VBev Anticipates Significant Growth in India's Alco-Beverage Market

VBev Anticipates Significant Growth in India's Alco-Beverage Market

By Author

Published on July 7, 2023

The alco-beverage industry in India is experiencing a notable transformation driven by changing consumer preferences, increased income levels, and growing awareness of international trends. Amidst this evolution, VBev, a prominent player in the Indian market, is poised for impressive growth in the coming years. Sumedh Singh Mandla, CEO of VBev India, recently shared the company's strategic vision for expanding its presence in this dynamic industry.

Mandla highlighted the thriving alco-culture in India's metro cities and Tier II/III cities, where there has been a robust demand for premium alco-beverages. Rising disposable incomes and heightened consumer awareness have led to a growing desire for quality experiences in food and beverage. Consumers are increasingly following global trends, resulting in significant demand for cocktails, tequila, gin, and malt whiskies.

According to Mandla, the market for imported liquor in India is shaped by current consumer trends. While high taxation and entry costs contribute to higher pricing in some states, the premium segment is experiencing rapid growth. The young and affluent consumer base, aged between 21-45 years, with higher spending power, is driving this growth. Increased digital connectivity and international travel have expanded their knowledge and fuelled their desire for new trends and experiences in the alco-bev space. VBev plays a crucial role as an importer in meeting these demands.

Infused alcoholic beverages, such as flavoured vodka and gin, have gained popularity due to the flourishing nightlife culture. However, whisky remains the leading category in the Indian alco-beverage market, followed by brandy and rum. There is growing awareness and demand for wine, gin, tequila, vodka, shooters, and cocktails. Infused whiskey is also finding some patronage. The cocktail culture, led by cocktail bars and lounges, is on the rise, with skilled bartenders gaining recognition. Cocktail festivals, vibrant nightlife, and premium lounges are driving this cultural shift.

VBev recognizes the importance of staying attuned to the evolving market landscape. With a diverse portfolio, the company continuously adapts to meet changing consumer preferences, emerging trends, and demands. Looking ahead to 2023, VBev plans to introduce premium categories like cognac, whiskies, and tequila, carefully curated to deliver unique and memorable experiences.

With a strong distribution network, brand development, a talented team, and strategic partnerships, VBev has built a wide-reaching presence across the Indian subcontinent. Their focus spans on-premises, off-premises, and travel retail channels.

Driven by their vision of achieving robust double-digit growth over the next five years, VBev aims to become a leading player in the Indian alco-beverage market. Their success will be supported by a focus on distribution, brand development, team strength, and strategic partnerships, as concluded by Mandla.


Experience Monsoon Bliss at Sesame – Hyatt Centric Juhu with the Ramen Biyori Menu

Experience Monsoon Bliss at Sesame – Hyatt Centric Juhu with the Ramen Biyori Menu

By Nithyakala Neelakandan

Published on July 27, 2024

As the monsoon rains pour down, there's nothing quite like enjoying a warm bowl of ramen paired with a refreshing drink. This cozy experience is exactly what Sesame at Hyatt Centric Juhu offers with their special "Ramen Biyori" menu. Translating to "A Perfect Day for Ramen," this menu, available from July 19th to August 4th, promises a delightful culinary escape from the rainy weather.

Chef Rahul Shrivastava, the Executive Chef at Sesame - Hyatt Centric Juhu, emphasizes the artistry behind their ramen. “Ramen is a culinary art that demands meticulous attention to detail and a deep understanding of its components. At Sesame, we harmoniously balance rich, flavorful broths, house-made jowar, ragi, and wheat noodles, and a variety of toppings to create a unique dining experience. Our broths, from light Shio to creamy Tonkatsu, are carefully simmered for hours to extract complex flavors, while our innovative tare and carefully selected toppings elevate each bowl. Crafting the perfect ramen is a labor of love and precision, reflecting our commitment to authenticity and excellence.

The menu features a range of ramen dishes designed to bring warmth and joy during the monsoon season. From rich and flavorful broths to perfectly cooked noodles, there's something to satisfy every palate. Traditional options include Shio Ramen (light and clear chicken broth), Shoyu Ramen (rich and savory broth), Tonkatsu Ramen (rich and creamy broth), and Miso Ramen (flavorful bonito-Shiro miso broth). For those seeking something different, Sesame offers innovative takes like Edamame & Tofu Ramen (clear vegetable broth with kimchi tare) and Chicken & Chili Roulade (clear chicken broth with kimchi tare and chili-green onion chicken pâté). Guests can also personalize their ramen with house-made jowar, ragi, and wheat noodles, spicy chili oil, vegetable toppings like jalapeños and bamboo shoots, and protein options like jammy eggs.

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To complement the ramen experience, Sesame has an "Every Hour = Happy Hour" promotion running from July 1st to August 31st. Enjoy 50% off on select beverages, including classic cocktails such as the Ichigo Sour and Shiso Negroni, as well as beers and spirits. This offer is available daily from 11 AM to 8 PM, making it the perfect way to unwind after a satisfying meal.

The combination of the "Ramen Biyori" menu and the "Every Hour = Happy Hour" promotion makes Sesame - Hyatt Centric Juhu the ideal destination to savor the monsoon season. Guests can curl up with a steaming bowl of ramen or raise a toast with a refreshing cocktail, turning rainy days into a delightful adventure.

