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By Author
Published on October 23, 2023
W Sydney, a new architectural gem, has graced the shores of Darling Harbour, Australia's vibrant capital city. As part of the W Hotels brand, it marks a triumphant return to Sydney and promises to be a coveted destination for both travelers and locals. Let's take a closer look at what makes this hotel so special.
The Heart of Darling Harbour
Situated within the stunning architectural structure known as The Ribbon, W Sydney is designed to hug Darling Harbour. It’s been meticulously crafted to offer a unique blend of luxury and modern energy, providing an exceptional experience for visitors.
Embracing Australian Spirit
The hotel’s interiors, designed by London-based Bowler James Brindley, pay homage to Sydney’s history, spirit, and culture. From marine-inspired rooms and suites to distinctive restaurant and bars, the essence of Sydney is infused into every corner. At the core of the design is “the larrikin,” a quintessentially Australian character whose vibrant spirit influences the hotel’s unconventional yet luxurious interiors.
Architecture
From the moment you step into W Sydney, you’re on a design-led journey. The entry, covered in copper, is a tribute to the city’s disused railway tunnels. An illuminated vertical promenade leads you into the Living Room, a social hub with a vivid blue theme that reinvents the traditional lobby. This space is inspired by the Australian Bowerbird, featuring an electric blue circular bar and nest-like seating.
Chic Guest Rooms
W Sydney’s 588 guestrooms, including 162 exceptional suites, draw inspiration from the nearby harbors and beaches. With a palette of nautical white and navy-blue, these rooms exude a marine-chic ambiance. The undulating walls pay homage to the sails of yachts in the marina, creating a unique and visually captivating experience.
Food and Beverage
W Sydney doesn’t just provide a place to sleep; it offers a vibrant culinary and nightlife scene. The hotel boasts four dining and bar venues across three exciting levels. BTWN, located adjacent to a flyover, brings the energy of night food markets to its urban surroundings. Head Chef Chris Dodd, known for his work at Aria and Blue Door, presents menus that highlight the best of New South Wales’ produce. If you’re a night owl, don’t miss 2AM: dessertbar, a late-night hotspot in collaboration with dessert guru Janice Wong.
Living Room’s menus reflect the hotel’s location on the edge of Asiatown, with a focus on Sake, Soju, and Asian small bites. For a fantastic view of Darling Harbour, head to 29/30, a two-level bar. And don’t forget the WET Deck level bar, which evokes an underwater world with coral-inspired lighting.
Relax and Recharge
If you’re looking to unwind, AWAY Spa offers a serene space designed to leave you feeling rested and recharged. The hotel’s FIT Gym is equipped with Technogym equipment, and the WET Deck is the perfect place to chill poolside with stunning views of Darling Harbour.
Business with a View
For business travelers, W Sydney offers over 1,300 square meters of event space across eight versatile rooms. The hotel’s Great Room on level five features floor-to-ceiling windows that offer extraordinary views of the city. Whether you’re here for business or leisure, the hotel promises a unique and unforgettable experience.
W Sydney redefines luxury in the heart of Darling Harbour, offering a new cultural and social hub that captures the vibrant spirit of Sydney. It’s a departure from traditional hotels, and visitors are bound to feel the unique W spirit at every touchpoint.
About W Hotels
Born from the bold, 24/7 culture of New York City, W Hotels has been redefining hospitality for over two decades. With over 60 hotels worldwide, each property offers a unique experience that is often imitated but never matched. The brand is known for its detail-driven design, Whatever/Whenever service, and signature Living Rooms that create dynamic and invigorating spaces. W Hotels is proud to participate in Marriott Bonvoy, the global travel program from Marriott International.
From marine-inspired rooms to a vibrant culinary scene and serene spa, W Sydney by W Hotels promises a distinctive and unforgettable experience in Sydney’s vibrant heart.
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By Hariharan U
Published on October 22, 2025
Hilton has reached a major milestone in its luxury and lifestyle segment, now operating over 160 hotels across Asia Pacific. This growth reflects rising demand for unique, experience-driven stays, and the company plans to expand its portfolio by at least 50% in the coming years.
The expansion follows the recent launch of Motto by Hilton Hong Kong Soho, Hilton’s first lifestyle brand in the region. The hotel offers a connected experience with thoughtfully designed guest rooms, dynamic public areas, and locally inspired food and beverage offerings. Recent openings of Waldorf Astoria Osaka and Secan Hotel Qingdao, Curio Collection by Hilton, also highlight Hilton’s growing presence in the luxury and lifestyle segment.
“Asia Pacific continues to be an engine of growth for Hilton’s luxury and lifestyle brands. The appetite for distinctive, experience-led stays is stronger than ever, and Hilton is proud to lead the way in shaping the future of hospitality in this vibrant region,” said Alan Watts, President, Asia Pacific, Hilton.
Hilton’s upcoming openings over the next 12 months include Waldorf Astoria Shanghai Qiantan, Canopy by Hilton Shanghai Belfry Plaza, KROMO Bangkok, Curio Collection by Hilton, Kahavadi Chiang Rai, Curio Collection by Hilton, and Nivata Koh Samui, Tapestry Collection by Hilton. The first Waldorf Astoria in Indonesia will debut in Bali in 2027, while NoMad Singapore and Canopy by Hilton Makati in the Philippines are set for 2026.
“Hilton brands lead the industry in terms of rooms under construction in this region. In Asia Pacific, we are on track to double our presence of Waldorf Astoria, Conrad, and LXR Hotels & Resorts, debut NoMad and Signia by Hilton, and expand our lifestyle brands which are seeing surging interest from owners across the region,” said Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton.
