Evoke Experiences proudly introduces "White Rann, The Tent City" in Dholavira, offering travellers a unique chance to explore the breathtaking landscapes and cultural richness of Kutch. Nestled in the heart of this historic region, Dholavira offers not only stunning views of the famous White Rann but also access to some of India’s most captivating ancient sites. Known for its moonlit glow and ever-changing hues during sunrise and sunset, the White Desert creates an unforgettable natural spectacle. It also hosts the popular Rann Utsav, a festival celebrating the vibrant local culture, food, and arts of Kutch.

"White Rann, The Tent City" offers a luxurious stay, blending adventure with comfort. Travelers journey along the newly opened "Road to Heaven," a 30-kilometre scenic route connecting Khavda to Dholavira, which passes through the seemingly endless salt flats of the Great Rann. Visitors are often greeted by flocks of pink flamingos, offering a vivid contrast against the stark white landscape, especially during certain seasons when the Rann becomes a sanctuary for these birds.

Upon arrival, travellers can explore Dholavira, home to a UNESCO World Heritage Site. The ancient Indus Valley civilization is brought to life through visits to the Archaeology Museum and Excavation Site, where remnants of prehistoric times offer a glimpse into the past. Nearby, the Wood Fossil Park offers another fascinating stop with its fossilized trees that date back millions of years.

Bhavik Sheth, COO of Evoke Experiences, expressed excitement about the new property, stating, "We’re thrilled to introduce another exceptional property in India, a destination we believe is still underexplored. Evoke Experiences is committed to bringing unique travel experiences to hidden gems, and this new property embodies that vision. We can't wait for travellers to discover the magic of this less-talked-about locale."

Beyond the historical marvels, "White Rann, The Tent City" is the perfect base for exploring Kutch’s natural wonders, such as the vast salt flats of the White Rann. Visitors can also venture to Kala Dungar, Kutch’s highest point, to take in panoramic views of the desert landscape stretching endlessly into the horizon.

Evenings at "White Rann, The Tent City" are filled with cultural performances, showcasing traditional Kutch music and dance. Luxurious tented accommodations offer comfort and relaxation, with amenities such as morning yoga sessions and meals that feature both local and international cuisine, ensuring every guest enjoys a truly indulgent experience.

To celebrate the launch, Evoke Experiences is offering special discounts of up to 25% from September 6th to September 8th. Whether booking a one-night, two-night, or three-night stay, each package promises an unforgettable journey through Kutch’s natural beauty and cultural treasures, wrapped in the finest luxury.

With seamless transfers from Bhuj Railway Station, Bhuj Airport, and Dhordo, guests are guaranteed a smooth and hassle-free trip. The "White Rann, The Tent City" will be operational from November to March, offering the ideal time to experience the region's stunning landscapes and cultural vibrancy.

For those looking for an immersive experience in the heart of Kutch, "White Rann, The Tent City" by Evoke Experiences offers the perfect retreat, where every moment is a celebration of nature, history, and culture.

Indian Hotels Company (IHCL), in collaboration with Ambuja Foundation, has announced the launch of an Integrated Water Resource Development Project in Gujarat's Gir forest and coastal zones of Una and Gir Gadhada. This initiative aims to address critical issues like water scarcity and soil salinization, focusing on sustainable solutions to enhance the livelihoods of the local communities.

IHCL, a leading Tata Group company with a global portfolio of over 300 hotels, is leveraging its resources and expertise alongside Ambuja Foundation to replicate a successful coastal development model previously implemented in Kodinar. The project will be extended to the Rupen river basin in Una and Gir Gadhada, both areas significantly affected by water scarcity and salinity challenges.

The project will include rejuvenating village ponds through desilting and filtration, promoting rooftop rainwater harvesting structures (RRWHS) in coastal villages, and constructing and renovating check dams along the Rupen River. These efforts are designed to improve rainwater harvesting, recharge groundwater, and restore water bodies while supporting agricultural productivity. Additionally, water literacy programs will educate local communities about water conservation, fostering sustainable practices that can lead to long-term economic growth and resilience.

A Catalyst for Positive Change

Mr. Gaurav Pokhariyal, Senior Executive at IHCL, emphasized the importance of the project: “Our ESG+ framework, Paathya, reflects IHCL's commitment to pioneering sustainable practices and driving community-focused initiatives. This collaboration with Ambuja Foundation is aimed at restoring vital natural resources and uplifting local livelihoods. Our efforts in Gujarat will help restore ecological balance and improve agricultural productivity, contributing to a more resilient rural economy.”

He further added, “This initiative demonstrates IHCL’s belief in business as a catalyst for positive change, enabling a future where companies contribute to a sustainable and inclusive economy.”

Ambuja Foundation’s Commitment to Water Resource Development

Ms. Pearl Tiwari, CEO of Ambuja Foundation, also expressed her commitment to the partnership: “We are dedicated to empowering local communities through sustainable water resource development. By enhancing surface and groundwater availability in the Gir area, we aim to increase farmers' income and ensure water security in the region. Our long-standing association with Tata Group has allowed us to pool expertise and resources, amplifying our impact on rural development.”

This project builds on the proven success of IHCL and Ambuja Foundation in implementing sustainable water strategies, which have previously led to improved water management and economic prosperity in rural communities. Last year, the two organizations collaborated on a skill training hospitality course in Rajasthan, providing practical knowledge and on-the-job training at Taj Properties.

About IHCL
The Indian Hotels Company Limited (IHCL) operates a group of brands offering world-class hospitality, including Taj, SeleQtions, Vivanta, and Ginger. IHCL is India’s largest hospitality company with a portfolio spanning 326 hotels across 13 countries. For more information, visit Taj Hotels.

About Ambuja Foundation
Ambuja Foundation is dedicated to creating sustainable and prosperous rural communities through water, agriculture, skills, women empowerment, and health initiatives. Over the past three decades, the foundation has transformed rural geographies across India. Learn more at Ambuja Foundation.

This collaboration marks a significant step in addressing water challenges in Gujarat, fostering sustainable solutions that support both the environment and local communities.

Saudi Arabia's national tourism brand, 'Saudi Welcome to Arabia', has launched its first integrated consumer campaign in India—'Spectacular Saudi'. With a focus on captivating experiences, the campaign aims to reveal Saudi’s breathtaking landscapes and rich cultural heritage, encouraging Indian travellers to explore the country like never before.

Launching pan-India in English, the campaign showcases iconic Saudi destinations like the ancient At-Turaif in Diriyah, the majestic Nabataean tombs in Hegra (AlUla), the historic streets of Al Balad in Jeddah, and the pristine waters of the Red Sea. It celebrates the similarities between Indian and Saudi hospitality, inviting couples, families, and adventurers alike to embark on an unforgettable journey steeped in history and modern wonders.

Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority, commented, "Indian travellers are eager for unique experiences, and Saudi offers them a chance to walk through history with destinations like Diriyah, Al Balad, and Hegra. With tailor-made packages, we look forward to welcoming Indian visitors to experience the warmth of Saudi hospitality and culture."

The campaign introduces exclusive travel packages from 12 Indian trade partners, offering a range of world-class cultural, adventure, and culinary experiences. Travellers can now easily access Saudi with over 330 direct flights weekly and simplified visa procedures, including eVisas and free Stopover visas.

With a 240% increase in Indian leisure visitors in the past year and a target to make India the number one source market by 2030, Saudi is well on its way to becoming a premier travel destination for Indian explorers.

For more details on Saudi’s visa process and exclusive travel packages, visit Visit Saudi.