Vivanta Katra Partners with VUI Live for Digital Marketing Strategy

Vivanta Katra Partners with VUI Live for Digital Marketing Strategy

By Nishang Narayan

Published on October 8, 2024

Vivanta Katra, a part of Indian Hotels Company Limited (IHCL), has taken a significant step towards enhancing its digital presence by appointing VUI Live as its official digital marketing agency. This partnership marks an exciting new chapter for Vivanta Katra, Vaishno Devi, as the property aims to revitalise its marketing strategy and solidify its brand in the competitive hospitality landscape.

VUI Live, a full-service Digital Marketing and Consulting Company, will oversee a comprehensive range of digital platforms, including Facebook, Instagram, YouTube, and Google, to increase the hotel's visibility and engagement. The agency will implement a series of integrated marketing campaigns that are aligned with the hotel's long-term brand vision, with the goal of reaching both regional and nationwide travellers.

Speaking about the collaboration, Akash Manchanda, Co-Founder and Business Head at VUI Live, expressed his enthusiasm, stating, "We’re thrilled to be part of Vivanta Katra, Vaishno Devi’s transformation journey. By combining technology, creativity, and strategy, this partnership is set to deliver impactful campaigns that will not only resonate with their current target audience but also bring in new travellers. With a deep understanding of the hospitality space and a proven track record of success, we aim to deliver exceptional results."

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Since its inception in 2019, VUI Live has grown rapidly into a leading MarTech agency, renowned for its data-driven strategies and personalised client service. The agency has an impressive portfolio of clients, including Borges, Anant Raj, Bhutani Infra, and SpringHouse, and has consistently delivered impactful marketing solutions that drive growth and engagement.

This partnership will see VUI Live leveraging their marketing expertise to elevate Vivanta Katra’s brand visibility and consumer interaction. By focusing on a multi-channel approach, the agency intends to engage a broader audience, capitalising on the growing demand for pilgrimage tourism in Vaishno Devi while attracting both leisure and spiritual travellers from across India.

As VUI Live steps in to spearhead Vivanta Katra’s digital transformation, the collaboration promises to strengthen the hotel's market position and drive customer engagement to new heights.


ELIVAAS and Aranayam Unveil Amayah – Goa’s First Sustainable Luxury Villa Community

ELIVAAS and Aranayam Unveil Amayah – Goa’s First Sustainable Luxury Villa Community

By Nishang Narayan

Published on August 1, 2025

In a major step toward redefining eco-conscious living in India’s favourite holiday state, ELIVAAS, a leading curator of premium vacation experiences, has joined hands with luxury villa developer Aranayam to launch Amayah—Goa’s first sustainable luxury villa community. Located in the lush neighbourhood of Assagao, Amayah blends the charm of Indo-Portuguese architecture with cutting-edge green technologies and timeless comforts.

Spread across 25,700 sq. ft., Amayah consists of nine meticulously crafted villas, including eight 3 BHKs and one 4 BHK, each thoughtfully designed with handcrafted teakwood finishes, natural lime plaster walls, and elegant balconies. These elements not only exude old-world charm but also ensure energy efficiency and climate adaptability.

At the heart of the project lies a commitment to sustainability. Amayah is one of the first villa communities in Goa to be GRIHA-certified—a prestigious green rating that ensures environmentally responsible construction and operations. The project is designed around sustainable development practices such as rainwater harvesting, solar energy systems, efficient water treatment and reuse, and eco-friendly materials.

But Amayah doesn’t just stop at responsible construction—it elevates the concept of luxury living. Each villa comes with private swimming pools, spa and sauna rooms, open-to-sky showers, private landscaped gardens, and state-of-the-art kitchens fitted with premium appliances. A mix of Portuguese tiles, terrazzo flooring, and authentic local craftsmanship create a serene, rooted aesthetic that mirrors Goa’s relaxed yet sophisticated lifestyle.

“At ELIVAAS, we’ve always believed that luxury doesn’t have to come at the cost of the planet,” says Ritwik Khare, Founder and CEO of ELIVAAS. “With Amayah, we’re creating a product that is beautiful, culturally grounded, and environmentally future-ready. We’re not just building villas; we’re curating soulful living experiences.”

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Aranayam, known for its commitment to thoughtful architecture and context-aware design, brings its deep understanding of local building styles and sustainability to this project. Varun Maheshwari, Founder of Aranayam, shares, “We believe that our homes should reflect harmony with their surroundings. Amayah is designed to be timeless—rooted in Goan heritage, but forward-thinking in function and sustainability. This collaboration with ELIVAAS has allowed us to create something truly special.”

Amayah's location in Assagao, one of Goa’s most sought-after residential areas, adds to its charm. Known for its greenery, peaceful vibe, and proximity to beaches like Vagator and Anjuna, Assagao is rapidly becoming the preferred address for those seeking both serenity and sophistication.

