Indian travellers can now use UPI to make online bookings for At the Top, Burj Khalifa, following a partnership between NPCI International Payments Limited (NIPL), NEOPAY, and Emaar Entertainment.

The launch makes At the Top, Burj Khalifa the first attraction in the UAE to offer UPI as a payment option for e-commerce transactions. Visitors can now book their preferred experiences through the attraction's official website using UPI before travelling to Dubai.

The latest development builds on NIPL's partnership with NEOPAY, which introduced QR-based UPI merchant payments across the UAE in 2022. While Indian travellers have been using UPI for in-store purchases across NEOPAY's merchant network, the new integration extends this convenience to online bookings, allowing visitors to complete payments in advance using a familiar payment method.

One of Dubai's most popular attractions, At the Top, Burj Khalifa welcomes millions of visitors each year, including a significant number from India. With UPI now available on the official booking platform, Indian travellers can select their preferred experience and complete the payment before arriving in the UAE, making travel planning more convenient.

The initiative also reflects the growing demand for secure and seamless cross-border digital payment options while strengthening the digital payments ecosystem between India and the UAE.

Commenting on the launch, Ritesh Shukla, MD & CEO of NPCI International, said, "Indian travellers are increasingly seeking payment experiences that are simple, familiar and seamless when they travel abroad. By enabling UPI acceptance for online bookings at At the Top, Burj Khalifa, we are making it easier for them to use a payment method they know and trust while planning their visit, even before they arrive in the UAE. Through our partnership with NEOPAY and Emaar Entertainment, we are expanding UPI acceptance in the UAE and bringing greater convenience to Indian travellers visiting one of the world's most iconic destinations."

Vibhor Mundhada, CEO of NEOPAY, said, "This is more than a payments integration, it is a landmark moment in the evolution of digital commerce between India and the UAE. By enabling UPI acceptance for online bookings at At the Top, Burj Khalifa, we are bringing one of India's most trusted payment platforms to one of the world's most iconic destinations. As the first company in the GCC to introduce UPI acceptance for e-commerce transactions, NEOPAY continues to lead payment innovation, helping merchants deliver seamless customer experiences while unlocking access to millions of digitally savvy Indian consumers."

An Official Spokesperson at Emaar Entertainment added, "At the Top, Burj Khalifa is a global icon that welcomes visitors from across the world, with India representing one of our most important international markets. By introducing UPI as a payment option for online bookings, we are making the customer journey simpler, more intuitive and more convenient for Indian guests from the moment they begin planning their visit. This collaboration reflects Emaar Entertainment's commitment to delivering world-class experiences powered by innovation and customer-centric digital solutions."

As digital payments continue to reshape the travel experience, initiatives like this make international travel more convenient for Indian visitors while helping destinations offer payment options that travellers already know and trust.