra, Deltron, The Lalit, Radisson and Phoenix United, where he led engineering operations, preventive maintenance programmes and technical project execution. Known for his adaptable, detail-oriented approach, Verma places strong emphasis on reliability, safety and continuous improvement, while believing in leading with integrity and humility to deliver high-impact solutions in complex operating environments. He also aligns closely with Hyatt’s people-first culture and the Alila brand’s design-led, nature-connected philosophy, and looks forward to contributing to the continued evolution of Alila Fort Bishangarh as a luxury heritage destination set in the Aravalli Hills


Pramod Kumar Sahu Joins Leela Ashtamudi, A Raviz Hotel as Assistant Manager of Housekeeping

Pramod Kumar Sahu Joins Leela Ashtamudi, A Raviz Hotel as Assistant Manager of Housekeeping

By Manu Vardhan Kannan

Published on February 11, 2026

Leela Ashtamudi, A Raviz Hotel has welcomed Pramod Kumar Sahu as the Assistant Manager of Housekeeping, effective from Jan 15 th 2026. The appointment reflects the hotel’s continued focus on strengthening its operations and enhancing overall guest experience.

With his experience in the hospitality industry, Pramod Kumar Sahu is known for his strong field-related skills and a hands-on approach to housekeeping operations. His understanding of service standards and attention to detail have helped elevate guest experiences in his previous roles.

In his new role at Leela Ashtamudi, A Raviz Hotel, he is expected to support the housekeeping team in maintaining high standards of cleanliness, comfort and efficiency across the property. His guest-first mindset and operational knowledge are set to contribute positively to the hotel’s service journey.

The team at Leela Ashtamudi, A Raviz Hotel looks forward to his contribution and wishes him success in this new responsibility.

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