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By Nithyakala Neelakandan
Published on October 29, 2024
voco Hotels, a premium brand within IHG Hotels & Resorts, has introduced Birdie Bean, a new coffee brand crafted to enhance the travel experience through quality, sustainability, and unique local flavors. Officially unveiled at the voco Suites Shanghai Hongqiao CBD during the Shanghai Lujiazui Coffee Festival from October 23–27, Birdie Bean aims to offer a memorable coffee experience to guests, with organic beans sourced from Pu’er in Yunnan and distinctive blends inspired by the rich flavors of the region.
Birdie Bean emphasizes eco-friendly practices by partnering with local farms that prioritize organic cultivation and avoid chemical fertilizers to support environmental preservation and biodiversity. Each cup offers a taste of Yunnan’s unique ingredients, including Pu’er tea and tamarind, which bring a local twist to traditional coffee offerings.
Rita Jiang, Chief Commercial & Marketing Officer for IHG Greater China, remarked, “The rising popularity of coffee culture is driving the integration of ‘coffee+’ as a trend for leisure and socializing. voco Hotels launched the Birdie Bean coffee brand to create a unique space for guests. Here, coffee is not only a drink that awakens the senses, but also a way for people to connect. We hope to attract young travelers by offering a variety of Birdie Bean coffee options, and and inviting them to explore the enchanting fusion of travel and coffee culture.”
The Birdie Bean brand draws on a legend in coffee lore—the tale of Sheikh Omar—to inspire an inviting and vibrant atmosphere. Incorporating the mascots of voco Hotels (finches, owls, and flamingos) as part of its brand identity, Birdie Bean celebrates a lively energy that resonates with the spirit of travel and exploration.
In addition to its unique coffee offerings, Birdie Bean reflects voco Hotels’ three signature tenets: Come on in, Me Time, and voco® life, which embody the welcoming and memorable experience voco Hotels provides. From a warm arrival experience to personalized spaces for relaxation and diverse dining options, voco Hotels creates an immersive stay for each guest.
IHG’s Chief Operating Officer for Greater China, Jerome Qiu, emphasized the team effort behind the Birdie Bean brand, stating, “IHG’s brand DNA is built on meeting the needs of consumers to craft unique experiences for guests. The birth of the Birdie Bean coffee brand is the result of close collaboration and ingenuity between the F&B department and the brand team. It perfectly integrates coffee culture, fine dining and brand excellence, while enriching the exclusive experience of the voco Hotels. By leading with sustainability and creating diversified coffee offerings, Birdie Bean coffee brand satisfies both soul and taste.”
The Birdie Bean shop, a cozy spot in the voco Suites Shanghai Hongqiao CBD lobby, offers guests a relaxed space to enjoy coffee. voco Hotels also extends this experience to guest rooms with Birdie Bean drip coffee, allowing travelers to enjoy their favorite brew in the comfort of their rooms. Additionally, eco-friendly merchandise like flamingo pillows and owl mugs add a fun, sustainable touch to guests’ journeys.
Future plans include expanding Birdie Bean to voco Guangzhou Shifu, bringing the brand’s unique blend of regional culture and sustainability to new locations. Proceeds from Birdie Bean sales at the coffee festival were donated to Shanghai’s Jiangchun Green Light-Year Environmental Service Center, underscoring voco Hotels’ commitment to environmental stewardship.
As of September 2024, voco Hotels has 17 properties in Greater China, with Birdie Bean marking an innovative step in delivering a unique coffee culture experience to travelers while promoting sustainable practices.
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By Author
Published on April 6, 2026
InterGlobe Enterprises’ lifestyle hospitality brand Miiro has strengthened its European presence with the opening of Miiro Spittelberg, marking its second property in Vienna.
Located in the historic Spittelberg District, just behind the MuseumsQuartier, the hotel is set within one of the city’s most culturally vibrant neighbourhoods. Known for its cobbled streets, artisan heritage, independent galleries, and lively café culture, the area offers an authentic window into Vienna’s contemporary creative scene.
Miiro Spittelberg features 132 guestrooms and suites, designed with a blend of warm neutrals, bold accents, natural textures, and soft lighting. Staying true to Miiro’s ‘Brilliantly Considered’ design philosophy, the rooms are crafted to provide a calming yet refined atmosphere, complete with plush beds, rainfall showers, cosy reading nooks, and premium toiletries.
The hotel’s design combines sleek modern lines with creative details, offering guests a space that feels both stylish and comfortable. Whether exploring Vienna’s iconic landmarks or unwinding within the property, the experience is designed to feel immersive and connected to its surroundings.
Dining at the hotel reflects a seamless all-day concept inspired by European café culture with an Italian twist. The experience is anchored by Poco, an Italian-inspired urban pizzeria and bar, adding a vibrant social element to the property.
Art plays a central role in the hotel’s identity, highlighted by an immersive ceiling mural that encourages personal reflection. This is complemented by a curated collection of works by Austrian and international artists displayed throughout the space. Additional amenities include a library, a 24-hour gym, and Miiro’s signature Refresh Room.