Long-term plans include seven new Waldorf Astoria properties in Kuala Lumpur, Hanoi, Sydney, Xi’an, Tokyo, Delhi, and Bali. Conrad Hotels & Resorts will grow in Jaipur, Kuala Lumpur, Nagoya, Bangkok, and several Chinese cities. LXR Hotels & Resorts will debut in Bengaluru, Hiroshima, and Xi’an, while Signia by Hilton is set to launch in India. Curio Collection by Hilton will arrive in Bengaluru, Wuxi, and Langkawi, and Canopy by Hilton will open in Bangkok and Okinawa.
Hilton’s growth has been accelerated by acquiring a majority stake in Sydell Group to expand the NoMad brand and an exclusive partnership with Small Luxury Hotels of the World, giving Hilton guests access to independent luxury properties globally.
With this momentum, Hilton has added over 100 future luxury and lifestyle hotels to its global development pipeline in 2025 and expects to launch three new luxury and lifestyle hotels per week, adding approximately 150 hotels to its global portfolio.
London-based design studio Shed has revealed an all-new design concept for Jollibee, one of the fastest-growing restaurant brands from the Philippines. Tasked with redefining the brand’s global restaurant experience, Shed’s approach brings together interior design, graphics, and signage to tell Jollibee’s story in a contemporary and engaging way.
As Jollibee continues its ambitious expansion across Asia, Europe, the US, and the UK, the brand sought a modern design language to elevate its iconic identity. The refreshed concept debuted in five new Hong Kong restaurants, marking the beginning of Jollibee’s next chapter in international dining.
At the core of Shed’s creative direction is a simple but powerful idea, “Put a smile at the heart of everything.” This philosophy guided every element of the new design, combining joy and sophistication in a way that appeals to all generations while staying true to Jollibee’s Filipino roots.
The design draws from Jollibee’s cheerful personality while adding a refined visual edge. By balancing fun with modernity, Shed created a distinctive global identity that feels fresh yet familiar. The interiors showcase layered materials, bespoke furniture, and bold graphic motifs, while the brand’s beloved Bee and Chickenjoy mascots appear as reimagined design features that add charm and recognition.
“Our goal wasn't just about creating an instantly ownable piece of design, it was to craft a distinctly new Jollibee experience that encapsulated the joy and warmth the brand represents,” said Matt Smith, co-founder of Shed. “The challenge was to ensure this joy resonated universally, expressed consistently across all design and brand touchpoints.”
He added, “In competitive global markets, the detail matters. It was important to bring together subtle iconic elements with bold playful touches. The aim was balance, making each space distinctive yet quirky and sophisticated.”
Carl Tan, Chairman of Jollibee Foods China, shared, “Every detail was thoughtfully aligned with the original strategy, culminating in a true celebration of the Jollibee spirit. The result is an environment we are deeply proud of, one that radiates warmth, vibrancy, and a sense of joy.”
With its thoughtful blend of heritage and innovation, Shed’s new design sets the tone for Jollibee’s global future, a brand that continues to spread joy, one restaurant at a time.
By Manu Vardhan Kannan
Published on October 21, 2025
Acqualina Resort & Residences on the Beach, the Forbes Five-Star, AAA Five Diamond luxury resort in Sunny Isles Beach, has unveiled its newest accommodation: the One-Bedroom Oceanfront Villa Suite with Convertible Den. Designed by Isabel Tragash of STA Architectural Group, the suite offers a unique blend of residential comfort and Acqualina’s renowned service and amenities.
Located on the fifth floor of the resort, the 2,767-square-foot Villa Suite redefines the luxury hotel experience with its contemporary interiors, flexible layout, and expansive outdoor living spaces. The design embraces modern Mediterranean aesthetics, featuring curving silhouettes, muted color palettes, and dramatic uplighting, creating a sense of warmth and sophistication.
“The One-Bedroom Oceanfront Villa Suite represents a new chapter of luxury at Acqualina,” said Deborah Yager Fleming, CEO and Partner of Acqualina Resort & Residences. “Designed for both extended stays and intimate escapes, the Villa provides our guests with the feeling of a private residence while enjoying the impeccable service and amenities that have made Acqualina the most awarded beachfront resort in the United States.”
The suite features an open-concept layout with a gourmet kitchen equipped with Calacatta Oro marble countertops, Miele appliances, and a full backsplash. The kitchen flows seamlessly into the living and breakfast areas, adorned with custom-made furnishings, Italian-sourced pieces, and curated décor accents. Artistic touches include abstract artwork by Domenica Brockman, Innovations Pintuck wallpaper, and a Philip Jeffries Terra Tones accent wall, enhancing the suite’s elegant ambiance.
The primary bedroom is designed as a serene sanctuary, featuring a Pianca bed, Cattelan Italia nightstands, a curved upholstered sofa, and a dramatic crystal pendant light. The bathroom showcases Cosmos stone floors, onyx walls, expansive vanities, and premium fixtures by Dornbracht and Kohler.
A convertible den adds flexibility, transforming into a guest bedroom or private office with Italian-built millwork, a concealed queen-sized bed, and a dedicated bathroom.
One of the suite’s highlights is its two terraces, totaling nearly 900 square feet. The ocean-facing terrace, furnished with Harbour’s Victoria Collection, lush trees, and topiaries, offers an alfresco living experience, perfect for morning coffee, sunset cocktails, or sophisticated entertaining.
With its meticulous design, high-end international brands, and seamless indoor-outdoor flow, the One-Bedroom Oceanfront Villa Suite sets a new benchmark for luxury accommodations in South Florida, promising an unmatched residential-style retreat for guests seeking both elegance and comfort.
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