Vinpearl Woos Indian Luxury Travelers with Strategic Two-Pronged Focus

Vinpearl Woos Indian Luxury Travelers with Strategic Two-Pronged Focus

By Nishang Narayan

Published on November 10, 2024

Vietnam's rich cultural heritage and stunning natural beauty have made it an increasingly attractive destination for Indian travelers. Leading this appeal is Vinpearl, a premier resort brand that has strategically focused on luxury wedding tourism and high-end MICE (Meetings, Incentives, Conferences, and Exhibitions) services, significantly enhancing its appeal to this growing market.

Vinpearl Resort & Spa Ha Long

Over the past decade, Vietnam has emerged as a prime travel destination for Indian tourists, offering a captivating blend of scenic beauty and a rapidly expanding luxury tourism market. Vinpearl stands at the forefront, catering to high-end travelers with a seamless mix of local culture and modern luxury.

With strategic investments in facilities designed for both business and leisure, Vinpearl has positioned itself as a top choice for affluent Indian tourists seeking memorable experiences and unique destinations for milestone events like weddings and MICE.

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Rising Interest from Indian Tourists

Data from Vietnam's National Tourism Administration indicates a striking increase in interest from India, with over 392,000 Indian tourists welcomed in 2023 alone—a number expected to continue climbing as global travel rebounds. Vietnam's appeal lies in its ample infrastructure and convenient direct flights (taking just 4-5 hours), making it a highly accessible getaway for Indian families and business travelers alike. The country’s diverse landscapes, temperate climate, and rich cultural heritage make it a compelling choice for all types of visitors.

Notably, there is a growing trend toward high-end, niche tourism services, especially in the realm of destination weddings. According to Ms. Ngo Thi Huong, Deputy CEO of Vinpearl, “This year alone, Vinpearl has hosted over ten billionaire weddings from India, and this number is projected to double by 2025. Vietnam is fast becoming a prime destination for weddings, MICE, and golf tourism on the global stage.”

Custom Experiences for Indian Tourists

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Vinpearl, a subsidiary of the Vingroup conglomerate, is meeting this demand by creating custom, high-quality experiences. Recent high-profile events, such as the four-day wedding celebration of Pranay Karnawat and Sakshi Sanghvi at Vinpearl Resort & Golf Nam Hoi An, demonstrate this commitment. The wedding artfully blended Indian and Vietnamese cultural elements, showcasing traditional lanterns, lotus flowers, and conical hats, while ensuring that cuisine and decor are tailored to Indian preferences.

Shaping Vietnam's MICE Tourism

In addition to high-end leisure tourism, Vinpearl has made remarkable progress in the MICE sector. Properties like Vinpearl Nha Trang and Vinpearl Resort & Golf Nam Hoi An have earned prestigious ASEAN MICE Venue accolades, marking them as premier locations for international business events.

These resorts provide a comprehensive suite of services for events of all scales, from direct and online international meetings to team-building exercises and client conferences. Vinpearl Resort & Golf Nam Hoi An, for instance, has become a favored destination for corporate events. It features a Grand Ballroom spanning 720 square meters, accommodating up to 600 guests, alongside six modern meeting rooms and four high-end conference spaces. Guests can also engage in team-building activities along the resort's 1,300-meter beachfront or explore the adjacent VinWonders amusement park for interactive cultural and entertainment experiences.

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A Premier Venue for Large-Scale Events

Another standout property, Vinpearl Nha Trang on Hon Tre Island, provides a unique venue for MICE tourism. This secluded resort ecosystem includes multiple Vinpearl hotels, an array of entertainment options at VinWonders, and Vinpearl Harbour, a world-class marina. The Vinpearl Convention Center, designed in European palace style, can accommodate up to 2,500 guests, making it ideal for high-profile, large-scale events.

The Future of MICE in Vietnam

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With global MICE tourism revenue projected to exceed $1.4 trillion by 2025, the World Tourism Organization has highlighted MICE as one of the most promising sectors in tourism. Recognizing this potential, Vietnam has made MICE development a strategic priority, with Vinpearl's stronghold in MICE tourism playing a vital role.

Vinpearl's dual focus on MICE and luxury wedding tourism has established it as a leader in Vietnam's high-end hospitality sector, drawing affluent Indian travelers seeking exceptional experiences. Through its presence, Vinpearl exemplifies the future of Vietnamese hospitality, promising unique and captivating experiences to travelers from India and beyond.


Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

By Manu Vardhan Kannan

Published on March 19, 2026

Ludlow Coffee Supply, the Lower East Side-born coffee brand known for its community-driven approach and single-origin coffees, is expanding its presence in Miami with a new location at Domus Brickell Park. The opening marks the brand’s third location in South Florida and second in Miami.

This new outpost represents a significant step for Ludlow Coffee Supply, introducing its first all-day café concept that transitions from a daytime coffee destination into an evening cocktail lounge. The move reflects the brand’s evolution from a neighbourhood coffee shop into a broader hospitality experience that blends coffee culture with nightlife.

Building on its success in New York and South Florida, the brand has developed a loyal following through its specialty coffee offerings and fresh food selections. The Domus Brickell Park location will roll out in two phases. The first phase will feature Ludlow’s signature café experience, similar to its existing outlet at 801 Brickell, while the second phase will introduce a full-service evening menu along with curated programming such as DJ sets, listening sessions, and late-night events.

