UP Tourism's New Initiatives to Promote Rural Tourism and Empower Local Communities

UP Tourism's New Initiatives to Promote Rural Tourism and Empower Local Communities

By Nithyakala Neelakandan

Published on June 18, 2024

The Uttar Pradesh Tourism Department has recently signed two significant Memorandums of Understanding (MoUs) to boost rural tourism and promote sustainable livelihoods. 

The first MoU, a five-year agreement, was signed between the Directorate of Tourism, Uttar Pradesh, represented by Principal Secretary Mukesh Kumar Meshram, and the State Rural Livelihood Mission (UPSRLM), represented by Mission Director Deepa Ranjan. This collaboration is set to enhance tourism infrastructure while empowering rural communities through improved access to financial services and sustainable livelihood opportunities.

Key initiatives under this MoU include:

  • Identifying and addressing infrastructure gaps in selected villages.

  • Developing tourism infrastructure and mobilizing communities for tourism activities.

  • Organizing capacity-building programs and promoting homestays.

  • Conducting training programs for Self-Help Groups (SHGs), homestay owners, and tourist guides.

  • Enhancing social media management, content creation, and familiarization trips.

UPSRLM will play a crucial role in:

  • Identifying potential SHGs and mobilizing communities.

  • Building the capacity of SHG members through training programs.

  • Supporting village cleanliness and promoting tourism villages via social media.

  • Sharing relevant data with the Directorate of Tourism and maintaining tourism infrastructure as needed.

The second MoU was signed between UPSRLM and the Manyawar Kanshiram Institute of Tourism Management. This partnership aims to develop sustainable food service enterprises in the state, with technical support and capacity building provided by the Institute.

These initiatives are part of UP Tourism's broader strategy to transform the state’s tourism landscape. By promoting rural tourism, they aim to:

  • Significantly boost local economies.

  • Provide diverse livelihood opportunities.

  • Enhance infrastructure to host a variety of tourism experiences.

To date, 229 villages have been identified for tourism development. These efforts are designed to empower rural communities through skill development and the promotion of local art, craft, culture, and cuisine.

Jaiveer Singh, Minister of Tourism and Culture, Uttar Pradesh, highlighted the importance of these initiatives: “These MoUs are a testament to our commitment to elevating the entire tourism ecosystem of Uttar Pradesh. By encouraging rural tourism, we are not only boosting local economies but also providing rural populations with various means of livelihood and employment.”

Mukesh Kumar Meshram, Principal Secretary, Tourism and Culture, emphasized the collaborative effort: “Our collaboration with UPSRLM and the Manyawar Kanshiram Institute is a significant stride towards sustainable tourism and community empowerment. This initiative will enhance facilities and infrastructure, offering tourists an authentic experience of rustic village life.”

Deepa Ranjan, Mission Director, UPSRLM, added, “This partnership will empower rural communities by integrating them into the tourism value chain. It will create new opportunities for economic growth and sustainable development in the villages.”

Eesha Priya, Special Secretary, Tourism, concluded, “We are focused on developing a comprehensive tourism strategy that benefits all stakeholders. The synergy between tourism development and rural livelihood enhancement is crucial for the holistic growth of our state.”

Through these strategic partnerships and initiatives, UP Tourism aims to create a vibrant tourism ecosystem that offers authentic rural experiences while empowering local communities. The focus on rural tourism not only promises economic growth but also ensures the preservation and promotion of Uttar Pradesh's rich cultural heritage.


Qatar Executive Completes Fleet-Wide Starlink Installation

Qatar Executive Completes Fleet-Wide Starlink Installation

By Manu Vardhan Kannan

Published on November 13, 2026

Qatar Executive, the private jet charter division of Qatar Airways Group, has completed the installation of Starlink Wi-Fi across its entire fleet of Gulfstream G700 and Gulfstream G650ER aircraft. The upgrade brings high-speed internet connectivity to passengers across its ultra-long-range fleet, further strengthening the company's focus on technology and passenger experience.

With Starlink, passengers can access fast, low-latency internet throughout their journey. The service supports video conferencing, streaming, messaging and other business activities, even during some of the world's longest flights. In many cases, the onboard internet experience can match or exceed connectivity speeds available in homes and offices on the ground.

Starlink's global coverage also allows passengers to stay connected while flying over oceans, remote regions and international air corridors, offering a more seamless online experience across long-distance journeys.

The installation was part of an extensive fleet enhancement programme, with most of the work completed in-house by Qatar Executive Engineering and Qatar Airways Maintenance, Repair and Overhaul (MRO) teams. The project highlights the technical expertise and operational capabilities of teams across the Qatar Airways Group.

As one of the leading operators of ultra-long-range business jets, Qatar Executive continues to invest in technology that improves aircraft operations and passenger experience. Its fleet, led by the Gulfstream G700 and G650ER, connects major financial centres, business hubs and leisure destinations through non-stop long-haul and ultra-long-range flights.

The completion of the Starlink installation marks another step in the company's fleet modernisation plans. By combining its advanced aircraft with next-generation internet connectivity, Qatar Executive aims to help passengers travel longer distances while staying connected and productive throughout their journeys.


Air India Launches The Maharaja Shop to Expand Loyalty Rewards Beyond Travel

Air India Launches The Maharaja Shop to Expand Loyalty Rewards Beyond Travel

By Hariharan U

Published on November 9, 2026

Air India has expanded its Maharaja Club frequent flyer programme with the launch of The Maharaja Shop, a premium lifestyle marketplace that allows members to earn Maharaja Points through eligible purchases across a curated selection of Indian and international brands.

