W Macau – Studio City, located within Melco Resorts & Entertainment's integrated resort of Studio City in Cotai, Macau, has announced the appointment of Sammy King as General Manager.

In his new role, Sammy will lead the hotel with a focus on exceptional guest experiences, operational excellence and business performance. He will also support the continued development of the unique experiences that are part of the property's identity.

Sammy brings 38 years of hospitality experience across the Chinese Mainland and Hong Kong. He began his career in hotel operations, spending a decade in the field before moving into sales leadership and taking on roles that focused on business growth across several hotel brands.

His experience with Marriott luxury brands, including St. Regis and Mandarin Oriental, has given him experience across both hotel operations and commercial leadership. This background will support his new role as Macau's lifestyle luxury market continues to evolve.

In 2021, Sammy returned to Marriott International as Director of Sales & Marketing at W Hong Kong. During his tenure, he was promoted to Hotel Manager. His work at the property was recognised when he received the "Sales Hotelier of the Year" title from Stelliers Greater China in 2023. Under his leadership, W Hong Kong also retained its Four-Star rating in the Forbes Travel Guide 2026.

"It's an honor to step into this role at W Macau – Studio City, a hotel that captures the bold spirit at the very heart of the W Hotels brand. This property embodies the vibrant energy and cultural crossroads that make Macau such an electric destination, and I'm thrilled to lead our dynamic talents as we continue delivering the iconic Whatever/Whenever™ experience our guests have come to expect. offering a unique brand of contemporary luxury that goes above and beyond," said Sammy King, General Manager, W Macau – Studio City.

Born and raised in Hong Kong, Sammy holds a Bachelor's Degree in Business Administration (Marketing Management) from the Royal Melbourne Institute of Technology. Outside his professional life, he enjoys traveling, snowboarding and fitness, interests that add to his dynamic personality.

With his experience across operations, sales and marketing, Sammy takes on the leadership of W Macau – Studio City at a time when Macau continues to develop as a lifestyle and luxury destination.