VBev Anticipates Significant Growth in India's Alco-Beverage Market

VBev Anticipates Significant Growth in India's Alco-Beverage Market

By Author

Published on July 7, 2023

The alco-beverage industry in India is experiencing a notable transformation driven by changing consumer preferences, increased income levels, and growing awareness of international trends. Amidst this evolution, VBev, a prominent player in the Indian market, is poised for impressive growth in the coming years. Sumedh Singh Mandla, CEO of VBev India, recently shared the company's strategic vision for expanding its presence in this dynamic industry.

Mandla highlighted the thriving alco-culture in India's metro cities and Tier II/III cities, where there has been a robust demand for premium alco-beverages. Rising disposable incomes and heightened consumer awareness have led to a growing desire for quality experiences in food and beverage. Consumers are increasingly following global trends, resulting in significant demand for cocktails, tequila, gin, and malt whiskies.

According to Mandla, the market for imported liquor in India is shaped by current consumer trends. While high taxation and entry costs contribute to higher pricing in some states, the premium segment is experiencing rapid growth. The young and affluent consumer base, aged between 21-45 years, with higher spending power, is driving this growth. Increased digital connectivity and international travel have expanded their knowledge and fuelled their desire for new trends and experiences in the alco-bev space. VBev plays a crucial role as an importer in meeting these demands.

Infused alcoholic beverages, such as flavoured vodka and gin, have gained popularity due to the flourishing nightlife culture. However, whisky remains the leading category in the Indian alco-beverage market, followed by brandy and rum. There is growing awareness and demand for wine, gin, tequila, vodka, shooters, and cocktails. Infused whiskey is also finding some patronage. The cocktail culture, led by cocktail bars and lounges, is on the rise, with skilled bartenders gaining recognition. Cocktail festivals, vibrant nightlife, and premium lounges are driving this cultural shift.

VBev recognizes the importance of staying attuned to the evolving market landscape. With a diverse portfolio, the company continuously adapts to meet changing consumer preferences, emerging trends, and demands. Looking ahead to 2023, VBev plans to introduce premium categories like cognac, whiskies, and tequila, carefully curated to deliver unique and memorable experiences.

With a strong distribution network, brand development, a talented team, and strategic partnerships, VBev has built a wide-reaching presence across the Indian subcontinent. Their focus spans on-premises, off-premises, and travel retail channels.

Driven by their vision of achieving robust double-digit growth over the next five years, VBev aims to become a leading player in the Indian alco-beverage market. Their success will be supported by a focus on distribution, brand development, team strength, and strategic partnerships, as concluded by Mandla.


Tubata Opens in Delhi as a Sensory Playground of Flavours and Design

Tubata Opens in Delhi as a Sensory Playground of Flavours and Design

By Manu Vardhan Kannan

Published on August 22, 2025

Delhi’s culinary landscape has welcomed a new and imaginative entrant with the launch of Tubata in Pitampura, introduced by restaurateur Neeraj Aggarwal, over a decade after he unveiled his first venture, Lotus Leaf.

Tubata is not just a restaurant, it has been envisioned as a sensorial playground and a being inspired by the raw forces of nature. According to the release, it is “a mystical creature born from the elements of air, land, and ocean, where bold flavours, evocative design, and elemental spirit come together in perfect balance.”

Sharing his vision, Aggarwal said, “Tubata is not just a restaurant, it’s a feeling. It’s a space to indulge, to celebrate, to disconnect from the noise and reconnect with something primal, something beautiful. It’s refined, imaginative, and unapologetically distinctive.”

Tubata’s identity draws from the harmony of opposing worlds, with its emblem, the leopard, symbolising grace, mastery, and movement. The interiors reflect lush foliage, marine coral, and fluid natural forms, echoing the philosophy that indulgence is not excess, but alignment with nature’s rhythm.

