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By Author
Published on July 7, 2023
The alco-beverage industry in India is experiencing a notable transformation driven by changing consumer preferences, increased income levels, and growing awareness of international trends. Amidst this evolution, VBev, a prominent player in the Indian market, is poised for impressive growth in the coming years. Sumedh Singh Mandla, CEO of VBev India, recently shared the company's strategic vision for expanding its presence in this dynamic industry.
Mandla highlighted the thriving alco-culture in India's metro cities and Tier II/III cities, where there has been a robust demand for premium alco-beverages. Rising disposable incomes and heightened consumer awareness have led to a growing desire for quality experiences in food and beverage. Consumers are increasingly following global trends, resulting in significant demand for cocktails, tequila, gin, and malt whiskies.
According to Mandla, the market for imported liquor in India is shaped by current consumer trends. While high taxation and entry costs contribute to higher pricing in some states, the premium segment is experiencing rapid growth. The young and affluent consumer base, aged between 21-45 years, with higher spending power, is driving this growth. Increased digital connectivity and international travel have expanded their knowledge and fuelled their desire for new trends and experiences in the alco-bev space. VBev plays a crucial role as an importer in meeting these demands.
Infused alcoholic beverages, such as flavoured vodka and gin, have gained popularity due to the flourishing nightlife culture. However, whisky remains the leading category in the Indian alco-beverage market, followed by brandy and rum. There is growing awareness and demand for wine, gin, tequila, vodka, shooters, and cocktails. Infused whiskey is also finding some patronage. The cocktail culture, led by cocktail bars and lounges, is on the rise, with skilled bartenders gaining recognition. Cocktail festivals, vibrant nightlife, and premium lounges are driving this cultural shift.
VBev recognizes the importance of staying attuned to the evolving market landscape. With a diverse portfolio, the company continuously adapts to meet changing consumer preferences, emerging trends, and demands. Looking ahead to 2023, VBev plans to introduce premium categories like cognac, whiskies, and tequila, carefully curated to deliver unique and memorable experiences.
With a strong distribution network, brand development, a talented team, and strategic partnerships, VBev has built a wide-reaching presence across the Indian subcontinent. Their focus spans on-premises, off-premises, and travel retail channels.
Driven by their vision of achieving robust double-digit growth over the next five years, VBev aims to become a leading player in the Indian alco-beverage market. Their success will be supported by a focus on distribution, brand development, team strength, and strategic partnerships, as concluded by Mandla.
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By Nishang Narayan
Published on September 9, 2024
Hyatt Place Jaipur is thrilled to launch an exclusive cheese-themed pizza menu at Zing—The world of flavors, in celebration of National Cheese Pizza Day. From today until September 11th, pizza aficionados are invited to indulge in a delicious array of gourmet pizzas, each crafted with a unique blend of premium cheeses and inventive toppings.
Celebrating Cheese in Every Slice
Najrul Beg, Executive Chef at Hyatt Place Jaipur, shares his enthusiasm: "We're excited to introduce our cheese-themed pizza menu at Zing. Our goal is to celebrate the richness of cheese with unique flavor combinations that enhance the classic pizza experience. We've carefully curated each pizza to achieve a perfect harmony of taste, texture, and high-quality ingredients."
Menu Highlights
Non-Vegetarian Options:
Pizza Wurstel E Peperoni: Chicken wurstel, roasted bell peppers, and mozzarella cheese.
Pizza Crudo E Rocket: Savory ham, tomato sauce, rocket, and bocconcini.
Pizza Pugliese: Tomato sauce, burrata, basil, garlic, kalamata olives, tomatoes, and anchovies.
Vegetarian Delights:
Pizza Funghi E Fontina: Mushrooms, fontina, and mozzarella cheese.
Blue Cheese Noci Pere: Poached pears, blue cheese, grana padano cream, and walnuts.
Pizza Spinach E Formaggi: Tomato sauce, spinach, ricotta cheese, and onion.
Each pizza promises a burst of flavor, making every bite a memorable culinary experience. Whether you are a cheese lover or simply a pizza enthusiast, this menu caters to all preferences.
"We are delighted to mark National Cheese Pizza Day by presenting our guests with a menu that highlights the versatility and decadence of cheese," adds Chef Najrul. The team at Hyatt Place Jaipur has meticulously prepared each recipe to ensure that every slice offers a distinctive and enjoyable taste.
Visit Us:
Timing: 7 PM to 11 PM, September 5th to 11th
Location: Zing—The world of flavors, Hyatt Place Jaipur Malviya Nagar
Contact: For reservations, please call +91 90761 33999
Join us at Hyatt Place Jaipur to celebrate the art of pizza making and the joy of cheese, set in the sophisticated ambiance of Zing. This limited-time menu is a perfect way to enjoy the culinary delights that cheese has to offer.
