Virgin Limited Edition Joins Preferred Hotels & Resorts’ Legend Collection

Virgin Limited Edition Joins Preferred Hotels & Resorts’ Legend Collection

By Nithyakala Neelakandan

Published on July 22, 2024

Preferred Hotels & Resorts, the world’s largest independent hotel brand, has announced a new partnership with Virgin Limited Edition, adding nine ultra-luxury retreats to its prestigious Legend Collection. Effective immediately, these properties, known for their exquisite settings and exceptional service, are available on the Preferred Hotels & Resorts website.

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The new additions include Mont Rochelle (South Africa), Necker Island (British Virgin Islands), The Lodge (Switzerland), Ulusaba (South Africa), Mahali Mzuri (Kenya), Son Bunyola Hotel & Villas (Spain), The Branson Beach Estate (British Virgin Islands), Kasbah Tamadot (Morocco), and Finch Hattons Luxury Safari Camp (Kenya). These properties join the Legend Collection, which is celebrated for offering sophisticated accommodations, intuitive service, renowned dining, and exceptional spas in some of the world’s most remarkable destinations.

This partnership builds on the strategic alliance formed in 2022 between Preferred Hotels & Resorts and Virgin Hotels Collection, which saw several Virgin Hotels locations join the Preferred Hotels & Resorts’ L.V.X. Collection. As the Virgin Hotels Collection portfolio continues to grow, more hotels, including the recently announced Virgin Hotels London-Shoreditch, will join Preferred Hotels & Resorts.

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"We are thrilled to expand our strategic partnership with Virgin Limited Edition, bringing some of the world's most extraordinary properties into our esteemed Legend Collection," said Lindsey Ueberroth, CEO of Preferred Travel Group. "This collaboration underscores our mutual commitment to delivering unparalleled, personalized guest experiences and promotes transformational travel. For instance, guests at Ulusaba Private Game Reserve in South Africa can engage in life-changing wildlife safaris, while those at Kasbah Tamadot in Morocco can immerse themselves in the rich local culture through community projects and artisanal workshops. Each of Virgin Limited Edition's unique, luxury retreats offer distinctive opportunities for guests to embark on profound, meaningful journeys."

James Bermingham, CEO of Virgin Hotels Collection, said, "We are delighted to be introducing our unique Virgin Limited Edition retreats into Preferred Hotels & Resorts’ prestigious Legend Collection, further strengthening our successful partnership. This opportunity aligns perfectly with our strategy for careful growth and will allow us to bring Virgin Limited Edition’s ultra-luxury offering to even more travelers looking for incredible experiences around the globe."

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Virgin Limited Edition properties offer distinctive opportunities for guests to embark on profound, meaningful journeys. For example, visitors to Ulusaba Private Game Reserve in South Africa can enjoy life-changing wildlife safaris, while guests at Kasbah Tamadot in Morocco can immerse themselves in local culture through community projects and artisanal workshops.

All Virgin Limited Edition properties now have access to Preferred Hotels & Resorts' expertise in leisure, corporate, and group sales, as well as innovative marketing and distribution solutions. Additionally, these properties will participate in the I Prefer Hotel Rewards program, which offers points redeemable for cash-value Reward Certificates, Titanium status, and other valuable benefits from eligible stays at over 600 participating hotels and resorts worldwide.

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Travelers can book stays at any of the Virgin Limited Edition properties through the Preferred Hotels & Resorts website. Travel advisors and agents can book client stays using the “VL” and “PV” chain codes in the Global Distribution System (GDS).

About Preferred Hotels & Resorts

Preferred Hotels & Resorts represents more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. The brand connects discerning travelers to unique luxury hospitality experiences tailored to their preferences. Each property within the portfolio meets high standards of quality and service as required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking unique experiences. For more information, visit Preferred Hotels & Resorts.

About Virgin Limited Edition

Virgin Limited Edition is Sir Richard Branson's collection of unique, ultra-luxury retreats located in some of the most breathtaking settings in the world. The group includes properties such as Necker Island, The Branson Beach Estate, Ulusaba Private Game Reserve, Kasbah Tamadot, The Lodge, Mahali Mzuri, Finch Hattons, Mont Rochelle, and Son Bunyola Estate.

Image Credit: Virgin Limited Edition


IndiGo Backs Air Taxi Vision

IndiGo Backs Air Taxi Vision

By Hariharan U

Published on April 19, 2026

IndiGo Ventures has made a strategic equity investment of Rs 10 crore in Sarla Aviation, marking an early step toward building India’s first nationwide air taxi network.

The investment, which was part of Sarla Aviation’s previous funding round led by Accel and Nikhil Kamath, signals a deeper alignment between aircraft manufacturing and airline operations in India’s emerging urban air mobility space.

The partnership aims to address a long-standing gap in India’s mobility ecosystem, the middle-distance segment. While short-distance travel is handled by road and metro systems and long-distance routes by railways and airlines, journeys in the 30–300 km range remain inefficient and time-consuming.

Electric vertical take-off and landing (eVTOL) aircraft are being positioned as a solution to this gap. These aircraft are designed to operate quietly, without the need for runways, and at lower costs compared to helicopters, potentially transforming how people move across cities and nearby regions.

Sarla Aviation brings the hardware capability to the partnership, with a hybrid-electric eVTOL platform tailored for Indian conditions. The company has built one of India’s largest private eVTOL demonstrators and is backed by a team with experience across global players such as Lilium, Volocopter, Beta Technologies, and Joby Aviation.

