Up Norway Expands Leadership Team Amid Growing Demand for Luxury Travel

Up Norway Expands Leadership Team Amid Growing Demand for Luxury Travel

By Nithyakala Neelakandan

Published on September 16, 2024

Up Norway, a sustainable luxury travel company, has appointed Karoline Hoff as its new Managing Director. Founder Torunn Tronsvang, who has led the company since its inception in 2016, will now take on the role of Chief Experience Officer (CXO). This leadership change marks a significant step in Up Norway's continued commitment to providing luxury travel experiences rooted in Norwegian culture and sustainability.

Tronsvang expressed her excitement about the transition, emphasizing the company's mission to become a leading expert in value-driven luxury travel. "Karoline's strategic expertise guiding our growth allows me to focus on innovating exceptional travel experiences and inspiring positive change through our journeys," said Tronsvang.

Hoff has worked in various industries, including at Møller Mobility Group, WiMP Music (now Tidal), Orkla ASA, and McKinsey & Company. Hoff holds both Bachelor and Master of Science degrees in Economics and Business Administration from The Norwegian School of Economics and Business Administration (NHH). With her background in project management, strategic planning, and team leadership, Hoff is expected to play a key role in Up Norway's future.

Erik Jakobsen, a board director at Up Norway, praised Hoff’s appointment, noting her leadership will help meet the growing demand for value-driven travel experiences. "Hoff's leadership will be instrumental in refining our strategic direction and meeting the increasing demand for value-driven travel experiences that reflect Norwegian authenticity, respect for nature, and community engagement," he stated.

Hoff, in turn, expressed her enthusiasm for her new role, stating, "I'm thrilled to join Up Norway and lead the team in creating unforgettable experiences for our travelers. I'm incredibly impressed by what the team has accomplished so far, and I'm excited to be part of this journey to make Norway the world's most attractive travel destination."

Tronsvang’s move to CXO reflects her dedication to Up Norway’s mission of offering authentic, sustainable travel experiences. Since founding the company, she has sought to counter the superficial travel experiences often associated with Norway. Under her leadership, Up Norway has become a top sustainable travel curator, offering bespoke itineraries that highlight Norwegian culture while prioritizing environmental and social responsibility.

Tronsvang will now focus on her passion for destination and experience development, working closely with local partners to continue shaping Up Norway's unique offerings. "I am excited about my new role as Chief Experience Officer," Tronsvang said. "This transition is part of our vision for the company's future. Collaborating with Karoline will be vital as we advance our mission to make Norway the world's most attractive travel destination."

Up Norway’s leadership changes come at a time of significant growth. The company has already added five new team members in 2024, reflecting increasing demand for its eco-friendly, luxury travel experiences. Up Norway’s expansion strategy, guided by B Corp principles, aims to offer high-quality travel experiences without sacrificing sustainability.

For more details on Up Norway, visit their website at upnorway.com.


Espire Hospitality Names Sumit Kumar National Sales Director – East

Espire Hospitality Names Sumit Kumar National Sales Director – East

By Hariharan U

Published on May 27, 2026

Espire Hospitality Limited has announced the appointment of Sumit Kumar as National Sales Director – East, reinforcing the company’s commercial leadership as it continues to expand its presence across India through its brands ZANA Boutique Luxury and Country Inn Hotels & Resorts.

With close to two decades of experience in hospitality sales and operations, Sumit Kumar brings a balanced expertise in guest-centric service delivery and revenue-driven strategy. His leadership style is known for its strong market engagement and hands-on approach across business segments.

Prior to joining Espire Hospitality, he served as Associate Director of Sales at Royal Orchid Group of Hotels, where he managed key eastern and northern markets including Patna, Bodhgaya, Varanasi, Gorakhpur, and Lucknow. In this role, he played a key part in strengthening PAN India sales performance and expanding MICE business opportunities.

Throughout his career, Sumit has worked with leading hospitality brands including Royal Orchid Hotels, Lemon Tree Hotels, Clarks Inn, Radisson Hotel Group, The LaLiT, and The Grand New Delhi, gaining extensive exposure across corporate, travel trade, and MICE segments.