About Hyatt Place: Hyatt Place Jaipur Malviya Nagar is a contemporary hotel designed for multitasking travelers, combining modern style with traditional Rajasthani influences. Conveniently located near Jaipur International Airport and key attractions, it offers a seamless experience for guests.
For further details or to make a reservation, visit Hyatt Place Jaipur Malviya Nagar.
By Nithyakala Neelakandan
Published on September 8, 2024
Mulberry Shades Bengaluru Nandi Hills, a Tribute Portfolio Resort, has introduced a new dining experience with the opening of Kokoon - The Asian Nook. The restaurant, nestled at the base of the scenic Nandi Hills, promises to blend modern elegance with traditional charm. It offers a serene atmosphere where guests can enjoy a unique blend of Asian cuisine alongside panoramic views and lush greenery.
Devidyuti Ghosh, the Hotel Manager of Mulberry Shades Bengaluru Nandi Hills, shared, “We are excited to bring a second dining option to our esteemed guests, which offers hearty Oriental fare, coupled with batch cocktails made by our expert bartenders, making it a memorable and distinctive dining experience that reflects the serene beauty and quaint boutique charm of our resort.”
Kokoon’s menu features a wide range of carefully curated Asian dishes designed to appeal to both adventurous eaters and those seeking familiar flavors. Standout offerings include the Asian broth with morel goji berries, sourced from the foothills of the Himalayas, and the Soft-Shell Crab and Prawn Summer Roll. Both vegetarian and non-vegetarian options are available, including dishes such as Kochi Lobster and Bannur Lamb.
The restaurant also boasts a selection of special cocktails, crafted by expert bartenders, to enhance the dining experience. The combination of flavorful cuisine and serene views makes Kokoon a unique addition to the Mulberry Shades dining scene. It aims to cater to both travelers and locals, offering a harmonious blend of casual dining with sophisticated Asian flavors.
Kokoon is set to become a popular destination for both visitors to Nandi Hills and Bangaloreans looking for a culinary retreat. With its thoughtful design and attention to detail, the restaurant creates a relaxing environment where guests can savor high-quality dishes in a peaceful setting.
Published on September 7, 2024
SirDavis, a new American whiskey created by Moët Hennessy and Beyoncé Knowles-Carter, has been introduced to travel retail with DFS at major US airports. Travelers can now find the premium whiskey at duty-free stores in John F. Kennedy (JFK), Los Angeles (LAX), and San Francisco (SFO) International airports. Special tasting sessions are available for passengers at DFS locations within JFK and LAX.
SirDavis whiskey is a tribute to Beyoncé’s great-grandfather, Davis Hogue, a farmer and moonshiner during Prohibition. The design of the bottle reflects the Art Deco style of Hogue’s era, with its sleek, ribbed glass creating an impression of luxury and elegance.
Crafted by Master Distiller Dr. Bill Lumsden, the whiskey features a blend of 51% rye and 49% malted barley, with secondary maturation in sherry casks. This unique combination offers a smooth texture and a flavor profile reminiscent of Japanese and Scotch whiskies while maintaining the robust character of American rye.
The whiskey’s release in travel retail follows an “overwhelming” pre-order period that began on August 20. SirDavis is now available not only in airports but also in domestic retail across select US states, including California, New York, Texas, and more. The brand has also expanded internationally, with distribution in London, Paris, and Tokyo, and additional markets planned.
SirDavis is designed to stand out on shelves, both in its packaging and flavor. The bottle’s minimal branding and striking design set a new standard for modern luxury spirits. Along with a rich flavor experience, SirDavis offers a nod to tradition and innovation, aiming to appeal to both seasoned whiskey drinkers and new enthusiasts.
Travelers passing through DFS stores can also enjoy exclusive promotions, including a Gift-With-Purchase for DFS Circle App members, and can order the whiskey online for convenient pickup.
For a signature experience, try [Honey Bee], a cocktail paying homage to the brand's founder and crafted using SirDavis American Whisky, fresh lemon juice, and honey syrup, garnished with honeycomb.
Honey Bee
Ingredients
2 oz SirDavis American Whisky
.75 oz Lemon Juice
.5 oz Honey Syrup*
Garnish: Honeycomb
*To make honey syrup, add 2 parts honey and 1 part water into a small saucepan over medium heat. Stir until the honey is dissolved. Allow to cool and transfer to an airtight container.
Instructions
Add liquid ingredients to a shaker tin with ice going in last. Shake for dilution and pour into a coupe glass. Garnish with honeycomb.
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