Wendy’s India, in collaboration with Rebel Foods, has turned up the heat in the QSR game with the launch of its all-new Korean Range—a fiery and flavour-packed menu featuring Korean Fried Chicken Burgers, Kimchi Nuggets, Kimchi Tenders, and more. This marks the first time a major QSR brand in India has embraced Korean-inspired fast food, and the response has been nothing short of phenomenal.

Since its launch, the Korean Range has made a notable contribution to Wendy’s business, pointing to a growing appetite among Indian consumers for bold, global flavours.

Nishant Kedia, CMO – India, Rebel Foods, shared, “This isn’t just a food launch. It’s a full-blown cultural moment. We’ve brought the K-wave to the Indian table – combining explosive flavours with equally exciting content. From anime-inspired visuals to ASMR mukbangs, the Korean Range is not only a delight to eat, but a vibe to experience. And customers are absolutely loving it.”

The launch campaign takes a vibrant, multimedia approach, tapping into the rising love for Korean culture and online food trends. From anime-style storytelling and ASMR mukbang videos, to platform-native reels and K-fashion inspired teasers, the rollout has become as much a cultural moment as it is a culinary one.

Each creative asset is designed to spotlight the "heat" and "boldness" of the menu—bringing fiery food and spicy content to your feed.

With this exciting new launch, Wendy’s and Rebel Foods aren’t just serving up new flavours—they’re creating a K-wave revolution in the Indian fast-food space.

The Korean Range is now available across all Wendy’s India outlets and major delivery platforms.

Ready to taste the heat and ride the K-wave? The bold awaits.