Wagh Bakri Tea Lounge launches 'Summer in Korea' campaign celebrating Korean bubble tea culture

Wagh Bakri Tea Lounge launches 'Summer in Korea' campaign celebrating Korean bubble tea culture

By Author

Published on April 19, 2025

Wagh Bakri Tea Lounge, a part of Wagh Bakri Tea Group, has unveiled the Summer in Korea campaign, a delightful celebration of Korean culture that brings the globally loved bubble tea trend to Indian audiences in a fresh, flavourful way.

This summer initiative introduces traditional Korean bubble tea flavours with a distinctly Indian twist, embodying the youthful, refreshing essence of Korean summers. The campaign aims to resonate with the growing popularity of Boba among Indian consumers while offering a truly immersive and authentic experience within the comfort of Wagh Bakri Tea Lounges.

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In addition to bubble teas, the Summer in Korea menu also features chilled Iced Teas and indulgent Frappes – creating the perfect trio of beverages to beat the summer heat. The campaign embraces the aesthetic and ambience of Korean café culture while preserving the warmth and homeliness for which Wagh Bakri Tea Lounge is known.

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Speaking about the campaign, Sanjay Singal, CEO of Wagh Bakri Tea Group, said, "At Wagh Bakri Tea Lounge, we are constantly looking for ways to innovate and connect with our customers in meaningful ways. The 'Summer in Korea' campaign is our tribute to the dynamic and evolving tea culture. By blending the Korean bubble teas with an Indianised taste, we hope to offer a cross-cultural refreshing experience."

Mr. Ko Young Soon, President of The Korean Association of Gujarat, said, "For over 134 years, the Wagh Bakri Tea Group has stood as a symbol of excellence in tea blending and quality. Renowned among tea enthusiasts not just in India but across the globe, Wagh Bakri continues to win hearts with its rich legacy. I extend my heartfelt congratulations to the Wagh Bakri Tea Group for celebrating Korean culture through the 'Summer in Korea' campaign. Bubble tea, now an integral part of contemporary Korean lifestyle, has seen a remarkable rise in popularity worldwide — including right here in India."

Patrons can enjoy their preferred beverages alongside freshly prepared Indian and continental snacks, carefully selected to complement Wagh Bakri Tea Lounge's extensive collection of over 100 premium hot and cold teas. From herbal and spiced blends to floral, berry-infused, and green teas, each cup is brewed to perfection, ensuring a memorable tea experience.

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About Wagh Bakri:
Wagh Bakri Tea Group, well-known for its premium tea, is having a presence in tea business since 1892. Today, Wagh Bakri Tea Group owns and operates, under its umbrella, one of the leading packaged tea companies in India with over 50 million Kg of tea distribution. The group is a leading stride in tea exports and retail consumers all over the world. With a huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand.


India Sweet House Revives Karnataka’s Lost Gem ‘Chandrahara’

India Sweet House Revives Karnataka’s Lost Gem ‘Chandrahara’

By Manu Vardhan Kannan

Published on June 21, 2025

Bengaluru’s dessert lovers now have something rare and delicious to look forward to every Sunday. India Sweet House, known for its dedication to traditional Indian confections, has officially introduced Chandrahara to its menu—becoming only the second spot in the entire city to craft this legendary Karnataka dessert.

Chandrahara is no ordinary sweet. It’s a crisp, flaky biscuit shaped like a quarter moon, gently placed on a bed of rich Rabdi made with organic milk, sourced directly from India Sweet House’s own farms. This sweet isn’t just about taste—it’s a tribute to Karnataka’s deep-rooted culinary history.

Offered exclusively on Sundays at all 45 India Sweet House outlets across Karnataka, this move has already turned the brand into a go-to destination for dessert lovers from Mysore, Shimoga, Hassan, Mangalore, and beyond. And with a brand-new outlet opening in Chitradurga, even more people across the state can now enjoy this once hard-to-find treat.

The story behind Chandrahara is as charming as the sweet itself. Back in the 1950s, a local confectioner returned from France inspired by a delicate pastry he tasted there. Hoping to bring that same delight to Indian palates, he and his chefs recreated the recipe and named it French Sweet. But it didn’t click with customers. The turning point came when he renamed it Chandrahara, inspired by a popular Rajkumar film of the time. Suddenly, the sweet was a hit. That one smart change transformed a struggling dessert into a cultural treasure.

Fast forward to today, and India Sweet House is bringing Chandrahara back into the spotlight—with love, care, and premium ingredients.

“Bringing Chandrahara to our menu is not just about adding another dessert – it’s about reviving a piece of Karnataka’s culinary soul that was nearly lost to time,” said Shwetha and Vishwanath, Founders of India Sweet House.

Months of testing and perfecting the recipe went into this revival, and the founders’ passion is clear in every bite. The fact that this sweet is only available once a week adds to its charm, turning it into a Sunday ritual for many and creating a buzz among dessert connoisseurs.

Food historians and cultural experts have praised this move for its role in preserving Karnataka’s culinary traditions. With its growing footprint and focus on authenticity, India Sweet House is not only redefining the dessert scene in Karnataka but also reminding everyone of the emotional and cultural power behind a truly great sweet.

