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By Author
Published on July 7, 2023
The alco-beverage industry in India is experiencing a notable transformation driven by changing consumer preferences, increased income levels, and growing awareness of international trends. Amidst this evolution, VBev, a prominent player in the Indian market, is poised for impressive growth in the coming years. Sumedh Singh Mandla, CEO of VBev India, recently shared the company's strategic vision for expanding its presence in this dynamic industry.
Mandla highlighted the thriving alco-culture in India's metro cities and Tier II/III cities, where there has been a robust demand for premium alco-beverages. Rising disposable incomes and heightened consumer awareness have led to a growing desire for quality experiences in food and beverage. Consumers are increasingly following global trends, resulting in significant demand for cocktails, tequila, gin, and malt whiskies.
According to Mandla, the market for imported liquor in India is shaped by current consumer trends. While high taxation and entry costs contribute to higher pricing in some states, the premium segment is experiencing rapid growth. The young and affluent consumer base, aged between 21-45 years, with higher spending power, is driving this growth. Increased digital connectivity and international travel have expanded their knowledge and fuelled their desire for new trends and experiences in the alco-bev space. VBev plays a crucial role as an importer in meeting these demands.
Infused alcoholic beverages, such as flavoured vodka and gin, have gained popularity due to the flourishing nightlife culture. However, whisky remains the leading category in the Indian alco-beverage market, followed by brandy and rum. There is growing awareness and demand for wine, gin, tequila, vodka, shooters, and cocktails. Infused whiskey is also finding some patronage. The cocktail culture, led by cocktail bars and lounges, is on the rise, with skilled bartenders gaining recognition. Cocktail festivals, vibrant nightlife, and premium lounges are driving this cultural shift.
VBev recognizes the importance of staying attuned to the evolving market landscape. With a diverse portfolio, the company continuously adapts to meet changing consumer preferences, emerging trends, and demands. Looking ahead to 2023, VBev plans to introduce premium categories like cognac, whiskies, and tequila, carefully curated to deliver unique and memorable experiences.
With a strong distribution network, brand development, a talented team, and strategic partnerships, VBev has built a wide-reaching presence across the Indian subcontinent. Their focus spans on-premises, off-premises, and travel retail channels.
Driven by their vision of achieving robust double-digit growth over the next five years, VBev aims to become a leading player in the Indian alco-beverage market. Their success will be supported by a focus on distribution, brand development, team strength, and strategic partnerships, as concluded by Mandla.
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By Hariharan U
Published on December 4, 2025
Arabian Delites has wrapped up 2025 with a major milestone as the brand opens its newest cloud kitchen in Vasant Kunj, marking its 6th outlet and 3rd cloud kitchen in Delhi. The launch strengthens the brand’s delivery network and brings its well-loved Middle Eastern flavours to yet another neighbourhood in the capital.
Founded in 1994 by K.D. Singh, Arabian Delites has spent over three decades building a strong reputation for flavour-forward, wholesome, and authentic Lebanese food. From shawarmas and doners to hummus bowls and falafels, the brand has remained consistent in offering meals that balance taste with a clean, health-first approach, a key reason behind its loyal customer base across Delhi-NCR.
The year 2025 proved transformational for the brand. Arabian Delites doubled its team size, upgraded tech systems for smoother operations, and expanded its store count, laying a strong foundation for efficient national growth. The menu also expanded with new offerings, including traditional Middle Eastern desserts like Baklavas, giving customers more reasons to indulge.
The new Vasant Kunj kitchen continues this momentum. Designed to serve high delivery demand without compromising quality, the outlet will offer the full menu across major food delivery platforms. Customers can enjoy signature dishes such as doners, shawarmas, rice bowls, hummus, falafels, and desserts prepared fresh in a modern cloud-kitchen format.
Speaking about the expansion, Mandeep Singh, Director, Arabian Delites, said, “We are excited to continue expanding our reach across Delhi-NCR with this launch. With a solid foundation built in 2025, we are now well-prepared to scale responsibly across India as sustainable growth is more important to us than overnight expansion.”
