Up Norway Expands Leadership Team Amid Growing Demand for Luxury Travel

Up Norway Expands Leadership Team Amid Growing Demand for Luxury Travel

By Nithyakala Neelakandan

Published on September 16, 2024

Up Norway, a sustainable luxury travel company, has appointed Karoline Hoff as its new Managing Director. Founder Torunn Tronsvang, who has led the company since its inception in 2016, will now take on the role of Chief Experience Officer (CXO). This leadership change marks a significant step in Up Norway's continued commitment to providing luxury travel experiences rooted in Norwegian culture and sustainability.

Tronsvang expressed her excitement about the transition, emphasizing the company's mission to become a leading expert in value-driven luxury travel. "Karoline's strategic expertise guiding our growth allows me to focus on innovating exceptional travel experiences and inspiring positive change through our journeys," said Tronsvang.

Hoff has worked in various industries, including at Møller Mobility Group, WiMP Music (now Tidal), Orkla ASA, and McKinsey & Company. Hoff holds both Bachelor and Master of Science degrees in Economics and Business Administration from The Norwegian School of Economics and Business Administration (NHH). With her background in project management, strategic planning, and team leadership, Hoff is expected to play a key role in Up Norway's future.

Erik Jakobsen, a board director at Up Norway, praised Hoff’s appointment, noting her leadership will help meet the growing demand for value-driven travel experiences. "Hoff's leadership will be instrumental in refining our strategic direction and meeting the increasing demand for value-driven travel experiences that reflect Norwegian authenticity, respect for nature, and community engagement," he stated.

Hoff, in turn, expressed her enthusiasm for her new role, stating, "I'm thrilled to join Up Norway and lead the team in creating unforgettable experiences for our travelers. I'm incredibly impressed by what the team has accomplished so far, and I'm excited to be part of this journey to make Norway the world's most attractive travel destination."

Tronsvang’s move to CXO reflects her dedication to Up Norway’s mission of offering authentic, sustainable travel experiences. Since founding the company, she has sought to counter the superficial travel experiences often associated with Norway. Under her leadership, Up Norway has become a top sustainable travel curator, offering bespoke itineraries that highlight Norwegian culture while prioritizing environmental and social responsibility.

Tronsvang will now focus on her passion for destination and experience development, working closely with local partners to continue shaping Up Norway's unique offerings. "I am excited about my new role as Chief Experience Officer," Tronsvang said. "This transition is part of our vision for the company's future. Collaborating with Karoline will be vital as we advance our mission to make Norway the world's most attractive travel destination."

Up Norway’s leadership changes come at a time of significant growth. The company has already added five new team members in 2024, reflecting increasing demand for its eco-friendly, luxury travel experiences. Up Norway’s expansion strategy, guided by B Corp principles, aims to offer high-quality travel experiences without sacrificing sustainability.

For more details on Up Norway, visit their website at upnorway.com.


Chef Mohd Faisal Qureshi Joins The Westin Mumbai as Head Chef

Chef Mohd Faisal Qureshi Joins The Westin Mumbai as Head Chef

By Hariharan U

Published on May 19, 2026

Chef Mohd Faisal Qureshi has been appointed as the Head Chef at The Westin Mumbai, marking a notable advancement in his 14-year culinary journey across India and international hospitality markets.

Renowned for his expertise in Awadhi and Mughlai cuisine, Chef Faisal brings a strong reputation for crafting refined dining experiences, developing innovative menus, and maintaining high standards in kitchen operations. His career spans fine dining leadership, large-scale catering for prestigious events, and curated food promotions across multiple cities.

Over the years, he has developed deep expertise in kitchen management systems, budgeting, procurement, inventory control, hygiene protocols, food safety compliance, and guest-centric culinary innovation. His ability to balance authenticity with modern presentation has made him a respected name in the hospitality space.

Before joining The Westin Mumbai, Chef Faisal held key positions at leading hospitality brands including JW Marriott Hotel Chandigarh, where he served as Master Chef, along with roles at Trident Hyderabad and Courtyard by Marriott Bhopal as Chef de Partie. These experiences helped shape his leadership style and strengthened his operational expertise in luxury kitchen environments.

He has also collaborated on high-profile food festivals and culinary showcases alongside Chef Abdul Haleem, with participation in international hospitality events at venues such as Atlantis The Palm and Palazzo Versace Dubai, further expanding his global exposure.

Chef Faisal’s culinary philosophy blends traditional Indian flavours with contemporary plating techniques, aiming to deliver elevated dining experiences that resonate with modern guests while staying rooted in authenticity.

Speaking about his appointment, Chef Mohd Faisal Qureshi said "Excited to join the hospitality brand and looks forward to contributing to its culinary vision through innovation, authenticity, and guest-focused dining".

