Visit Dubai and Real Madrid Announce Exciting Partnership

Visit Dubai and Real Madrid Announce Exciting Partnership

By Author

Published on October 10, 2023

Two iconic brands, Visit Dubai and Real Madrid Club de Fútbol, have joined forces in a groundbreaking collaboration that extends across multiple years. This partnership promises an array of thrilling experiences for fans of both Dubai and Real Madrid, while also opening up new growth opportunities for both entities.

Real Madrid, renowned as one of the world's premier football clubs, and Dubai, with its ambitious plans to become one of the top global cities, make for a perfect match. The partnership, set to launch in October, will extend to both Real Madrid's Men and Women Football Teams, bringing a touch of Dubai to Santiago Bernabéu stadium.

During an official ceremony at Ciudad Real Madrid, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol, formalized this exciting partnership. Emilio Butragueño, Director of Institutional Relations of Real Madrid, expressed pride in this collaboration, highlighting Dubai's commitment to excellence in entertainment.

This strategic alliance underscores Dubai's dedication to excellence, leadership, talent, and innovation. It aims to reinforce Dubai's reputation as the best city to visit, live, and work in while showcasing the winning spirit of both Dubai and Real Madrid to the world.

This partnership builds on a longstanding relationship with Emirates since 2011 and aligns perfectly with the upcoming Real Madrid themed-park at Dubai Parks and Resorts, set to become the world's first Real Madrid themed-park. This park will feature Real Madrid-related attractions, a museum, amusement rides, football skill games, and more.

The collaboration between Visit Dubai and Real Madrid promises a thrilling journey for fans and signifies a powerful connection between sports and tourism, bringing two global icons together. This partnership reflects the shared values, ambitions, and commitment to excellence and innovation held by both Visit Dubai and Real Madrid. With millions of fans worldwide, Real Madrid is recognized for its 121-year history, numerous European Cups in football and basketball, and its title as FIFA's Best Club of the Twentieth Century.

Visit Dubai, on the other hand, is dedicated to making Dubai the world's leading commercial center, investment hub, and tourism destination. Their vision aligns with the Dubai Economic Agenda, D33, which aims to double the size of Dubai's economy and solidify its position among the top three global cities over the next decade.

In conclusion, this partnership between Visit Dubai and Real Madrid is not only about football; it's about creating memorable experiences, celebrating excellence, and showcasing the best of Dubai to the world. It's a collaboration that promises exciting moments for fans and a bright future for both entities as they strive for excellence and innovation on the global stage.


Argentina Survive Cape Verde Scare as ZEE Warns Hotels Against Unauthorized FIFA World Cup Screenings

Argentina Survive Cape Verde Scare as ZEE Warns Hotels Against Unauthorized FIFA World Cup Screenings

By Manu Vardhan Kannan

Published on July 5, 2026

Defending champions Argentina survived one of the biggest upsets in FIFA World Cup history, defeating World Cup debutants Cape Verde 3-2 after extra time in a thrilling Round of 32 encounter.

Played under the lights in Miami, the match turned into an unforgettable contest as Cape Verde matched Argentina's quality with determination and flair. Lionel Messi gave Argentina the lead in the first half with a clinical finish, but Cape Verde refused to back down. Deroy Duarte brought the Blue Sharks level in the second half with a well-taken goal, sending the match into extra time.

Argentina eventually found the breakthrough to seal a hard-fought 3-2 victory, ending the remarkable World Cup journey of a spirited Cape Verde side that earned admiration for pushing the defending champions to the limit.

Elsewhere in the Round of 32, Australia suffered heartbreak after losing its first-ever FIFA World Cup penalty shootout. The Socceroos and Egypt finished level at 1-1 after regular and extra time before Egypt secured a 4-2 victory in the shootout. Colombia also advanced to the Round of 16 with a narrow 1-0 win over Ghana.

Amid the excitement surrounding the tournament, ZEE Entertainment Enterprises Limited has issued a strict compliance advisory to hotels, restaurants, pubs, and other commercial establishments across India regarding the unauthorized public screening of FIFA World Cup 2026 matches.

The advisory warns businesses against streaming matches without proper authorization and against using FIFA intellectual property in promotional activities. The move is expected to significantly impact event-led promotions across the hospitality, food and beverage, and retail sectors, where major sporting events are often used to attract customers.

ZEE holds the exclusive media and broadcasting rights for 39 FIFA competitions in India from 2026 to 2034, including the FIFA World Cup 2026, the FIFA Women's World Cup 2027, and the FIFA World Cup 2030.