The restaurant’s design presents a mix of unmatched aesthetics, cosy interiors, and a hint of glamour. It takes guests back to an era of good food and good mood, offering a cosmic play of a bespoke global experience. The multi-cuisine menu has been curated by a culinary team driven by curiosity and craft, reimagining familiar flavours while also introducing innovative creations.

Tubata also evolves with time. By day, it offers a soulful, inviting space for relaxed lunches, conversations, or quiet indulgence. By night, the atmosphere shifts as the lights deepen, the drinks flow, and the space transforms into a lively destination filled with rhythm and celebration.

Aggarwal summarised, “With an identity rooted in evolution, transformation, and sensory delight, Tubata is not your regular restaurant, it’s an experience, vibe and memory. With all ingredients amalgamated together, Tubata will surely give you reason to visit again and again.”


McDonald’s India North & East Celebrates 4th App Anniversary with Special Offers

McDonald’s India North & East Celebrates 4th App Anniversary with Special Offers

By Manu Vardhan Kannan

Published on August 21, 2025

McDonald’s India (North and East) is celebrating the 4th anniversary of its app with a host of exciting offers and daily surprises for customers. Since its launch in 2020, the McDonald’s app has grown into a trusted companion for food lovers, making ordering seamless while offering exclusive deals, easy customisation, and rewards that add more value to every meal.

Over the past four years, the app has become a go-to platform for millions of customers, reflecting their trust and love for the brand. It has not only simplified the dining experience but also enhanced it through loyalty-driven rewards and personalised deals.

Sharing his thoughts on the milestone, Mr. Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “We are delighted to celebrate the 4th anniversary of the McDonald’s app together with our customers. This milestone is truly a reflection of their trust and love. The special offers are our way of thanking the millions of McDonald’s fans who have made the app a part of their everyday lives. With exclusive daily value offerings, we hope to make this anniversary month a celebration of great taste, everyday value, and the joy of enjoying McDonald’s favourites with friends and family.”

To mark the occasion, McDonald’s is rolling out a month-long celebration filled with app-exclusive offers. Customers can enjoy surprises like Buy 2 Get 1 Free deals, offers such as Buy 2 Burgers and get a Pizza McPuff free, or Buy 2 Medium Fries and get 1 free. From burgers and fries to wraps and soft drinks, these exciting deals give customers more reasons to enjoy their favourites with loved ones.

The anniversary offers will run until 7th September 2025, with fresh surprises every day of the week, ensuring there’s always something new to look forward to.

The McDonald’s App, available on Android and iOS, provides a personalised and convenient way for customers to order dine-in, takeaway, or drive-thru, while also unlocking exclusive offers available only on the app.

So, download the McDonald’s App today and join the celebration!


Far & East at Four Seasons Bengaluru Introduces Unlimited Dimsum Lunch

Far & East at Four Seasons Bengaluru Introduces Unlimited Dimsum Lunch

By Hariharan U

Published on August 21, 2025

Far & East, the Pan-Asian specialty restaurant at Four Seasons Hotel Bengaluru, has unveiled its latest culinary experience, the Unlimited Dimsum Lunch. Perched on the 21st floor with sweeping views of the city, the offering transforms weekday lunches into a luxurious mid-day escape.

The menu is designed by Chef Wong Chin Sheong, fondly known as Chef Wong, who brings his mastery of Cantonese cuisine to the table. Guests can enjoy an extensive selection of vegetarian and non-vegetarian dim sum, along with mains and desserts, making it a complete and indulgent lunch experience.

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Highlights include delicate bites such as Steamed Pork Dumpling and Classic Chicken Shumai, as well as bolder flavours like Sichuan Spicy Chicken Dumpling and Yang Rou Jiao. Comforting options like Steamed Chicken and Water Chestnut Dumpling and Chicken Jiaozi add variety, while artisanal ice creams and sorbets provide a refreshing finish.

The Unlimited Dimsum Lunch is available daily from 12:30 pm to 3:30 pm. The experience is more than just dining it’s an invitation to slow down, savour authentic flavours, and enjoy the elegance of Four Seasons hospitality against a panoramic city backdrop

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