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About Hyatt Centric Juhu

Located in the vibrant city of Mumbai, Hyatt Centric Juhu Mumbai provides a luxurious escape with contemporary design, unparalleled hospitality, and breathtaking views of the Arabian Sea. Situated in the upscale Juhu neighborhood, the hotel offers easy access to iconic landmarks, shopping districts, and entertainment hubs, making it a prime spot for both business and leisure travelers. The hotel features spacious and elegantly appointed rooms and suites, each equipped with modern amenities and personalized service, ensuring a comfortable and memorable stay for every guest.

Dates to Remember:

Ramen Biyori: July 19 to August 4

Happy Hours: July 1 to August 31

Reservation Number: +91 86578 84964

Address: Lobby Level, Sesame - Hyatt Centric Juhu, Juhu Tara Rd, Santacruz West, Mumbai, Maharashtra 400049


Experience the Spicy Delights of Saoji Cuisine at The Den’s Sunday Brunch

Experience the Spicy Delights of Saoji Cuisine at The Den’s Sunday Brunch

By Nithyakala Neelakandan

Published on July 27, 2024

The Den, renowned for its luxury and culinary excellence, invites you to a unique Sunday Brunch featuring the bold and spicy flavors of Saoji cuisine. Originating from the Halba Koshti weaver community of Madhya Pradesh and brought to Nagpur, Maharashtra, Saoji cuisine offers a distinctive and fiery gastronomic experience.

This special brunch will be hosted at The Creek, The Den Bengaluru, on Sunday, 28th July 2024, from 12:00 pm to 4:00 pm. Guests can enjoy an array of Saoji dishes such as Jhunka with Bhakar, Marathi Kadhi, Bharleli Vangi, Saoji Murgh, Varhadi Mutton, Assorted Thecha, Lasun Chutney, Dhabeli Pao, Thari Poha, Patudi Rassa, Dal Bhaji, and Besan Arbi Wadi. Each dish promises to deliver the authentic and intense flavors that Saoji cuisine is known for.

Set in an elegant and lavish ambiance, the brunch is designed to offer more than just a meal. It includes a wide selection of beverages, live music to enhance the dining experience, and activities for children, ensuring that guests of all ages have a delightful time. The impeccable service and attention to detail are hallmarks of The Den, ensuring that every guest enjoys a memorable culinary journey.

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The Den's Saoji-themed Sunday Brunch is priced at INR 2199 plus taxes. Given the exclusive nature of this event, reservations are highly recommended. For bookings, please contact 80 71117272 or +91 951367272.

Join The Den for this extraordinary brunch and savor the fiery flavors of Saoji cuisine in an elegant setting, making your Sunday a truly special occasion.


Locally Sourced, Seasonally Inspired: Toast & Tonic's Monsoon Menu

Locally Sourced, Seasonally Inspired: Toast & Tonic's Monsoon Menu

By Nishang Narayan

Published on July 26, 2024

As the monsoon season arrives with its refreshing showers, Toast & Tonic Bengaluru has unveiled a new Monsoon Menu, available from July 15th. This limited-time menu captures the essence of the season with hearty, comforting dishes crafted from locally sourced, seasonal ingredients.

Menu Highlights:

  • Corn & Lotus Root Fritters: Crispy and golden, served with a house-made sweet chili sauce and BBQ rub.

  • Green Scallion Pancake: Made with ragi sourdough batter, house-made kimchi, and soy & sesame sauce.

  • Chicken Wonton Soup: A warm bowl of light chicken broth with Bhavnagri chili oil, bok choy, and savory wontons.

  • Lamb Sliders: Juicy lamb patties topped with Andouille sausage, pickled cucumber, cilantro crema, and jalapeño.

  • Crab Croquettes: Crunchy exterior with pickled onions, jowar flake crust, and dill aioli.

  • Pork Teriyaki Noodles: A satisfying mix of Bandel cheese, bacon, pork belly, and flat rice noodles.

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Signature Cocktails:

  • The Irish Kiss: A blend of Irish whiskey, cinnamon whiskey, fresh lime, apple juice, and wild honey syrup.

  • Honey Punch: Gin, cranberry juice, rosemary, thyme, honey, and lime.

  • Miss Caramella: Gin with homemade popcorn and caramel syrup, fresh lime, and tonic.

  • Cloudy Collins: Gin mixed with fresh pineapple, green pepper, muddled with homemade thyme cordial, and topped with tonic.

  • The Wild Wild Citrus: Irish whiskey, honey, fresh lime, and dehydrated citrus fruits.

For dessert, enjoy the comforting Warm Dutch Apple Cake with plum compote, sour cherry gel, brandy snap, vanilla crumble, and salted caramel ice cream—a perfect end to a monsoon meal.

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About Toast & Tonic:

Toast & Tonic, renowned for its creativity and sustainability, began its journey in Bangalore and has expanded to Mumbai. With a focus on innovation and local inspirations, Toast & Tonic offers a diverse menu and has earned several international accolades, including the Conde Nast Traveller UK Hot List and Times Food and Nightlife Awards. Follow @toastandtonic for more updates.

Celebrate the monsoon season with a flavorful experience at Toast & Tonic, where every dish and drink reflects the spirit of the season.

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