Looking ahead, Arabian Delites has ambitious plans. The brand aims to reach 100 outlets by 2028 and is set to double its store count in 2026, moving steadily towards a pan-India presence
Bengaluru is set for a cosy and classic Christmas this year as Daysie MG Road rolls out its British-inspired festive menu. With warm flavours, indulgent plates, and handcrafted holiday cocktails, the menu brings together comfort, nostalgia, and a little festive sparkle — just right for December gatherings in the city.
The menu opens with the Truffle Parsnip Velouté, a silky, earthy soup finished with chive oil and hazelnut crumble, a simple, elegant start to the meal.
Small plates bring comforting favourites with a gourmet twist. The Spinach & Ricotta Croquettes come crisp and creamy, paired with a light touch of honey and cranberry. The Duck Carpaccio adds a fresh, bright note with pickled pear and orange gel, while the Moroccan Lamb Cigars deliver bold, spiced warmth with a smoky harissa mayo.
For mains, the kitchen keeps the mood festive and hearty. The Spinach, Mushroom & Citrus Ricotta Cannelloni packs soft, clean, herb-forward flavours. Meat lovers can choose the Five-Spice Roast Duck, glazed with rosemary-plum and served with mushroom ragout and sautéed spinach. The Pork Chop with Mustard–Maple Glaze brings a sweet-savory balance with red cabbage and roasted Brussels sprouts.
Desserts stay true to the season. The Roasted Fig & Honey-Thyme Tart blends warm figs, mascarpone, and pistachio, while the Christmas Spiced Pavlova comes chai-kissed with bourbon-vanilla cream and winter fruits.
Alongside the food, Daysie presents a festive cocktail lineup. Classics like Eggnog and Mulled Wine bring familiar holiday warmth, while signatures such as Santa’s Little Secret, North Pole Adas, and the spiced Christmas Fashioned add playful indulgence to the celebrations.
With cosy flavours, festive drinks, and a warm Christmas mood, Daysie MG Road sets the perfect table for the season.
By Manu Vardhan Kannan
CYK Hospitalities, one of India’s well-known F&B consultancies, has launched its newest dessert QSR creation, LANY, at Ambience Mall in Gurugram. The brand brings a fresh, youthful, global-inspired take to India’s dessert scene and highlights CYK Hospitalities’ ability to build innovative models within this category.
LANY takes its name and personality from the cultural energy shared between Los Angeles and New York. The founders, Sanchita Sarin and Harsh Sarin, drew from their travels and mutual love for desserts to shape the brand’s identity, visuals and overall vibe. Their idea was to blend global inspiration with flavours and formats that feel instantly lovable in India.
The menu brings together soft-serve desserts, stick waffles and its standout offering Taiyaki Cones. By positioning Taiyaki as its hero product, LANY steps into a niche space that connects familiar international formats with a modern appeal for Indian consumers.
Throughout the brand-building journey, CYK Hospitalities worked closely with the founders, offering support in conceptualization, menu planning, hiring, training, location selection and complete design direction. The aim was to create a seamless brand story that carries LANY’s multicultural inspiration effortlessly.
Sanchita Sarin shares, “LANY is built on a feeling that desserts should lift you instantly. We wanted to create something that has a global soul but is deeply lovable in India, simple, joyful, and instantly repeatable. CYK Hospitalities helped us convert this emotion into a brand that truly speaks to what we dreamt. CYK Hospitalities has been with us in forming this from the inner core to the outer covering, every minute detail, layer, and decision. We together have an entity that is globally connected yet India-specific.”
Speaking about the collaboration, Pulkit Arora, Director and Culinary Expert, CYK Hospitalities says, “The desserts category requires very clear, quick, and pleasant communication. With LANY, we aimed at making it large, sharp, and emotionally sticky. The whole conception was to form a dessert personality that consumers will very easily recall and very naturally come back to.”
Simran Jeet Singh, Director, CYK Hospitalities adds, "The choice of location is the point where the brand story starts. Ambience Mall is enabling LANY to reach out directly to the people who already like experiential global formats, thus making this concept very favourable for high conversions and repeat takes. This is the kind of placement that starts to lend brand equity right from day one, and at the same time, prepares the ground for the whole country to expand."
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