In his new role, he will focus on strengthening Espire Hospitality’s presence across East India, driving regional sales growth, and expanding corporate and MICE business segments. He will also work on enhancing market outreach while aligning commercial strategies with the company’s broader expansion plans.

Commenting on the appointment, Akhil Arora, CEO & MD, Espire Hospitality Limited, said that Sumit’s combination of operational understanding and sales expertise will add strong value to the company’s commercial team as it continues to scale its footprint across India.

The appointment comes at a time when Espire Hospitality is pursuing an aggressive expansion strategy, with plans to open 30 new hotels and resorts by FY27 across its portfolio.


Alila Fort Bishangarh Appoints Yatharth Singh Rajawat as Housekeeping Manager

Alila Fort Bishangarh Appoints Yatharth Singh Rajawat as Housekeeping Manager

By Hariharan U

Published on May 27, 2026

Alila Fort Bishangarh has announced the appointment of Jaipur-based hospitality professional Yatharth Singh Rajawat as its new Housekeeping Manager, strengthening its operational leadership at the historic 236-year-old fortress property.

With over seven years of experience in the hospitality sector, Yatharth brings a strong foundation in luxury hotel operations and guest service standards. His appointment reflects the property’s continued focus on delivering refined guest experiences through detailed operational care and service excellence.

A graduate of IHM Bangalore, he began his career as a Hotel Operations Management Trainee at Taj Yeshwantpur, where he built a strong understanding of core housekeeping and hotel operations. Over the years, he has worked with leading hospitality brands including Taj, Marriott, and The Oberoi Hotels & Resorts, gaining experience across premium and luxury segments. Before joining Alila Fort Bishangarh, he was associated with Courtyard and Fairfield by Marriott Outer Ring Road Bengaluru.

In his new role, he will oversee housekeeping operations at the heritage fortress hotel, with a focus on enhancing guest comfort, improving operational efficiency, and supporting team growth within the unique setting of the Aravalli Hills property.

Known for his detail-oriented approach, Yatharth believes that great hospitality is built on consistency and care. Guided by his personal belief that “details create experiences,” he brings a people-first mindset and a strong focus on maintaining high service standards.

Expressing his enthusiasm about joining the brand, he shared his appreciation for the culture and hospitality philosophy of Alila, and looks forward to contributing to its continued growth while learning within the organisation.

Alila Fort Bishangarh is a restored 236-year-old warrior fort located in the Aravalli Hills, offering a luxury heritage stay experience with suites, villas, and curated cultural and wellness offerings. The property is part of the global Alila portfolio, known for immersive and meaningful travel experiences.

More details are available at Alila Fort Bishangarh Website.


Taj Chandigarh Names Dhruv Sharma as New Food & Beverage Manager

Taj Chandigarh Names Dhruv Sharma as New Food & Beverage Manager

By Hariharan U

Published on May 27, 2026

Taj Chandigarh has announced the appointment of Dhruv Sharma as its new Food & Beverage Manager, strengthening its leadership team with fresh experience and industry knowledge.

Dhruv Sharma brings more than 12 years of experience in luxury hospitality, with a strong background in managing high-end dining operations and guest service excellence. His appointment is seen as a key step in further enhancing the hotel’s food and beverage offerings.

Over the course of his career, he has worked with leading hospitality brands including Fairmont Jaipur, Park Hyatt Goa Resort and Spa, Crowne Plaza Gurgaon, and Hilton. In his most recent role, he handled food and beverage operations at a large luxury resort, where he focused on operational efficiency, inventory control, and maintaining premium service standards.

Known for his balanced approach, Dhruv combines traditional hospitality values with modern ideas shaped by digital storytelling and evolving “quiet luxury” trends. His work has consistently focused on improving guest satisfaction while also supporting revenue growth and stronger brand positioning.

In his new role at Taj Chandigarh, he will focus on strengthening the hotel’s culinary and dining experience while staying aligned with the brand’s signature philosophy of “Tajness.” His goal is to blend heritage hospitality with modern dining innovation, creating memorable experiences for guests in the City Beautiful.

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