In an era where real estate is often viewed through the lens of returns and convenience, Amayah is a refreshing example of “luxury with purpose.” The project stands as a benchmark for regenerative tourism and sustainable living in Goa, setting a precedent for future developments in the region.

Whether as a private residence, vacation home, or investment, Amayah by ELIVAAS and Aranayam offers a chance to own a piece of Goa that not only promises elegance but also leaves a lighter footprint on the planet.


Myst by Machan Signs Resort Near UNESCO Heritage Ellora

Myst by Machan Signs Resort Near UNESCO Heritage Ellora

By Hariharan U

Published on July 31, 2025

Machan Resorts LLP, known for redefining sustainable luxury in India, is all set to open its next eco-wellness retreat under the Myst by Machan brand in Chhatrapati Sambhaji Nagar (formerly Aurangabad). With this signing, the group added its third property in Maharashtra, after Lonavala and Karjat.

The upcoming resort will span around 15 acres of forested land, offering elevated forest rooms, waterfront cottages, and luxury villas—each designed to blend in with nature while offering modern comfort. The space will also feature a wellness centre, farm-to-table dining, and versatile event venues fit for intimate weddings, offsite corporate events, and cultural gatherings.

Perfectly Located for Culture & Calm

 Just a scenic drive away via the Samruddhi Mahamarg, this location places guests at the heart of heritage and nature—close to the UNESCO-listed Ellora Caves, and within reach of other iconic sites like Shirdi, Ajanta, and Verul.

Chhatrapati Sambhaji Nagar is an ideal setting for our Myst by Machan concept. It lets us bring together eco-living and local heritage in a meaningful way”, said Rakshit Sharma, COO, Machan Resorts LLP.

Opening in 2028

 The resort is expected to open its doors in 2028, continuing the brand’s vision of building experiences that are both responsible and rejuvenating.

About Machan Resorts

 With a reputation rooted in eco-conscious hospitality, Machan Resorts LLP is best known for its treehouse retreats in Lonavala. Their Legacy Mandawa property in Rajasthan offers royal stays in a beautifully restored haveli. The group is currently expanding into Karjat, Mulshi, Pawana, Jaisalmer, and Udaipur, building a network of thoughtfully designed retreats across India.

To know more, visit www.themachan.com or follow @machanresorts on Instagram.


Goa’s Cosy Monsoon Festival You Don’t Want to Miss

Goa’s Cosy Monsoon Festival You Don’t Want to Miss

By Hariharan U

Published on July 30, 2025

 At Elements by Rosetta, Varca in South Goa, the monsoon isn’t just a backdrop, it’s the star of the show. Their Moody Monsoon Festival wraps the season in warmth, flavour, and thoughtful hospitality, creating an experience that turns every downpour into a reason to unwind.

Sip on the Season

The beverage selection feels like a hug in a cup. Think hot toddy minus the alcohol, spiced with cloves and cinnamon, or a refreshing herbal blend of lemongrass and Kaffir lime. If you're craving something richer, there’s traditional kahwa and five kinds of hot chocolate with custom toppings. And for those who prefer something chilled, a beer bucket with five brews is up for grabs at ₹700++.

Comfort, Reinvented

 Food takes a nostalgic turn with a monsoon twist. Breakfast features dishes like dal puri, parippu vada, and almi xacuti. The hi-tea spread brings in rainy day favourites like vada pav, cocktail samosas, bhajiyas, and oven-fresh treats. Each bite is crafted to evoke comfort and connection.

A Warm Wellness Touch

 The wellness side of the festival shines with immunity-boosting khichdi variations and soothing soups. The roast menu dives deep into hearty cravings, Kerala mutton pepper roast, nalli nihari, and prawn ghee roast round off the soul food offerings.

Comfort in the Details

 Thoughtful touches elevate the stay like warm towels, complimentary steam room use, drying services for your clothes, and indulgent bathtub setups in select rooms. VIPs even enjoy brandy miniatures paired with pepper-spiced chocolates, bringing an extra layer of warmth to their stay.

Why This Monsoon Feels Different

Instead of treating the monsoon as a dampener, Elements by Rosetta embraces it as a time for comfort and connection. From the flavourful menus to wellness boosts and cosy in-room touches, it’s a reminder that luxury can feel like home—especially when it rains.

Whether you're a fan of quiet indulgence or just want to sip something warm while the rain taps on the windows, the Moody Monsoon Festival has something special waiting for you.

Festival Details:

  • Dates: Ongoing till August 31st, 2025 

  • Location: Elements by Rosetta, Varca, Goa

  • Price: Stay packages available on request

Book your monsoon escape at: www.rosettahospitality.com/elements

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