Vietnam Airlines Collaborates with Amadeus for Technology Upgrade: A Step Towards Digital Transformation

Vietnam Airlines Collaborates with Amadeus for Technology Upgrade: A Step Towards Digital Transformation

By Author

Published on October 25, 2023

In a major leap towards modernization and enhanced operational efficiency, Vietnam Airlines has inked a significant deal with Amadeus to integrate cutting-edge passenger service system (PSS) technology into its operations. The collaboration underscores Vietnam Airlines’ ambitious aspiration to transform into a digital-savvy airline by the year 2025.

The alliance isn’t a new beginning but an expansion of the existing partnership that is rooted in distribution. With this agreement, Vietnam Airlines is poised to revolutionize its digital offerings, positioning itself as a technology-driven retailer in the Asia Pacific region. The deal isn’t just about adoption but adaptation, leveraging innovative technology to enhance the passenger experience.

The introduction of Amadeus Altéa PSS solution promises a sea of change for Vietnam Airlines, ushering in an era of advanced travel technology. The airline now joins the elite club of over 200 global airlines that are reaping the benefits of Amadeus PSS technology. This integration is more than a technological upgrade – it’s a transformative journey designed to refine operations and enrich passenger experiences.

Altéa NDC is another feather in the cap of Vietnam Airlines. It’s not just about distributing content and fares but crafting customized, tailored offerings for passengers. In the world of digital merchandising, Altéa NDC stands as a bridge connecting passengers to a world of personalized travel experiences.

Vietnam isn’t just a country; it’s one of the world’s preferred tourism and business hubs of Southeast Asia. As per the International Air Transport Association (IATA), it’s the fifth fastest-growing aviation market globally. With an anticipated 150 million passengers annually by 2035, the sky is the limit for Vietnam’s aviation sector.

Vietnam Airlines, with its flag soaring high, is not just witnessing but contributing to this growth. Catering to 40% of domestic passengers and expanding its international footprint, the airline is strategically positioned to harness this growth. Each route, from the 21 domestic to 29 international destinations, isn’t just a connection but a testament to Vietnam Airlines’ growing prominence.

In the grand tapestry of aviation, SkyTeam Alliance shines bright, and Vietnam Airlines is a proud member of this esteemed alliance. With a fleet that includes modern, eco-efficient Boeing 787 Dreamliners, Airbus A350-900 XWBs, and Airbus A321neos, every journey promises not just comfort but an experience of impeccable service.

With the ‘Excellence Network Program’ and initiatives like ‘Stay Now Pay Later’, OYO isn’t just marking its territory but redefining hospitality. Each hotel, each room, and each experience is a step towards a future where travel isn’t just about staying but experiencing, exploring, and enriching one’s journey. The festive and winter season isn’t just a period but an opportunity for travelers and hotel owners alike to step into a world where hospitality meets innovation, and experiences are crafted, not just offered.


Jammu & Kashmir Charts Bold Tourism Revival with ₹5,600-Crore Expansion Plan

Jammu & Kashmir Charts Bold Tourism Revival with ₹5,600-Crore Expansion Plan

By Hariharan U

Published on August 17, 2025

Jammu & Kashmir’s tourism sector is experiencing a strong comeback, with more than 4 lakh devotees visiting the holy Amarnath shrine this season, a clear sign of the region’s renewed appeal after challenging years.

Speaking at the FAITH Conclave 2025, Chief Minister Omar Abdullah highlighted that J&K offers two distinct travel experiences: pilgrimage tourism in Jammu and leisure tourism in Kashmir. He stressed that both require sustained investment and innovation to ensure visitors not only arrive once but return for more.

“My success will not be measured by how many tourists come for the first time, but by how many choose to come back. For that, the quality of their experience is key,” Abdullah said.

To address crowding at popular spots and open fresh opportunities, the J&K Government, in partnership with the Government of India, has launched SPREAD, a ₹5,600-crore transformative project supported by multilateral funding, with hopeful participation from the World Bank. The initiative will develop nine purpose-built, sustainable tourism destinations across Jammu and Kashmir, backed by improved infrastructure, better connectivity, and modern amenities.

Adventure tourism is also on the agenda, with Gulmarg set for upgraded winter sports facilities in collaboration with private partners, aiming to meet global skiing and adventure standards. Trekking routes will reopen following comprehensive security reviews to ensure visitor safety.

The plan extends beyond leisure and adventure to untapped segments like pilgrimage and border tourism in Jammu—going beyond the famous Mata Vaishnodevi shrine to include vibrant experiences such as the Suchetgarh border tourism circuit.

Praising the region’s timeless charm, Abdullah remarked,“Kashmir was heaven on earth long before Kerala was God’s own country. The road ahead is now filled with light, and with the support of industry partners and associations like FAITH, we will continue to grow stronger.”

