Virgin Hotels to Open First London Location in Shoreditch This Summer

Virgin Hotels to Open First London Location in Shoreditch This Summer

By Nithyakala Neelakandan

Published on June 18, 2024

Virgin Hotels is bringing its luxury lifestyle hospitality experience to London for the first time. Set to open on August 1, 2024, the new hotel will be located in the vibrant neighborhood of Shoreditch. This move marks a return to Virgin's roots, with Sir Richard Branson's iconic brand making its debut in the city where it all began.

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The 120-room hotel will be situated at 45 Curtain Road, right in the heart of Shoreditch. Known for its creative arts, tech scene, and fashionable culture, Shoreditch is the perfect fit for Virgin Hotels’ innovative and dynamic approach. The hotel’s striking building is set to become a prominent feature of East London's landscape.

Guests can look forward to a range of elevated experiences at the new Virgin Hotels London-Shoreditch. The hotel will feature a glittering rooftop bar, pool, private members club, and treatment rooms managed by Ibiza’s Blue Marlin. The existing Spanish restaurant BiBo, in partnership with renowned chef Dani Garcia, will remain open, as will the lobby bar and café, Christina’s, which will undergo a transformation into a unique Virgin-branded eatery by 2025.

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The interiors of the hotel will reflect Virgin Hotels’ distinctive style, including patented beds and mattresses, red Smeg fridges, and a top-tier suite named Richard’s Flat. Guests will also have access to the Lucy App, which allows complete room control via their phones.

This new London location is part of Virgin Hotels' ongoing global expansion. It will be the 17th property in the Virgin Hotels Collection, following recent openings in Edinburgh and New York in 2023. The London hotel will also feature Virgin’s The Know loyalty program and Virgin Red, allowing members to earn points for their stays to be redeemed across the Virgin Group.

Richard Branson, founder of the Virgin Group, expressed his excitement about the new hotel: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favorite destinations – and of course where Virgin’s story started.”

James Bermingham, CEO of Virgin Hotels Collection, added: “This year will mark 10 years of Virgin Hotels, and what a way to celebrate as we announce our newest hotel in one of the world’s most famous cities. Shoreditch, London, will be home to the next location for Virgin Hotels, and what an extraordinary one it will be.”

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The London hotel is part of a long-term agreement between Virgin Hotels and Reuben Brothers, leaders in real estate investment and development. Jamie Reuben of Reuben Brothers highlighted the strategic partnership and the exciting future of the property in Shoreditch, emphasizing the synergy between Virgin’s innovative spirit and their own development goals.

Virgin Hotels London-Shoreditch will open its doors on August 1, 2024. Reservations will be available starting early July 2024. For more information and to book your stay, visit Virgin Hotels London-Shoreditch.

Join Virgin Hotels in celebrating a new era of luxury hospitality in London, blending the brand’s signature style with the vibrant culture of Shoreditch.


JSW Foundation Takes Indian Craft to Homo Faber 2026

JSW Foundation Takes Indian Craft to Homo Faber 2026

By Hariharan U

Published on February 7, 2026

In a significant step towards elevating Indian craftsmanship on a global platform, JSW Foundation, the philanthropic arm of the JSW Group, has announced its collaboration with the Michelangelo Foundation for Creativity and Craftsmanship to support Indian artisans at Homo Faber 2026 in Venice.

The fourth edition of the internationally recognised Homo Faber Biennial will be held from 1 to 30 September 2026 at the Fondazione Giorgio Cini on San Giorgio Maggiore Island, bringing together master artisans from across the world to celebrate craftsmanship as a living and evolving creative practice. Curated under the theme “Homo Faber 2026: An Island of Light,” the biennial will showcase works that span diverse materials, techniques and cultural contexts. Through this partnership, JSW Foundation becomes a Homo Faber Guardian of Creativity and Craftsmanship, enabling Indian artisans to gain international visibility and engage with global peers beyond conventional narratives of heritage craft.

The collaboration was formally announced at the India Art Fair on 5 February 2026, in the presence of Tarini Jindal Handa and Sangita Jindal, reaffirming the Foundation’s long-standing commitment to promoting Indian and South Asian craft traditions on the world stage. Speaking on the association, Sangita Jindal, Chairperson, JSW Foundation, said, "We are proud that JSW Foundation will participate in Homo Faber in Venice in September 2026, creating an international stage where Indian master artisans engage with global audiences, not as representatives of folklore, but as peers in a shared creative language." Echoing this sentiment, Alberto Cavalli, Executive Director of the Michelangelo Foundation, said, "Our partnership with JSW Foundation is allowing us to give space, attention and relevance to a meaningful selection of gifted artisans from India whose work represents the authenticity, beauty and sophistication of contemporary Indian artisanship." With this collaboration, JSW Foundation further strengthens its mission to preserve traditional skills while repositioning Indian artisans as contemporary creators within a forward-looking global framework.


WTTC High-Level Meeting in Madrid Reviews Global Investment Outlook for Travel and Tourism

WTTC High-Level Meeting in Madrid Reviews Global Investment Outlook for Travel and Tourism

By Manu Vardhan Kannan

Published on February 7, 2026

The World Travel & Tourism Council (WTTC) has concluded a high-level meeting in Madrid, bringing together global industry leaders, ministers, and senior policymakers to review investment challenges and emerging opportunities across the global Travel & Tourism sector.

The meeting was led by Gloria Guevara, President & CEO of WTTC, and saw the participation of Shaikha Al Nowais, Secretary-General of UN Tourism, along with senior government representatives and leaders from major global tourism businesses.

Key discussions focused on easing barriers to travel, using technology to enable smoother journeys, strengthening global connectivity, and advancing sustainable tourism that protects the environment while delivering real benefits to local communities. A major theme throughout the meeting was the role of public-private partnerships in driving investment, building resilient infrastructure, and supporting long-term sector growth.

