Wagh Bakri Tea Lounge launches 'Summer in Korea' campaign celebrating Korean bubble tea culture

Wagh Bakri Tea Lounge launches 'Summer in Korea' campaign celebrating Korean bubble tea culture

By Author

Published on April 19, 2025

Wagh Bakri Tea Lounge, a part of Wagh Bakri Tea Group, has unveiled the Summer in Korea campaign, a delightful celebration of Korean culture that brings the globally loved bubble tea trend to Indian audiences in a fresh, flavourful way.

This summer initiative introduces traditional Korean bubble tea flavours with a distinctly Indian twist, embodying the youthful, refreshing essence of Korean summers. The campaign aims to resonate with the growing popularity of Boba among Indian consumers while offering a truly immersive and authentic experience within the comfort of Wagh Bakri Tea Lounges.

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In addition to bubble teas, the Summer in Korea menu also features chilled Iced Teas and indulgent Frappes – creating the perfect trio of beverages to beat the summer heat. The campaign embraces the aesthetic and ambience of Korean café culture while preserving the warmth and homeliness for which Wagh Bakri Tea Lounge is known.

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Speaking about the campaign, Sanjay Singal, CEO of Wagh Bakri Tea Group, said, "At Wagh Bakri Tea Lounge, we are constantly looking for ways to innovate and connect with our customers in meaningful ways. The 'Summer in Korea' campaign is our tribute to the dynamic and evolving tea culture. By blending the Korean bubble teas with an Indianised taste, we hope to offer a cross-cultural refreshing experience."

Mr. Ko Young Soon, President of The Korean Association of Gujarat, said, "For over 134 years, the Wagh Bakri Tea Group has stood as a symbol of excellence in tea blending and quality. Renowned among tea enthusiasts not just in India but across the globe, Wagh Bakri continues to win hearts with its rich legacy. I extend my heartfelt congratulations to the Wagh Bakri Tea Group for celebrating Korean culture through the 'Summer in Korea' campaign. Bubble tea, now an integral part of contemporary Korean lifestyle, has seen a remarkable rise in popularity worldwide — including right here in India."

Patrons can enjoy their preferred beverages alongside freshly prepared Indian and continental snacks, carefully selected to complement Wagh Bakri Tea Lounge's extensive collection of over 100 premium hot and cold teas. From herbal and spiced blends to floral, berry-infused, and green teas, each cup is brewed to perfection, ensuring a memorable tea experience.

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About Wagh Bakri:
Wagh Bakri Tea Group, well-known for its premium tea, is having a presence in tea business since 1892. Today, Wagh Bakri Tea Group owns and operates, under its umbrella, one of the leading packaged tea companies in India with over 50 million Kg of tea distribution. The group is a leading stride in tea exports and retail consumers all over the world. With a huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand.


Ayana Rooftop Restaurant Opens at Udaipur Marriott Hotel

Ayana Rooftop Restaurant Opens at Udaipur Marriott Hotel

By Manu Vardhan Kannan

Published on October 20, 2025

Udaipur Marriott Hotel has unveiled Ayana, its newest rooftop dining destination, offering guests a transcendent culinary journey set against the shimmering lakes and Aravalli Hills. True to its name, which means “the path,” Ayana guides diners through an immersive experience that begins with its serene poolside ambiance and culminates with indulgent desserts.

The restaurant’s design harmoniously blends contemporary Indian aesthetics with natural materials, oversized cushions, glowing lanterns, and curated world music, creating an atmosphere that is both vibrant and serene. The panoramic rooftop views add a magical dimension to every visit.

Ayana’s menu celebrates India’s royal culinary legacy, drawing inspiration from the Northwest Frontier and the regal kitchens of Rajasthan. Each dish is crafted with precision, honouring its origins while presenting a modern twist. The bar complements the menu with artisanal cocktails infused with Indian botanicals, spices, and local flavours, alongside a curated selection of fine wines and craft beers.

Designed for intimate dinners, celebratory gatherings, and exclusive events, Ayana offers a mix of communal seating, semi-private corners, and open decks. The restaurant is also deeply committed to sustainability, prioritizing locally sourced seasonal produce, plant-forward innovations, minimal food waste, energy-efficient kitchens, and elimination of single-use plastics.

Executive Chef Mohit Mishra commented on the launch:

“We are thrilled to officially welcome guests to Ayana. Our vision was to create more than just a restaurant, we wanted to craft a journey where each dish tells a story, each flavour evokes tradition, and every detail reflects India’s rich culinary heritage.”

