Visa has joined hands with the Singapore Tourism Board (STB) to bring a new set of curated benefits for Indian travellers planning a trip to Singapore. The campaign is designed to make travel more rewarding by offering exclusive deals across experiences, dining, transport, and accommodation, all accessible through Visa card payments.

Running from 18 February to 30 May 2026, the initiative allows travellers to explore and redeem offers through Visa’s Singapore destination platform as well as its partner booking channels. The idea is to add more value to every step of the journey, from planning to on-ground experiences.

The partnership comes at a time when Singapore continues to see strong interest from Indian travellers. In 2025 alone, the destination welcomed over 1.2 million visitors from India, highlighting its popularity as a preferred short-haul international getaway.

Along with enhancing travel experiences, the campaign also encourages the use of digital payments. By promoting card-based transactions for bookings and spending within Singapore, the initiative supports smoother and more convenient travel for visitors.

Sridhar Keppurengan, Head of Cross-Border Payments, India and South Asia, Visa, added “Affluent Indian travellers are increasingly choosing Singapore for curated, experience-led getaways and expect journeys that feel seamless and friction free. Through Visa’s partnership with the Singapore Tourism Board, we’re unlocking greater value, choice and convenience across iconic experiences when travellers pay with Visa, making it effortless to tap, explore and enjoy one of the world’s most contactless-ready destinations.”

Markus Tan, Regional Director, India, Middle East, South Asia & Africa (IMESA), Singapore Tourism Board, said “Singapore is a destination where the ordinary becomes extraordinary, whether it's discovering a hidden dining gem, wandering through vibrant neighbourhoods, or enjoying a spontaneous night out. For Indian travellers, it's these everyday moments that create truly memorable trips. Through our partnership with Visa, we're making it easier for visitors to embrace these experiences while enjoying additional rewards along the way.”

Singapore’s strong digital payment network further supports such efforts. As per Visa’s Consumer Payment Attitudes Study, card usage in the country has reached 97%, going beyond cash usage at 82%. Contactless payments alone account for over 95% of Visa transactions, making it easy for travellers to pay across airports, public transport, retail outlets, restaurants, and attractions.

With this collaboration, Singapore continues to strengthen its appeal for Indian travellers by combining rich experiences with added benefits, while also making travel smoother through easy and widely accepted digital payments.