Ski enthusiasts, get ready for a game-changer! Vail Resorts has just rolled out My Epic Assistant, a new feature within the My Epic app, set to redefine your skiing experience. Leveraging the latest in AI technology, combined with the knowledge of resort experts, this digital assistant is all about making your visit as smooth and enjoyable as possible.

Gone are the days of scouring through websites or waiting on hold for resort info. With My Epic Assistant, you've got a 24/7 buddy ready to answer all your queries - from mountain conditions to where to grab a bite. And if you're craving human interaction, the assistant seamlessly connects you to a live expert with just a tap.

Launching in the 2024/25 winter season, My Epic Assistant initially covers four iconic Colorado resorts: Beaver Creek, Vail Mountain, Breckenridge, and Keystone. But don't worry, Vail Resorts plans to extend this handy tool to more locations in the coming seasons.

Chris Smith, Vail Resorts' CIO, is excited about the potential of AI to transform guest services, ensuring skiers and riders can "navigate their day at our mountain resorts with confidence, efficiency, and ease." This move follows the introduction of Mobile Pass and Mobile Lift Tickets, further streamlining the guest experience while pushing for environmental sustainability by reducing waste.

The My Epic app, now boosted with My Epic Assistant, offers a wealth of features, including lift line times, trail maps, and live mountain conditions. And the future looks even brighter, with plans to add personalised recommendations and booking support, making each guest's experience uniquely tailored to their preferences.

So, whether you're planning your next ski trip or just daydreaming about hitting the slopes, Vail Resorts' My Epic Assistant is ready to make your winter adventure epic.