So, the next time you’re craving something special or planning a wedding or event, you know where to find Chandrahara. It’s more than just a dessert; it’s a taste of Karnataka’s soul.

For more info or to explore the nearest location, visit: https://indiasweethouse.in


‘Chefs of Hilton’ Returns with a Delicious Tour of India’s Culinary Roots

‘Chefs of Hilton’ Returns with a Delicious Tour of India’s Culinary Roots

By Manu Vardhan Kannan

Published on June 21, 2025

DoubleTree by Hilton Gurugram Baani Square is bringing back its much-loved concept, ‘Chefs of Hilton’, a unique dining experience that takes guests on a nostalgic journey through India’s rich regional flavours. This culinary celebration, themed “Curated with Care, Timeless Flavours Rediscovered,” revives long-lost recipes by presenting 18 specially crafted dishes from different corners of the country, all plated together in a beautiful thali-style presentation.

From the rustic tastes of Odisha to the royal richness of Rajasthan, every dish has been carefully selected to reflect the true spirit of Indian culinary heritage. The experience spans the spicy streets of Kolkata, the soulful kitchens of Bengal, and the bold plates of Andhra – promising something for every palate.

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At the heart of this initiative is Executive Chef Bishan Negi, who brings both creativity and deep-rooted culinary wisdom to the table. Having worked with top hospitality brands globally, Chef Negi leads his team with the belief that the kitchen is not just for cooking, but for creating stories through food.

“Chefs of Hilton is more than a menu — it’s a celebration of our chefs as artists, and a way for guests to connect with Indian culture one bite at a time,” shares Chef Bishan Negi.

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The vegetarian side of the thali offers gems like Dalma with Masala Puri from Odisha, a hearty lentil and veggie stew paired with crisp, flavourful puris; Ghugni with Luchi, a Kolkata favourite of spiced yellow peas and puffy, soft breads; Besan ke Gatte with Khoba Roti from Rajasthan, gram flour dumplings in tangy curry served with ornate, hand-pinched roti; and Bombay Tawa Pulao with Kheera Pudina Raita, where street-style spiced rice meets the cool comfort of cucumber-mint curd. 

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For non-vegetarian lovers, the thali includes delights like Champaran Mutton with Moti Roti from Bihar, mutton slow-cooked in mustard oil and spices, best enjoyed with thick, chewy roti; Katla Macher Jhol with Garam Bhaat, a traditional Bengali fish curry full of mustard warmth; and Andhra Royyala Vepudu with Malabar Parantha, where spicy stir-fried prawns are paired with flaky South Indian bread.

Thoughtfully priced and rich in flavour, these curated thalis offer a bite-sized journey across India  and a dining experience that’s all about comfort, culture, and care.


Tamil Nadu’s Vijay Kumar Wins James Beard Award, Puts Semma and South Indian Cuisine on the Global Map

Tamil Nadu’s Vijay Kumar Wins James Beard Award, Puts Semma and South Indian Cuisine on the Global Map

By Nishang Narayan

Published on June 20, 2025

In a historic win for Indian cuisine, Chef Vijay Kumar, hailing from a small village near Madurai in Tamil Nadu, has been awarded Best Chef: New York State at the prestigious James Beard Awards 2025. Held on Monday night in Chicago, the awards are regarded as one of the culinary world’s highest honours — and for the first time, an Indian restaurant and chef have claimed this top spot in New York.

Kumar is the Executive Chef of Semma, a restaurant that has revolutionized the Indian fine dining scene in New York. Part of the Unapologetic Foods group led by Chintan Pandya and Roni Mazumdar, Semma is unapologetically rooted in South Indian heritage, serving dishes rarely seen outside Tamil homes. From fiery nathai pirattal (snail curry) to eral thokku (spicy prawns) and foxtail millet khichdi, the food is bold, soulful, and deeply personal — served in clay pots and on banana leaves, often without cutlery.

Dressed in a traditional Veshti while accepting the award, Kumar shared an emotional moment:

“When I started cooking, I never thought a kid like me from Tamil Nadu could make it to a room like this. But the food I grew up with — food made with care and fire, with soul — is now taking the main stage. There’s no such thing as poor people’s food or rich people’s food. If it’s true, it’s powerful.”

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Semma has consistently earned accolades since its opening in 2021. It holds a Michelin star for three years running and was crowned No. 1 on The New York Times’ 100 Best Restaurants list — a rare feat for an Indian restaurant. But for Kumar, this moment is about more than stars and rankings. It’s about representation, roots, and reclaiming pride in food once hidden in shame.

Growing up in Arasampatti, a village surrounded by paddy fields and coconut trees, Kumar recalls how dishes like snail curry were once considered farmer’s food — something to be kept from classmates. It wasn’t until culinary school that he saw escargot on a fine-dining menu and realized: “Maybe the world just hadn’t tasted our food yet.”

Originally dreaming of becoming an engineer, financial limitations led Kumar to pursue catering college — a twist of fate that launched a career celebrating the food of his ancestors. Today, with a James Beard medal and a mission that resonates from New York to Tamil Nadu, Chef Vijay Kumar has not only redefined fine dining but also carved a powerful space for heritage cuisine in global gastronomy.

Semma is no longer just a restaurant — it’s a revolution in flavour, identity, and cultural pride.

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