In its advisory, the broadcaster emphasized that the terms "FIFA" and "World Cup 2026," along with all associated logos and branding, are protected trademarks.

"Unauthorized usage, reproduction, or display of these terms, marks, or logos in any form, including promotional materials, advertisements, or commercial communication is strictly prohibited," the network stated, adding that only officially licensed partners are permitted to use FIFA branding.

As the FIFA World Cup progresses, commercial establishments planning match screenings or promotional campaigns are expected to ensure full compliance with broadcasting and trademark regulations.


Turkish Airlines Restores Middle East Network, Doubles Dubai Flights

Turkish Airlines Restores Middle East Network, Doubles Dubai Flights

By Manu Vardhan Kannan

Published on July 5, 2026

Turkish Airlines has resumed flights to Abu Dhabi as part of its phased restoration of services across the Middle East following a temporary suspension. The Istanbul-based carrier restarted its Abu Dhabi operations on July 1 and has announced that flights to Dammam will resume on July 10, Kuwait on July 11, and Bahrain on July 16.

The airline had already restarted flights to Dubai on June 9, giving travellers from the UAE more opportunities to connect through Istanbul to its extensive global network.

As part of the expansion, Turkish Airlines has doubled its Dubai operations from seven to 14 weekly flights, effective June 25. It has also increased the frequency of flights to Amman from 14 to 21 weekly services from June 19, while Beirut services have grown from 21 to 28 weekly flights from July 1.

The airline said these resumptions and additional frequencies will strengthen connectivity between the Middle East and its global network. Turkish Airlines currently flies to more than 350 destinations across Europe, Asia, Africa, Australia, and the Americas.

The Abu Dhabi service operates as flight TK 868, departing Istanbul at 6:45 pm and arriving in Abu Dhabi at 12:25 am on selected days. The return flight, TK 869, departs Abu Dhabi at 1:30 am and reaches Istanbul at 5:25 am.

The resumed Dammam service will depart Istanbul at 8:15 pm and arrive at 12:15 am, with the return flight leaving Dammam at 1:15 am and arriving in Istanbul at 5:30 am.

Flights to Kuwait will depart Istanbul at 2:00 am and arrive at 5:40 am, while the return service leaves Kuwait at 6:35 am and reaches Istanbul at 10:25 am. Bahrain services will depart Istanbul at 8:15 pm and arrive at 12:10 am, with the return flight leaving Bahrain at 1:15 am and arriving in Istanbul at 5:30 am.

Passengers are advised to check the latest flight schedules and travel requirements through Turkish Airlines' official channels before planning their journey.


Portugal Advances as Mexico City Stadium Shines with New Hospitality Experience at FIFA World Cup 2026

Portugal Advances as Mexico City Stadium Shines with New Hospitality Experience at FIFA World Cup 2026

By Manu Vardhan Kannan

Published on July 4, 2026

The FIFA World Cup 2026 continued to deliver exciting action as Portugal booked its place in the Round of 16 with a dramatic 2-1 victory over Croatia in the Round of 32. Portugal came from behind to seal the win and will now face Spain in the next stage of the tournament. 

In other Round of 32 fixtures, Spain produced a commanding 3-0 win over Austria, while the USA defeated Bosnia and Herzegovina 2-0 to progress. Switzerland also secured a 2-0 victory over Algeria, completing another successful day of knockout football. 

Away from the action on the pitch, the Mexico City Stadium has become one of the standout attractions of the tournament following the completion of an extensive renovation of its hospitality and food and beverage spaces. The historic venue, famous for hosting the 1968 Olympics and the 1970 and 1986 FIFA World Cups, has been transformed through a 15,000-square-metre interior redevelopment led by a team of Mexican design studios. 

The renovation has been guided by three key principles: preserving the stadium's historic identity, reinterpreting Mexican modernist design, and creating a unified design language through collaboration among the participating architects.

image

Across the hospitality areas, visitors are welcomed into interiors organised with a colour palette of green, terracotta, blue, and yellow, helping guests navigate different zones. The upgraded spaces include new reception areas, lounges, bars, premium suites, and enhanced food and beverage outlets. Materials such as wood, steel, and carefully designed ceiling systems create a modern atmosphere while respecting the stadium's rich heritage.

The project reflects how iconic sporting venues can embrace modern hospitality without losing their historical character. As the FIFA World Cup continues across North America, the renovated Mexico City Stadium stands as a strong example of how infrastructure upgrades can improve the fan experience while preserving the legacy of one of football's most celebrated stadiums. 

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.