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By Author
Published on July 7, 2023
The alco-beverage industry in India is experiencing a notable transformation driven by changing consumer preferences, increased income levels, and growing awareness of international trends. Amidst this evolution, VBev, a prominent player in the Indian market, is poised for impressive growth in the coming years. Sumedh Singh Mandla, CEO of VBev India, recently shared the company's strategic vision for expanding its presence in this dynamic industry.
Mandla highlighted the thriving alco-culture in India's metro cities and Tier II/III cities, where there has been a robust demand for premium alco-beverages. Rising disposable incomes and heightened consumer awareness have led to a growing desire for quality experiences in food and beverage. Consumers are increasingly following global trends, resulting in significant demand for cocktails, tequila, gin, and malt whiskies.
According to Mandla, the market for imported liquor in India is shaped by current consumer trends. While high taxation and entry costs contribute to higher pricing in some states, the premium segment is experiencing rapid growth. The young and affluent consumer base, aged between 21-45 years, with higher spending power, is driving this growth. Increased digital connectivity and international travel have expanded their knowledge and fuelled their desire for new trends and experiences in the alco-bev space. VBev plays a crucial role as an importer in meeting these demands.
Infused alcoholic beverages, such as flavoured vodka and gin, have gained popularity due to the flourishing nightlife culture. However, whisky remains the leading category in the Indian alco-beverage market, followed by brandy and rum. There is growing awareness and demand for wine, gin, tequila, vodka, shooters, and cocktails. Infused whiskey is also finding some patronage. The cocktail culture, led by cocktail bars and lounges, is on the rise, with skilled bartenders gaining recognition. Cocktail festivals, vibrant nightlife, and premium lounges are driving this cultural shift.
VBev recognizes the importance of staying attuned to the evolving market landscape. With a diverse portfolio, the company continuously adapts to meet changing consumer preferences, emerging trends, and demands. Looking ahead to 2023, VBev plans to introduce premium categories like cognac, whiskies, and tequila, carefully curated to deliver unique and memorable experiences.
With a strong distribution network, brand development, a talented team, and strategic partnerships, VBev has built a wide-reaching presence across the Indian subcontinent. Their focus spans on-premises, off-premises, and travel retail channels.
Driven by their vision of achieving robust double-digit growth over the next five years, VBev aims to become a leading player in the Indian alco-beverage market. Their success will be supported by a focus on distribution, brand development, team strength, and strategic partnerships, as concluded by Mandla.
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By Nithyakala Neelakandan
Published on October 18, 2024
At Reservoire, cocktail-making is transformed into an art form, combining creativity, precision, and high-quality ingredients. The bar is known for its unique cocktail categories, offering a memorable experience with each drink. Their menu features Avengers-themed cocktails, inspired by characters like Iron Man, Black Widow, and the Hulk, alongside Hollywood-inspired drinks such as "Pirates of the Caribbean" and "Treasure Island."
For those seeking innovative options, clarified cocktails provide a silky texture and crystal-clear look, while reimagined classics get modern updates. Their experiential cocktails take guests on a flavor journey, ensuring that every sip is an adventure.
What sets Reservoire apart is its attention to detail and customization. Each cocktail is tailored to individual tastes, making the drinking experience personalized and memorable. With a diverse selection of over 150-180 cocktails, there is something for everyone, from casual drinkers to cocktail enthusiasts.
In addition to regular offerings, Reservoire introduces seasonal and limited-edition cocktails every month, highlighting fresh ingredients and festive themes. Whether a guest prefers a classic martini or a bold tequila-based drink, Reservoire’s philosophy ensures that each cocktail tells a story, integrating pop culture references with refined mixology.
Guests can enhance their drinks by pairing them with thoughtfully curated dishes from the menu, where food and cocktails complement each other perfectly. The vibrant ambiance blends art and nature, creating a stunning garden oasis in the heart of Bangalore, making Reservoire the ideal spot to relax with an exceptional drink in hand.
Crowne Plaza Ahmedabad is bringing the rich flavors of Indian street food to its all-day dining venue, Essence, with “The Great Indian Street Food Festival.” This exciting event will run from October 17 to October 26, 2024, offering a vibrant showcase of street food specialties from across India’s four regions: North, South, East, and West.
The festival will feature live food stations serving iconic dishes like spicy dosas from the South, tangy chaats from the North, flavorful puchkas from the East, and the popular vada pav from the West. Guests can indulge in these street delicacies without leaving the comfort of the city.
Commenting on the festival, Suraj Kumar Jha, General Manager of Crowne Plaza Ahmedabad, said, "The Great Indian Street Food Festival is an invitation to our guests to experience the spirit of Indian streets through food. We’ve curated a menu that reflects the heart of India’s culinary heritage and brought it to our restaurant to create an unforgettable dining experience for everyone."
Executive Chef Daksh Sirwani shared his passion behind the festival: "Our team has worked passionately to bring the authentic flavors of India’s bustling streets to the plates of our guests. We’ve carefully crafted each dish, ensuring that it remains true to its roots while delivering the signature quality of Crowne Plaza. This festival is not just about food; it’s about culture, tradition, and the stories behind every bite."
The festival will be open daily from 7:00 PM to 11:00 PM, priced at INR 1799 plus taxes. Visitors can make reservations by contacting the hotel directly. This event offers a unique opportunity to explore India's culinary diversity under one roof in the heart of Ahmedabad.
Brush Creek Distillery has launched a special-release Straight Bourbon Whiskey in collaboration with the Purdue for Life Foundation, celebrating the shared legacy of the university and alumni Bruce and Beth White, founders of Brush Creek Ranch. The bourbon reflects Purdue’s values and history, with each bottle priced at $74.18, representing Purdue’s founding year, 1874. It is available online through Bourbon Outfitters and at the Brush Creek Distillery in Saratoga, Wyoming.
Managing Director Andrew Wason expressed the distillery’s excitement about the partnership, stating, “We are thrilled to unveil this special-release whiskey with Purdue for Life and to support the organization’s ongoing efforts to engage alumni and strengthen the community.” The limited-edition bourbon showcases Wyoming’s rugged spirit and Purdue’s innovative legacy, aged for seven years—symbolizing the seven degrees offered at Purdue’s White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management, which honors Bruce White's contributions to the hospitality industry.
The bourbon offers a rich tasting experience, with aromas of spiced honey, mint, citrus zest, and baking spices. The palate reveals layers of vanilla custard, caramel, dark chocolate, and spearmint, leading to a smooth, lingering finish with hints of pipe smoke and spice.
Founded in 2019, Brush Creek Distillery focuses on small-batch spirits, including bourbon, rye, gin, and vodka. The distillery’s commitment to craftsmanship is evident through this release, blending Wyoming's natural elements with Purdue’s spirit of innovation.
The Purdue for Life Foundation, established in 2020, helps alumni stay connected, supports lifelong learning, and encourages engagement with the university. The bourbon serves as a tribute to Purdue’s past while also supporting ongoing alumni initiatives.
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