Three O' Clock Café has officially opened its flagship outlet at AIPL Joy Central, Sector 65, Gurugram, marking the arrival of Vietnam’s much-loved 3 PM coffee ritual in India. This launch introduces the city to a menu inspired by Vietnam’s deep-rooted coffee traditions, with another outlet soon opening at AIPL Business Club.

Designed with a cosy yet modern feel, the café aims to offer an experience that appeals to coffee lovers, culture enthusiasts, and anyone looking to explore new flavours. The highlight here is the authentic Vietnamese coffee selection, ranging from traditional brewed coffee to creamy egg coffee, coconut-based blends, and cold brews. All the coffees are made using premium beans sourced directly from Vietnam’s top estates, bringing the slow-brewed charm of Vietnamese culture to the Indian palate.

Sharing his thoughts on the launch, Ishaan Singh, Director, AIPL, said, "At AIPL, we believe every retail space should tell a story, one that connects people, cultures, and experiences. With Three O'Clock Café joining AIPL Joy Central, we're bringing a piece of Vietnam's soulful coffee culture to Gurugram's vibrant café scene. It's not just about great coffee; it's about the pause, the conversation, and the sense of community that defines memorable places. For us, this collaboration embodies our vision of creating destinations that feel global in inspiration yet deeply local in spirit, where authenticity and artistry come together seamlessly."

The event also saw the presence of Mr. Bui Trung Thuong, Trade Counsellor, Embassy of Vietnam in India, who shared, "The growing cultural and economic exchange between India and Vietnam continues to strengthen the friendship between our two nations. Food and coffee are among the most heartfelt ways to bring people together, and we are delighted to see Vietnam's beloved coffee culture finding a home in India through the launch of Three O' Clock Café."

Phi Van Nguyen, Chairwoman at Vietnam Franchising & Licensing Network & Co-Founder, Three O' Clock Café, added, "We are excited to bring an authentic slice of Vietnam's coffee heritage to Gurugram. Three O'Clock Café is more than just a place to grab coffee, it's an invitation to pause, connect, and savour the moment, the way people do every day at 3 PM in Vietnam."

With this launch, Franchise India partners with Three O’Clock Café to introduce an experience that blends culture, flavours, and stories, offering Gurugram a fresh destination for meaningful conversations and delightful coffee moments.