Vaibhav Sagar, General Manager, added:

“Ayana is designed to be an immersive experience, not just a dining venue. From the sweeping rooftop views to the thoughtfully curated menu and serene yet vibrant ambiance, every element has been meticulously crafted to create lasting memories for both travellers and locals seeking a refined night out.”

Ayana promises to be a destination for culinary discovery, offering diners a seamless blend of tradition, innovation, and unforgettable experiences atop one of Udaipur’s most scenic rooftops.


1.5 Degree Expands Plant-Based Portfolio with New Beverages, Sundaes, Kulfi, and Popsicles

1.5 Degree Expands Plant-Based Portfolio with New Beverages, Sundaes, Kulfi, and Popsicles

By Manu Vardhan Kannan

Published on October 18, 2025

1.5 Degree, India’s leading plant-based dairy alternative brand, has unveiled an exciting new range of signature beverages, frozen sundaes, traditional kulfis, and refreshing popsicles this festive season. The announcement comes on the heels of the company securing seed funding from BITS Pilani and being recognised among its top emerging startups.

The new collection reflects 1.5 Degree’s philosophy of combining indulgence with responsibility. Designed for the conscious consumer, the range features sugar-free café-style beverages like Kesar Badam, Salted Pistachio, Hazelnut Coffee, and Cold Vegan Tea, crafted for refreshing, guilt-free sips.

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The Frozen Sundaes promise rich, layered indulgence in flavours like Salted Peanut Butter and Nutty Choco Fudge, while the Kulfi Collection, also sugar-free, reimagines the classic Indian favourite with plant-based innovation. The Popsicle lineup includes fruity and tangy favourites such as Chilly Guava, Jamun, and Shikanji, complemented by rotating seasonal sorbets for an extra-refreshing twist.

“At 1.5 Degree, we believe in indulgence without compromise,” said Vedansh Goyal, Founder of 1.5Degree.co. “With the overwhelming response to our gelatos, this new range brings familiar Indian favourites like kulfi and shikanji into the plant-based space, while also offering global café-style beverages, now with sugar-free options that keep taste front and centre.”

All products are 100% plant-based, dairy-free, lactose-free, and cholesterol-free, made using natural ingredients without artificial additives or preservatives. Ethically sourced and responsibly produced, the brand reinforces its mission to support a cooler planet while offering full-flavoured experiences.

1.5 Degree’s new offerings are available across Delhi NCR and Mumbai through select retail outlets, quick-commerce platforms, kiosks, and cloud kitchens. Orders can also be placed online via Swiggy, Zomato, or directly at 1.5degree.co.

Founded with a vision to make plant-based indulgence mainstream, 1.5 Degree continues to expand its product line with an aim to merge taste, sustainability, and innovation, one scoop and sip at a time.


BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

By Hariharan U

Published on October 16, 2025

JW Marriott Mumbai Sahar has opened the doors to its latest dining experience, BarQat, a restaurant that reimagines India’s rich culinary traditions through the lens of heritage and innovation. Meaning “abundance” in Urdu, BarQat captures the spirit of generosity and connection through food, celebrating regional flavours from Kashmir, Lucknow, Bhopal, and Hyderabad.

Designed as a culinary journey along India’s historical route, BarQat brings together the nuanced flavours and stories of these four regions, each offering its own interpretation of classic dishes. The restaurant’s philosophy is simple yet profound, to honour heirloom recipes while giving them a contemporary touch. Every dish tells a story of how shared roots evolved into diverse traditions across India’s culinary landscape.

Speaking about the relaunch, Sachin Mylavarapu, General Manager at JW Marriott Mumbai Sahar, said, “At JW Marriott Mumbai Sahar, we believe true luxury is found in abundance — abundance of flavour, culture, connection, and celebration. The relaunch of BarQat embodies this philosophy. We've created a space where Straight-line Cuisine comes to life and the abundance of India's culinary heritage unfolds through heirloom recipes passed down through generations. Here, every gathering becomes an opportunity to foster deeper bonds with loved ones. From the lavish spread of regional delicacies to the warm embrace of shared meals, BarQat is designed for those special moments of togetherness. It's about celebrating abundance in every form — on your plate, in your conversations, and in the memories you create.”

Open daily from 7:00 PM to midnight, BarQat offers guests a place to unwind, celebrate, and savour the flavours of India’s most storied kitchens. With its rich textures, soulful aromas, and immersive storytelling, BarQat promises a dining experience that feels both timeless and contemporary.

Guests can reserve their tables by calling +91 7710009250 or visiting www.jwmumbai.com.

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