With this appointment, The Westin Mumbai strengthens its culinary leadership team, reinforcing its focus on delivering refined and memorable dining experiences.


Chef Satish Prasad Takes Charge as Executive Chef at Farzi Café Seattle

Chef Satish Prasad Takes Charge as Executive Chef at Farzi Café Seattle

By Hariharan U

Published on May 19, 2026

Chef Satish Prasad has been appointed as the Executive Chef at Farzi Café Seattle, marking a significant milestone in his long-standing and globally diverse culinary career. The move is expected to further strengthen the brand’s culinary direction with a sharper focus on innovation and elevated guest experiences.

Before taking on this new role, Chef Prasad served as Executive Chef (Catering) at Riga Foods, where he was instrumental in driving culinary innovation, streamlining operations, and enhancing overall kitchen efficiency. His appointment reflects Farzi Café’s continued emphasis on creative gastronomy and contemporary dining experiences.

With more than 20 years of experience, Chef Prasad brings a strong foundation built across luxury hotels, international cruise lines, and premium hospitality brands. His professional journey includes leadership roles at The Leela Ambience Convention Hotel, Andaz Delhi, Shangri-La Eros New Delhi, Hyatt Regency Delhi, The Suryaa New Delhi, and Welcomhotel by ITC Hotels, where he honed his expertise in menu engineering, kitchen operations, and culinary leadership.

A defining phase of his career was his eight-year tenure with Carnival Cruise Line in Florida, USA, where he managed large-scale culinary operations and delivered international cuisine experiences for a global audience. This exposure strengthened his ability to maintain consistency and creativity in high-pressure environments.

Throughout his career, Chef Prasad has been known for his strong command over kitchen management systems, cost control, inventory optimization, waste reduction, and team mentoring. His leadership style blends operational discipline with a strong emphasis on creativity and collaboration.

Speaking about his new role, Chef Satish Prasad said, “I am excited to begin this new journey with Farzi Café Seattle, a brand known for its innovative approach to Indian cuisine and contemporary dining experiences. I look forward to bringing my international culinary experience, creative ideas, and passion for excellence to the table while creating memorable experiences for our guests.”

With his appointment, Farzi Café Seattle is expected to introduce refreshed culinary perspectives, innovative menu concepts, and a more elevated dining experience for its guests.


Prrateek Chaudhary Joins Pataaka Atlanta as Director of Beverage

Prrateek Chaudhary Joins Pataaka Atlanta as Director of Beverage

By Hariharan U

Published on May 18, 2026

Pataaka has appointed Prrateek Chaudhary as its new Director of Beverage, further strengthening the restaurant’s leadership team and premium dining experience in the United States.

Recognised for its contemporary approach to Indian hospitality and elevated dining experiences, Pataaka continues to expand its focus on curated beverage programmes and guest engagement through this strategic appointment.

Prior to joining Pataaka, Prrateek Chaudhary served as Director of Beverages at Kiran's and earlier worked as Beverage Manager at Sanjh, where he played an instrumental role in beverage innovation and guest experience enhancement.

With a hospitality career spanning luxury hotel brands and restaurant concepts across India and the United States, Prrateek Chaudhary brings extensive expertise in beverage management, restaurant operations, revenue growth, culinary innovation, and concept development.

Before moving to the United States, he was associated with Crowne Plaza Gurgaon as Assistant DirectorFood & Beverage. During his tenure, the department’s revenue reportedly grew from ₹26 crore to a projected ₹31 crore within nine months.

He also led the successful pre-opening and launch of multiple dining concepts including Kaansa, an Indian fine-dining restaurant; Terrace Garden, a Mediterranean grill concept; and Artisan's Atelier, a premium patisserie and lounge.

Over the years, Prrateek Chaudhary has worked with globally recognised hospitality brands including Fairmont Hotels & Resorts, Shangri-La Hotels and Resorts, Hyatt Hotels Corporation, IHG Hotels & Resorts, The Leela Palace New Delhi, Taj Hotels and The Lodhi, building a strong reputation within the luxury food and beverage industry.

His professional journey also includes involvement in five major pre-opening projects including Fairmont Jaipur, Hyatt Centric Janakpuri New Delhi, Perbacco at The Lodhi, Kaansa Gurgaon, and Sanjh Dallas.

Speaking about his appointment, Prrateek Chaudhary said, “I am excited to join Pataaka and contribute to its vision of delivering exceptional Indian hospitality and innovative dining experiences. My journey across luxury hospitality brands and international restaurant projects has provided me with valuable experience, and I look forward to creating memorable beverage experiences while strengthening guest engagement at the restaurant.”

With this appointment, Pataaka aims to further elevate its beverage programme and reinforce its position as a premium Indian dining destination in the United States.

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