From the world’s tallest arched railway bridge to snow-covered ski slopes, rich spiritual heritage, and pristine landscapes, Jammu & Kashmir is positioning itself as a year-round destination. The government’s approach blends infrastructure development with sustainable practices, keeping hope, optimism, and faith at the heart of its tourism vision.


Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

By Manu Vardhan Kannan

Published on August 13, 2025

Bird Travels has announced its exclusive collaboration with AEGEAN, Greece’s flag carrier, to operate direct flights from New Delhi and Mumbai to Athens beginning in the first quarter of 2026. The flight schedule and ticket sales will be officially unveiled by the end of September.

AEGEAN will introduce two new Airbus A321neo XLR (Extra Long Range) aircraft, boasting a range of up to 10.5 hours. These aircraft feature enhanced comfort with only 138 seats, including 24 Business Class Suites equipped with fully lie-flat beds, aisle access, and modern amenities such as 4K inflight entertainment screens, satellite Wi-Fi, USB charging, and spacious overhead bins designed for long-haul comfort.

The airline plans to operate five weekly flights to New Delhi starting March 2026, followed by three weekly flights to Mumbai from May 2026. Bird Travels will act as the General Sales Agent (GSA) for AEGEAN in India, managing sales, marketing, customer service, and distribution.

Roland Jaggi, Chief Commercial Officer of AEGEAN, said, “We are delighted to partner with Bird Travels as we prepare to launch direct flights from Delhi and Mumbai to Athens. This marks a significant milestone in AEGEAN’s international expansion and reinforces our commitment to strengthening ties between Greece and India. The addition of the new Airbus A321neo XLR aircraft allows us to enhance our service offering for long-haul routes, providing Indian travellers with a premium gateway to Europe and beyond.”

Gaurav Bhatia, Executive Director of Bird Group, commented, “Our partnership with AEGEAN heralds exciting times for Indian travellers. AEGEAN’s reputation for quality service and connectivity perfectly complements our expertise in the Indian aviation market. Together, we look forward to offering seamless and elevated travel experiences from New Delhi and Mumbai to Athens and further into Europe.”

About Bird Travels and AEGEAN

Bird Travels, the flagship airline management company of India’s Bird Group, has over five decades of experience across airline representation, travel distribution, ground handling, and hospitality services. As AEGEAN’s exclusive GSA in India, Bird Travels will promote and manage the airline’s services across sales, marketing, and customer support.

Founded in 1999, AEGEAN is Greece’s largest and fastest-growing regional airline, serving 152 destinations across Europe, the Middle East, and North Africa with a fleet of 83 modern Airbus aircraft. A member of the STAR ALLIANCE, AEGEAN has been named Europe’s Best Regional Airline by Skytrax 14 times in the past 16 years, underscoring its commitment to service excellence.

For more information, visit www.birdtravels.com.


Exclusive Shopping & Stays for Your Long Break

Exclusive Shopping & Stays for Your Long Break

By Hariharan U

Published on August 13, 2025

August 15th brings more than a mid-week breather, it’s your cue to pause, reset, and indulge in travel that lingers long after you return. Whether it’s barefoot luxury by the sea, alpine stillness, or the charm of a storied European city, these curated escapes promise to make your long weekend unforgettable.

Asia's Laidback Luxury in Nature’s Embrace

image

The Legian Seminyak, Bali

An oceanfront icon where timeless design meets Balinese soul. From vivid sunsets to indulgent spa rituals, every moment here feels like it’s just for you.
Explore The Legian

image

InterContinental Maldives Maamunagau Resort
Manta ray encounters, sunrise sandbank yoga, and villas designed for your pace. Even time slows to match your rhythm here.
 Discover Maamunagau

Europe - History, Heritage & Hidden Corners

image

De L’Europe Amsterdam
A landmark blending old-world charm with modern culture. Riverside calm, art, and the best of Amsterdam—right at your feet.
 Discover De L’Europe

image

Hotel Bellevue, Lošinj, Croatia
Modern Mediterranean luxury wrapped in pine-scented air and crystal Adriatic waters.
View Hotel Bellevue

image

Boutique Hotel Alhambra, Lošinj, Croatia
An adults-only escape where refined heritage meets Adriatic elegance.
Explore Alhambra

image

Kulm Hotel, St. Moritz
 An Alpine legend where understated glamour meets crisp mountain air and Swiss tradition even in summer, Explore Kulm Hotel

Exclusive Shopping – Parisian Elegance

image

Galeries Lafayette Paris Haussmann
More than a department store—private salons, designer previews, and curated fashion experiences tailored just for you.
Luxury Shopping Experience

Plan Your Bespoke Break
Make this Independence Day weekend count. Whether you dream of oceanfront tranquility, alpine retreats, or cultural immersion, we’ll curate a journey that feels entirely yours.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.