On the other hand, IndiGo contributes operational scale and infrastructure. As India’s largest airline, it operates over 2,000 daily flights across more than 85 airports, offering a strong backbone for future commercial deployment, along with maintenance, distribution, and safety expertise.

The company said the investment goes beyond funding, representing a strategic move to create an aligned OEM-operator ecosystem, something that has not yet existed in India at this scale. Globally, similar models have been seen with airlines like United Airlines investing in Archer Aviation, Delta Air Lines backing Joby Aviation, and American Airlines partnering with Vertical Aerospace.

Adrian Schmidt, Co-founder and CEO of Sarla Aviation, said the partnership marks a turning point for India’s mobility future. He noted that IndiGo’s backing adds credibility and scale to the vision of making air mobility more accessible and efficient for everyday use.

Founded in 2023 by Rakesh Gaonkar and Adrian Schmidt, Sarla Aviation is headquartered in Bengaluru and is named after Sarla Thukral. The company is focused on building advanced aircraft systems for intra- and inter-city travel.

Its flagship programme includes a six-seater electric flying taxi designed to significantly reduce travel time in congested urban centres such as Bengaluru, Mumbai, Delhi, and Pune. The aircraft is being developed with a focus on safety, affordability, and ease of use, with the aim of making air mobility as seamless as app-based ride-hailing services.

As India looks to address growing congestion, rising demand density, and evolving transportation needs, this collaboration could play a key role in shaping the next phase of aviation-led mobility in the country.


Cohoma Coffee Secures Seed Funding

Cohoma Coffee Secures Seed Funding

By Hariharan U

Published on April 19, 2026

Specialty coffee brand Cohoma Coffee has raised Rs 5 crore in a seed funding round led by Inflection Point Ventures along with Swishin VC, as it looks to strengthen its manufacturing capabilities and accelerate global expansion.

The company plans to utilise the fresh capital to scale production and expand its presence in international markets. Positioned in India’s growing specialty coffee segment, Cohoma has built a fully integrated model that controls the entire coffee journey, from sourcing beans to manufacturing brewing machines.

Cohoma Coffee offers one of the widest ranges of equipment-free specialty coffee products in India. Its portfolio is designed for convenience, allowing consumers to prepare coffee in under a minute without requiring specialised tools. The brand also claims to offer the country’s only naturally flavoured brews made without added sugar or preservatives.

The company sources coffee beans from regions across India, Africa, and South America, enabling a diverse range of blends, including rare naturally infused varieties. Alongside roasting, it also manufactures its own super-automatic machines catering to hospitality and corporate clients.

Commenting on the investment, Vinay Bansal, Founder and CEO at Inflection Point Ventures, said the brand has created a distinct position in India’s specialty coffee market by owning the entire value chain. He highlighted the company’s focus on convenience-led innovation and its growing repeat customer base as key strengths supporting its expansion plans.

Cohoma has also introduced grind-on-demand café kiosks in premium retail locations, offering customers over 15 coffee options with guided assistance to find their preferred brew. Its omnichannel strategy spans retail stores, e-commerce platforms, and partnerships with hotels, corporate offices, cafés, and multiplexes.

The brand provides turnkey coffee solutions for the hospitality sector, ensuring consistent quality across formats. According to the company, this focus on experience and reliability has helped it achieve a repeat customer rate of over 90 percent.

Kanika Birla, Founder of Cohoma Coffee, said the company’s aim has been to make specialty coffee more accessible without the usual complexity. She added that the new funding will help strengthen manufacturing capabilities while expanding globally, as the brand continues to focus on delivering a high-quality coffee experience across different consumption occasions.


DYN at Hilton Bangalore Embassy GolfLinks Celebrates India’s Harvest New Year with a Curated Feast

DYN at Hilton Bangalore Embassy GolfLinks Celebrates India’s Harvest New Year with a Curated Feast

By Hariharan U

Published on April 11, 2026

DYN at Hilton Bangalore Embassy GolfLinks ushers in the season of new beginnings with a thoughtfully curated Harvest Feast, celebrating India’s diverse regional New Year traditions this April.

Marking the spirit of harvest and renewal, the experience brings together the essence of Baisakhi, Pohela Boishakh, Tamil Puthandu, and Vishu, offering guests a culinary journey across the country through festive flavours and shared traditions.

The specially curated spread highlights robust Punjabi classics such as Amritsari Chole, Dal Bukhara, and Tandoori Murgh, alongside popular favourites like Paneer Tikka and Jeera Pulao, capturing the hearty and celebratory spirit of Baisakhi.

Drawing inspiration from Bengal’s New Year festivities, the menu features dishes like Basanti Pulao and Cholar Dal, known for their aromatic and festive appeal. Southern traditions are equally showcased with comforting preparations inspired by Puthandu and Vishu, including Avial, Sambar, and Vegetable Thoran, complemented by coconut-rich accompaniments that define South Indian festive dining.

The experience concludes on a sweet note with traditional desserts such as Pinni and Phirni, evoking nostalgia and the warmth of celebratory gatherings across regions.

Set in a relaxed and inviting ambience, the Harvest Feast offers a meaningful way to celebrate the season—whether with family, friends, or simply in appreciation of India’s rich culinary diversity.

Blending regional authenticity with contemporary hospitality, DYN presents a dining experience that reflects the joy of togetherness and the promise of new beginnings.

Event Details:
What: Harvest New Year Feast
Where: DYN
Date: April 13 – April 15, 2026
Time: 12:30 PM – 3:00 PM

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