Participants also highlighted the importance of legal certainty for investors, continued infrastructure development, and proactive government support to unlock private-sector capital and encourage sustained growth across the industry.

“Travel & Tourism continues to be one of the most powerful drivers of global economic growth. In 2025, more than 1.5 billion people travelled internationally, 80 million more than in 2024, making it the strongest year on record for global tourism,” said Gloria Guevara, President & CEO of WTTC. “The sector contributed approximately $11.7 trillion to the global economy, representing 10.3 % of global GDP and year-on-year growth of 6.7 %.”

Guevara also underlined the sector’s role as a major employment generator. “Travel & Tourism supports one in nine jobs globally. Over the next decade, the sector is expected to create 91 million new jobs, or one in three new jobs worldwide, making talent development and skills training an urgent priority.”

Shaikha Al Nowais, Secretary-General of UN Tourism, stressed the need to protect natural and cultural heritage while ensuring tourism growth remains inclusive. “My vision is ambitious, but achievable. Real progress requires the reach of the private sector and close collaboration with governments and communities,” she said. “Investment will be the catalyst for balanced and equitable tourism development, particularly in emerging destinations, while supporting sustainability, entrepreneurship and women across the sector.”

Mara Lezama, Governor of the State of Quintana Roo, spoke about the importance of inclusive development. “Tourism success cannot exist alongside social inequality. Democratising tourism, promoting rural and community-based tourism, and ensuring transparent investment frameworks are essential for shared prosperity,” she said.

The meeting brought together senior leaders from the global private sector, including representatives from The Bicester Collection, Iberostar, Shun Tak Holdings, The Palace Company, Grupo Velas, Alpitour World, Grupo Puntacana, Grupo Posadas, Grupo Diestra, Coral Travel Group, and Minor Hotel Group, among others. Public-sector participation included ministers and vice ministers of tourism from across Latin America, as well as senior representatives from the Japan Tourism Agency and other national tourism authorities.

Concluding the meeting, Gloria Guevara announced that WTTC will host a series of regional forums aimed at deeper analysis of sector-specific challenges and opportunities. These forums will support industry growth, job creation, and strengthen Travel & Tourism’s contribution to the global economy through enhanced public-private collaboration.


Celebrating Lunar New Year 2026: Luxury Destinations Across Asia Welcome the Year of the Horse

Celebrating Lunar New Year 2026: Luxury Destinations Across Asia Welcome the Year of the Horse

By Hariharan U

Published on February 5, 2026

The Lunar New Year ushers in a season of renewal, joy and togetherness across Asia. In 2026, the Year of the Horse—symbolising energy, freedom and forward momentum is being celebrated with thoughtfully curated experiences at luxury hotels and resorts, blending cultural traditions with contemporary hospitality.

Beachfront Feasts and Fire Shows in Thailand

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On Koh Samui, Banyan Tree Samui hosts a festive beachfront celebration on February 17, featuring a Mongolian-Chinese feast, international barbecue, live music and a fire show under the full moon. The evening promises a vibrant blend of flavour, performance and seaside ambience.

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Meanwhile, Banyan Tree Krabi offers a Chinese New Year BBQ Night on tranquil Tubkaek Beach, pairing live music and fire performances with sweeping views of the Andaman Sea, creating a relaxed yet celebratory atmosphere.

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In Chiang Mai, Meliá Chiang Mai’s Mai Restaurant & Bar welcomes the festive week with a Thai-Chinese a la carte menu served alongside Chinese teas and panoramic city views, celebrating cross-cultural flavours from February 17–23.

Tet Traditions Come Alive in Vietnam

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Across Vietnam, Tet celebrations take centre stage. The Anam Cam Ranh and The Anam Mui Ne mark the season with ceremonial Cay Neu bamboo planting, dragon dances, family-style Tet menus, calligraphy sessions, and cultural workshops ranging from Chung cake making to traditional crafts.

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On the Cam Ranh Peninsula, Alma Resort hosts a week-long programme of Tet festivities featuring cultural performances, wellness experiences, kids’ activities and festive dining, encouraging families to reconnect against the backdrop of Long Beach.

In Da Nang, TIA Wellness Resort embraces the reflective spirit of the New Year with workshops, lantern ceremonies, beach yoga, dragon dances and cultural sharing sessions, combining mindfulness with tradition.

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Sofitel Legend Metropole Hanoi, a heritage icon, presents a rich Tet programme featuring lion dances, puppet shows, traditional art exhibitions and hands-on workshops, celebrating Vietnam’s cultural legacy through immersive experiences.

Wellness-led celebrations continue across Fusion Resorts and Hotels, where Tet-themed dining, family activities and special stay packages blend festive cheer with rejuvenation across multiple destinations in Vietnam.

Family-Focused Festivities in Hong Kong

In Hong Kong, The Hari Hong Kong introduces its “Better Together Family Package,” offering family-friendly accommodations, creative in-room activities for children, flexible check-in privileges and curated touches designed to bring families closer during the Lunar New Year.

Timeless Luxury in Cambodia and Vietnam

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In Phnom Penh, Raffles Hotel Le Royal welcomes the Lunar New Year with a special stay package featuring exclusive privileges, dining credits and elegant Raffles-style hospitality.

Across Vietnam, Azerai Resorts celebrate Tet with understated elegance—offering yoga sessions, cultural workshops, festive dining, market excursions and family-friendly activities at Azerai Ke Ga Bay and Azerai La Residence, Hue.

As the Year of the Horse begins, these luxury destinations across Asia showcase how Lunar New Year celebrations continue to evolve—honouring heritage while creating meaningful, immersive experiences for modern travellers seeking culture, connection and renewal.

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