Vivanta Katra, a part of Indian Hotels Company Limited (IHCL), has taken a significant step towards enhancing its digital presence by appointing VUI Live as its official digital marketing agency. This partnership marks an exciting new chapter for Vivanta Katra, Vaishno Devi, as the property aims to revitalise its marketing strategy and solidify its brand in the competitive hospitality landscape.

VUI Live, a full-service Digital Marketing and Consulting Company, will oversee a comprehensive range of digital platforms, including Facebook, Instagram, YouTube, and Google, to increase the hotel's visibility and engagement. The agency will implement a series of integrated marketing campaigns that are aligned with the hotel's long-term brand vision, with the goal of reaching both regional and nationwide travellers.

Speaking about the collaboration, Akash Manchanda, Co-Founder and Business Head at VUI Live, expressed his enthusiasm, stating, "We’re thrilled to be part of Vivanta Katra, Vaishno Devi’s transformation journey. By combining technology, creativity, and strategy, this partnership is set to deliver impactful campaigns that will not only resonate with their current target audience but also bring in new travellers. With a deep understanding of the hospitality space and a proven track record of success, we aim to deliver exceptional results."

Since its inception in 2019, VUI Live has grown rapidly into a leading MarTech agency, renowned for its data-driven strategies and personalised client service. The agency has an impressive portfolio of clients, including Borges, Anant Raj, Bhutani Infra, and SpringHouse, and has consistently delivered impactful marketing solutions that drive growth and engagement.

This partnership will see VUI Live leveraging their marketing expertise to elevate Vivanta Katra’s brand visibility and consumer interaction. By focusing on a multi-channel approach, the agency intends to engage a broader audience, capitalising on the growing demand for pilgrimage tourism in Vaishno Devi while attracting both leisure and spiritual travellers from across India.

As VUI Live steps in to spearhead Vivanta Katra’s digital transformation, the collaboration promises to strengthen the hotel's market position and drive customer engagement to new heights.