Van Houten Professional, a distinguished brand under the Barry Callebaut Group, is excited to introduce a refreshed visual identity for its Signature range of chocolates and compounds. This strategic update not only highlights the brand’s enduring heritage but also reaffirms its commitment to delivering superior quality, which has been cherished by customers for years.

The rebranding of Van Houten Professional’s Chocolate and Compounds range as "Signature" is designed to honor the brand’s long-standing tradition of excellence. The new packaging draws inspiration from Van Houten’s rich history of innovation, dating back to 1828 when Casparus Van Houten invented the hydraulic cocoa press. This groundbreaking invention revolutionized the chocolate industry, setting the foundation for the enduring craft that remains at the core of the company today.

The updated packaging, set to roll out in August 2024, represents a blend of tradition and modernity, celebrating the craftsmanship that has defined Van Houten Professional for nearly two centuries. While the new packaging becomes available, consumers may still encounter some of the previous designs in stores during the transition period.

This rebranding effort is a testament to Van Houten Professional’s dedication to preserving the integrity of its products while embracing a fresh, contemporary look that resonates with its legacy. As the brand embarks on this new chapter, it continues to set the standard for quality and innovation in the world of professional chocolates and compounds.