Virgin Hotels to Open First London in Shoreditch This Summer

Virgin Hotels to Open First London Location in Shoreditch This Summer

By Nithyakala Neelakandan

Published on June 18, 2024

Virgin Hotels is bringing its luxury lifestyle hospitality experience to London for the first time. Set to open on August 1, 2024, the new hotel will be located in the vibrant neighborhood of Shoreditch. This move marks a return to Virgin's roots, with Sir Richard Branson's iconic brand making its debut in the city where it all began.

The 120-room hotel will be situated at 45 Curtain Road, right in the heart of Shoreditch. Known for its creative arts, tech scene, and fashionable culture, Shoreditch is the perfect fit for Virgin Hotels’ innovative and dynamic approach. The hotel’s striking building is set to become a prominent feature of East London's landscape.

Guests can look forward to a range of elevated experiences at the new Virgin Hotels London-Shoreditch. The hotel will feature a glittering rooftop bar, pool, private members club, and treatment rooms managed by Ibiza’s Blue Marlin. The existing Spanish restaurant BiBo, in partnership with renowned chef Dani Garcia, will remain open, as will the lobby bar and café, Christina’s, which will undergo a transformation into a unique Virgin-branded eatery by 2025.

The interiors of the hotel will reflect Virgin Hotels’ distinctive style, including patented beds and mattresses, red Smeg fridges, and a top-tier suite named Richard’s Flat. Guests will also have access to the Lucy App, which allows complete room control via their phones.

This new London location is part of Virgin Hotels' ongoing global expansion. It will be the 17th property in the Virgin Hotels Collection, following recent openings in Edinburgh and New York in 2023. The London hotel will also feature Virgin’s The Know loyalty program and Virgin Red, allowing members to earn points for their stays to be redeemed across the Virgin Group.

Richard Branson, founder of the Virgin Group, expressed his excitement about the new hotel: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favorite destinations – and of course where Virgin’s story started.”

James Bermingham, CEO of Virgin Hotels Collection, added: “This year will mark 10 years of Virgin Hotels, and what a way to celebrate as we announce our newest hotel in one of the world’s most famous cities. Shoreditch, London, will be home to the next location for Virgin Hotels, and what an extraordinary one it will be.”

The London hotel is part of a long-term agreement between Virgin Hotels and Reuben Brothers, leaders in real estate investment and development. Jamie Reuben of Reuben Brothers highlighted the strategic partnership and the exciting future of the property in Shoreditch, emphasizing the synergy between Virgin’s innovative spirit and their own development goals.

Virgin Hotels London-Shoreditch will open its doors on August 1, 2024. Reservations will be available starting early July 2024. For more information and to book your stay, visit Virgin Hotels London-Shoreditch.

Join Virgin Hotels in celebrating a new era of luxury hospitality in London, blending the brand’s signature style with the vibrant culture of Shoreditch.

Fusion Resorts Celebrate Global Wellness Month with Enriching Experiences

By Manu Vardhan Kannan

Published on May 28, 2025

Fusion, the wellness-inspired resort group, is set to welcome June with a vibrant month-long celebration of health and mindfulness across its properties in Vietnam and Thailand. Honouring Global Wellness Day (June 14) and International Yoga Day (June 21), Fusion's resorts will offer guests enriching wellness experiences, from beachside yoga to guided meditations and spa rituals.

The Fusionlife loyalty program enhances this celebration with exclusive perks on accommodation and dining. Guests can explore more about these wellness benefits at: fusionhotelgroup.com/fusionlife.

Fusion Resort & Villas Da Nang

This resort begins its journey on June 14 with outdoor yoga and an evening painting meditation at Maia Spa, fostering mindfulness and creativity. On June 21, International Yoga Day will feature early morning yoga and meditation, followed by a blend of yoga and painting in the afternoon—creating a thoughtful balance of movement and reflection throughout the month.

Fusion Resort Cam Ranh

Guests can enjoy a full day of activities on June 14, including tai chi on the beach, family yoga, detox sessions, and a kids' yoga class. The afternoon brings an organic hair conditioner workshop and chi nei tsang therapy. For International Yoga Day, the schedule includes surya namaskar by the ocean, vinyasa flow, nidra yoga, and more—designed to promote emotional balance and deep relaxation.

Alba Wellness Valley by Fusion

Nestled in the Trường Sơn Mountains, this resort offers a nature-immersed experience. Global Wellness Day begins with a forest hike and meditation, followed by a joyful "nature dance" and a healing hot spring soak. On Yoga Day, guests are invited for sunrise yoga beneath trees and a tranquil evening sound healing session using singing bowls.

Maia Resort Quy Nhon & The Ocean Resort Quy Nhon

The sister resorts are teaming up to offer a multi-day wellness retreat. Activities such as breath meditation, tai chi, qigong, and wellness workshops will take place in scenic venues, offering a deeply holistic wellness journey.

Fusion Suites Vung Tau

The “A Touch of Peace” workshop on June 22 will feature yoga breathwork, a singing-bowl meditation, and a reflective journaling session. The experience is designed to leave guests feeling calm, aware, and renewed.

HIIVE by Fusion Binh Duong

From June 9 to 15, guests can enjoy a complimentary perilla juice with any dish—a refreshing mix of perilla leaves, ginger, and orange—celebrating wellness in simple, flavourful ways.

GLOW Mira Karon Beach (Thailand)

A sunset yoga session by the beach, just steps from the ocean, will be held at this Phuket resort. Led by a professional coach, the experience is complemented by rejuvenating spa treatments and a tranquil setting, ideal for family-friendly wellness escapes.

This June, Fusion welcomes guests to reconnect with their inner selves, soak in natural beauty, and celebrate a mindful lifestyle, one moment at a time.

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Western Sydney Convention Centre Partners with Encore for Next-Gen Events

By Manu Vardhan Kannan

Published on May 27, 2025

The Western Sydney Convention Centre (WSCC) at the Panthers Precinct has entered a landmark partnership with Encore, a global leader in event technology and creative production, to serve as its in-house event production partner.

This collaboration comes on the heels of WSCC’s recent expansion, bringing its total event space to over 4,000 sqm, strengthening the region’s role as a premier destination for business and tourism, especially with the Western Sydney International Airport set to open next year.

Encore’s involvement further raises the bar for the precinct, bringing in advanced AV and production equipment, particularly to upgraded spaces beyond the main 1,000-seat WSCC venue.

With access to AI-powered event technologies, bespoke production services, and the largest LED inventory in APAC, clients can expect seamless, immersive, and high-quality event experiences. The Encore team will work closely with WSCC’s planning teams to ensure every event is personalised and flawlessly executed.

Charles Young, General Manager of WSCC, stated,

“Encore brings an unmatched suite of cutting-edge technologies to help us deliver elevated client experiences. This new partnership reflects our commitment to excellence and forward-thinking conference and event hospitality.”

Katherine Pfahl, Senior Director of Strategic Commercial Partnerships, Encore APAC, added,

“Our advanced production capabilities and innovative services will elevate every event at the venue. We look forward to making a significant impact together.”

As Western Sydney continues to grow as a major events destination, this partnership represents a shared commitment to delivering quality, innovation, and premium service.