WelcomHeritage, a joint venture between ITC Hotels Ltd. and Jodhana Heritage Resorts Pvt. Ltd., has signed a new hospitality project in Jawai, Rajasthan, with Mr Dushyant Malhotra, Director, Diya Global Fusion LLP.

The project adds to Jawai’s growing hospitality landscape as the destination continues to attract interest for its luxury and experiential tourism potential. Known for its leopard habitat, rugged granite landscapes and wilderness experiences, Jawai is emerging as an important destination for travellers looking for a different side of Rajasthan.

The agreement was facilitated by The AstraLuxe Advisory, a growing luxury hospitality advisory firm in India, under the leadership of Mr Devendra Thakur, Founder, The AstraLuxe Advisory. The firm helped bring the project stakeholders together and facilitated the brand association between WelcomHeritage and Diya Global Fusion LLP.

Commenting on the development, Mr Devendra Thakur, Founder, The AstraLuxe Advisory, said: "Jawai is rapidly emerging as one of India's most compelling luxury experiential destinations, and we are delighted to have facilitated this association between WelcomHeritage and Diya Global Fusion LLP. We look forward to seeing this development evolve into a distinctive hospitality offering for Jawai."

Mr Dushyant Malhotra, Director, Diya Global Fusion LLP, also expressed confidence in the partnership and the project's potential to support the region's growing hospitality ecosystem. The association with WelcomHeritage is expected to introduce a heritage-inspired hospitality experience to Jawai while further adding to the destination’s position on India's luxury and experiential travel map. 

The project is now moving through the next stages of planning and development and is targeting an opening by the end of 2027.