Wendy’s Brings the K-Wave to India with Fiery Korean Burgers and Bold Bites

Wendy’s Brings the K-Wave to India with Fiery Korean Burgers and Bold Bites

By Nishang Narayan

Published on April 17, 2025

Wendy’s India, in collaboration with Rebel Foods, has turned up the heat in the QSR game with the launch of its all-new Korean Range—a fiery and flavour-packed menu featuring Korean Fried Chicken Burgers, Kimchi Nuggets, Kimchi Tenders, and more. This marks the first time a major QSR brand in India has embraced Korean-inspired fast food, and the response has been nothing short of phenomenal.

Since its launch, the Korean Range has made a notable contribution to Wendy’s business, pointing to a growing appetite among Indian consumers for bold, global flavours.

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Nishant Kedia, CMO – India, Rebel Foods, shared, “This isn’t just a food launch. It’s a full-blown cultural moment. We’ve brought the K-wave to the Indian table – combining explosive flavours with equally exciting content. From anime-inspired visuals to ASMR mukbangs, the Korean Range is not only a delight to eat, but a vibe to experience. And customers are absolutely loving it.”

The launch campaign takes a vibrant, multimedia approach, tapping into the rising love for Korean culture and online food trends. From anime-style storytelling and ASMR mukbang videos, to platform-native reels and K-fashion inspired teasers, the rollout has become as much a cultural moment as it is a culinary one.

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Each creative asset is designed to spotlight the "heat" and "boldness" of the menu—bringing fiery food and spicy content to your feed.

With this exciting new launch, Wendy’s and Rebel Foods aren’t just serving up new flavours—they’re creating a K-wave revolution in the Indian fast-food space.

The Korean Range is now available across all Wendy’s India outlets and major delivery platforms.

Ready to taste the heat and ride the K-wave? The bold awaits.


Sheraton Grand Palace Indore Celebrates Independence Day with Special Brunch

Sheraton Grand Palace Indore Celebrates Independence Day with Special Brunch

By Manu Vardhan Kannan

Published on August 10, 2026

Marking India's 80th Independence Day, Sheraton Grand Palace Indore is hosting a special Independence Day Brunch at S Café on 15 August 2026, bringing together festive flavours, cultural celebrations, and family-friendly experiences under one roof.

The brunch has been curated as a tribute to India's rich culinary heritage, offering an extensive vegetarian menu featuring regional favourites alongside international dishes. Guests can enjoy Indian specialities such as Nizami Paneer Tikka, Navratan Korma, Peshawari Paneer, and Soya Nihari, complemented by global flavours including Laksa Soup, Minestrone Genovese, Thai Corn Cake, and Spinach & Cheese Tartlets.

Adding to the experience are live cooking stations serving freshly prepared Paneer Shawarma and Chilli Paneer Bao, giving guests the opportunity to enjoy dishes made to order.

The festive atmosphere will be enhanced with tricolour-inspired décor, live music, and a dedicated Kids' Activity Zone, creating a memorable celebration for families and friends.

With a combination of authentic flavours, warm hospitality, and a vibrant setting, Sheraton Grand Palace Indore invites guests to celebrate the spirit of India's 80th Independence Day over a memorable brunch experience.

Event Details

  • Event: Independence Day Brunch

  • Venue: S Café, Sheraton Grand Palace Indore

  • Date: 15 August 2026

  • Time: 1:00 PM – 4:00 PM.


Novotel Vijayawada Varun Revives Nizami Culinary Heritage with Sixth Edition of ‘Lost Cuisine’ Series

Novotel Vijayawada Varun Revives Nizami Culinary Heritage with Sixth Edition of ‘Lost Cuisine’ Series

By Hariharan U

Published on August 10, 2026

Novotel Vijayawada Varun invites diners to embark on a culinary journey through the royal kitchens of Hyderabad with the sixth edition of its ‘Lost Cuisine’ series on 9th August 2026 at Food Exchange.

The exclusive one-day brunch experience aims to revive the forgotten flavours and timeless traditions of Nizami cuisine, offering guests in Vijayawada a rare opportunity to explore the rich culinary legacy of Hyderabad’s royal kitchens.

Rooted in a blend of Persian, Turkish, Mughlai, and Deccani influences, Nizami cuisine is celebrated for its slow-cooking methods, balanced spices, and intricate layers of flavour. Over generations, it has played a significant role in shaping Hyderabad’s food culture and remains one of India’s most cherished culinary traditions.

Curated by the culinary team at Novotel Vijayawada Varun, the specially designed menu brings back traditional recipes and iconic dishes, featuring a selection of royal delicacies including Haazma-e-Zam Zam, Lost Nizami Mutton Maraq, Asaf Jahi Shamiya Kebab, Pathar Ka Gosht, Roohani Kachhi Yakhni Biryani, Bagara Khana, Meetah Gosht, Hyderabadi Lagan Ka Murgh, and the classic Khubani Ka Meetha with Gaadi Malai.

Speaking about the initiative, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said, “The Lost Cuisine series is our way of celebrating India's diverse culinary heritage by bringing regional food traditions to our guests. With the sixth edition, we are presenting Nizami cuisine, which continues to be recognized for its history, craftsmanship, and enduring influence on Indian gastronomy.”

A signature initiative of Novotel Vijayawada Varun, the Lost Cuisine series focuses on preserving India’s diverse regional food traditions by reviving authentic recipes and sharing the stories, techniques, and cultural significance behind them.

Event Details

Event: Lost Cuisine Series – Nizami Cuisine Brunch
Date: 9th August 2026, Sunday
Venue: Food Exchange, Novotel Vijayawada Varun


Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

By Manu Vardhan Kannan

Published on August 9, 2026

JW Kitchen at JW Marriott Kolkata is set to host the Osama Jalali Food Festival, bringing India's forgotten recipes and rich culinary traditions to the table. Celebrated food historian and author Osama Jalali will showcase a selection of heirloom recipes, regional delicacies and traditional cooking techniques, offering diners an opportunity to explore lesser-known flavours from different parts of India.

Running over ten evenings from 14–23 August 2026, the festival will feature specially curated dinner menus inspired by royal kitchens, historic food traditions and regional home cooking.

More than just a food festival, the experience aims to connect diners with the stories and traditions behind India's diverse cuisine. Each dish reflects a different part of the country's culinary heritage, giving guests an opportunity to discover authentic flavours and recipes that have been passed down through generations.

For food lovers and those interested in India's culinary history, the festival offers a chance to explore traditional Indian cooking through a specially curated dining experience.

Event Details

  • Venue: JW Kitchen, JW Marriott Kolkata
  • Dates: 14–23 August 2026
  • Time: Dinner from 7.00 PM Onwards.

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