Commenting on the opening, Neena Gupta said, “The opening of Miiro Spittelberg marks an exciting milestone as we continue to grow Miiro in culturally rich European cities. Vienna’s artistic spirit and deep-rooted heritage make it a natural home for not just one but two of our properties, and the neighbourhood of Spittelberg reflects the lively, local energy we seek to celebrate.”
With this launch, Miiro continues to expand its footprint across Europe, with a growing portfolio spanning cities such as Paris, Barcelona, London, Gstaad, and Vienna, while InterGlobe’s broader international presence extends to destinations including Amsterdam, Munich, Prague, Budapest, Hamburg, and Melbourne.
By Manu Vardhan Kannan
Fairmont Hotels & Resorts has introduced six new experiences under its “Special Happens…” series, expanding its global portfolio with curated offerings that focus on culture, nature, and memorable guest moments. The launch reflects the brand’s continued effort to create unique and meaningful experiences across its properties worldwide.
The newly unveiled experiences are designed across four themes – “After Dark”, “In the Wild”, “Around the Table”, and “In the Spotlight”. Each offering is rooted in local culture while reflecting Fairmont’s signature approach to service and storytelling.
Among the highlights is a private helicopter tour of the Great Wall of China at Fairmont Beijing, offering guests a unique aerial view of one of the world’s most iconic landmarks. The experience also includes a luxury stay, curated dining, and a personalised mixology session.
In Canada, Fairmont Jasper Park Lodge introduces an Indigenous-led foraging journey, where guests explore the natural landscape with a local expert, followed by a curated culinary experience inspired by the ingredients gathered during the trip. In Kenya, Fairmont Mount Kenya Safari Club offers the Acacia Horizon Experience, combining guided wildlife exploration with a private dining setup in a scenic outdoor setting.
Under the “After Dark” category, guests can take part in a night tour of the Yellow Crane Tower at Fairmont Wuhan, dressed in traditional Hanfu attire, blending cultural heritage with a modern light and sound experience. Another standout offering is the solar eclipse evening at Fairmont Tazi Palace Tangier on August 12th, where guests can witness the celestial event alongside curated dining and live entertainment.
In Scotland, Fairmont St Andrews introduces a stargazing experience along the East coast, featuring a private observation dome, guided exploration of the night sky, and a chef-led dining experience under the stars, paired with rare Scottish whisky.
Commenting on the launch, Claudia Kozma Kaplan, Chief Brand Officer, Fairmont Hotels & Resorts said, "Delivering remarkable experiences is fundamental to Fairmont Hotels & Resorts' DNA. With these brand new 'Special Happens...' experiences, we're not just continuing this legacy, we're actively bringing the essence of Fairmont to life for everyone. This next chapter is about expanding unforgettable journeys, crafting authentic moments within each community, and designing them with meticulous care so our guests can connect more deeply, celebrate more often, and truly make special happen."
With this launch, Fairmont continues to focus on experiential travel, offering guests opportunities to connect with destinations through curated, one-of-a-kind experiences across its global network.
Sarovar Hotels has expanded its footprint in Nepal with the launch of Royal Tulip Shivapuri National Park Kathmandu, its fourth property in the country. Developed in partnership with Classic View Resort LTD, the new opening further strengthens the presence of Louvre Hotels Group in South Asia while expanding the premium Royal Tulip brand in the region.
Located in Budhanilkantha at the foothills of Shivapuri National Park, the hotel offers wide views of the Kathmandu Valley and is close to the Budhanilkantha Temple. Known for its natural surroundings and spiritual significance, the destination attracts both leisure and experience-driven travellers looking to explore nature trails and cultural spots.
The property features 75 rooms and villas, designed with a mix of contemporary comfort and nature-inspired elements. Guests can dine at Guras, the all-day restaurant serving global and local dishes, or unwind at Aairak, the bar offering premium beverages. The hotel also includes an outdoor swimming pool and large banqueting and conference spaces that can host up to 800 guests, making it suitable for weddings, corporate events, and social gatherings.
The hotel is located around 17 km from Tribhuvan International Airport, offering easy access for both international and regional travellers. With its setting and facilities, the property is also well positioned for wellness-focused stays and destination-led travel experiences.
Commenting on the launch, Ajay K. Bakaya, Chairman, Sarovar Hotels & Director, Louvre Hotels India, said: “Nepal is a culturally rich and rapidly evolving tourism market, attracting travellers seeking spirituality, adventure and immersive experiences. The launch of Royal Tulip Shivapuri National Park Kathmandu reflects our commitment to expanding our international footprint while bringing globally recognised hospitality brands to distinctive destinations. With its exceptional location and elevated hospitality offering, the hotel is poised to become a preferred choice for both international and domestic travellers visiting Kathmandu.”
Mukunda Raj Kunwar, Chairman, Classic View Resort LTD, added: “We are delighted to partner with Sarovar Hotels and Louvre Hotels Group to introduce the Royal Tulip brand to this extraordinary location in Kathmandu. Budhanilkantha and the Shivapuri region offer a unique blend of spirituality, natural beauty and growing tourism appeal. Through this collaboration, we aim to create a destination that offers world-class hospitality while showcasing the cultural and natural richness of Nepal.”
With this addition, Sarovar Hotels continues to grow its presence across key destinations in South Asia while supporting the expansion of Louvre Hotels Group brands in emerging tourism markets.
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