American Pistachios Growers (APG) has named Jasprit Bumrah, one of the world’s top cricket players, as the brand ambassador for California-grown pistachios for the 2024-25 season. The announcement was made by APG’s India office, highlighting Bumrah’s association with the brand as a move to promote the nutritional benefits of pistachios among Indian consumers.

Garth Thorburn, the Minister Counselor for Agriculture at the US Embassy in India, expressed excitement about this partnership, stating, "Jasprit Bumrah's unwavering commitment to excellence, both on and off the field, makes him the ideal ambassador for American Pistachios Growers (APG).” He further mentioned that the collaboration is significant due to the number of Indian-origin pistachio growers in California, strengthening ties between the two nations. Thorburn added, “This partnership promotes a shared vision of health and wellness for people everywhere.”

Bumrah, who is exclusively represented by RISE Worldwide, shared his enthusiasm about the collaboration. “I’m delighted to partner with American Pistachio Growers. For an athlete, nutrition plays a huge role in performance, and I find pistachios to be a perfect snack. They are packed with protein and healthy fats, offering me sustained energy throughout the day. American pistachios are my go-to because they provide the nutrients I need to stay at my best,” said Bumrah.

Diet specialist and celebrity nutritionist Dr. Siddhant Bhargava also spoke about the health benefits of pistachios, particularly for athletes. “American pistachios are a powerful ally for athletes. They're rich in antioxidants that protect healthy cells from free radical damage and provide complete protein essential for muscle regeneration and repair. They also offer beneficial fats, fiber, and crucial nutrients that support peak performance and overall health,” he explained.

Sumit Saran, the Indian representative of APG, expressed pride in associating with Bumrah, acknowledging his remarkable achievements that have inspired many. Saran pointed out that India is a growing market for American pistachios, and although India does not produce pistachios, awareness of their health benefits is driving demand. “With Jasprit Bumrah, we are looking to take the information about American pistachio nutrition and health to health-conscious consumers across the country,” Saran added.

American pistachios are available on major e-commerce platforms and with leading dry fruit retailers across India. Consumers can find them by searching for "California pistachios," with several brands offering them in the country.

Pride Elite Haridwar has announced Neha Rawat as its new General Manager, marking her third tenure with Pride Hotel Group. Neha's appointment highlights her long-standing connection with the group and her vast expertise in hospitality management.

With over 15 years of experience in the hospitality industry, Neha has a solid track record in handling front office operations, strategic planning, team leadership, and customer relations. She previously held leadership roles at Modi Yoga Retreat and Pride Hotel & Resort in Rishikesh, where she was part of the pre-opening team. Her experience spans across various aspects of hotel operations, making her a valuable addition to Pride Elite Haridwar.

Neha’s educational background includes a degree from Kumaon University and a diploma in Aviation and Hospitality Management from Frankfinn Institute. She is currently pursuing an MBA from William Carey University. Her strong qualifications in sales, marketing, budget analysis, and organizational management are expected to bring a fresh perspective to Pride Elite Haridwar's operations.

In her new role, Neha will oversee the overall management of the hotel, focusing on maintaining brand standards, driving guest satisfaction, and enhancing profitability. Her leadership is expected to strengthen the hotel’s position as a leading player in the region.

“We are delighted to welcome Neha back to the Pride family,” said Mohammad Shoeb, AVP-North India for Pride Hotel Group. “Her extensive experience and commitment to operational excellence will play a key role in elevating the guest experience and driving the continued success of Pride Elite Haridwar.”

The Westin Kolkata Rajarhat has announced the appointment of Mohammad Shoib as its new Director of Operations. Shoib brings over 15 years of hospitality experience, with a strong track record in driving business growth and enhancing guest experiences. His most recent position was as Director of Sales and Marketing at the JW Marriott Bengaluru Prestige Golfshire Resort and Spa.

Shoib's career with Marriott spans nine years, during which he played a significant role in increasing revenue across rooms, food, and beverage at the JW Marriott Hotel Bengaluru. Before joining Marriott, he held key roles at prestigious properties such as The Leela Palace Bangalore, Le Meridien Paro Riverfront in Bhutan, and Ginger Hotels, a brand under the Tata Group. His achievements include winning the DOSM of the Year South Zone award from Business World Hotelier in 2019.

Known for his expertise in marketing strategies, project management, and team development, Shoib is expected to contribute significantly to the operational success of The Westin Kolkata Rajarhat. His focus will be on improving service standards and guest satisfaction at the property. In addition to his professional accomplishments, Shoib is passionate about mental and physical wellness, having spent time in Bhutan where he developed a love for trekking and wellness counseling.