The platform extends the loyalty programme beyond air travel, giving members additional opportunities to build their points balance through everyday shopping. The accumulated Maharaja Points can be redeemed towards Award Flights and Cabin Upgrades on Air India.

The marketplace covers a range of lifestyle categories, including electronics, luggage, travel accessories, fragrances, home essentials, wellness, watches and jewellery. It features products from a curated portfolio of Indian and global brands, with complimentary shipping available on eligible orders.

The initiative adds a retail component to Maharaja Club, enabling members to earn travel rewards through purchases that are not directly related to flying. The platform is intended to create more frequent engagement with the loyalty programme while offering members additional ways to accumulate points.

Exclusive Air India Merchandise

Alongside its wider lifestyle marketplace, The Maharaja Shop features an exclusive collection of Air India merchandise available only through the platform.

Inspired by the airline's heritage and identity, the collection includes Maharaja magnets and collectibles, aircraft-inspired keychains, lapel pins, postcard sets, coaster sets and travel essentials. The range is aimed at frequent flyers, loyal members and collectors interested in Air India memorabilia.

Eligible purchases from the merchandise collection also allow members to earn Maharaja Points, extending the programme's rewards proposition to products connected with the airline's brand.

Sunil Suresh, Head of Loyalty, E-Commerce and Marketing, Air India, said the marketplace is an extension of the airline's vision to develop Maharaja Club into a lifestyle loyalty programme that rewards members beyond their travel journeys.

He added that bringing together a curated selection of brands would give members more opportunities to earn points through everyday spending. The platform will also serve as the exclusive destination for Air India merchandise, offering members access to branded products beyond the airline's travel services.

Expanding the Maharaja Club Ecosystem

Maharaja Club members can currently earn points through Air India, Air India Express and more than 100 partners across airlines, hospitality, retail, lifestyle and financial services.

Members can redeem their points for flights on Air India and Air India Express, as well as on 25 Star Alliance partner airlines. The programme also offers tier-based privileges and access to more than 1,100 airport lounges worldwide.

The Maharaja Shop is available exclusively to Maharaja Club members. Travellers who are not yet enrolled can join the programme to access the marketplace and begin earning eligible points on their purchases.

The launch adds another earning channel to Air India's loyalty ecosystem, connecting retail purchases with future travel benefits.

Explore the platform: The Maharaja Shop


Six Senses Bhutan Invites Travellers to a Slower Festive Season Across Five Lodges

Six Senses Bhutan Invites Travellers to a Slower Festive Season Across Five Lodges

By Hariharan U

Published on November 2, 2026

As the festive season approaches, Six Senses Bhutan is inviting travellers to exchange crowded itineraries for a slower journey through the kingdom's Himalayan landscapes, cultural traditions and spiritual heritage. Spread across five lodges in Bhutan's western and central valleys, the collection brings together nature-led stays, local experiences, destination dining and wellness programmes.

Each lodge offers a distinct setting and interpretation of Bhutan's landscape. In Thimphu, Six Senses Thimphu, known as the Palace in the Sky, is surrounded by apple orchards and pine forests. In Punakha, the Flying Farmhouse sits amid rice fields in one of the country's warmer valleys.

At Paro, the Stone Ruins lodge is set within 12th-century stone ruins, while Bumthang's Forest in a Forest setting brings guests closer to the surrounding pine forests and river valley. Together, the five lodges offer different perspectives on Bhutan's natural and cultural character.

Cultural Encounters and Experiences Across the Valleys

At Paro, guests can experience Chubjakha Ruins Regale, a candlelit destination dining experience inspired by medieval Bhutan. The evening combines specially crafted cocktails, a Bhutanese menu prepared over an open fire and traditional masked-dance performances.

The lodge also provides a base for an early start to the climb to Taktsang Lhakhang, widely known as Tiger's Nest Monastery, one of Bhutan's most recognised spiritual landmarks.

In Gangtey, the Phobjikha Valley offers a different experience. The valley becomes the winter habitat of endangered black-necked cranes arriving from Tibet each October. Inspired by a traditional birdwatching bridge, the lodge offers views across the landscape, while walking trails and cycling routes allow guests to explore the valley and its conservation environment.

Local Flavours and Wellness

The connection with Bhutanese culture extends to the dining programme through Six Senses' Eat With Six Senses philosophy, which focuses on natural ingredients and wholesome, locally sourced produce.

Guests can explore local food traditions through experiences such as mushroom foraging with a local chef. Other cultural activities include butter lamp lighting ceremonies with monks and visits to monasteries that remain central to Bhutan's spiritual life.

Wellness is another part of the experience, with programmes incorporating sunrise meditation, yoga, holistic spa treatments and traditional Bhutanese hot stone baths.

A Different Approach to Festive Travel

Rather than positioning the festive season around packed schedules and conventional celebrations, Six Senses Bhutan presents an alternative centred on time in nature, cultural discovery and personal well-being.

Travellers can explore all five valleys as part of a wider journey or choose a single lodge for a more focused retreat. Across the collection, the emphasis remains on experiencing each destination at its own pace, through its landscape, traditions and local communities.

For those looking to close the year with a quieter holiday, the five-lodge experience offers a way to discover Bhutan beyond its familiar landmarks, while making space for rest, reflection and meaningful encounters.

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