Wendy's India, in partnership with Rebel Foods, has introduced its latest flavour innovation with the launch of the Teriyaki Burger range, bringing the bold, sweet-savoury taste of Japan to Indian consumers.

The new range features both vegetarian and non-vegetarian options, including the Teriyaki Fried Chicken Burger and the Teriyaki Spicy Paneer Burger. Each burger is coated in a rich teriyaki glaze, offering a blend of sweetness, umami, and a hint of smokiness, adapted to suit Indian taste preferences. The range is now available across all Wendy’s India outlets and on leading delivery platforms, including EatSure.

Speaking about the launch, Mohit Mahajan, AVP Marketing at Rebel Foods, said, "With Teriyaki, we wanted to go beyond just introducing a new flavour and instead create a larger cultural moment for our consumers. Japanese flavours have a distinct identity, and with the growing popularity of anime in India, this was the perfect opportunity to bring the two together. At Wendy's India, we are focused on making global taste experiences more accessible, while ensuring they are relevant, engaging, and exciting for today's consumers."

Over the years, Wendy’s India has built a strong portfolio of globally inspired flavours tailored for the Indian market. From Chimichurri and Cajun to Buldak, Nachoburg, BBQ, and Tandoori, the brand continues to expand its international flavour playbook. With the addition of Teriyaki, it further strengthens its focus on bringing diverse taste experiences to its audience.

Marking a shift from traditional product launches, the brand has introduced an anime-inspired campaign to support the new range. Wendy’s iconic mascot has been reimagined in an anime universe, tapping into the growing popularity of Japanese pop culture among Gen Z consumers in India.

As part of the campaign, Wendy’s India will host an Anime Fans Meetup on 9th May at its flagship outlet in BTM Layout. The outlet will transform into a Japan-themed space with interactive experiences, including a cosplay contest where participants can dress as their favourite anime characters. The event will also feature exclusive merchandise such as themed t-shirts and bucket hats, along with complimentary Teriyaki meals for attendees.

With this launch, Wendy’s India continues to blend global flavours with culturally relevant experiences, bringing together food and fandom in a way that resonates with today’s consumers.