Speaking about the expansion, John Seymour said, “Miami has always felt like an extension of what we built on the Lower East Side; a city that moves fast but still makes time for real connection. Domus Brickell Park gives us the space to fully realize that vision: a place where the morning espresso crowd and the late-night cocktail crowd are really the same people, just at different hours. We're not just opening a café - we're planting a neighborhood.”

The café menu will feature crafted lattes, espressos, single-origin cold brews, teas, and smoothies, along with signature flavours such as maple, bourbon vanilla, salted caramel, and mocha. Food offerings include breakfast tacos, sandwiches, salads, and grab-and-go options. As the day transitions into evening, a dedicated cocktail programme will take centre stage, extending the experience into a social nightlife setting.

Designed by Zyscovich, the space blends Ludlow’s Lower East Side character with Miami’s indoor-outdoor lifestyle. Guests can enjoy a bright coffee bar for work and meetings, along with an open patio designed for relaxed, all-day gatherings. As night falls, the venue transforms into a vibrant cocktail space, bringing a new energy to the neighbourhood.

Adding to the experience, Ludlow Market Supply will offer a curated selection of wellness products, pantry essentials, home goods, and vintage items, enhancing the brand’s community-focused approach.

With this launch, Ludlow Coffee Supply continues to expand its footprint while introducing a new format that brings together coffee, culture, and nightlife in a seamless experience.


The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

By Manu Vardhan Kannan

Published on March 19, 2026

The Imperia by Dhaba has announced the appointment of Jasbir Singh Adhikari as Assistant Chef. The restaurant, known for its fine-dining Indian cuisine, is part of a well-established family-owned group with a strong presence across New York City and New Jersey.

With an impressive 36 years of culinary experience, Chef Adhikari brings deep expertise in Indian cuisine, especially in traditional and tandoor-based cooking. Over the years, he has built a strong reputation for balancing authenticity with evolving global tastes, shaped by his extensive work across international kitchens.

He has previously worked with Old World Hospitality, including its well-known restaurant Chor Bazar, where he contributed to showcasing India’s rich culinary heritage. His international experience includes roles at Tandoori King, Indian Restaurant Maharani, and Indian Restaurant Ganga, further refining his skills and understanding of diverse dining preferences.

In India, he has also been associated with Residency Resort Pvt. Ltd., strengthening his foundation in premium hospitality and guest-focused dining experiences. His career across continents reflects his adaptability, consistency, and commitment to quality.

In his new role, Chef Adhikari will support the culinary leadership team in delivering authentic Indian flavours while maintaining the brand’s standards of excellence and innovation.

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Sharing his thoughts, Chef Jasbir Singh Adhikari said, “I am truly honored to join The Imperia by Dhaba, a brand that represents authenticity and excellence in Indian cuisine. I look forward to contributing my experience to create memorable dining experiences while staying true to traditional flavors.”

The management expressed confidence that his experience and passion will play a key role in enhancing guest satisfaction and further strengthening the restaurant’s reputation in the region.


Azerai Resorts Introduces Premium Wedding Packages in Vietnam

Azerai Resorts Introduces Premium Wedding Packages in Vietnam

By Manu Vardhan Kannan

Published on March 18, 2026

Azerai Resorts has introduced new premium wedding packages across its properties in Vietnam, offering couples a chance to celebrate their special day in scenic and thoughtfully designed settings. The offerings focus on personalised experiences that bring together elegance, comfort, and attention to detail.

The wedding packages are available at Azerai Ke Ga Bay and Azerai La Residence, Hue. Both properties combine natural surroundings with Azerai’s signature hospitality, offering flexible indoor and outdoor venues suited for celebrations of different sizes. Each wedding is customised to match the couple’s preferences, ensuring a unique and memorable experience.

Azerai Ke Ga Bay, located in southern Vietnam, offers a beachfront setting ideal for intimate and mid-sized weddings. The resort can host up to 100 guests, with options to exchange vows at a beachfront sunken lounge for smaller gatherings or on a spacious pooldeck for larger celebrations. Dining experiences can be arranged by the poolside, at the Dining Room restaurant, or in a garden lounge overlooking natural surroundings. Couples also have the option to book the entire resort for a private celebration, with personalised décor and arrangements designed to reflect their vision.

Situated around a 2.5-hour drive from Ho Chi Minh City, the resort is spread across five hectares of landscaped gardens, with views of Hon Ba Island and nearby sand dunes. Azerai Ke Ga Bay has also received notable recognition, including a MICHELIN Key in 2025 as a “very special stay” and the Best Boutique Resort of the Year at the Gourmet Vietnam Awards by Epicure magazine. It has also been ranked among the most Instagrammable hotels globally and recognised as one of Southeast Asia’s leading boutique properties.

For those looking for a more historic setting, Azerai La Residence, Hue offers a riverside venue in Vietnam’s former imperial capital. The property can host weddings for up to 300 guests, with popular options including poolside dinners overlooking the Perfume River. Ceremonies and receptions can be held at the Le Gouverneur Bar Terrace or on the wooden deck near Le Spa, while dining experiences are hosted at Le Parfum restaurant.

The hotel also offers themed wedding packages with elegant décor, curated menus, and personalised elements. Couples are provided with a one-night stay in a Superior Riverview Room, along with a set-menu dinner, a bottle of Champagne with a glass tower, and a 60-minute spa treatment for two.

Azerai La Residence, Hue is built around a colonial mansion dating back to 1930, known for its art deco design and architectural character. The property has also been recognised as one of Vietnam’s top hotels by The Times in the UK.

With these new offerings, Azerai Resorts continues to position itself as a preferred choice for destination weddings, combining scenic locations, personalised service, and curated experiences for modern couples.

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